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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script | B2B

The survey found: “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.”

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Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. During the lockdown period, you can start and run search-optimized campaigns anytime without detailed planning. Brand Recall.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

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9 Proven B2B Marketing Strategies for 2024

sagefrog

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Remember that participating in a trade show is much more impactful when you have a well-planned strategy.

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Is Your Brand Ready for the Big Show?

Navigate the Channel

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

We focused on producing events (industry trade shows), technical/product literature, print product advertising, direct mail offers and campaigns, product demos and sample kits, customer meetings, etc. For organizations that want Marketing to play a strategic role and be a growth engine, what can Marketing leaders do?

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5 Things To Do for Your Post Show Wrap-Up

Navigate the Channel

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.