say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less.  When I first assess a client’s strategy, I first have to really understand what the client does, what the goal of the website is, and what the conversion goals are. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content.  MORE >>

Marketo partnered with ColumnFive on an infographic to display the key findings in their Social Media Marketing Industry Report including; what social networks marketers will focus on in the future, the top benefits, the most used social media tools. Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. This is especially timely given recent announcements from Google on building smartphone friendly websites. The B2B marketing landscape continues to evolve. MORE >>

More and more users are accessing websites and making business decisions on mobile devices every year. Responsive Web Design vs Mobile Websites. Have you ever visited a website on your computer, and reduced the size of your window and all of a sudden SNAP! Responsive indicates that a website is crafted to adapt the layout to the viewing environment. In this case, we recommend that you create a separate mobile website. mobile website is a trimmed-down version of your website. Search Engine Marketingthe design and navigation changes? MORE >>

Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our State of Inbound Marketing Report , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads. How can you improve the search engine optimization of your blog? MORE >>

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. We all want our clients and organizations to receive quality traffic, provide visibility in appropriate markets, and drive measurable results (leads, visitors, etc). Accessibility of the page where the link will be placed – how easily search engines and users can access the page where the link will be located (by clicks and navigation from the home page). Link-Specific Metrics. MORE >>