KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Closing The Loop Between Tactic and Performance.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

OCTOBER 23, 2018

That’s according to a survey of conversion rate optimization pros from Econsultancy: And according to another survey of optimization pros from ConversionXL : But as good as it is, A/B testing can get stale after awhile. This is due to statistics, and how statistical relevance is calculated.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

MAY 12, 2021

99% of B2B buyers said in the survey that they will purchase through a completely digital self-serve model. Because according to the survey from McKinsey, Sales departments may be looking at some staffing cuts in the coming months. Requesting quotes and samples. And supporting Sales is about to become even more important.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166