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Digital B2B Marketing

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority? Demand generation marketers will split their answers among the last four choices and brand awareness might become the top priority based on this survey structure. Check the Sample.

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The One Thing Every Marketer Must Do

Digital B2B Marketing

If new research says B2B buyers rely on social media, dig into the survey. Were respondents recruited through social media or is it a representative sample? Just how was social media defined? Did it indicate how important social media is in the buying process?

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The Path to Value from Content Curation

Digital B2B Marketing

Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. The attention you earn is the key to delivering against your real objectives.

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