B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. We may not be marketing technologists experienced in search engine marketing or optimization (SEO/SEM).

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It See the end of this post, where I reference a couple of great resources from Search Engine Watch.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. These subheaders make a post easier to read and more keyword rich for the search engines. How You (and Rick Santorum) Can Fix a Damaged Search Reputation. When it comes to your B2B online marketing, make no mistake. Bad Online Headline Examples.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JANUARY 25, 2013

Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. But, long live SEO, because it’s re-emerged through SMO. If you’re not engaging in social media, now is the time.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

FEBRUARY 5, 2016

Recently we’ve had several situations where sites were developed and then the business owner wanted to optimize the site for better search engine performance. We explained that Flash was not easily recognized by the search engines and could impede the firm’s search engine performance.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 20, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” About the Workshop Presenter.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

JUNE 17, 2014

Every site should be optimized for the search engines, with relevant headlines, tags and keywords. Search engine optimization changes constantly, so don’t hire someone who is new to the industry and says they know what to do. Google favors responsive websites in its search engine performance algorithm.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. First, search engine optimization techniques have drastically changed in the last three to four years. SEO Has Changed. Do they leave?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

JANUARY 15, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. Great job on presenting how to plan and implement a blog strategically so that you get found by prospects and by the search engines !” About the Workshop Presenter.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

OCTOBER 30, 2015

Google announced this early this year and said sites that are non-responsive will not rank well in the search results. But, does it have search engine optimization? In one case, the business’s home page was heavily modified so that the client could not modify the content and we could not optimize it for the search engines.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! And, when they have the need, most are gonna start by searching online (see next reason). ANY CHARACTER HERE. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.”

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. I still see press releases that I submitted online in 2006 coming up in search results for my clients – they are like marketing gifts that keep on giving!)

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

AUGUST 24, 2012

When I learned SEO it was at a time when you had to optimize for six or eight (or more) search engines. 1] I spoke on search engine optimization in the early 2000′s, and people enthusiastically nodded their heads. , and Marketing Technology: Cross the Chasm with the Right Beta Customer. What was true?

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

AUGUST 23, 2010

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.”

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. This indicates to some search engines that your pages are spammy. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

MARCH 27, 2012

Search engines rank website content in part based on how current and new the content is. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results. Improve performance on search engine results. Increase inbound links to your site.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

OCTOBER 14, 2011

…And that you need content to improve search engine performance and attract visitors to your website. They should also understand search engine and social media optimization. I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! Definition of Mill.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. There are certain places where you can include keywords and phrases that the search engine algorithms respond to. This is both science and art. Are you in the Marketing Perfect Storm? Swimming strong or sinking?

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 25, 2013

They hear about search engine optimization creating results, but they don’t understand how or why. But many lack the analysis and high-level understanding of technology to make the best marketing decisions possible. They don’t know what visitors do on their websites, they don’t know their website traffic patterns.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 24, 2014

Hashtags are also used to search for discussions on certain events and topics. In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. How do I search Twitter by keywords or hashtags?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JANUARY 20, 2012

If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. Here’s what you need to know.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

FEBRUARY 22, 2011

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. Broadcasting messages on Twitter is free. You say what you want, and if people want to listen to you, they follow you. But then Google went into social media with Google+. It did an IPO.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

OCTOBER 31, 2014

Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ We need to market like babies, because after a few years, we can begin to think we know it all. ’ Is the Wrong Question.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

DECEMBER 13, 2011

The search engines are paying attention to social media. It’s not enough to have a website optimized for the search engines. Because social media – if done right – can generate conversation about you and traffic to your website. How do you have a credible social media presence in a minimum of time?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 22, 2011

Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MARCH 23, 2012

Go ahead – do a search – such as “Does PPC work?” But today B2B marketers are much better of investing in organic search engine optimization and great content. They don’t want to have to narrow down millions of search results (many of which are often irrelevant or spam) to find what they need.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Because Social Media Optimization is the new Search Engine Optimization. Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 21, 2014

10 Great Social and Web Analytics Tools by Search Engine Journal. ” just add the words, “And all… …that… …jazz…!” ” Reviews of marketing analytic tools: Web Analytics Review by TopTenReviews. Forrester Web Analytics Report for Enterprise from WebTrends.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 16, 2012

I’ve been doing Search Engine Optimization (SEO) since 1998. If LinkedIn weighs endorsements in its internal search algorithm, and the endorsements are not exactly true, won’t the credibility of LinkedIn data be diminished? Take my profile, for example. The kind they teach you in business school?

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

OCTOBER 16, 2015

The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 12, 2012

Search Engine Algorithms Change (Constantly). As with past Google algorithm changes, the rug has been pulled out from underneath the SEO tricksters, who are now scrambling to make changes necessary to recover their clients’ search engine performance. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

FEBRUARY 16, 2010

Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Are you still stuck in 1999? Eliminate marketing tactics that don’t produce results.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

FEBRUARY 16, 2010

Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Are you still stuck in 1999? Eliminate marketing tactics that don’t produce results.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100