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10 Simple SEO Basics for Better Rankings

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Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. Everybody wants them, right? What is SEO?

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3 Ways to Start Earning Links

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Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. These sites have high credibility with search engines. They say it’s important for SEO, but is it really ?

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5 Groups to Join on LinkedIn if You’re in Marketing

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The top 5 LinkedIn marketing groups Social Media Today LinkedIn Marketing Groups with the “Active Group” tag receive sizable engagement and have the platform’s tacit approval. Search Engine Land Popular LinkedIn marketing groups tend to cover more niche interests than general “marketing.”

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Google search ad placements, among others, require a careful bidding strategy. Digital ad channels include display ads, social media, email, and mobile in-app advertising. A keyword is a specific word or phrase that advertisers in paid search or contextual ads use for targeting. What is Paid Search?