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10 Simple SEO Basics for Better Rankings

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Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. Everybody wants them, right? What is SEO?

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3 Ways to Start Earning Links

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Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. These sites have high credibility with search engines. They say it’s important for SEO, but is it really ?

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

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Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

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Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Whatever software you use, gathering the right insights is key to improving performance. email send reports, landing page visitor reports).

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5 Groups to Join on LinkedIn if You’re in Marketing

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Search Engine Land Popular LinkedIn marketing groups tend to cover more niche interests than general “marketing.” ” Managed by the online publication of the same name, the Search Engine Land LinkedIn group has over 115,000 members and sees a handful of new posts every week.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Google search ad placements, among others, require a careful bidding strategy. A keyword is a specific word or phrase that advertisers in paid search or contextual ads use for targeting. Users who search a specific keyword will see ads before their organic search results that pertain to the specific keyword.

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What Is Growth Marketing?

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Here are just a few things successful growth marketers do on a daily basis to help expand their business: Work cross-functionally to develop an understanding of each department and learn how they can contribute to the growth of the company Develop plans to experiment, test, and optimize targeted and personalized digital experiences across every stage (..)