Wish you could see exactly how website changes will impact your rankings in search before they go live?
Hoping that your leadership will understand the importance of your proposed SEO strategy?
When it comes to implementing a successful search engine marketing strategy, there are a lot of obstacles that SEO professionals must overcome.
These challenges include choosing the optimization suggestions that will impact your rankings in search, justifying those changes to leadership, and staying ahead of competitors.
Enter search engine modeling.
Search engine modeling not only helps you easily solve the obstacles SEO professionals face, but it can also help your brand effectively outrank your competitors.
Common Challenges SEO Professionals Face
If you have worked in SEO for any length of time, or run a business that is heavily reliant on SEO, you have likely stumbled upon some of the following obstacles.
Priorities: Popular SEO Tools Offer Too Many Suggestions
As John Mueller stated in a discussion on Reddit, “As an SEO, a part of your role is to take all of the possible optimizations and figure out which ones are worth spending time on.
Any SEO tool will spit out 10s or 100s of ‘recommendations’, most of those are going to be irrelevant to your site’s visibility in search.
Finding the items that make sense to work on takes experience.”
If you peruse the sales pages of tools that offer site audit features, you’ll find that they will check your website for over 100 common SEO issues.
While most SEO professionals want to be thorough about their approach to optimizing their website, receiving a site audit report with over 400 errors and 2,900 warnings can be overwhelming.
Even tools that categorize issues by priority may leave you with too many optimizations to choose from.
How do you know where to start?
Which changes will provide the largest impact?
Search engine modeling can help.
Approvals: Leadership & IT Need Justification
The next challenge SEO pros have to face is justifying any proposed website changes to leadership and the IT department.
Even if you have the experience necessary to narrow down thousands of recommendations from your SEO software, you may run into a hitch.
You will have to explain why those changes need to be made from a business perspective, not just the technical steps of implementation.
Suddenly, you’re left trying to determine the best way to answer the question, “How will an investment into specific optimizations impact the website’s rankings in search results and, ultimately, bottom-line revenue?”
What’s the easiest way to accomplish this while continuing to check off your list of daily tasks?
Search engine modeling can help.
Results: Competitors Outrank Us & We Don’t Know Why
In addition to justifying changes to your website, you will have to answer questions from leadership about how your competitors outrank your website in search results for targeted keyword phrases.
Do you have clear data and layman’s context that makes sense to your leadership team?
Search engine modeling can help.
How Search Engine Modeling Simplifies SEO
Search engine modeling can help you overcome your most common SEO challenges.
What Is Search Engine Modeling?
Search engine modeling starts with a blank search engine that can be defined by you and deployed to be a statistical replica of any other search engine.
Market Brew is a search engine simulator that can provide search engine modeling.
It uses calibrated models that include the most advanced search algorithms to model your target search engine.
These models allow you to:
1. Get Optimization Suggestions That Are Statistically Predicted To Make An Impact
One of the benefits of using search engine modeling is that the outcome of the changes you make to your website can be predicted.
Therefore, it can make optimization suggestions and determine which ones will have the largest impact based on the model.
From there, it can narrow the optimizations down from hundreds to a handful of high-impact, high-ROI changes.
2. Demonstrate The Impact Of Proposed SEO Changes Within Hours With Real-Time SERP Simulations
Search engine modeling has the power to show the ranking impact of proposed website changes within hours.
You no longer need to wait days for the website to actually increase or drop in rankings to show proof of concept.
Make a change and test the results in a fraction of the time using search models, Brewco, 2022.Without search engine modeling, the only way to see the impact of changes to your website in website rankings is to wait 2 – 3 months for search engines to catch up.
See Instant Predictions Of How Changes Will Impact Rankings
SEO testing features allow you to test website changes and see instant predictions of how they will impact your rankings.
Instead of waiting, you will know how your changes will affect your rankings within a couple of hours.
This gives you the opportunity to not only tell leadership and IT what optimization changes you want to make but also the potential impact of those changes.
Want to justify changing the top-level navigation, redesigning the home page, or reducing footer links?
Build a search engine model, and you can prove your case with data.
3. Clearly Reveal How Your Competitors Outperform You
While you are optimizing your website, your competitors could be making changes that will make more of an impact, moving them above you on the SERPs.
Search engine modeling can also identify the optimizations competitors are making to get ahead and help you determine what optimizations you need to make on your website.
With search engine modeling, you don’t have to wait until a competitor’s changes have been noticed by Google and reflected in their indexing.
You can find out immediately and determine how to improve your website as well.
See Search Engine Modeling In Action – Book A Demo
Want to find out how Market Brew’s statistical modeling tool for search engines can keep your company a step ahead of the competition?
Book a demo and discover how search engine modeling can help you get results with your SEO.
The opinions expressed in this article are the sponsor's own.