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The Effective Marketer

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Multiple search options. Among the techniques to accomplish this: Internal search engines. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Most Popular” blog posts listed on the sidebar. 3. Consistent Delivery Matters.

Paper 100
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Inbound Marketing Analytics 101

The Effective Marketer

Search Engine Optimization. Paid Search. In the eBook you will see metrics for the following marketing tactics: Social Media. Email Marketing. Lead Nurturing & Marketing Automation. Your Website & Landing Pages. Business Blogging. The benefits of analyzing your marketing performance according to HubSpot are: 1.

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Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO.

PR 100
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Content Marketing is the New PR

The Effective Marketer

Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. Content Rules : you have to change how external PR firms and agencies are hired and evaluated, and also pay special consideration for SEO.

PR 100
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The New Rules of Lead Generation: Book Review

The Effective Marketer

The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation.

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inbound marketing training for free

The Effective Marketer

What I liked best was the tips on tools you can use and where to find additional resources. SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable.