| | | Marketing Genius Blog | |  Sample | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING GENIUS BLOG DECEMBER 19, 2011  The B2B Buying Process Has Changed a Lot in a Year The 2011 Inside The Mind of the B2B Buyer Survey, conducted by DemandGen Report, revealed that business buyers are now looking for the same convenient ability to easily sample and review new products and flexible pricing models they are utilizing as consumers. BtoB buyers’ interest in “test driving” solutions continuing throughout the buying cycle. You can read the entire report here. | MARKETING GENIUS BLOG JULY 28, 2011  Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI Just create these fields and track the data for each Channel (I’ve provided sample data for illustration): Source: Email. In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts. But how is “effectiveness” defined? 4 people responded and 2 people became customers paying you $1000 each, generating a $300 profit each. | | | | | |
| MARKETING GENIUS BLOG MARCH 3, 2011 6 Mistakes in Buying Marketing Automation That is, you need to design some sample campaigns or other processes and watch the vendor execute them. It’s very easy for vendors to make the sample campaign execution “look easy&#. David Raab, once again, provides invaluable insight in selecting a marketing automation system here. Here’s the money quote: Let me make this perfectly clear: there’s just one right way to select software, and that’s to have vendors walk through scenarios based on how you plan to use it. couldn’t agree more. Check it out yourself with our free version of Genius. Tweet This! | MARKETING GENIUS BLOG JULY 28, 2011  Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI Just create these fields and track the data for each Channel (I’ve provided sample data for illustration): Source: Email. In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts. But how is “effectiveness” defined? 4 people responded and 2 people became customers paying you $1000 each, generating a $300 profit each. | MARKETING GENIUS BLOG SEPTEMBER 10, 2009 The Four Dimensions of Lead Scoring Also, particular resources - like an ROI calculator or a sample RFI - provide other indications that the prospect is ready to talk sales. The simplest way of thinking about Lead Scoring is to see it as an indicator whether leads are qualified enough to be sent to sales for follow-up. In this post I’d like to dig a little deeper and talk about the four ways in which lead scoring improves lead nurturing. But first, some background. The One to One Future. In 1996 Don Peppers and Martha Rogers introduced the One to One Marketing concept in their book The One to One Future. | MARKETING GENIUS BLOG JULY 9, 2009 How to Increase Website Conversion Some may prefer a sample RFI, or a 40-page eBook. We are on our quest to improve online Demand Generation, and have outlined 4 steps to successful lead management. This blog post is about step 2, getting more visitors to register on your site: Getting more visitors to your website. Get more visitors to register. Lead nurturing and scoring. Marketing & Sales Collaboration. Why Registration? Let’s start with a question: why do you want visitors to register? Isn’t it more user-friendly to make all information on your site publicly available? Tips to Increase Conversion. | | | | | | | |
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MARKETING GENIUS BLOG | TUESDAY, JUNE 30, 2009 More Tips on Leveraging Social Media for B2B
Here’s a sampling from Ambal Balakrishnan’s article, “Tips on how B2B marketers should leverage social media” and includes thoughts from such notables as Brian Carroll and Ardath Albee. To follow up on my previous post about how social media can help you build relationships and better connections with your B2B customers, I’m passing along what some others have to say about the subject. Ardath Albee , a B2B Marketing Strategist for Marketing Interactions , says that that social media can provide a conversational extension to a B2B company’s nurturing programs. Be focused. MORE >>
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