Surprise: Most B2B Advertising Isn’t Good. Or Is It?
The Point
MARCH 24, 2021
As part of the study, 1,600 B2B ads were shown to a sample of 6 million people, and 75 percent of those ads scored one star or less on what System1 refers to as an “emotional measurement tool.”. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful.
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