Remove survey

Tomorrow People

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

The vast majority of companies use surveys to gauge how well they’re performing in the eyes of their customers. With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful. 5 ways to capture the voice of the customer.

Opinions 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

Online surveys Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at. Brand research surveys often exist in the form of Net Promoter Score (NPS) surveys, where you ask respondents how likely they’ll recommend your brand to a colleague on a scale of zero to ten.

Research 156
article thumbnail

The comprehensive marketer’s guide to brand research

Tomorrow People

Online surveys. Online surveys can be extremely valuable for brand research, regardless of what brand development stage you’re currently at. Brand research surveys often exist in the form of Net Promoter Score (NPS) surveys, where you ask respondents how likely they’ll recommend your brand to a colleague on a scale of zero to ten.

Research 156