The Effective Marketer

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Best Practices for Webinar Landing Pages

The Effective Marketer

This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. The good thing here is that the form is pretty simple, so if the email invitation was enticing and you don’t care too much about the landing page, you can just register and get done with it. GigaOm : Click to enlarge.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Let’s take a look at some sample presentation/documentation formats below. Get everyone together to go over the material you put together and ensure the team has no questions. There’s quite a bit you can do for sales training, which is a good topic for another post.

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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training?

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Marketing Automation Catching On Fire

The Effective Marketer

The Marketing Sherpa data is based on a sample of 300 CMOs. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!). Reply John Sweeney says: February 22, 2011 at 2:39 pm Really like the work you’ve done here. One data point concerns me.