Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Lead generation.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. The post Biznology’s top-10 marketing, SEO, and social media articles of all time!

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Hubspot

JUNE 22, 2018

Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. Your list could include samples of past work, a proven success record with companies in similar industries, the expertise and technical skills to meet your demands, and a cost of services within your price range.

Sample 97

Sample RFP Work Management Template 97

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. In your SMSS bio, it says that your team manages over 100+ social media accounts. 100% agreed!

Social Media 93

Social Media Media Multi-Channel Content 93

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media 85

Social Media Work Management Marketing Management Process 85

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Social Marketing Media Planning 104

Martech

APRIL 25, 2024

Second, those statistics obviously represent less than half the the survey sample. Still, numbers around 40% represent a good portion of the sample. The most time-consuming, according to the report, are posting to social media, managing email campaigns and data entry.

Resources 55

Resources SMB Sample Marketing Management 55

Sword and the Script | B2B

APRIL 16, 2024

In both cases, the sample included hundreds of successful and unsuccessful startups. Well over half of the early-stage firms in each of our two empirical samples get the decision about whether to conduct systematic marketing wrong – either they do not conduct systematic marketing when it would improve their valuation or vice versa.”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

SWOT 88

SWOT Paid Content Analysis Social Media 88

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content.

Social Media 74

Social Media Practices Media Allocation 74

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. . Optimize Your Profile.

Social Media 53

Social Media Lead Generation Generation Lead Ranking 53

EveryoneSocial

NOVEMBER 28, 2017

Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing. Any marketing strategies that do not value the importance of social media are truly missing out. Have a clear and accessible social media policy.

Social Media 104

Social Media Activities Social Marketing Work Management 104

Anyword

JUNE 19, 2022

When you don’t have time to edit your images yourself, you can level up your social media posts using photo enhancement services. In the article, we will share seven handy tips on how to improve your social media presence using photo enhancement services. Typically, these services cost from $5 to $15 per image.

Work Management 52

Work Management Marketing Management Social Media Service 52

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. Here’s an article where you can learn more about social media budgeting.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.

Social Media 80

Social Media Social Marketing Media Buzz 80

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. 5 Fresh Strategies to Get More Followers on Social Media.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Martech

DECEMBER 20, 2023

The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. As one might expect, younger consumers in this sample value mobile (just) ahead of websites, with social media not far behind. Age matters. “An influencer endorsement is a double-edged sword.

Sample 108

Sample Customer Surveys Mobile Marketing Statistics 108

Outbound Engine

FEBRUARY 10, 2020

Images dominate the social media landscape. Specifically, social media cover photos are the largest visual chunk of your profile, making them ripe with the opportunity to create a lasting impression. They’re also a key tactic for increasing views and engagement on your social pages. Know your image sizes.

Social Media 57

Social Media Media Ideal Customer Profiles Profiling 57

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Brandpoint

JANUARY 12, 2022

It’s when your audience values the information enough to share it on social media. Census 2020 Timeline ) Lists ( Sample: Travel Document Checklist ) For more information and examples of infographics, check out this article by Vikas Agrawal. Are you sharing important data or just trying to sell your latest product or service?

VALS 156

VALS Sample Advertorials Content 156

Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. It has to do with Boolean searches.

Social Media 80

Social Media Media Work Management Marketing Management 80

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. Smart Social Media Content Distribution. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites.

Marketing AI 318

Marketing AI A/B testing Tools Lead Ranking 318

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

RebelMouse

JANUARY 5, 2024

First-party data sources such as email open rates, purchase history, lead generation forms, social media insights, surveys, and audience demographics are a few ways to discover consumer insights. Sample Size: Make sure a sufficient sample size produces accurate results. Use a sample size calculator to prevent this.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Sprout Social

APRIL 13, 2017

You can’t pay student loan bills with free samples. The pros are that you can almost always expect an increase in traffic and social media interaction, purely due to the social media following that these influencers have,” says The Rugby Store’s Max Robinson. originally appeared on Sprout Social.

Social Media 100

Social Media Media Advertising Agencies Word of Mouth 100

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. This is excellent, as too often social media isn’t supported in three dimensions. Social Media for Social Good – A Bright Future.

Case Study 122

Case Study Case Studies Social Media Studies 122

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv.

Ads 113

Ads Ad Frequency Television marketing Deep Linking 113

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167