| | | InsightIQ Blog | |  Sample | 11 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG NOVEMBER 28, 2011  10 Easy Ways to Get to Know Your Client Get added to an internal seed or sample list if available for emails, SMS and direct mail. If you are in a client facing role in a professional services organization, sometimes it can be difficult to provide value if you don't fully understand the scope of your clients' business. 1. Friend the Company on Facebook. 2. Follow the Company on LinkedIn. So g et engaged | INSIGHTIQ BLOG MARCH 6, 2012  The Bacon of Client Engagement Sample Metrics. “Bacon makes everything better,” is a sign I have in my kitchen. I thought of it recently w hile working with two clients that are implementing new technologies into their organizations. The technology in and of itself will neither improve customer centricity nor ultimately business performance. What segment is having the best response to current marketing activities? | | | | | |
| INSIGHTIQ BLOG FEBRUARY 3, 2011  Four Steps to Successful Lead Scoring It reveals how much more likely you are to convert leads to sales if we use the model than if we contact a random sample. How do you know which lead is qualified? First, you have to make sure the leads fit your profile and second, they should have a high propensity to buy. The following is a step by step approach to lead scoring. Step 1: Get Sales Insight on Scoring Criteria. | INSIGHTIQ BLOG MAY 18, 2012  Today, Social Media Goes Public I often get asked, “Why does Quaero spend so much time performing analytics on an entire set of data, doesn’t a sample set suffice?” In many cases we can and do use a sample, but for SNA we need to have every connection. This week we are hearing all about Facebook’s IPO. But we may be coming to the wrong conclusions. The most common use of these algorithms is the PageRank. | INSIGHTIQ BLOG OCTOBER 25, 2011 Customer Analytics > Optimizing Your Collection Efforts Part 3 Create random control groups, which are small samples of collections customers who receive a standard treatment or no proactive communications at all. In a previous post I laid out the process to create the collections database and initial collections analytics during acquisition. This post will focus on how to utilize the database and analytics within proactive communications in order to optimize collection efforts then the ongoing tracking and enhancements required. . 1. Treatment Strategies : Analytics alone will not enhance collections efforts. | INSIGHTIQ BLOG APRIL 2, 2012  B2B Marketers: Use your marketing automation carefully I've provided a high-level sample above. That was Outlook notifying me that yet another industry newsletter hit my inbox. But this time, the title caught my eye, so I opened the email. This particular newsletter offered an e-book from a sponsoring vendor, and although I wasn't familiar with the author, I felt compelled to take a look. Of what? Great company! Ideal title! Hot prospect! | | | | | | | |
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INSIGHTIQ BLOG | TUESDAY, DECEMBER 6, 2011  Customer Data Management with "Big Data" - Part 1
I'm not an analytics expert, but I work with several colleagues who are, and as a result understand enough to point out a few things that are significant regarding Big Analytics: 1) Big Analytics allow you to build models on an entire data set, rather than just a sampling or an aggregation. Customer Data Management (CDM), also known as Customer Data Integration (CDI), is foundational for a Customer Intelligence (CI) or Customer Engagement (CE) system. Change Data Capture (CDC). Data cleansing, parsing and standardization. Entity Modeling. Entity relationship & hierarchy management. MORE >> -
INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010  Online Analytics in Action: Footprints in the dark
figured that a couple of sampling laps around the food court would give me the guidance needed to make a decision. Home Six Dimensions Services Blog Insight Clients About Search InsightIQ Blog Suggest a Blog Topic RSS/Blog Twitter Facebook Partners News Contact Careers Newsletter InsightIQ Blog Stay informed by reading current blog entries from our Quaero experts. Learn more about industry trends, gain insight into recent client successes, get up to date on company happenings and get to know us — and our opinions — even better. played the Customer Card. I’m a customer!” MORE >> -
INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 28, 2012  10 Tips to Optimize Data Warehouse Reporting
At some point the low sample rate of the auto stats will result in inaccurate statistics. Unless your marketing data warehouse is stored in a massively parallel appliance such as Netezza , your data most likely resides on a Symmetric Multi-Processing (SMP) computer in a relational database engine, such as Microsoft SQL Server. SQL Server is a highly scalable, versatile database product that can serve the needs of a wide range of applications, from the tiniest 100MB database all the way up to multi-terabyte data warehouses. Create multiple database files for each of the file GROUPS. MORE >> -
INSIGHTIQ BLOG | TUESDAY, DECEMBER 6, 2011  Customer Data Management with "Big Data" - Part 1
I'm not an analytics expert, but I work with several colleagues who are, and as a result understand enough to point out a few things that are significant regarding Big Analytics: 1) Big Analytics allow you to build models on an entire data set, rather than just a sampling or an aggregation. Customer Data Management (CDM), also known as Customer Data Integration (CDI), is foundational for a Customer Intelligence (CI) or Customer Engagement (CE) system. Change Data Capture (CDC). Data cleansing, parsing and standardization. Entity Modeling. Entity relationship & hierarchy management. MORE >> -
INSIGHTIQ BLOG | TUESDAY, SEPTEMBER 6, 2011 Unica Campaign: How to Handle Errors Before Sending Lists to Vendors
Let's call it ' File_Move_ Sample'. An integral step in executing an email marketing campaign for a leading marketing provider is sending out email lists to email vendors, like Cheetahmail , on a day to day basis. As a marketer, it is very typical of us to pull lists for our clients, sometimes adhoc. In many cases, we send files via SFTP to the email vendor who then sends the email out to the target audience. Now, this is a two-step process: 1. Outputting a list of emails into a file, using Unica Affinium Campaign , to folder Y on the application server. This is how it would work. MORE >>
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