Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. One key part of understanding your target audience is identifying the keywords they are most likely to use in search.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 10, 2010

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JUNE 20, 2023

5 Optimize Videos for Search Engines Search engine optimization (SEO) plays an important role in driving organic traffic and increasing visibility. In video marketing, optimizing your videos ensures that they can be discovered by the right audience and rank higher in search engine results.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

OCTOBER 27, 2020

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular. Voice Search Optimization Strategies.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

AUGUST 7, 2020

And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). Done properly, SEO helps your site rank for a larger number of keyword phrases and to rank higher in search for specific high-value terms. Optimize For Local Search. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

APRIL 18, 2023

Improve Your Site SEO Image credit: NisonCo PR and SEO on Unsplash Search engine optimization (SEO) is one of the most basic and widely used online marketing tactics, and yet is commonly underutilized or just plain done wrong. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

SEPTEMBER 10, 2020

When it comes to search engine optimization, it pays to think beyond Google. And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings.

Practices 187

Practices Organization Best Practices Content 187

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Social Media Engagement.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. They will show the exact timings and navigation path that search engine crawlers take on your website.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Webbiquity

OCTOBER 17, 2019

Between the ubiquity of cell phones and increasing use of in-home smart speakers, voice search is growing at a scorching pace. And ComScore predicts that by 2020, up to 50% of all online searches may be performed with voice search. What is Voice Search? Is Voice Search Here to Stay? Apple’s Siri).

Marketing Management 174

Marketing Management Emarketing SEO Search Marketing 174

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Webbiquity

MARCH 11, 2019

Considering more than 90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines.

SEO 221

SEO Tips Marketing Proposals Work Management 221

Webbiquity

MAY 30, 2023

At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors. ” 5) Social media is most popular, but search is most important.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. The more descriptive and more that it matches a user’s search query the better.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

AUGUST 15, 2017

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Link Building 247

Link Building Wikipedia Ad Building Paid Search Agency 247

Webbiquity

DECEMBER 26, 2017

The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. That was until Google updated its algorithm in 2016 and 2017.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

NOVEMBER 29, 2019

Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Organic search optimization allows you to drive traffic to your website you would otherwise be paying for. The Leanest (and Most Lucrative) Method of All: SEO. But research will.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. However, there is one pitfall to all the hard work that goes into ranking at the top organically.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. What the bots find determines in part how your site ranks on search engine results pages. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Webbiquity

NOVEMBER 29, 2019

Upgrading your website means making it more optimized for search engine rankings. For instance, link building is great for any business with an online presence, but the wrong kinds of links can have a negative impact—penalties or even search engine removal! Upgrade Your Website. Highest Level of Success.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Webbiquity

JUNE 7, 2022

Darko Dodig is a business consultant and search engine algorithm expert with over 15 years of experience. His education is in computer engineering, search engine algorithm analysis, and business marketing. How many points on our list does your website check?

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

AUGUST 3, 2021

But Chinese search engine Baidu is #4. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). 45% search for brand information on social media, and the same percentage use voice search. Yahoo is (still!) #11,

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

OCTOBER 22, 2021

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

OCTOBER 23, 2018

By placing informative material and content throughout, a potential consumer can receive relevant information based on their specific searches. Search engine optimization (SEO) helps make your online content presence more visible and discoverable during search queries. Content Marketing. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Webbiquity

DECEMBER 6, 2018

It’s also going to hurt your organic search rankings , as search engines factor load speed into their algorithms. Roughly 60 percent of searches now happen on a mobile device, such as a smartphone or tablet? This is why people are constantly using these products to conduct searches. Is Your Site Confusing?

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

Webbiquity

DECEMBER 9, 2021

If you’ve created relevant, high-quality content and implemented a solid search engine optimization (SEO) strategy , it’s likely you’re seeing website traffic growth. Contributed post. While this is great news, it’s important to ensure that your website can handle the traffic you are driving.

Traffic 266

Traffic Marketing Websites Tips Outgrow 266

Webbiquity

SEPTEMBER 11, 2020

For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches. A powerful online presence also makes it easier for people to find your local store on searches, desktop or mobile.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

SEPTEMBER 20, 2019

Independent WordPress developers collectively offer thousands of themes, but the key is to pick one that will help you rank highly in search results. The search engine results pages (SERPs) are focused on content that is relevant and delivers excellent user experience, and this is where images come in. Use Google Search Console.

SEO 165

SEO CMS Development Tips Lead Scoring 165

Webbiquity

AUGUST 17, 2021

Pin Boards are categorized for easy searching and finding. This helps get your site found more on search. The average number of monthly searches on Pinterest is two Billion! Enstine Muki explains Pinterest ranking factors , and discusses in more detail why Pinterest, like Google, is considered a search engine.

Social Media 359

Social Media Advertising Channels Media Business 359