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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. percent.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

Have you ever wondered how to get your website to come up in search results? Website traffic doesn’t follow the Field of Dreams mantra, ‘If you build it, they will come.’ ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful? Raised My AdWords Bids and Got LESS Traffic!

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

When I first assess a client’s strategy, I first have to really understand what the client does, what the goal of the website is, and what the conversion goals are. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  Search query “information on how to _”. Ratio.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. website traffic, brand. Tools List. engineering from St. Look for.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Most website owners use Google Analytics or other similar tools to track their results.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Helpful SEO Tools.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. How to Get Your Traffic Back. Experiment.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. common mistake among webmasters is that they think their website is done way too early. The truth is that your website is never done.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. website traffic, brand. Tools List. engineering from St. Look for.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. We can expect search results to continually change. Reviews.

Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Why are companies spending tens to hundreds of thousands of dollars on basically rewriting their entire websites? Their competitors. It’s Google’s tell?

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What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code. First thing: Don’t panic. Final Thoughts.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Another 36% use mobile search. 59% also use paid search / SEM.

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23 Expert SEO Link Building Guides and Tools

Webbiquity

What tools are most helpful in link building efforts? Find the answers to those questions and more here in almost two dozen of the best link-building guides and tool reviews of the past year. Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. ” Link Building From Scratch by Search Engine Watch. Backlink Tools.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. website traffic, brand. Tools List. engineering from St. Look for.

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. 1) Wordle. This is a great tool when you just need some peace and quiet.” Kitten!

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What are some of the features of a marketing automation solution that search engine marketers will find of value / importance? Search engine marketers are typically amazing at getting the right traffic to their website. Awesome! Absolutely.

Search success hinges on site speed

Biznology

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. First, test your site speed.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. Other SEO Tools.

Best Cool SEO Tools of 2011

Webbiquity

The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Need to analyze the optimization status of an existing website? Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines?

Tools 50

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. Export a list of all pages of old site with links using backlink analysis tool. Case in URLs.

SEO Management Tools: Hype vs. Help

Webbiquity

When evaluating search engine optimization (SEO) management tools, it’s vital to understand what such tools can—and can’t—actually do. Just as a nail gun can turn a skilled carpenter into a more efficient skilled carpenter, so SEO management tools can help experienced, knowledgeable SEO professionals perform certain tasks more efficiently.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute). LinkedIn Share Buttons. Integrate Profile Links.

10 secrets to research the best SEO keywords

Biznology

Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. Test Keywords with a Search.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Here are the scores each one of those headlines got from each tool: Now, let’s do some explainin’ about what all the numbers mean. The Advanced Marketing Institute’s tool works differently. Of the two tools, I prefer CoSchedule’s. These are just tools. Ideally, you’d be pointing traffic to a page on your site. Make a “Clicks to Website” type of ad.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Select “website.” Enter the website URL. Traffic source.

7 SEO Tactics Most Marketers Ignore

Act-On

Search engine optimization has a reputation for being hard and brutally competitive. Given what good search engine optimization can do, this is downright depressing. Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge. And search engine traffic converts: “ SEO leads have a 14.6%

5 Predictions for SEO in 2016

Act-On

Whether it’s clickthrough rate in the search results or time on site, how people interact with your pages has major consequences for your traffic. Or, as Search Engine Land puts it, “Get your content right, and you’ve created a solid foundation to support all of your other SEO efforts.”. That’s because how the search engines use and think about keywords has shifted.

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10 SEO measurements every marketer should know

Biznology

For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% click on websites on the first page.

Six Expert Guides to Dealing with Keyword (not provided)

Webbiquity

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting. Image credit: DealerFire.

3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. With that in mind, you should be measuring how many websites are “voting” for you.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Here are the scores each one of those headlines got from each tool: Now, let’s do some explainin’ about what all the numbers mean. The Advanced Marketing Institute’s tool works differently. Of the two tools, I prefer CoSchedule’s. These are just tools. Ideally, you’d be pointing traffic to a page on your site. Make a “Clicks to Website” type of ad.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

won’t show up in keyword research tools)? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. “This low number is a surprise since blogs drive social media, content marketing and search.” 92% of small businesses say that social media is an effective marketing technology tool.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Provides visibility into the sources and quality of traffic to other websites. very good spying tool where you can see your competitors website analytics.” Mention.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. SEO And Other Web Marketing Techniques: Tools Or Tricks?

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. If we missed a measurement tool please feel free to add your two cents in the comment section below.

3 Ways B2B Companies Can Maximize Existing Content for SEO

KoMarketing Associates

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. 21 B2B Marketing Initiatives Enhanced by Search Engine Optimization.