Chris Koch

OCTOBER 7, 2011

Here are some examples: Most C-level executives are not in social media—they’re in search. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Here are some examples: Most C-level executives are not in social media—they’re in search. They seek that information through search: 79% of c-level executives do at least three searches per day. They are more likely to encounter our content through search than through the social media channels themselves.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

MAY 15, 2012

A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. What does online search have to do with selling? But it’s only since the rise of search that buyers have begun to expect this kind of original thinking from all their providers. That was in 2009.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

FEBRUARY 4, 2012

I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). I know because I have a column in my Twitter dashboard that searches the term.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

DECEMBER 23, 2009

At its most basic, social media monitoring starts with what is known as the “vanity search.” Through one of the popular search engines, you set up a recurring search on key terms that will alert you to relevant online discussions of your brand, your competitors, and influencers.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

JANUARY 15, 2010

The content engine. Marketing departments are going to have to transform themselves into content development engines. And just as important, they are going to have to sell the value of that engine to their businesses to prevent further cuts to the budget. Buyers become approachable. We have to meet them halfway.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

OCTOBER 16, 2009

The search engines don’t pay much attention to blogs with little content. Independent blogs can take advantage of new technology quickly and easily, because most independent platforms are built on standard internet technologies. Offsite disadvantages: Building traffic takes longer. Building up that foundation of content takes time.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100