The Forward Observer

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Use of samples – How getting samples into people’s hands can increase sales. The ads all offer service, perhaps a free sample. Things too costly – What strategies are too costly to attempt in advertising? Information – How to give the consumer the best information to help them buy. They sound altruistic.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.”