Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. Study: Only 1 in 5 brands know what the metaverse means for their company.

Studies 59

Studies Research Planning Television marketing 59

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. You know the ones: you're given a hypothetical problem and asked to analyze the situation and recommend a solution. However, solving cases is only half the battle. Conflict Resolution Questions for Consultants 13.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. Thank you to those of you who participated. So, stay tuned for more! Are you ready for The Third Wave?

Organization 197

Organization Sample Enterprise Management Consulting 197

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

DiscoverOrg

APRIL 7, 2017

“The impetus for this study started from a conversation with one of my clients. Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. Conduct market research when traditional surveys are unavailable. They provide an understanding of the reasons and motivations behind consumer decisions.

Research 99

Research Case Studies Case Study Skype 99

SmartBug Media

JANUARY 3, 2019

I’m sure we’ve all received a customer survey—whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. A survey can uncover gaps in strategy and identify potential areas of need before problems arise. Sample Questions to Ask in Sales Surveys. Just click play below.

Customer Surveys 72

Customer Surveys Content Sample Inbound Marketing 72

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. At the event. Brands like L.L.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. . Legal (5%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

B2B Marketing Directions

MARCH 26, 2017

It does appear that a growing number of companies have implemented (or are at least piloting/testing) account-based marketing, so I thought it would be worthwhile to share the results of several recent research studies that provide insights regarding ABM adoption. The survey produced 1,363 responses.

Account Based Marketing 40

Account Based Marketing ABM Studies Marketo 40

Martech

FEBRUARY 20, 2024

Diversity is good business Here is a tiny sample of that research: The top 100 Fortune 500 companies have more diverse boards than the other 400 companies. from 27.4%, the second-highest level in the six-year study period. Last year, ethnic diversity in ANA members’ marketing organizations dropped from 32.3%

Business 88

Business Paid Search Agency Work Management Sample 88

Content Standard

MAY 22, 2019

Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a great deal, for content marketing and beyond. Sometimes, a survey will offer the broad range of insights that can put you in the right direction.

Research 99

Research Sample Planning Brand Identity 99

ClearVoice

OCTOBER 22, 2018

This “dare you not to share” call-to-action is one that consumers are most often annoyed by (see survey findings below). In a joint study conducted by @ClearVoice and researchers at The Pennsylvania State University, see the #survey results to evaluate whether #contentmarketers should solicit social sharing of their content.

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Convince & Convert

FEBRUARY 27, 2014

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » » Social Media Research'

Research 156

Research Paid Search Agency Sample CMO 156

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

B2B Marketing Directions

JANUARY 29, 2022

Many marketers are trying to answer these questions, but it's not as easy as the current hype and a multitude of research studies suggest. The findings of these studies are - on the surface at least - exceptionally compelling. Consider, for example, a small sample of the findings from a few of the more recent studies.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Offer Samples. You can collect information through a form or survey on your website.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Cost 124

Cost Business Sample Pricing 124

Hinge Marketing

JUNE 14, 2021

Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications. Within the executive summary, the full research study can be offered for sale as a premium content product. This survey of B2B buyers looked at two important variables. Research/Survey Reports.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. The study distributed an online survey to a nationally-representative U.S.

Budget Programs 101

Budget Programs Sample Word of Mouth Advertising Agencies 101

Inbox Insight

AUGUST 30, 2020

Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Survey sample. Our sample includes 250 senior leaders working in marketing, located across the USA and the UK. When do they plan?

Work Management 98

Work Management Marketing Management Research Allocation 98

Martech

AUGUST 3, 2022

The survey of 18,000 people also found that 67% of professionals in roles typically associated with offices preferred working full-time from home. On the other hand, an average of 7% across the countries studied had increased time spent in the office to save on home utility bills. Nearly half of consumers in the U.S., Why we care.

Spending 65

Spending Terms and Conditions Mobile Advertising Sample 65

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. What Is B2B Marketing Research, Anyway? Quantitative.

Research 94

Research B2B Marketing Sample Planning 94

Zoominfo

MAY 5, 2020

HR and payroll software was the third-largest increase in technologies surveyed. Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. HR & Payroll Software. We have seen a growth of 17% for HR and payroll software since January 30.

Tools 179

Tools Work Management Marketing Management Paper 179

DemandBase

APRIL 3, 2019

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. 84 percent of study participants are currently planning, evaluating, implementing or using AI.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

ClearVoice

JUNE 3, 2022

In our data study , we found that Google now considers content marketing the #1 ranking factor. If you are wondering how much you should pay for a freelance writer, check out the data we got from our freelance pay survey. Maybe it’s case studies and ebooks that you need help with. Look over their CVs and sample work.

Sample 105

Sample Work Management Custom Publishing Lead Ranking 105

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. Tools – Suitable for case studies and how-to articles. For the second post, one of the trends can be examined in detail, with the findings of the study released as a report. Guest post by Rahul Varshneya.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 211

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157