Writing on the Web

DECEMBER 31, 2014

Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. Goal #5, Attracting new visitors from search engines, has become a moving target over the past fifteen years.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JULY 11, 2012

We have at least two audiences when we write on the web: people and search engines. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results. Image: FreeDigitalPhotos.net ). the competition.). the competition.).

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

JUNE 16, 2015

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Copy the entire title of target keywords into the search field.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

MAY 15, 2015

Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

FEBRUARY 21, 2013

But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing. But if the experts aren’t teaching search engine basics to writers, where will they learn it?

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Search engines will not know which page to rank for what keywords. Similarly formatted content can easily be classified as duplicate content and you risk being penalized or ignored by the search engines.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

SEPTEMBER 30, 2015

Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. Always write with your readers’ needs in mind.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

OCTOBER 4, 2016

Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Make an editorial calendar for each time you are going to send a newsletter. Make sure you cover all the topics and categories. Make a schedule to include research, writing, formatting and distribution.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

NOVEMBER 14, 2012

But they do go to search engines and they type in questions with keywords. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free).

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

FEBRUARY 17, 2016

How easy is it for someone to find you doing a search for answers to their problems? Is your content optimized for search engines? When someone sits down and types in what they are looking for in a Google or other search box, will they find you? What comes up for your name?

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JUNE 29, 2012

No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Search for your business the way new prospects would search for you, without knowing your name.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

OCTOBER 8, 2015

In case you don’t, that’s how early adapters searched the internet. search return results) on quantity as well as quality. So now we have blogging, more sophisticated search engines, social media and a free blog creation service. And then Yahoo launched in 1994 and utilized man-made descriptions with each URL.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

APRIL 27, 2016

This could be from a keyword search , a link from an external site or a link in an email. Where do you rank on search engine returns? Typically, referral sources are channels by which prospects or visitors find you. Referrals indicate quality content and authority. Are you using SEO tools? Invest your resources accordingly.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

JULY 11, 2013

We all know that keywords are critical when it comes to being found by search engines. Are you making it easy for search engine systems to identify what each post is about? Make sure your keywords relate to your business and how people would search to find you. Make sure all of your posts are keyword rich.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? You’re writing for people, not search engines.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 20, 2013

Ghost bloggers will turn your words into actual blog posts and optimize them for search engines, all the things you don’t do consistently.). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. Nobody can tell my stories like I can.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

JUNE 17, 2016

In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. There are actionable things you can do, on your own, to improve your blog’s search results (yes you!). We would engrave them into stone and follow them judiciously. The good news?

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

APRIL 24, 2013

Not to mention it will gain favor with search engines that index the content according to keywords and subject matter…). It wouldn’t make sense to readers and it certainly wouldn’t make sense to the search engine algorithms. Are there similar keywords people would search for to find both?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

SEPTEMBER 6, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Tweet This!

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

NOVEMBER 6, 2013

And, this means search engine marketing linking possibilities. It also has an easy-to-use search engine and a way to customize the site for your topic selections. Another blog directory that’s popular is Technorati , which offers the ability for users to search by keyword for specific blog topics or post topics.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. If your search results have changed lately, this may explain why. Search is powerful but it’s not the only way to ensure visitors to your website. Search engines like a little variety.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

AUGUST 30, 2011

Educate, entertain, engage and enrich lives and your blog posts will come up in the search engine results. They’ll do the analysis and tell you what to do to make each post optimized for search engines. Scribe SEO Tool is the easy, most efficient way to ensure each blog post is optimized for search engines.

Keywords 100

Keywords SEO Stats Education 100

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Feed the hungry search engine and it should repay your generosity with an increased number of visitors. Kick off your search for a professional writer at: oDesk.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

AUGUST 26, 2015

Outreach : Make it easy for the search engines to index your post appropriately. Remember, when creating great content for your blog there are four basic items to keep in mind (CODA blogging system): 4 Key Steps to a Successful Business Blog: . Content: Edit for quality, write a good headline.

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Writing on the Web

JUNE 9, 2011

But they do go to search engines and they type in questions with keywords. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. It’s not likely they go online looking for you, your business or your blog.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

APRIL 7, 2011

Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Yeah, I know that’s ridiculous. Stumble upon something good? Share it on StumbleUpon.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. How to properly fill out your video titles and descriptions for maximum search engine placement.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

APRIL 17, 2013

By providing your blog post with a relevant image you can increase the number of readers and also grab the image search queries for your blog post topic. Not only is ad placement important for search engine optimization, but people also notice when ads are badly placed. However you should be careful where you place them.

Business Blogging 100

Business Blogging Business Blogger Traffic 100

Writing on the Web

MAY 22, 2014

They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. I can help make your newsletters, blog, and Web pages rank high with both search engines AND your clients. I know people who blog like that. Blogging for your business doesn’t work that way.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

JANUARY 23, 2013

How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Find a good topic that solves problems for your readers AND makes good use of search engine keywords appropriate for your business. Do you scour the dungeon of your mind for new slants on old stuff?

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

JULY 26, 2010

But they do go to search engines and they type in questions with keywords. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. It’s not likely they go online looking for you, your business or your blog.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 27, 2014

SEO tools like Scribe, that make it easier to optimize blog posts for better search engine results. Shopping cart systems like Kick Start Cart that make it easy to build a database list that’s easy to segment, broadcast messages, and seamlessly process registrations and purchases. Stupid Internet marketers who show us what not to do.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

MAY 22, 2013

Again, this can be beneficial for everyone, because interlinking between the two blogs/sites can help your search engine and page ranking. Another way to find blogs to guest post to is you could also use Google or another search engine to find blogs that are related to your industry. So how do you find guest bloggers?

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

FEBRUARY 11, 2016

While your blog needs good Search Engine Optimization, it has to start with quality content. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews. In my last post , I shared why SEO and content marketing fit together. Isn’t it subjective?

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

FEBRUARY 5, 2014

As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem. Facebook : Use the FB search bar to ask your followers what keeps them up at night.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

OCTOBER 10, 2012

I also want to be sure my post is optimized for search engine indexing. Remember search engines AND readers should be able to tell in the first sentence what this blog post is about. A few bonus tips: Formatting a blog post means leaving plenty of white space, short paragraphs, and a conversational tone.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100