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What can Donald Trump teach us about market research?

Biznology

One of the problems with traditional market research is that it is usually based on survey questions. How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. What happened? ” which misses that nuance. Plenty.

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Share your story and let your voice be heard by taking the survey!

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This varies hugely from the usual survey results, which often show something like 50% penetration.

10 Questions to Ask In Your Business Demographics Survey

Vertical Response

business demographic survey is a great tool to unearth and collect this kind of insight. When conducting a survey, you first need to decide the type of questions to ask based on the goal of your survey. When looking to understand your market, use a business demographics survey. Here are 10 sample questions to consider: How long has your company been in business?

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. 23% say they can’t prove any impact at all. ( The CMO Survey ). But apparently not.

In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection

Hinge Marketing

One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research. Online Surveys What are the benefits? Online surveys can save time.

Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing

Modern B2B Marketing

by Maria Pergolino Much of my early  B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. There are a few different ways to deploy a survey.

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear.  In some contexts emotions are considered bad. 

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Step #1: Interview and/or survey your customers. Interviews and surveys can provide some of the most valuable feedback about your customers. Survey services like Survey Monkey allow you to sample a larger group given one-on-one interviews aren’t very scalable. Business Management Customer Service Surveys client service Customer customer persona

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. Tackling price, take rate, messaging and usage in one survey can be too much in one study especially if you have a complicated product. 2. If you serve a variety of industries and users, you may opt for an internet survey. Budget for it.

Are You Listening to the Voice of the Customer?

Marketri

The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Marketri clients are typically surprised when they get the survey results. Here are some tips on how to maximize the value of your B2B marketing efforts through customer surveys: Who to Survey? How to Survey? What to Ask? Excellent. 2.

Survey Says: Variety Paves the Marketer’s Path

Marketing Action

That’s a small sampling from a recent survey of 780 Act-On customers and partners who were asked to shed light on the following question: How did you become a marketer? The post Survey Says: Variety Paves the Marketer’s Path appeared first on Marketing Action Blog - Act-On. Lawyer.”. Our study wasn’t scientific. Some did. Surprises? Not really. I see myself in that mix.

Do You Know Your Target Market? How to Find Out…

Vertical Response

Surveys – Asking your customers a few simple questions via a survey can uncover some really valuable information that’ll help you hone in on who your customers are and their overall satisfaction. Do you convert more people with a special offer or free sample? Do you know who your target market is? We mean, really know? What products or services do you offer?

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]

Hubspot

But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online. See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos.

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]

Hubspot

But a new survey from Accenture shows that 65% of shoppers will be searching online before deciding to make a purchase in-store. Meanwhile, 42% of consumers surveyed plan to spend at least half of their holiday shopping dollars online. See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos.

Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size. Time to share some preliminary survey results! In short: why do we care about content marketing? What are the main objectives?

The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority? A. Demand generation marketers will split their answers among the last four choices and brand awareness might become the top priority based on this survey structure. Check the Sample. Put Stats Back in Context. Well, no duh.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

This guide gives lends sample scenarios and stats so you can determine which KPIs will indicate growth for your business. In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels. Social Media Marketing Trends: Survey Summary Report | Ascend2. Demand Generation Benchmarks | Hubspot.

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The Power of the Freebie in B2B Sales

Sales Intelligence View

While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK  has found that 60% of consumers purchase a product after they’ve sampled it. It doesn’t matter if it’s a product or service, a free trial can be a significant source of sales. Up to a certain point, the power of the freebie compounds.

Sales 17

Manufacturing Marketers See Content Marketing Breakthrough [Research]

Junta 42

Last year, the results of our annual content marketing survey indicated that manufacturing marketers were stuck when it came to content marketing. On a side note, when we compare manufacturing marketers against the total survey sample of B2B marketers, we see many areas where manufacturing marketers lag; however, that’s not the case with the “leadership gives us ample time” finding.

Are businesses failing to find an ROI in social media? Another view.

grow - Practical Marketing Solutions

The results of this survey were reported on. The Manta research was not a national survey. It was not a representative survey. This was a survey of 1,200 of Manta’s own customers.  And None of the news channels disclosed that this was a survey of the company’s site members. In fact, most didn’t even link to the survey. NBC News. USA Today.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. This introduces yet another source of sample bias. Obviously, however, the quantities are too small and sample bias too significant to break out results by vendor.) Fair enough.

Top Reasons Consumers Give for Marking Emails as Spam

Sazbean

Email-spam-sample (Photo credit: Wikipedia) Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300?), In this case, it appears that the survey asked to choose a single reason. some of the attitudes uncovered are intriguing. Content Strategy

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When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us

bizible

This data is from our State of Pipeline Marketing report , a survey of approximately 370 marketers, mostly in B2B. When looking at the aggregate total, very few of our surveyed marketers come from companies spending that much a year. Simply put, this a reflection of our sampling method. When do marketers start investing in marketing attribution? When is the right time?

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

Make sure internal perceptions align with external reality by going to customers directly, through surveys and interviews, to identify the top three to five reasons why they buy from you. They sampled multiple incentives to identify what their audience would like best. It’s no wonder she wanted to find the best way to formalize her client’s referral process. Identify your audience.

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

Then, create your variation with a testimonial. 4) Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable). How A/B Tests Work.

A/B 48

Quality vs Quantity: A Marketer’s Guide to Brand Research Data Collection

Hinge Marketing

On the flipside, the quantity of respondent data generated from online surveys can produce statistically significant results. After determining the population you would like to sample, the next key decision is determining how to collect the data. talented interviewer is going to get more depth of information than someone might volunteer on an online survey. Online Surveys.

Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

Presumably this was the result of the survey method – an online survey based on email invitations to the lists of King Fish and co-sponsors HubSpot , Junta42 and Upshot Institute. Incidentally, the survey also found that 73% of respondents had guidelines in place to measure marketing success, but just 50% said their company requires a measurement plan as part of its program approval process. As with the measurement figures, this probably reflects the business of the survey responders. 3. Here goes. 1. without a sales force) than in other industries.

The Nine Best Facebook Marketing Tools

Webbiquity

Sample review:  “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Enables creation of promotions apps on Facebook, including contests, sweepstakes, coupons, surveys, product shows, and social apps. grow}.

Tools 31

International SEO 101: Which Domain Structure Should You Use?

Hubspot

Since there is no better way to predict user behavior than just asking users what they prefer, I decided to launch a survey on SurveyMonkey’s Audience tool, which collects data from a pool of millions of respondents across the United States, Australia, and the U.K. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. users.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel. Forrester’s New B2B Buyer.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. Second, let’s consider what the survey respondents most likely meant by “lead quality” in this context. The conclusion that most caught my eye is the one that titles this blog post.

4 Steps to Get Started with Marketing Automation

Act-On

Here are three samples of goals people often consider: To understand better how prospects interact with your website. Send newsletters, hold customer webinars, do surveys. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time.

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

It's All About Revenue

As part of their research LeadTail and Neustar analyzed a random sampling of the CMOs who part of the overall analysis and of the 15 they sampled, only two had published posts to their own LinkedIn profile. Something completely original i.e. share your thoughts on a given topic or survey or campaign - anything that is a) industry-related and b) you have an opinion on.

B2C 121

The How and Why of Conducting an Employee Survey

E-Quip

This post focuses on the how and why of conducting an employee survey. Define the purpose of your employee survey. There are at least two key reasons for clarifying why you''re seeking employee feedback: (1) it helps you determine what questions to ask and (2) it enables you to better sell the value of doing the survey, thus increasing participation. Of course it does!

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives.  . Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Below are some sample units, including polls, surveys, and opt-in lead forms. A Look at Online Display Advertising for Lead Generation. Cost models- CPM, CPA, CPL.

B2B market research – 10 unique features

The B2B Research Blog

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Sample sizes are smaller in quantitative B2B studies. In consumer studies it’s rare for survey responses to be attributed back to a named individual. And with good reason.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

In fact, from 2007 when the survey started to 2011, the list of companies has almost completely changed. Finally, another possible cause of the strange drop is sampling error. Only 34% of the INC 500 companies responded to the survey. Within the stated sampling errors, it is possible to conclude that the 2010 data and 2011 data are nearly identical. What do you think?

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

Hubspot

So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals. We wondered if sample bias was skewing the results. After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound?