Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Martech

FEBRUARY 8, 2023

The results reported by Search Logistics, if iterable across larger samples of text, could be relevant to the many questions that have been raised about the use of ChatGPT-like content creation tools. The Search Logistics study suggests the answer may be yes. By mid-January they had published around 75 such articles. Why we care.

Marketing AI 79

Marketing AI Studies Generation Copyright 79

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Processing.Please wait.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Studies Automation 98

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. A Five-Step Sample Process for Smarketing. Ensure they are working on the right things.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

nDash

OCTOBER 2, 2020

And while there are plenty of important elements, the writing samples are your chance to really shine. But choosing your best writing samples isn’t easy. We’ve got three tips to help you sift through all that past work to choose samples that will stand out most. Match Your Writing Samples to Specific Goals.

Sample 52

Sample Ideal Customer Profiles Work Management Tips 52

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. for the overall sample?is KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. Companies can add further to the case study’s credibility by adding several direct quotes.

Case Study 52

Case Study Case Studies Studies Work Management 52

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. You know the ones: you're given a hypothetical problem and asked to analyze the situation and recommend a solution. However, solving cases is only half the battle.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. Study: Only 1 in 5 brands know what the metaverse means for their company.

Studies 59

Studies Research Planning Television marketing 59

Hinge Marketing

JANUARY 11, 2021

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary. About the study. About the Study Sample. 1,293 firms participated.

Studies 74

Studies Peer-to-peer Work Management Marketing Management 74

Convince & Convert

AUGUST 28, 2015

However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. Carried out by Halverson Group , the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days (e.g.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The study opens with data that reviews the industry as a whole, comparing AEC firm performance and trends to other professional services industries. About the Study. Purchase the 2021 High Growth Study: AEC Edition.

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. Case studies are a better way to present.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. for the overall sample?is KITCHENER, Ont. – 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Contently

APRIL 11, 2019

To start, we looked at the positional breakdown within our sample. The post Study: What 1,400 Job Posts Teach Us About Content Marketing Hires appeared first on Contently. The goal was to understand the nuances of the desired skills and traits most frequently associated with different content marketing jobs.

Studies 165

Studies Work Management Planning Content Marketing 165

Moz

JANUARY 26, 2021

With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. The link index study was done by Perficient , a respected publicly-traded consulting firm specializing in digital solutions. This led to the statistically significant sample size of 85,308 domains.

Studies 66

Studies Domain SME PageRank 66

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Sending links to samples is also not a great presentation. Case studies are a better way to present.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Data Cleaning/CRM Appending

JUNE 15, 2019

Here an extract of the final sheet for this project- Sample Sheet We at BizProspex are wholly dedicated to providing total client-satisfaction. The post Case Study: Rombii appeared first on BizProspex. We strive hard to deliver the highest quality results in whatever we do. As is the case with most of our […].

Case Studies 40

Case Studies Case Study Studies Sample 40

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Automated Retargeting. Retargeting works.

Marketing AI 326

Marketing AI A/B testing Tools Lead Scoring 326

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

The Point

MARCH 24, 2021

As part of the study, 1,600 B2B ads were shown to a sample of 6 million people, and 75 percent of those ads scored one star or less on what System1 refers to as an “emotional measurement tool.”. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Branding 94

Biznology

JUNE 25, 2020

We’ll also be continuing this series with the interviews conducted in conjunction with this study, “Assessing the Impact of COVID-19 on Organizations and Leaders’ Priorities.”. NOTE: The JEM survey sample size was less than 100 organizations and therefore not a statistically relevant sample. So, stay tuned for more!

Organization 197

Organization Sample Enterprise Management Consulting 197

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. It seems to me, studies like this just go to show the same could be said about marketing.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

DiscoverOrg

APRIL 7, 2017

The impetus for this study started from a conversation with one of my clients. Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

Hinge Marketing

MAY 22, 2023

The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. In this blog post we’ll cover some of the key highlights of this year’s study and what it might mean for your marketing efforts.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms. Enjoy the study.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We Dr. Simon noted that some of the findings from the study were expected.

Video Marketing 134

Video Marketing Eye-Tracking Case Studies Sample 134

B2B Marketing Directions

JANUARY 21, 2024

Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. I described this study in a post I wrote last fall. In the BCG study, participants were tasked to generate ideas for a new shoe for an underserved market.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

B2B Marketing Directions

JUNE 18, 2023

For a survey of business professionals about a business subject, the description of the survey methodology should include the following: Sample size (the number of responses the survey received) When the survey responses were obtained How the survey responses were collected (e.g.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Contently

FEBRUARY 8, 2022

To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. It’s not just Tesla.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

The Point

JULY 18, 2011

Benefits/Applications/ROI (including case studies, if possible). Technology considerations/options (what’s old, what’s new, the “new&# being your product or service). How the new technology or service or business model works (including a technical description, if applicable). How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Martech

APRIL 15, 2022

Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry. There is some commonality between the four platforms studied. The best times to engage.

Social Media 142

Social Media Media Best Practices Work Management 142