Paul Gillin

OCTOBER 19, 2011

In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Be creative with promotions.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

NOVEMBER 20, 2013

Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. BzzAgent has a database of hundreds of thousands of consumers whom it activates to spread the word about products from the company’s clients. For most people, Dave says, that’s payment enough.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

AUGUST 26, 2011

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. Internet-based tools have been embraced across the company to compensate for the loss of physical proximity.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JUNE 9, 2011

If you’re in a consumer industry where the necessary level of technical knowledge is quite low, decent freelancers can be hired for as little as 25 cents/word, although the norm is between 50 and 80 cents. 10 per word. A word on words: Freelancers are usually paid by the published word.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

OCTOBER 31, 2011

In a random sample of 20,000 past Jeopardy questions we found 2,500 distinct types. What do people intend when they use words: “Geeshe, she was only 10 when she took ohome an Oscar in 1974. Watson would produce multiple syntactic assignments because there was no guarantee of approaching that problem correctly. She’s 40 now.”

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

MARCH 4, 2014

A professional researcher would never use a word like “inspire” in a survey because it creates bias. Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. That’s assuming the question is valid, which it isn’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50