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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. 11 Steps to Build an SMB Lead Generation Strategy.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. And what are one of the most difficult methods of lead generation?

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Read our free SMB Guide to Sales and Marketing Alignment. Use Google Analytics to optimize your website. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Are most people dropping off from a page on your website?

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Is It Really Possible to Create 10x Content Anymore? How?

Marketing Insider Group

Solves a challenge: Customers are seeking answers when they go to Google and search. Before you can develop content that will resonate with audiences and score well on search engines, you must know your audience. We write about content marketing, so do thousands of other websites. Understand Your Audience. Take our blog.

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How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. Customers rarely come to your site via only one channel (such as paid search), and then buy something immediately.

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Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. Optimize For Local Search. Brand Recall.

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The Ultimate B2B Marketing Glossary

Envy

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates. SRC (source).