Tony Zambito

JANUARY 10, 2022

For example, here is a sampling: “I need to know what they think of us and our salespeople.” “Why These are just a sampling of responses. Why did they choose our competitors over us.” What are the common objections they have?” What content do they read when evaluating our products?”

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Tony Zambito

JUNE 8, 2020

In talking and sampling with decision-makers, questions are surfacing such as: When and how should we resume marketing and selling? Introducing Buyer Outlook Insights Study Marketers and sellers have faced an enormous upheaval in how to reach and engage buyers. What kinds of marketing and selling strategies will be appropriate?

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Tony Zambito

APRIL 21, 2010

.  A cognitive dissonance occurs over sampling sizes in quantitative areas such as market research.    A question that often leads to this transformation is: How could a buyer persona development initiative with a sample size of 40 to 50 possibly offer the same validity of performing surveys on a sample size of 1,000? 

Buyer Personas 100

Buyer Personas Rules Sample Validation 100

Tony Zambito

APRIL 24, 2010

  It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK.  .  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

NOVEMBER 21, 2010

  This is of critical importance since various studies sampling B2B buyers (i.e. .  While customer experience initiatives in the B2C domain have centered on relationship, service, and support, buyer experience centers on redesigning the B2B buying and sales experience for buyers. 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100