The Point

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Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc.

Paper 100
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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

As part of the study, 1,600 B2B ads were shown to a sample of 6 million people, and 75 percent of those ads scored one star or less on what System1 refers to as an “emotional measurement tool.”. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful.

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How to Calculate Demand Gen Budget: A Rough Guide

The Point

Here’s a sample calculation: Total target revenue is $5 Million. In round numbers, a common cost standard is $250 per MQL. Here again, use your own figure based on the historical data if you know it. Voila: there’s your demand gen budget (number of MQLs required x $250).

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An Opportunity-Based Marketing Framework for ABM

The Point

For a complete description of the Opportunity-Based Framework, including stage definitions, suggested tactics, and sample ROI calculations based on stage-appropriate metrics, download a copy of Spear’s ebook: “ The Pragmatic Guide to ABM Success.”. We created the OBM Framework as a tool to help facilitate and guide those engagements.”.

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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. The industry ratio is even lower.). Why is that so?

Design 100
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Calculating Statistical Significance: A Tool for Marketers

The Point

With a larger list, testing message using a sample cell first is a great way to maximize overall response and minimize risk. Note: since the in-house list isn’t a sample of the rented file, this isn’t a pure test, technically speaking.). For example: 1,500 names x 4 percent = 60 responses. 1,500 names x 5 percent = 75 responses.

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Welcome to The Point

The Point

Check out the Spear Website for more detail, including samples of our work. Most of our work is with high-tech companies, but we also have clients in real estate and property management, retail, and other sectors. If you already follow me on Twitter , you’ll see new posts from this blog as they happen.