Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 20, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. And what are one of the most difficult methods of lead generation?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 246

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. adults use voice search on a daily basis ( source ). This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. Why is voice search important to marketers?

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

MARCH 1, 2021

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Technically, company websites are digital channels, but web analytics deserves its own category. Lead Outreach & Conversion. Web Analytics.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

AUGUST 7, 2018

Here are three examples of search queries that incorporate the word, SEO : Query One: What is SEO. The person searching this phrase is merely trying to figure out what SEO is. But, this doesn’t mean the person searching this term will never be ready to buy. What are they actively searching for? If you said, “Google it!”

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. What percentage of websites are viewed on mobile devices? Around 70% of web traffic is generated by mobile devices ( source ). 57% of traffic in the U.S. Mobile Usage Statistics Up to 70% of online traffic happens on mobile devices ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Brands that market directly to consumers recognize YouTube as a powerful tool. Boost your search rankings. But can B2B marketers use YouTube to the same effect?

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Zoominfo

FEBRUARY 25, 2021

The point is to engage them with content that will bring them to owned marketing channels, most commonly a company website, and in turn, evolve awareness into validated interest about a particular product or service. Check out ZoomInfo’s learning hub on building data-driven Sales Funnels. Common Tools for L2RM.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

DealSignal

JANUARY 20, 2023

Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). This is done by using relevant keywords, creating high-quality content, and building backlinks to the website. Only DealSignal guarantees Hot Leads with 97%+ data accuracy.

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Automation Services Work Management 52

Zoominfo

JUNE 6, 2018

But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ). Optimize your page for search engines.

Organization 250

Organization Ad Building Tips Keywords 250

DealSignal

JANUARY 27, 2023

The Benefits of Using A Lead Enrichment Software The Downside of (some) Lead Enrichment Softwares How to Choose the Best Lead Enrichment Software DealSignal: The Best Lead Enrichment Software for 2023 Conclusion Learn more about the best Data Enrichment Tools What is Lead Enrichment?

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. And what are one of the most difficult methods of lead generation?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 100

Zoominfo

APRIL 25, 2021

You’re scrolling through a website, and bam — there it is. That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? For some, chatbots are the next big thing for their website. Others may find them intrusive.

Demand Generation 100

Demand Generation Sales Management Demand Top of Funnel 100

Albacross

MARCH 19, 2019

With the knowledge of how to get traffic to a website and market effectively online, you can be within reach of people who are actually searching for your products or business model. As long as you know how to harness the power of the internet, you can leverage it as a powerful business tool. Lead Capture Pages.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. It allows you to compare a few different search phrases.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Zoominfo

FEBRUARY 25, 2021

The point is to engage them with content that will bring them to owned marketing channels, most commonly a company website, and in turn, evolve awareness into validated interest about a particular product or service. Traffic to your website is good, but it doesn’t mean much if they don’t convert into MQLs or SQLs.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

SmartBug Media

AUGUST 31, 2022

To be successful in the execution of your strategy, you also need the right inbound marketing tools. Here’s a list of recommended tools that marketers can use to promote social posts, optimize SEO and content, report data, and more. Content Optimization Tools. Each of the following tools comes highly recommended: 3.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. Picture funnel you might use to put oil in your engine: capturing a lot of material on top in order to direct it into a narrow opening at the bottom. What actions has a prospect taken on your company website?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

SEPTEMBER 17, 2018

4. Search Talk Live. Search Talk Live focuses primarily on SEO and SEM. The podcast is hosted by search engine optimization experts with more than 13 years of experience helping and training marketers all over the world. SEO 101 is search engine optimization from the very beginning. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

BenchmarkONE

JANUARY 25, 2023

This is where sales prospecting tools come in as a savior for all sales reps. These tools allow you to control the entire sales process more easily and effectively. And today, we will share some of the best sales prospecting tools and how they can help you ace your sales game!

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. Next, we explore why.

Keywords 133

Keywords Long Tail Marketing Zoominfo SEO 133

Zoominfo

MAY 18, 2023

It’s rare for top talent to search for job openings and submit cold applications. People are looking for employers that offer good career opportunities and a proven track record of respecting and valuing their workforce,” says Chloé Rada , senior director of talent attraction ZoomInfo. Instead, new opportunities usually come to them.

Paid Content 130

Paid Content Resource Management Marketing & Strategy Marketing Strategy 130

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. net Billed as "the complete Web 2.0 Ning Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Zoominfo

JULY 30, 2018

But in our digital era, every modern content marketer must understand the basics of search engine optimization. The goal of most search engines is to provide users with the most relevant and useful information for each search query. Be unique: One search in Google can lead to thousands—even millions—of results.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. Today we teach you how to drive more traffic to your B2B blog so you can ultimately see better results from your content marketing efforts. Search Engine Optimization (SEO). The primary way people search and find content is through search engines like Google, Bing, and Yahoo.

Paid Content 96

Paid Content Lead Ranking Lead Scoring Mobile Advertising 96

Metadata

DECEMBER 3, 2020

You’re talking about Drift, the next episode we have is going to be with Henry Schuck from Zoominfo and David Cancel from Drift. Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. Gil Allouche: That’s very cool. What’s yours?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You’re talking about Drift, the next episode we have is going to be with Henry Schuck from Zoominfo and David Cancel from Drift. Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. Gil Allouche: That’s very cool. What’s yours?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. Website Usability. Let’s get into it. Keyword Clusters.

PR 194

PR SEO Marketing & Strategy B2B 194

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Use Video as a Tool in Your Virtual Selling Strategy 1.2 Tools to Address Video Compliance Concerns 2.3 Solutions Engineers 2.2

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. to search and find what is going to work for their business. They hire five inside sales reps before they have the tools and processes to make inside sales successful.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Zoominfo

MARCH 21, 2018

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. Check out some of the listicles we’ve posted here on the ZoomInfo blog: Top 10 Social Selling Tools.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130