8 Keyword Research Tools for Search Engine Marketing in China
SEPTEMBER 22, 2016
It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China. Baidu Index.
6 Free SEO Tools to Boost Your Search Engine Rankings
SEPTEMBER 18, 2015
Have you ever wondered how to get your website to come up in search results? Website traffic doesn’t follow the Field of Dreams mantra, ‘If you build it, they will come.’ ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty.
Why Website Optimization Trumps Search Engine Optimization
The Forward Observer
AUGUST 25, 2014
Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? Visits to top pages from search.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Open Graph Tags (Title, Description, URL, Image). Sales Readiness.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Search engine algorithms are constantly being updated. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do?
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. SEO requires great content.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. Google Review Count: 46,500. 10) HitTail.
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way. SEO Considerations. Thinking about SEO before you launch will benefit you in a few ways.
Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
FEBRUARY 10, 2013
When I first assess a client’s strategy, I first have to really understand what the client does, what the goal of the website is, and what the conversion goals are. Following up on my recent post on keyword research , it’s important to match the search intent of your desired audience with your keywords and website content. Search query “information on how to _”. Ratio.
8 Search Engine Optimization Tips Everyone Should Know
AUGUST 19, 2013
Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. There are a handful of easy-peasy SEO tips that everyone should know, especially when getting started, and luckily we’ve laid them down for you. Have URLS that make sense. WRONG!
What Wikipedia Doesn’t Tell You About SEO Techniques
SEPTEMBER 29, 2016
Take the search engine optimization Wikipedia page for example. It is littered with myths and some facts, but fails to correctly explain what SEO is to readers. In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. So What Does Wikipedia Say About SEO? Different SEO Techniques. SEO as a Marketing Strategy.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? Helpful SEO Tools.
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.”
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. So what’s a marketing manager, PR professional or SEO specialist to do? General SEO Tips and Guides.
On-Page SEO: Eight Techniques for On-Page Website Optimization
NOVEMBER 1, 2011
While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general. And a page on site solely focused on dogs would likely be judged by the search engines to be more relevant than a page on a site about domestic pets, or animals in general.
Don’t Forget These Important SEO Elements When Launching a New Site
NOVEMBER 12, 2012
As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. Monitor SEO software after the switch. Tweet Photo credit: Wikipedia. Copy over the analytics code.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. SEO Keyword Guides and Tools.
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
But like SEO more generally, it has evolved. Image credit: SEO Book. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Find the answers to those questions and many others here in some of the best guides to link building in today’s search environment, from the past year or so. Link Madness by SEOBook.
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Google is about to dramatically change how search works on your phone. DataLife Engine.
Mobile SEO: How to Search Optimize Mobile Websites
OCTOBER 1, 2012
Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. On-Page Mobile SEO Techniques. Mobile SEO Link Building.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Content sounds like it was written by an SEO expert from 1999. 90s SEO is not on that list.”
Understanding the Search Engine Results Page: One Screenshot at a Time
SEPTEMBER 11, 2013
The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded.
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. The post Audienti merges SEO, Advertising, and Influencer Engagement services appeared first on Biznology. Like this post?
The Top 10 Best Resources to Learn About SEO
FEBRUARY 24, 2015
Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. If someone links to your site with specific anchor text, it helps search engines know what your site is about. Fear not! Create one here.
Schema & Microdata: An Overview
MARCH 9, 2016
The first ever website was published in August of 1991. Today, nearly a billion websites are online and the complexity of them (not to mention the complexity of the ecosystem they constitute) only continues to grow. Metadata: A card catalog for search engines. Before the year was out, they were joined by the Russian search leader Yandex. What is schema?
7 Simple Steps for a Solid SEO Strategy
Modern B2B Marketing
APRIL 8, 2016
Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Then your boss tells you you’re responsible for search engine optimization (SEO), too. You’re not a SEO guru. You don’t have years of experience with SEO. Check out these seven simple ways to build a strong SEO strategy: 1. Start searching. Hold on!
Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
JUNE 2, 2014
Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. This according to coverage from Search Engine Land and SEER Interactive. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. How so?
Taking Your Team to the SEO Super Bowl
JANUARY 30, 2013
The same thing applies to SEO. Each team (website) is working relentlessly to win a championship (the top position of the search results). It can be a tough road and a long season but let’s go through the steps it takes to win the SEO Super Bowl: Off-Season. What are the big company initiatives for the upcoming year and how will they change your current SEO efforts?
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve.
Google is a lying liar that lies
SEPTEMBER 2, 2014
Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. If you dominate image and video search in your vertical it can really help your general ranking everywhere else. Matt Cutts’ Search Quality Team.
No, SEO still isn’t dead
FEBRUARY 1, 2013
” I am getting to the point where I think we need to do the story on SEO’s valiant fight to remain dead. I’ve been doing SEO for a long time, and I have grown weary of the “SEO is dead” stories. SEO is not dead. What’s dead is dumb SEO. None of these things are SEO techniques. You need to understand what SEO really is.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Websites have been influenced heavily by the minimalist ease-of-use offered by smartphones and tablets.
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. short URL to see your stats. Website Analytics. Total Organic Search Sessions. Search Console/Webmaster Tools. Total Clicks from search engine results page (SERP).
5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy
JUNE 20, 2012
Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As covered in a recent Search Engine Land article , Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. Existing SEO Performance. How is your site performing in mobile search results thus far?
SEO Isn’t Mystical
OCTOBER 8, 2015
What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. and that will help your SEO.
28 (of the) Best SEO Guides, Resources and Infographics of 2013
NOVEMBER 26, 2013
Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014? Which SEO strategies, tactics, and ranking factors still apply?
4 Tips For An SEO-Friendly Website Architecture
EMagine B2B Blog
MARCH 16, 2015
While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. Poor site architecture can lead to indexing issues, inefficient conversion rate optimization, and other SEO consequences. B2B Web Strategy SEO
Have a Merry Website Transition: The Complete SEO Checklist
DECEMBER 12, 2013
We’re only a few weeks away from 2014, and excitement is in the air, as thousands of business owners are wishing for a shiny new website this holiday season. know, I know, the prospect of moving over hundreds of pages of content, while maintaining SEO value, can seem daunting (and not so fun). Highlight and identify the URL’s that will need to be transitioned to the new site.