Bare Essentials: Marketing as a Necessary Evil
Marketing Craftmanship
AUGUST 14, 2015
A Website that’s Worth Reading: Your website must provide visitors with a clear understanding of who you are, what you do, how you do it, why you are doing it, and who would benefit most from what you do. Your website should also: Use plainspoken, simple language. Take advantage of Search Engine Optimization (SEO) tactics.
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