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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. How can you improve conversion rates? Assure you that aren't overlooking any important opportunities for optimization?

Search Engine Marketing

Search Engine Marketing Search Marketing SEM Adwords

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

NOVEMBER 12, 2008

Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This is the second of a two-part series. This can be confusing to new users. But there are limits."

Twitter

Twitter SEM Tools Practices

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. This post is an excellent starting point for those new to Twitter.

Twitter

Twitter Web 2.0 Marketing Analytics Tools Tips

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

DECEMBER 28, 2009

What are the four stages of Twitter enlightenment? How important is Twitter for business? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check."

Twitter

Twitter Tactics Web 2.0 Tips

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Bottom line?

Consulting

Consulting SEO Adwords Tagging

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

NOVEMBER 23, 2009

PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously.

Tools

Tools Best Practices Adwords Word of Mouth

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? 50 Ideas on Using Twitter for Business by Social for Business As the title promises, here are more than four dozen ideas on how to use Twitter for business, categorized into five groups including "Ideas about WHAT to Tweet" (e.g.,

Social Media

Social Media Social Marketing Web 2.0 Paid Search Agency

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? some are disturbing (the Huffington Compost is worth as much as Twitter ?) What are the most popular Web 2.0 applications? so far in 2008.

Social Media

Social Media Web 2.0 Optimization Media

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media

Social Media Social Marketing Burn Rate Web 2.0

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

DECEMBER 17, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success?

SEO

SEO Marketing Analytics Tools Best Practices Blogger

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

NOVEMBER 16, 2009

What key trends in search should you be aware of, and how can you adapt to them? Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. How do you create a 301 redirect?

SEO

SEO Forrester Best Practices Adwords

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Is The Hype Over Google AdWords Quality Score Justified?

Adwords

Adwords Tactics SEM Tips

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management

Enterprise Management Social Media Work Management Marketing Management

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media

Social Media Social Marketing Web 2.0 Paid Search Agency

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Attract lots of targeted Twitter followers in a short time? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. How I attracted 8000 Twitter followers in 14 weeks! Use Facebook fan pages to help with SEO?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0 tools, technology that has made the practice of PR more effective and transparent. SEO social media interactive PR? tags: PR 2.0

PR

PR Best Practices Blogger Copywriting

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Why is online reputation management so important?

Social Media

Social Media Optimization Digg Web 2.0

The Social Media Email Signature

WebMarketCentral

SEPTEMBER 18, 2008

email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 BTW, Jon has really got the reputation management thing nailed, as a Google search on his name quickly reveals.) signatures. Here are a few notable examples of Web 2.0 Christina L.

Social Media

Social Media Web 2.0 Ning Skype

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related People Search Engines In this post from the Search is the Internet OS blog, Arnaud Fischer provides helpful reviews of 10 people-search sites, including Spock , ZoomInfo and Naymz. net Billed as "the complete Web 2.0

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you optimize your use of social networking tools like Twitter and LinkedIn? A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

JANUARY 5, 2009

And search engines love social media, which helps expose that rant to anyone searching for the company's name. Start Twittering. Professional corporate "evangelists" like Scott Monty and Christopher Barger , not surprisingly, tend to show up pretty well on search. to photo-sharing sites like Flickr.

Work Management

Work Management Jigsaw Wikipedia Digg

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off. #7: version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. . #3: . #8: Web 2.0

Web 2.0

Web 2.0 SEM CTR Adwords

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

JANUARY 28, 2009

The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) Yet, in the business world, we still go by the biggest ads in the Yellow Pages or the top results on a search engine. Social Tagging Web Marketing.

Enterprise Management

Enterprise Management Social Media Paid Content Marketing Management

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media

Social Media Web 2.0 iCrossing Optimization

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

OCTOBER 20, 2009

If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. JF: We price our products just like search engine advertising is priced today. For example the message would say “Tom Pick just nabbed a free cup of coffee from Joe’s Java.

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

A search engine just for faces. Unlike Google Analytics (the application it's most likely to be compared to), Clicky provides real-time stats, Twitter analytics, separate mobile visitor tracking, visitor details , WordPress integration and more. An easy tool for automatically creating music videos.

Tools

Tools Best Practices SEM Adwords

Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

NOVEMBER 10, 2008

Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more.

Tools

Tools RSS Digg Aggregators

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

DECEMBER 29, 2009

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? sites including "kayaks" or "kayaking" will show up on a search for "kayak"). sites including "kayaks" or "kayaking" will show up on a search for "kayak").

SEO

SEO Best Practices PageRank Domain

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Welcome to the first best-of-2009 (so far) compilation.

Social Media

Social Media Marketing Budget Social Marketing Web 2.0

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot

Blogspot Blogger Best Practices Business

Best of 2008: Interactive PR, Part 1

WebMarketCentral

JANUARY 20, 2009

as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0"

PR

PR Best Practices Press Blogger

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

DECEMBER 4, 2008

What are the top uses of the Internet after email and search? Pew/Internet Search Engine Use Report by MIT Technology Review A high-level overview of a recent study of search engine use conducted by the Pew Internet and American Life Project. Search engines are now used on daily basis by half of all Internet users.

Research

Research Paid Search Agency Best Practices Internet Marketing

B2B Marketing Zone

WebMarketCentral

Best of 2009 (So Far): Search Engine Marketing

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

Webinars

Trending Sources

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

Webinars

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

7 Ways NOT to Select an SEO Consultant

Best of 2009 (So Far): Cool Web Tools, Part 2

Best of 2009 (So Far): Social Media Marketing, Part 2

Best of 2008 (So Far) - Social Media Optimization, Part 2

Best of 2009 (So Far): Social Media Marketing, Part 4

Best of 2009 (So Far): SEO Guidance, Part 3

Best of 2009 (So Far): SEO Guidance, Part 2

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

Best of 2009 (So Far): Social Media Marketing, Part 3

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Interactive PR, Part 2

Best of 2008: Social Media Optimization, Part 1

The Social Media Email Signature

Best of 2007: Web 2.0 Sites

Best of 2008: Social Media Optimization, Part 3

Don't They Know Who You Are? Why Reputation Management is Critical

Looking Back at 300: Top 10 Posts

What's Next for B2B Social Media? FYIndOut Now

Best of 2008: Social Media Optimization, Part 2

A Unique Approach to Integrated Advertising Campaigns: Nabbit

Best of 2008: Cool Web Tools, Part 2

Best of 2008 (So Far) - Cool Web Tools, Part 2

Best of 2009 (So Far): SEO Guidance, Part 4

Best of 2009 (So Far): Social Media Marketing, Part 1

Best of 2008 (So Far) - Blogging for Business, Part 2

Best of 2008: Interactive PR, Part 1

Best of 2008 (So Far) - Web Marketing Research, Part 2

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