Paul Gillin

JULY 29, 2010

CIThread has spent the last 15 months building an inference engine that uses artificial intelligence principles to give curators a kind of intelligent assistant. The curator starts by presenting the engine with a basic set of keywords. CIThread scours the Web for relevant content, much like a search engine does.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

MARCH 10, 2011

LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. One of LinkedIn’s little-known gems is Signal , a real-time search engine that’s listed as “Updates” on the search menu. Choose Open Groups. Use LinkedIn Signal.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 17, 2012

3M engineers have adopted a microblogging platform called Socialcast behind the firewall to tie together 800 members across 30 channels. A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

OCTOBER 31, 2011

Google search results don’t have to be 100% accurate, so it can focus on a bigger problem set. When I started in computer science, It was either a mathematical or an engineering discipline. Brooks : In engineering, you have to set up control loops and you can’t afford for them to be unstable. We have to do that with robots.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

JULY 9, 2012

Stack ranking works great for sales forces and process-oriented jobs, but it’s a disaster when applied to engineers, programmers, graphic artists or writers. Futurist Thornton May recently told me that Microsoft goes into the top engineering schools each year and scoops up as many of the best graduates as it can get.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

MAY 13, 2010

Are you optimized for search? These are simple things that mean a lot to search engines. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Then ask them to tell you what your company does, what problems you address and who the target customer is.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Since my main focus is on B2B, I’ll stick to that. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 1, 2010

Whether it’s a coupon, shopping tip, reference source, comparison engine or something else, you’ll need to address the needs of this rapidly growing mobile audience. Why forego the search engine optimization benefits of an inbound referral, especially when tweets and links are the means by which people increasingly publish information?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. I imagine that in a highly technical field, like bio-engineering, the rate is even higher. Search for others. My advice: don’t bother. Where Writers Hang Out.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Marketing should have the systems in place to identify the action that created the lead, whether that’s a search query, e-mail link, customer referral or some other event.

ROI 50

ROI Paid Content Social Marketing Webcast 50