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UTM tagging: Getting started in Google Analytics 4

Martech

In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7. How is it getting to me?

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Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hubspot

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

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Adopting consent-based analytics for long-term marketing success

Martech

Remember, while some options are free, most come with a price tag. Within your tag management system, ensure that it correctly reads the user’s consent choices. This lower sample size means an error rate of less than 1% 19 times out of 20. If you’re using a different analytics tool, consult your provider for help.

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YouTube adds new shopping features to increase seller revenue

Martech

Enhanced tagging. It provides access to the latest list of Shopping partners, competitive commission rates, promo codes and the ability to request samples from top brands. YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. The Affiliate Hub.

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An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

In fact, we included 22 Microsoft Tags (similar to QR codes) in The NOW Revolution, so we could direct readers to a treasure trove of additional resources that expand and enhance the book. Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%.

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Generative AI for DataWeave: Generate Code from Unit Tests

Salesforce Marketing Cloud

The DataWeave language can have a steep learning curve, but DataWeave Codegen simplifies the process by letting users generate DataWeave scripts by simply providing a sample input and output data corresponding to the desired DataWeave code. To calculate pass@k, n k code samples are generated per task. and T=0.8)

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HubSpot’s February 2023 releases: The manager’s guide

Martech

Use colored deal tags to help your team prioritize deals (beta) Help your teams prioritize the full or constantly changing deal pipeline boards using the new beta for colored deal tags. Your super admin can create up to 10 deal tags based on a set of conditions, such as deals with a value greater than a certain amount.