Amazon and Google now lead two key martech categories as vertical competition heats up
chiefmartech
DECEMBER 4, 2017
It’s also worth qualifying that TBR’s research was mostly conducted with large firms — the majority of the companies who participated in their study have more than 1,000 employees and more than $100 million in annual revenue — and these are samples subject to margins of error. ” That’s vertical competition at work.
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