KoMarketing Associates

OCTOBER 9, 2018

Below are some of my favorite tools for planning the year ahead. These tools help you think past your every day tasks and start to think about what you can create in the next year to move your business forward. Using one or a combination of these tools can help your marketing department be more organized, fresh, and focused.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

OCTOBER 12, 2022

GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . Select Tools and Settings in the top right . CPC data in the user acquisition & traffic acquisition charts .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 3, 2019

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. Review Shopping Ads.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MAY 13, 2020

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Be Patient.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools. But that is starting to change. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . I shared my insights into a key trend for social media in 2020 in a recent eBook on Search Engine Journal.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. The following is a list of 20 performance metrics we recommend that B2B marketing managers use to establish goals and achieve success with their search engine optimization programs.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Here are a couple helpful tools to help run ranking reports so you don’t have to do so manually: Moz Rank Tracker. If you’re looking to play a game of basketball, you need a hoop.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

AUGUST 15, 2017

may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Should it be ignored as it fades into the depths of search results? Here are some of the steps that should be taken when refreshing a piece of content on your website: 1.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

APRIL 21, 2015

This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. Mobile Search Percentage. The first performance benchmark to evaluate is the growth in Google search engine traffic from mobile devices over time. Quality of Mobile Search Traffic.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Four Ways to Move Traffic to Conversion. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JULY 30, 2019

Here are some key objectives to keep in mind: Brand Awareness and Organic Search Visibility. These two objectives go hand in hand as it’s been reported that Google alone receives more than 63,000 searches per second on any given day. What I mean here is analyzing existing content on search results, social media, etc.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). Why This Stat is Important: Personalization is becoming increasingly important as users don’t want to have to search for long for content that is relevant to them.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

APRIL 7, 2021

Another way to improve the customer experience – and engagement – is how you organize content on your website. This is different than lead generation, where the goal is converting traffic. Don’t forget search engine optimization. Search engine optimization takes work, of course. Make your content shareable.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 21, 2017

This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. My favorite piece of advice included is to be vigilant of how your search query report might have fluctuated – this impacted several client accounts.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. All of this is easier said than done.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Try to include a mix of top-of-the-funnel, high search volume keywords, as well as longer-tail terms a more qualified buyer might search. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. It will only impact queries and search results on mobile devices. It is reported to have a bigger impact on queries and websites than any Panda or Penguin update.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

JANUARY 31, 2017

I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc). Content marketing (content types, social media tactics, etc).

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Yet, this is still something that many marketers struggle with. FAQs About Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Takeaway : Search volume is generally a poor metric to focus on.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

DECEMBER 12, 2013

We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. The primary SEO objective during a website transition is setting up 301 redirects for all of the old web pages that are being moved to new the site. WordPress, Drupal, Sitecore).

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. There is very little low hanging fruit in the SEO landscape.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. Don’t forget brand-specific searches as well.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Preliminary SEO Analysis.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

MARCH 19, 2015

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. To prepare, you can use Google’s mobile usability reports and the mobile friendly testing tool.”

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

MAY 27, 2014

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

FEBRUARY 19, 2019

For me, I have a daily routine that ensures I know what’s happening with my team, what’s happening with my clients, and what’s happening in the world of search. I opened analytics to see how Client A’s website was performing for the month. However, I noticed a big spike in blog traffic last Tuesday. Monitor Search Console.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121