Search Engine Journal

JUNE 28, 2023

Here are some answers including industry best practices that you can adapt depending on your vertical. The post Search And Repeat Business: Do You Need To Advertise To The Loyal? appeared first on Search Engine Journal. Is it worth spending and advertising to loyal customers?

Advertisements 63

Advertisements Advertising Verticals Business 63

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. They’re also more likely to be interested in and search for political, environmental and/or social issues. This post first appeared on Search Engine Land. Why we care.

Work Management 103

Work Management Verticals Mobile Advertising Marketing Management 103

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Other questions to ask: How do you calculate search volumes? Can this system track millions of searches, visits, site pages, etc.? . • Can this system track millions of searches, visits, site pages, etc.?

Enterprise Management 107

Enterprise Management Digital Asset Management Work Management Marketing Management 107

Marketing Insider Group

JANUARY 14, 2021

Content marketing software company DivvyHQ doesn’t beat around the bush with a vertical-focused, campaign landing page that appeals directly to their target audience. Search engine optimization company SEO Sherpa keeps its main navigation on their landing page but also includes a prominent CTA button. SEO Sherpa.

Landing Pages 287

Landing Pages Optimization B2B Click Rate 287

Search Engine Journal

JUNE 14, 2021

Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead The post Google Bans Specific Verticals from YouTube Masthead appeared first on Search Engine Journal.

Verticals 76

Verticals Youtube Google Advertisements 76

Search Engine Journal

MARCH 23, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy via @madmanick appeared first on Search Engine Journal.

Keywords 97

Keywords SEO Verticals Marketing & Strategy 97

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. In the process, I had 11 realizations about how we can reverse-engineer AI results, optimize for SGE and estimate the impact. Another $6b would be a mere +2.8%

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Search Engine Journal

FEBRUARY 17, 2021

YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month. The post YouTube Shorts Launching in USA in March via @MattGSouthern appeared first on Search Engine Journal.

Youtube 91

Youtube Verticals Video Marketing 91

Martech

JULY 28, 2021

The board will consist of “best-in-class examples of merchants on Twitter” and the company hopes to utilize this advisory board to address the needs of businesses of various sizes and across verticals in its own product innovation. This article first appeared on Search Engine Land.

Profiling 133

Profiling Product Verticals Class 133

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. Google Web Stories. With over 6.9 With over 6.9

Google 125

Google Content Marketing Content Verticals 125

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Martech

JUNE 23, 2022

Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Consider using: Responsive Search Ads to optimize ad copy and refine messaging to home in on audience mindset when they’re searching. Use the verticals they’re researching. Empowered Activist.

Top of Funnel 87

Top of Funnel Campaigns Funnel Advertising Work Management 87

Launch Marketing

AUGUST 25, 2021

Regardless of the industry or vertical, new products most often stem from pain points. Search engines also appreciate content that has questions included. So, doing a simple blog post about FAQs can give your buyers the information they need and boost your search engine rankings. What to Look Forward To.

Product 133

Product B2B FAQ Verticals 133

SmartBug Media

FEBRUARY 15, 2021

Search Engine Optimization (SEO). This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Verticals 98

SmartBug Media

FEBRUARY 15, 2021

Search Engine Optimization (SEO). This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Verticals can come in many shapes and sizes—whether it’s targeting prospects in a particular lifecycle stage, targeting a specific persona, or even targeting a specific product offering.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Verticals 98

Martech

DECEMBER 27, 2023

. “In 2024, brands are gearing up to face new challenges around privacy and ethics with the end of third-party cookies and the advent of new large language models (LLMs),” said Brian Land, VP global sales engineering at search technology company Lucidworks.

Marketing AI 129

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 129

Marketing Insider Group

JANUARY 16, 2020

Search engine visibility. Google is shifting from being a search engine to an answer engine, constantly tweaking its algorithm to pull up the most relevant and contextual content that matches not just the searcher’s query but also the intent. Put together a plan to optimize the content for search engines.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

ClearVoice

OCTOBER 5, 2020

Cut to 10 years later and Pinterest has evolved to become a top “visual discovery engine,” reporting record traffic figures in 2020. As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest. A seductive place to stir the creative juices.

Lead Ranking 76

Lead Ranking Lead Scoring Branding Brand Identity 76

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. Mobile devices constitute the most popular way of accessing the web, search traffic is predominantly mobile, and Google has been transparent about the fact that it prioritizes mobile websites during indexing and ranking.

SEO 105

SEO Optimization Mobile Marketing Traffic 105

Conductor

NOVEMBER 22, 2021

It can be used for both search engines and users to preview page content. It’s the preview text that the user sees on the search engine result page (SERP). They ensure that search engines know what your content is about, so they’ll be able to show the website in the appropriate results. What are meta tags?

Tagging 110

Tagging SEO SERP Lead Scoring 110

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. TechTarget Priority Engine. You can read the full use case here.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. In short, it’s about generating expert content that meets semantic search.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Anyword

AUGUST 25, 2022

Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade. The change is part of an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”. Why these areas?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Brightedge

SEPTEMBER 26, 2018

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. These types of searches deliver a more precise experience, helping users zero in on what interests them specifically.

Verticals 68

Verticals Ads Google Amazon 68

NetLine

OCTOBER 2, 2023

Ex: Dynamic on-site eCommerce ads If you’ve ever felt like the internet magically knew what you were searching for, dynamic content is likely responsible. Dynamic ads, such as this Staples on-site banner ad, display specific products or offers to users who have previously visited a brand’s website or searched for a certain query.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Optimizing pages for local search opportunities, is key to ensuring small firms can compete in organic SERPs. A whopping 96% of people seeking legal advice use a search engine and 74% of consumers visit a law firm’s website to take action.

Lead Ranking 93

Lead Ranking Lead Scoring Relevance SEO 93

Marketing Insider Group

NOVEMBER 9, 2020

When you begin a strategic keyword search, you’re really learning about your audience and what and how they search. The data from this includes: Volume: How often users input that keyword when searching. We also use tactics like looking at Google autocompletes for the phrase and related searches. Content Ideas.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” You can also pinpoint general search intent by conducting branded keyword research for your own organization.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

SmartBug Media

APRIL 23, 2021

This roadmap will guide you through its native search engine optimization (SEO) functionality and integrations. Having your site on HTTPS is a must for ranking well across most verticals. Google Search Console. The Google Search Console integration is tied into your page publishing tools. Monitoring & Security.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ Rather than strictly for entertainment purposes, users, especially younger generations, now use the app as a search engine.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. Google Web Stories. With over 6.9 With over 6.9

Google 62

Google Content Marketing Content Verticals 62

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. Vertical Search.

SERP 74

SERP Google Verticals Keywords 74

Brightedge

APRIL 16, 2018

What is vertical search optimization or VSO? From an interactive and transactional perspective, search is the fundamental digital discovery activity. People input text or voice to search, find alternatives, explore, and then make decisions.

Verticals 64

Verticals SEO Optimization Activities 64

Magisto

JANUARY 13, 2020

On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal. YouTube is now the second most used search engine in the world. If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84