LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. It may be attractive to shift more budget to generating leads via your company’s website. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JULY 14, 2009

In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. How Search Engines Work. All search engines have approximately the same approach: they rank based on relevant content and page popularity. 3 Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2)

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100