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Crimson Marketing
FEBRUARY 28, 2013
My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Google Search.
Crimson Marketing
MAY 1, 2015
The Buying Process is More Social. Social media influence is to the B2B buyer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. Search engines. Vendor blogs. B2B verticals.
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Crimson Marketing
JANUARY 23, 2015
Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. The truth is these metrics have no affect on your marketing ROI.
Crimson Marketing
DECEMBER 18, 2013
Social media: Social marketing marketing budgets will double over the next 5 years. Email: Email with social sharing buttons increase click-through rates by 158%. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.
Crimson Marketing
APRIL 21, 2015
The latest generation of marketing solutions offers not just statistical data analysis, but also behavioral data and social media analysis that Marketing and Sales departments can use to discover answers to specific questions. Today’s search yields an impressive 1,740,000,000 results. Try googling the words “Big Data.”
Crimson Marketing
SEPTEMBER 26, 2014
To find the answers, we surveyed 500 professional services firms in the accounting, technology, architecture, engineering, construction, and management consulting industries, asking wide-ranging questions about the marketing solutions and activities they used as well, as the outcomes of those efforts.
Crimson Marketing
JULY 2, 2013
Social media marketing goes hand in hand with lead generation and sales – and we finally have the proof to back it up! Social Media Examiner recently conducted an industry report surveying more than 3,000 marketers on the value of social media marketing. Social Media Today ).
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