Method and Metric

OCTOBER 2, 2019

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”).

Optimization 88

Optimization Wikipedia Amazon Domain 88

Martech

SEPTEMBER 1, 2022

It uses existing copy and top search picks from Google as raw material to generate its output. GPT-3 sources its input from the top 20 pages of a Google search. Like Twitter, Buteneers noted. Instead, one should pull from news sites or Wikipedia. Ethics are the governor of the AI engine.”. Humans make mistakes.”.

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

KoMarketing Associates

OCTOBER 25, 2016

Example Search Queries. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries. Search Query: Interest. Search Query: Desire.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Hubspot

MARCH 14, 2018

Twitter's CEO Held a Live Broadcast to Discuss the Network's Health. As we reported in February, Twitter CEO Jack Dorsey announced in a series of tweets that the social network would be enlisting the help of outside experts to determine the relative health of Twitter. jack (@jack). March 1, 2018. March 8, 2018.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100

Keywords SEO Research Resources 100

DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Try to include a mix of top-of-the-funnel, high search volume keywords, as well as longer-tail terms a more qualified buyer might search. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

Biznology

FEBRUARY 8, 2013

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Why does that happen?

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Webbiquity

FEBRUARY 14, 2010

And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Start Twittering. Consider writing a Wikipedia page about yourself. As a top executive, you are a public figure, and people will search for your name on the web.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Biznology

MARCH 14, 2012

Image via Wikipedia. Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business?

Google 80

Google Allocation Business Wikipedia 80

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

AUGUST 16, 2012

Photo credit: Wikipedia. Google includes items from individual social streams into every user’s distinct search results. How can you optimize for multiple different search results when you don’t know what the individual people are looking at? Gmail in the search engine results pages. SEO is dead!

SEO 80

SEO CAN-SPAM Wikipedia High Quality Lead 80

Biznology

OCTOBER 26, 2011

Image via Wikipedia. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®. So, what do these services do for you?

Domain 80

Domain Privacy Policies Paid Search Agency Terms and Conditions 80

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Moz

JULY 14, 2020

new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. entities 3.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

new & ramping up search experiences — James Wirth (@jameswirth) July 14, 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. In Twitter Advanced Search, restrict to your language, relevant date ranges, and set a number of minimum likes. entities 3.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Writing on the Web

MARCH 17, 2014

Google or other search engines. Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. If I forget where I read something, I can use the search feature and pull up everything in a book that uses that keyword. There are a number of obvious resources.

Research 100

Research Content Wikipedia Marketing Proposals 100

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Follow that Twitter thread and you’ll see the sort of back-and-forth these changes have started to create. They’ve been doing that for years. Local packs.

SERP 53

SERP Paid Content Traffic Features 53

Marketing Insider Group

MARCH 25, 2013

Thus began my foray into search engine optimization. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies. There are workarounds for this, but the fact remains that the only way to get search phrase referring data is if you are an advertiser.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

JUNE 13, 2012

Photo credit: Wikipedia. Is Twitter going to be a ghost town of 150 million users? hype, but there’s an undeniable value of social bookmarking within the enterprise, where cross-links are very rare, search is typically bad, and personal bookmarks are one of the few indicators of content relevance. Is Pinterest a fad?

Web 2.0 80

Web 2.0 Wikipedia Twitter Facebook 80

Moz

JANUARY 28, 2019

You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. Links do that for search engines. Since the late 1990s, search engines have treated links as votes for popularity and importance on the web.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Biznology

JULY 8, 2014

It’s sort of like Reddit or Wikipedia like that. While people generally like what they see on first blush, they eventually leave the empty austerity of Plus to return to the messy excitement of Facebook, Pinterest, Tumblr, Twitter , and Reddit. Step Five: Start posting your own content. Step Six : Rinse and repeat, every day.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

OCTOBER 1, 2013

. “Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another,” according to Wikipedia; and, according to the Wiktionary, redirection is “the automated process of taking a user to a location other than the one selected.”

Work Management 80

Work Management Adwords Paid Search Agency Marketing Management 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Click here to cancel reply.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

FEBRUARY 29, 2012

Along with a Google search, this is how you will be found in the marketplace. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field.

B to B 80

B to B Social Media Media Thought Leadership 80

EveryoneSocial

OCTOBER 17, 2018

In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Exposure to new audiences: Content will quickly become your brand’s engine for growth. Running LinkedIn searches for outbound targets. Studying prospects on LinkedIn and Twitter before a meeting.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Convince & Convert

MARCH 4, 2016

If you can’t, check out Google Trends , and learn about what topics are receiving the most search inquiries right now. Evidence from peer-reviewed journals is always taken more seriously than evidence from a Wikipedia article. Next, reverse engineer the content accordingly. to educate or entertain).

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Parse.ly

NOVEMBER 5, 2021

Here’s an example: Let’s say you go to your favorite search engine and type in “Cloud Computing.” We’re going to produce original content on Twitter, LinkedIn, Facebook, Instagram, and TikTok. The content tilt. Now comes the content tilt. A lot of companies diversify almost immediately.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100