Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

SWOT 87

SWOT Paid Content Analysis Social Media 87

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. Here’s an article where you can learn more about social media budgeting.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. 5 Fresh Strategies to Get More Followers on Social Media.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. It has to do with Boolean searches. Now, if you don’t know what a Boolean search is, we’ll catch you up. That’s where the power of Boolean search comes in.

Social Media 80

Social Media Media Work Management Marketing Management 80

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. They worked on a small sample set: about 10% of the company’s product base. Here’s why: An AI model is only as good as what it’s taught.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 138

Social Media ROI Media Correlation 138

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Google Review Count: 715,000. 3) Bubbl.us. 4) CoSchedule.

Planning 145

Planning Research Tools Best Practices 145

Spiralytics

MARCH 27, 2024

They can be blog posts, articles, social media captions, website copies, etc. Build an appealing portfolio to show writing samples. Knowledge of social media – We’re in an era where almost everyone is online. SEO skills – Not every writer has search engine optimization (SEO) capabilities.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Vision Edge Marketing

MARCH 30, 2021

Tools for social media engagement, content management, email automation, demand generation lead capturing, project management and workflow, customer relationship management (CRM), event management, web analytics, and the list goes on. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Contently

JANUARY 13, 2023

The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice. This trend will grow as marketers expand how they leverage influencers and see the results.

Branding 154

Branding Brand Identity Best Practices Thought Leadership 154

Go Beyond SEO

APRIL 16, 2024

Sample Pest Control Website Design Checklist: By considering these key features in your Pest Control Website Design, you can create a powerful online presence that drives growth and helps your pest control business reach its full potential. How can a well-designed website unlock the potential of my pest control business?

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Zoominfo

JANUARY 15, 2021

They may even extend to your social media and email strategy. The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. Additionally, your lead magnets should be promoted on your company’s social media channels. Not all content is created equal.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

MAY 31, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links ” — Maximize Social Business. 1) Evernote. 2) Jump Start. 6) Wunderlist.

Tools 100

Tools Best Practices Enterprise Management PR 100

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 102

Marketing AI SEO Lead Scoring Lead Ranking 102

Bluetext

SEPTEMBER 3, 2021

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? As a social media firm and B2B marketing agency, Bluetext knows there’s a fine line between getting your message in front of users and overdoing it. . Test Your Audiences. Create Custom Segments.

Paid Search Agency 26

Paid Search Agency Paid Content Advertising Agencies Social Media 26

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Hinge Marketing

JANUARY 10, 2022

About the sample. The first figure shows the proportion of each industry represented in the overall sample, as well as the size of organizations. After a year marked by a global pandemic, supply chain turmoil and marked social change, professional services firms are searching for a blueprint for continued growth and prosperity.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Martech

MARCH 27, 2023

Easier social media publishing and email replies on mobile (beta) Using the new HubSpot mobile app features, your team will be better equipped to create and correct social media posts on the go. Watch a video about this release here. Learn more here. See the feature in action in this video.

Enterprise Management 89

Enterprise Management Hubspot Terms and Conditions Sample 89

Webbiquity

JUNE 21, 2016

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Sample review: The Google+ tool “I find really useful is CircleCount. 1) CircleCount. 3) Friends+Me. 4) GPlusData.

Google 154

Google Tools Best Practices Planning 154

Anyword

OCTOBER 5, 2023

After all, a high search volume for keywords tells you nothing about who is searching. If they aren’t your target audience, that search volume could be infinite – it won’t help you achieve business results. It’s worth running an analysis session with your team to assess your existing social footprint.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” Even that doesn’t tell the full story.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Webbiquity

JULY 19, 2016

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. 3) Wordtracker.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Chris Koch

AUGUST 13, 2010

But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Social media fills in the background to the blowup. You can do that on a social media site called Glassdoor. out of 5 rating. What do you think?

Social Media 100

Social Media Media SME B2B 100

Convince & Convert

SEPTEMBER 2, 2014

It is also the 2 nd largest search engine in the world. Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? Very few, is my bet. Very few, is my bet. In fact, a study of the Interbrand. Read the whole entry. »

Youtube 166

Youtube Conversion Conversion Rate Sample 166

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. This type of analysis is not limited to advertising alone.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

EveryoneSocial

NOVEMBER 16, 2022

If you lead social media for your organization, then you’re likely familiar with employee advocacy or have at least heard the term before. The concept is simple: It’s all about enabling employees to be social, so they can drive attention both to the company and to their own personal brands. Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample).

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

ClearVoice

AUGUST 1, 2023

Freelance writing is an umbrella term for a multitude of content types, including: Copywriting Blogging Whitepapers and eBooks Ghost Writing Social Media Copy Technical Writing The type of work you’re targeting, or your “niche,” will determine how you build and tailor your portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

SocialPilot

MARCH 11, 2024

To achieve this, AI makes use of various techniques, such as sentiment analysis and machine learning algorithms that sift through extensive social media data to identify influencers who align with a brand’s objectives and target audience.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. Links to Social Media. 10-20 Writing Samples. While 10-20 writing samples is a good average to aim for, don’t lock yourself into a certain number. .

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Social media analytics tools. Sprout Social.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ClearVoice

SEPTEMBER 15, 2023

Increasing your website’s visibility in online searches is also an important role for a marketing copywriter. Copywriters knowledgeable about SEO principles can incorporate relevant keywords and phrases into their copy, optimizing your content for search engines and making it easier for potential customers to find you online.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52