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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. percent.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

Have you ever wondered how to get your website to come up in search results? Website traffic doesn’t follow the Field of Dreams mantra, ‘If you build it, they will come.’ ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. Sample review: “One of the most inexpensive, but powerful tools for SEO.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful? by Search Engine Land. Help!

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. website traffic, brand. Be more human—write for people, not segments or search engines. • Tools List. engineering from St.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. 7) WordStream Keyword Tool. 1) SEMrush.

17 Realistic Ways to Get More Website Traffic

Act-On

Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. It’s not uncommon to invest months of work in content marketing before you see any significant traffic. Get the search engine optimization right.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” Most website owners use Google Analytics or other similar tools to track their results.

Mobile Search Engine Optimization Best Practices

Marketing Action

It may have been true once that you could assume that a mobile user looking for your products or services would also be looking on the desktop, but a 2014 study from comScore indicates that there is a growing percentage of websites with a sizable cohort of “mobile-only users” – that is, the “portion of a publisher’s Total Digital Population that never visited their website via desktop.”.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. website traffic, brand. Be more human—write for people, not segments or search engines. • Tools List. engineering from St.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Helpful SEO Tools.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. How to Get Your Traffic Back. Experiment.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. A common mistake among webmasters is that they think their website is done way too early. The truth is that your website is never done.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. We can expect search results to continually change. Rich Snippets.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. website traffic, brand. Be more human—write for people, not segments or search engines. • Tools List. engineering from St.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. 1) What are the most important factors in search engine ranking, and how will you help me get better results? 3) What types of online tools do you use? What’s not?

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The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Optimizely is a neat tool for this.” — RazorSocial.

The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Another 36% use mobile search. 59% also use paid search / SEM.

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Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. Why are companies spending tens to hundreds of thousands of dollars on basically rewriting their entire websites? Their competitors. Google’s tell?

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What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code. First thing: Don’t panic. Final Thoughts.

23 Expert SEO Link Building Guides and Tools

Webbiquity

What tools are most helpful in link building efforts? Find the answers to those questions and more here in almost two dozen of the best link-building guides and tool reviews of the past year. Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. ” Link Building From Scratch by Search Engine Watch. Backlink Tools.

Search Engine Optimization is NOT B2B Demand Generation

Fearless Competitor

B2B Demand Generation | Why Search Marketing is a small part only. Recently I spoke with a business owner who had hired a search engine optimization firm. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. Despite the claims of search engine optimization folks, visitors to your website are NOT qualified sales leads. But New York Life has the most respected position – #1 in organic search. Notice the All Names and Engaged stages.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Provides visibility into the sources and quality of traffic to other websites. A very good spying tool where you can see your competitors website analytics.” Mention.

Interesting content marketing trends to watch for in 2017

Biznology

Companies are seeing their desktop traffic decrease in lieu of mobile traffic. Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017. A business that is not designed to be user-friendly for mobile traffic will experience major issues. Document the concept. Mobile technology.

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. And one writing tool I use to ensure I have easy to read content is Readability Score.”

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. Other SEO Tools.

Best Cool SEO Tools of 2011

Webbiquity

The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Need to analyze the optimization status of an existing website? Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines?

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting.

SEO Management Tools: Hype vs. Help

Webbiquity

When evaluating search engine optimization (SEO) management tools, it’s vital to understand what such tools can—and can’t—actually do. Just as a nail gun can turn a skilled carpenter into a more efficient skilled carpenter, so SEO management tools can help experienced, knowledgeable SEO professionals perform certain tasks more efficiently. vs. 2.0%).

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How to Write Headlines That Get Shared And Drive Traffic

Act-On

Here are the scores each one of those headlines got from each tool: Now, let’s do some explainin’ about what all the numbers mean. The Advanced Marketing Institute’s tool works differently. Of the two tools, I prefer CoSchedule’s. These are just tools. Ideally, you’d be pointing traffic to a page on your site. Make a “Clicks to Website” type of ad.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What are some of the features of a marketing automation solution that search engine marketers will find of value / importance? Search engine marketers are typically amazing at getting the right traffic to their website. and 6.9% Awesome!

3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. With that in mind, you should be measuring how many websites are “voting” for you.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Select “website.” Enter the website URL. Traffic source.

Six Expert Guides to Dealing with Keyword (not provided)

Webbiquity

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting. Image credit: DealerFire.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

won’t show up in keyword research tools)? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. “This low number is a surprise since blogs drive social media, content marketing and search.” 92% of small businesses say that social media is an effective marketing technology tool.

Search success hinges on site speed

Biznology

When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or the perfectly-turned page title. First, test your site speed.

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