KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

DivvyHQ

JULY 23, 2019

See below a sample keyword map: . How easy is it for a user to convert on your website? Is your content helping your user convert/build brand awareness, or is it just taking up space? Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP. Why is this important?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Hubspot

JULY 21, 2017

We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications. The idea: a partially un-gated version of the page, where users could scroll to a certain point, and have to fill out a form to "unlock" the rest of the content. Lead Generation. Choosing What to Un-gate.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Moz

JANUARY 1, 2019

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. People Also Ask" boxes present more SERPs real estate which we may want to dominate for maximum organic search visibility. Google Suggest auto-completes a user's query based on how other users tend to complete it.

Research 59

Research Optimization SERP FAQ 59

Brightedge

APRIL 1, 2021

The implication would be that if the majority of users are accessing your site via desktop browsers, then that would be fueling the data the Crux database has on your site. Accelerated Mobile Pages would provide a faster experience for mobile users that would address many of the challenges facing a slow loading mobile site.

Webinar Metrics 59

Webinar Metrics Banners SERP Sample 59

Moz

JUNE 10, 2020

If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test. For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Hubspot

MAY 26, 2017

Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed. Even though you did not bid on the exact word, the keyword "red tennis shoes" will be included in this report because that's what the user searched. Below is a sample Search Terms report. Finding New Keywords.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Adobe Experience Cloud Blog

JULY 13, 2015

Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Search engines (especially Google) have learned that pages about keywords don’t necessarily delight users, but authoritative pages about topics typically do.

SEO 48

SEO Marketing & Strategy SERP B2B Thought Leadership 48

Contently

AUGUST 2, 2016

Perhaps the most common complaint about using Google Analytics is the information can be cluttered and the interface difficult to navigate.However, Google is working to counter these complaints with new tools like Data Studio , which lets users turn data into shareable, visually engaging reports. For example, Bit.ly SimilarWeb.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Content Standard

MARCH 7, 2023

So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions. You may be pondering how generative AI will change the way search engines understand queries and how content appears in search results. What is Generative AI and what are its applications?

Marketing AI 102

Marketing AI Paid Content Search Marketing Paid Search Agency 102

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. Top Features: K eyword Ideas – Generate lots of low-competition keywords for your website.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

JUNE 2, 2023

Finally, he concludes his post with: “Now, I don’t want to claim that our sample of 1,526 companies are representative of the web, but I don’t have another way to explain this drop other than the fact that Google may be purposefully sending fewer clicks by showing featured snippets, knowledge panels, videos, etc.

Paid Content 98

Paid Content Traffic Google Marketing Websites 98

seo.co

JUNE 27, 2022

Chances are, you’ve already used both of these features as a user, whether you realized it actively or not. This feature only reveals itself when a user conducts a search, clicks a link, then bounces from the website to get back to the original search engine results page (SERP), typically with the “back” button of a browser.

Optimization 104

Optimization SERP Click Rate SEO 104

Hubspot

MARCH 5, 2015

In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches. placement on SERP) whereas company blogs tend to rank around 7.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Single Grain

NOVEMBER 22, 2019

Here are a few examples: Regardless of any plugin you are using, an article's featured image is usually what shows up in “Related Posts” or “Recommended for You,” which is key in taking a user deeper into your site. A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail.

Features 133

Features Conversion SERP Social Media 133

seo.co

MAY 16, 2021

Real data, not general samples. GKP is a great tool for generating ideas for keywords and phrases, but it won’t give you accurate search data. The data provided is often general and vague. Where are they generating backlinks ? How do you get users to click on your link in the SERPs? Effective copy.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Moz

JANUARY 5, 2020

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published. Fight the spam.

Google 78

Google SEO CAN-SPAM Communities 78

Top Rank Marketing

MARCH 11, 2024

SEO assessment : Analyzing competitors’ content for SEO effectiveness and SERP rankings. Content drafting Quality content production is essential for building brand authority, engaging with potential customers, driving lead generation, and improving conversion rates.

Work Management 106

Work Management Marketing Management B2B Marketing Service 106

Salesforce Marketing Cloud

NOVEMBER 30, 2023

How AI is impacting marketing campaigns How to gauge success and optimize marketing campaigns What’s next for generative AI and marketing? These can include purchase incentives with discounts, free shipping offers, free samples, or personalized demos. Predictive and generative AI can help you strategize and create content fast.

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

Hubspot

MARCH 15, 2012

Or, if you're already convinced of how crucial online reviews are to your business, skip past that section to read how you can generate more positive online reviews for your business. If you choose to take an active role in generating online reviews, that is. How to Generate Online Reviews for Your Business.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

DECEMBER 12, 2011

Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Keyword - A word that a user enters in search. Anything below the fold can be scrolled to, but isn’t seen right away.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

APRIL 22, 2021

At Supermetrics, we have thousands of partners in our affiliate base who use multiple channels to generate sales and earn affiliate commissions. By '93, the program was generating millions in sales per year. billion and its number of active users peaked at over 50 million. And we monitor their sales data as closely as possible.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Convert

MAY 12, 2022

While you may be tempted to build a keyword-first approach, SEO is all about understanding user intent and catering to it. Create user-friendly navigation Add structured data Speed up your load time. Your brand’s name is the first thing users see when your page appears on Search. Are users complaining it’s hard to reach support?

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. Ardent sells a product that "decarboxylates" cannabis for medicinal users. When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

EMagine B2B Blog

MAY 1, 2019

What I do want to cover is some sample website personas that we’ve encountered in our prior work with hospital websites. Mobile and desktop must align throughout design, development, and user testing. Click to call usage is a convenient and user-friendly way to encourage that important human interaction.

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. ” Which isn’t going to make demand generation any easier for you. It’s important that you know the difference between demand generation and lead generation before we get started. B2B Demand Gen Best Practices.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Single Grain

JUNE 28, 2019

If I shorten my URL structure, then Google will be able to understand my page’s content more easily, and therefore rank my shorter URLs higher in the SERPs ”. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result. 9 Mission-Critical Lead Generation Metrics You Need To Track.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Advanced: $399 per month which offers unlimited SERP position history and you can save up to 100 keyword lists.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Hubspot

MARCH 16, 2021

In fact, nowadays, half of all Google searches end on the search results page, without the user clicking through to any results. In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. Image SEO Best Practices.

SEO 99

SEO Practices Best Practices Lead Scoring 99

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. I set up 30-minute interviews with a sample of Sales Hacker's audience: typically mid-to-senior-level sales roles, ages 25 to 44. Lack of focus on user intent. You can use the rich schema generator to help you with this. Over to You.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Click maps, for example, look like this: But that’s only one type of heatmap used in user research. When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Marketing Institute

APRIL 9, 2018

Not only is it easier to control the flow of information on a channel that you own , it also can serve as a home base for the flow of traffic your content generates. Once you’ve generated a short list of the most viable channel options, building an actionable distribution plan is straightforward. Plan for purposeful channel usage.

Paid Content 105

Paid Content Distribution Paid Search Agency Content 105

seo.co

DECEMBER 18, 2020

When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Instead of just focusing on a city or region, new local searches could drill down further into neighborhoods or even based on proximity to the user.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

SnapApp

AUGUST 1, 2017

So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation is such a broad topic. What is demand generation? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74