Sample and Word of Mouth - B2B Marketing Zone

This Brand Ambassador Program Goes Against the Grain

Paul Gillin

NOVEMBER 20, 2013

Boston-based BzzAgent is a word-of-mouth marketing agency whose customer list would turn any ad agency executive green. BzzAgent has a database of hundreds of thousands of consumers whom it activates to spread the word about products from the company’s clients. For most people, Dave says, that’s payment enough.

Paid Search Agency

Paid Search Agency Brand Identity Branding Peer-to-peer

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

AUGUST 26, 2011

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness.

Social Marketing

Social Marketing Planning Marketing Management Word of Mouth

B2B Marketing Zone

Paul Gillin

This Brand Ambassador Program Goes Against the Grain

Social Marketing Wisdom from the Insurance Industry – Really

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