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| Page 1 of 2 | Previous | Next | MARKETING EDGE APRIL 14, 2011 And the Social Media Marketing Survey Says… Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye. Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [.] Quick and to the point. | | | | | | |
| B2B MARKETING INSIDER OCTOBER 16, 2012  Content Marketing Seen As Important But Brands Slow To Act [Survey] Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. I’m not sure what the other 10% believe but I guess there’s a skeptic in every bunch. | B2B CONVERSATIONS NOW JANUARY 16, 2013  2012 B2B Demand Generation Benchmark Survey Report The project called the “2012 B2B Demand Generation Benchmark Survey” asked 156 professional marketers which channels are most productive for producing a high quantity of leads, and which produce the highest quality prospects. Finally, the group was surveyed about their spending priorities next year and how that might change from 2012. B2B Samples By Industry. 26 to Nov. | BUZZ MARKETING FOR TECHNOLOGY MAY 9, 2012  The Emotion found in Social Data Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. | CUSTOMER EXPERIENCE MATRIX OCTOBER 26, 2009 Survey Suggests Marketers Are Moving from Paid to Social Media Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. But on the other hand, the sample seems dangerously unrepresentative: 44% said their organization’s primary industry was “publishing/media/advertising/marketing”, which is vastly higher than the real-world proportion. So I'd really like to believe it. Here goes. | | | | | | | |
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CONTENT MARKETING TODAY | THURSDAY, OCTOBER 22, 2009  Yes! You Can Afford to Do The Research That Lets You Understand Your Customers
Within a week or less you can create a questionnaire, deploy the survey, and analyze the results. However, online tools such as Zoomerang , Constant Contact or Survey Monkey make it easy to devise a reliable questionnaire. Even if your universe of potential customers is huge–say several million–you do not need a huge sample of respondents. This is why Nielsen can project television viewership for such a small sample. How to Get Started on Cheap and Powerful Customer Studies. Unless you understand your customers, you risk painful marketing missteps. MORE >> -
SAVVY B2B MARKETING | MONDAY, DECEMBER 14, 2009  7 Critical Steps to Getting Effective Survey Results
When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey. Tackling price, take rate, messaging and usage in one survey can be too much in one study especially if you have a complicated product. Objectivity - If you’re planning on publishing results, hiring a professional consultant or firm to deploy the survey on your behalf can eliminate the appearance of a thinly disguised sales pitch. If you serve a variety of industries and users, you may opt for an internet survey. MORE >> -
MARKETRI | THURSDAY, FEBRUARY 16, 2012  Are You Listening to the Voice of the Customer?
The starting point for almost all B2B marketing initiatives involves gaining insight about the customer through surveys. Marketri clients are typically surprised when they get the survey results. Here are some tips on how to maximize the value of your B2B marketing efforts through customer surveys: Who to Survey? When listening to the voice of your customer for marketing purposes, random sampling is not required! The exact number of customers to survey depends on the size of your customer base and how many you currently have that meet your target profile. MORE >> -
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 9, 2013  The Power of the Freebie in B2B Sales
While it isn’t big news that customers like to get things for free, sales pros take note: a new survey conducted by MagicFreebiesUK has found that 60% of consumers purchase a product after they’ve sampled it. When you develop your marketing plan, space out your freebies in the following manner: The first freebie should be something highly valuable, such as a 30 day trial or a full-sized sample product. It doesn’t matter if it’s a product or service, a free trial can be a significant source of sales. Up to a certain point, the power of the freebie compounds. MORE >> -
VERTICAL RESPONSE | FRIDAY, MAY 10, 2013  Do You Know Your Target Market? How to Find Out…
Surveys – Asking your customers a few simple questions via a survey can uncover some really valuable information that’ll help you hone in on who your customers are and their overall satisfaction. Do you convert more people with a special offer or free sample? Non-Profit Marketing Small Business Marketing Define Your Target Facebook Insights Google Analytics Identify Your Target Market surveys Target target market U.S. 'Do you know who your target market is? We mean, really know? So, how do you figure out who your target market is? Think Outside the Box. MORE >>
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