WriteSpark

MARCH 21, 2018

Writing for search engines. SMEs probably don’t know how to write for search engine optimization (SEO), using the right keywords in appropriate ways to get good search rankings and attract more prospects to your content. Limited understanding of restrictions and requirements for promotional text.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Writing for search engines. SMEs probably don’t know how to write for search engine optimization (SEO), using the right keywords in appropriate ways to get good search rankings and attract more prospects to your content. Limited understanding of restrictions and requirements for promotional text.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 2, 2011

Writing for search engines. SMEs probably don’t know how to write for search engine optimization (SEO), using the right keywords in appropriate ways to get good search rankings and attract more prospects to your content. Limited understanding of restrictions and requirements for promotional text.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

APRIL 9, 2013

Corollary: Your marketing people will automatically dismiss anything written by your engineers. Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Your technical guru will reject as "too salesy" a headline that your marketing VP loves.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Corollary: Your marketing people will automatically dismiss anything written by your engineers. Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. Your technical guru will reject as "too salesy" a headline that your marketing VP loves.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

JULY 30, 2009

Search engines. Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Business news and information websites. Vendor websites. Research and analysts.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

SEPTEMBER 24, 2009

A technical copywriter can work effectively with engineers and other SMEs to get the right input for a document, without wasting their time on very basic explanations or inappropriate tangents. Gains respect from subject-matter experts (SMEs). Knows your target audiences.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120