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The Four Best Online Survey Tools


Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). Includes skip logic, targeted questions, NPS support, and exit surveys.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This varies hugely from the usual survey results, which often show something like 50% penetration.

What can Donald Trump teach us about market research?


One of the problems with traditional market research is that it is usually based on survey questions. How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. What happened? ” which misses that nuance. Plenty.

Marketing Survey Results Reveal 3 Main Impact Areas for Success


Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Share your story and let your voice be heard by taking the survey!

And the Social Media Marketing Survey Says…

Marketing Edge

Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye. Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [.] Quick and to the point.

Content Marketing Seen As Important But Brands Slow To Act [Survey]

B2B Marketing Insider

Econsultancy and Outbrain recently released a  content marketing survey report  that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. Brands Are Slow To Act. What are the biggest barriers? What Does This Mean For B2B Marketers?

16 Enigmatic Business Blogging and Other Marketing Stats


Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. 23% say they can’t prove any impact at all. ( The CMO Survey ). But apparently not.

In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection

Hinge Marketing

One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research. Online Surveys What are the benefits? Online surveys can save time.

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. Digital Channels Account for 40% of Advertising Spend in China.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear.  In some contexts emotions are considered bad. 

Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing

Modern B2B Marketing

by Maria Pergolino Much of my early  B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. There are a few different ways to deploy a survey.

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Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Step #1: Interview and/or survey your customers. Interviews and surveys can provide some of the most valuable feedback about your customers. Survey services like Survey Monkey allow you to sample a larger group given one-on-one interviews aren’t very scalable. Business Management Customer Service Surveys client service Customer customer persona

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. Tackling price, take rate, messaging and usage in one survey can be too much in one study especially if you have a complicated product. 2. If you serve a variety of industries and users, you may opt for an internet survey. Budget for it.

Are You Listening to the Voice of the Customer?


The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Marketri clients are typically surprised when they get the survey results. Here are some tips on how to maximize the value of your B2B marketing efforts through customer surveys: Who to Survey? How to Survey? What to Ask? Excellent. 2.

The 26 Best All-in-One SEO Tool Suites


Sample review:  “Get a complete local SEO report in just 15 minutes. Sample review:  “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review:  “Use Screaming frog to do an analysis of the SEO optimisation of your blog. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Google Review Count:  330.

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The 29 Best Social Media Monitoring Tools


Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts.

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The 32 Best Twitter Marketing Tools


Sample review:  “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review:  “Grow and manage your following using Tweepi. Sample review:  “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. like it.” — 

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The 29 Best Web Analytics Tools


Sample review:  “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review:  “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Pricing:  free. 29) KYA.

Survey Says: Variety Paves the Marketer’s Path

Marketing Action

That’s a small sampling from a recent survey of 780 Act-On customers and partners who were asked to shed light on the following question: How did you become a marketer? The post Survey Says: Variety Paves the Marketer’s Path appeared first on Marketing Action Blog - Act-On. Lawyer.”. Our study wasn’t scientific. Some did. Surprises? Not really. I see myself in that mix.

B2B 3

Do You Know Your Target Market? How to Find Out…

Vertical Response

Surveys – Asking your customers a few simple questions via a survey can uncover some really valuable information that’ll help you hone in on who your customers are and their overall satisfaction. Do you convert more people with a special offer or free sample? Do you know who your target market is? We mean, really know? What products or services do you offer?

Are businesses failing to find an ROI in social media? Another view.

grow - Practical Marketing Solutions

The results of this survey were reported on. The Manta research was not a national survey. It was not a representative survey. This was a survey of 1,200 of Manta’s own customers.  And None of the news channels disclosed that this was a survey of the company’s site members. In fact, most didn’t even link to the survey. NBC News. USA Today.

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200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]


But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online. See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos.

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]


But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online. See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos.

Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size. Time to share some preliminary survey results! In short: why do we care about content marketing? What are the main objectives?

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority? A. Demand generation marketers will split their answers among the last four choices and brand awareness might become the top priority based on this survey structure. Check the Sample. Put Stats Back in Context. Well, no duh.

The Power of the Freebie in B2B Sales

Sales Intelligence View

While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK  has found that 60% of consumers purchase a product after they’ve sampled it. It doesn’t matter if it’s a product or service, a free trial can be a significant source of sales. Up to a certain point, the power of the freebie compounds.

10 Marketing Reports Everyone Working Online Should Read


This guide gives lends sample scenarios and stats so you can determine which KPIs will indicate growth for your business. In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels. Social Media Marketing Trends: Survey Summary Report | Ascend2. Demand Generation Benchmarks | Hubspot.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. This introduces yet another source of sample bias. Obviously, however, the quantities are too small and sample bias too significant to break out results by vendor.) Fair enough.

After the Webinar: 7 Steps to Ongoing Audience Engagement


You could go so far as to provide sample follow-up scripts, and/or email templates. 4. Think about dong a post-event survey to ask attendees what they liked and didn’t like; you could also ask about topics they’d like you to address. What happens after the live webinar is even more important than what happened before it. Post and promote the on-demand recording. Measure the results.

Top Reasons Consumers Give for Marking Emails as Spam


Email-spam-sample (Photo credit: Wikipedia) Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300?), In this case, it appears that the survey asked to choose a single reason. some of the attitudes uncovered are intriguing. Content Strategy

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When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us


This data is from our State of Pipeline Marketing report , a survey of approximately 370 marketers, mostly in B2B. When looking at the aggregate total, very few of our surveyed marketers come from companies spending that much a year. Simply put, this a reflection of our sampling method. When do marketers start investing in marketing attribution? When is the right time?

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. On a side note, when we compare manufacturing marketers against the total survey sample of B2B marketers, we see many areas where manufacturing marketers lag; however, that’s not the case with the “leadership gives us ample time” finding.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

In fact, from 2007 when the survey started to 2011, the list of companies has almost completely changed. Finally, another possible cause of the strange drop is sampling error. Only 34% of the INC 500 companies responded to the survey. Within the stated sampling errors, it is possible to conclude that the 2010 data and 2011 data are nearly identical. What do you think?

The A/B Testing Checklist You'll Want to Bookmark


Then, create your variation with a testimonial. 4) Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable). How A/B Tests Work.

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Quality vs Quantity: A Marketer’s Guide to Brand Research Data Collection

Hinge Marketing

On the flipside, the quantity of respondent data generated from online surveys can produce statistically significant results. After determining the population you would like to sample, the next key decision is determining how to collect the data. talented interviewer is going to get more depth of information than someone might volunteer on an online survey. Online Surveys.

Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

Presumably this was the result of the survey method – an online survey based on email invitations to the lists of King Fish and co-sponsors HubSpot , Junta42 and Upshot Institute. Incidentally, the survey also found that 73% of respondents had guidelines in place to measure marketing success, but just 50% said their company requires a measurement plan as part of its program approval process. As with the measurement figures, this probably reflects the business of the survey responders. 3. Here goes. 1. without a sales force) than in other industries.

Four lessons in marketing data analysis for beginners

grow - Practical Marketing Solutions

Did we calculate the correct sample size? When you see research, ask if the sample size was calculated, and large enough to support the assumptions. 2. There was one stray comment on one survey that was an early warning sign of a severe quality issue. Did we calculate the correct sample size? After just a week, they came back with some good news.