Writing for the Web: The Human Algorithm and Zero-Sum SEO
B2B Memes
MAY 31, 2012
I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. If you want your content to work, write for people, not for search engines. That is, whatever you gain from writing for search engines, your site visitors lose through irrelevant or shallow content.
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