Biznology

OCTOBER 22, 2015

It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. Google Now already shows how search can start to anticipate what you need, rather than wait for you to ask for it. Like this post?

Social Media 80

Social Media Media Privacy Facebook 80

Biznology

SEPTEMBER 12, 2013

Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” Social media should rightly be considered a tactic. The search engines reward efficient, fast-loading, standards-compliant sites.

Social Media 80

Social Media Social Marketing SEO Content Marketing 80

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. In Are you a social media polymath?

Social Media 80

Social Media Media Curation Youtube 80

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

FEBRUARY 28, 2011

Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: "Just what do you do about it all?" Image via CrunchBase.

Social Media 80

Social Media SEO Media Search Marketing 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. Writers are not reporters and neither are you.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

FEBRUARY 20, 2011

And SEO is no exception, as Google proved once again last week, when it announced a sweeping change to the way it does personalization that integrates social media activity far more deeply than before.

Social Media 80

Social Media Media Internet Marketing SEO 80

Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Social media listening can go broader.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. to a brand.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” The art of narrative storytelling via social media marketing. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. So, all that is nice, but how does that make Facebook the icon of social media? Still, my title stands.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

SEPTEMBER 2, 2010

I was on vacation for three weeks and on a social media fast for those weeks and my first week back at work last week. The surprise for me was that social media behavior is so ingrained into my workday, that I really struggled in my week at work after not noticing much missing on my vacation.

Social Media 80

Social Media Media Tagging Social Marketing 80

Biznology

JUNE 18, 2012

Photo credit: Search Engine People Blog. To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

JUNE 22, 2017

LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results. What exactly are hashtags? What exactly are hashtags? Like this post?

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JANUARY 17, 2011

Several months ago, I met up with Mike Moran in New York and we were chatting about search. I told him a little bit about what my company, Abraham Harrison , does, and then we started talking about search. Instead, I threw myself and my agency into blogger outreach and social media marketing. Image via CrunchBase.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. It’s not true.

Social Media 80

Social Media Media First-Mover Advantage PR 80

Biznology

SEPTEMBER 27, 2018

Whether your realize it or not, your company contributes to a brand identity every time you post a blog, update a social-media status, and engage with a customer. Creating content related to a myriad of subjects can be a great way to increase your website’s search-engine visibility –– so long as you properly link your pieces together.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. And brands that turn their social channels into faceless brand bullhorns often fail. A typical question from the forum probed how to identify these influencers and help them market your products for you.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris has been volunteering with the local homeless kitchen, Miriam’s Kitchen , for over five years.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

JULY 11, 2011

I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence the results that Google proffers when we search in the form of Experiments on Google+ and Twitter Influencing Search Rankings --a lot more clearly than my recent Search is three-dimensional (..)

Social Media 80

Social Media Media SEO Social Networks 80

Biznology

NOVEMBER 13, 2019

In more concrete terms, meta descriptions are critical to how well your page performs once it shows up on a search results page. The meta description is usually what searchers will see as the summary of your page on the search results page. Keep that in mind as you integrate social media into your digital marketing.

SEO 106

SEO Keywords Validation Intent 106

Biznology

AUGUST 29, 2017

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It also has nothing to do with the social media strategy and micro-influencer marketing practice I have with Gerris Corp.

Marketing Websites 172

Marketing Websites Marketing Analytics Tools SEO Google 172

Biznology

MARCH 25, 2019

The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. Transactional: These are search queries that indicate the user is looking to make a purchase. For example, YouTube.

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. The Power of Micro-Influencer Marketing Isn’t Only in SEO, Search, or Backlinks.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

MARCH 2, 2018

If you want to reach more people and attract the best applicants, you should utilize online channels, such as job search engines. You can also use social media page of your company to promote existing jobs, which will be effective if you already have a large online following.

Tips 139

Tips Eye-Tracking Internet Marketing Training 139

Biznology

NOVEMBER 8, 2017

A mere Google search for “AI job loss” over the last month would reveal titles such as “AI Will Put 10 Million Jobs at High Risk,” “Robots are Coming for Our Jobs Sooner than You Think,” “AI and Robots Could Threaten Your Career Within 5 Years,” and “When AI Spells Exit.”

Forecasting 132

Forecasting Facebook Google Class 132

Biznology

JUNE 23, 2015

While this surely has benefits for you when it comes to your site’s search engine optimization (SEO) and your company’s search engine marketing campaigns, it really comes to its own depth in Google Analytics. While you had this data before, it was once-removed, from referrers, hand-offs, and logs.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

NOVEMBER 14, 2013

Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. Social Media Interaction. (Photo credit: Wikipedia).

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

AUGUST 20, 2015

Social Matters. Social media matters not just because it can and should be a direct driver of traffic, but because the search engines include social media in their results. Gone are the days of SEO being an effort to “fool” the search engines into ranking your site higher.

SEO 80

SEO Lead Ranking Content Marketing Lock-In 80

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Each one of of the social media “courses” are part of the entire experience.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. Social Media Examiner ). 96% of consumers have searched for product information from their mobile device.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

MAY 14, 2018

It means being cited in the social media and email feeds of colleagues. These tools offer social proof – someone else saying what you’re offering is of value – thereby making it more likely that someone who doesn’t know you will take the risk of investing their time and attention in your content.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171