Great B2B Marketing

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A Dozen B2B Marketing Mantras for 2012

Great B2B Marketing

Here is a sampling that might give you some ideas for improvement in the coming year. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Whenever possible, say yes to your customers/clients. There is no try.”

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

Here’s a sample social media agenda that can be used as a springboard in designing one that suits your busy schedule and the community channels you’re involved with: Twice Daily – Morning/Afternoon. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. Suffered a grave illness? Not committed. No strategy.

Criteria of an Effective B2B Offer – Part 2

Great B2B Marketing

Free Samples – Free samples are an effective way to highlight your product. In my last blog post , I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer.  Keeping this information in mind, let’s talk about the differences between good and poor marketing offers?  Let’s start with the poor offers: Straight sale with no special inducement. Contact me – great for those deep in the buying cycle but otherwise not effective. Product-centric – better to have something focused on the solution or pain points. Brochures and fact sheets.

Where to Find B2B Sales Leads – Part 3

Great B2B Marketing

This is a sample of the possibilities but it should give you a good start. I hope you have found my two previous posts on where to find sales leads to be helpful.  This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads.  While there are a lot of moving parts to online events, there are two critical requirements. video stream or PowerPoint slides).  Content Marketing.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report. Beware that it's a big file and can take several minutes to load.)

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!

A/B 23

What can Donald Trump teach us about market research?

Biznology

How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? Plenty. Like this post?

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Marketing Budget Samples, Examples, and Tips b2bYou might use a variety of metrics to determine your ROI (e.g. Paid Advertising: 20-30%. Events: 5-10%.

Get your free sample of Personal Branding Magazine!

Fearless Competitor

To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. We’re happy to share this free edition with our readers. Paid subscription URL:  [link]. Facebook page: [link].

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing Technology Cmo Digital Marketing undefined

sample job posting

PureB2B

The post sample job posting appeared first on PureB2B. What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Job Responsibilities. 1. 1. 1. 1. 1. APPLY FOR THE JOB. Career

The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers. But in an effort to address a wide variety of concerns, questions, requirements, and challenges, RFPs often end up being long, cumbersome, and incredibly details. or incredibly generic. What's the award for? Not sure where to start?

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing ROI Cmo undefined marketing roi

Sample Blog

Experience Marketing Insights

Sample 0

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Summary.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review:  “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review:  “One of the most inexpensive, but powerful tools for SEO. Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content. HubSpot.

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The 24 Best Visual Content Creation Tools

Webbiquity

Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count:  366. Wrike.

Tools 92

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Sample review:  “Get a complete local SEO report in just 15 minutes. Sample review:  “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review:  “Use Screaming frog to do an analysis of the SEO optimisation of your blog. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Google Review Count:  330.

SEO 99

The 29 Best Social Media Monitoring Tools

Webbiquity

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts.

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. If that's not fun, what is?

The 32 Best Twitter Marketing Tools

Webbiquity

Sample review:  “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review:  “Grow and manage your following using Tweepi. Sample review:  “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. like it.” — 

Tools 63

Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tomorrow, perhaps.

The 23 Best Content Ideation Tools

Webbiquity

Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

Tools 103

The 29 Best Web Analytics Tools

Webbiquity

Sample review:  “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review:  “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Pricing:  free. 29) KYA.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review:  “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.” That’s where keyword research comes in.

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev

Opentopic

Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

The 21 Best Content Curation Tools

Webbiquity

Sample review:  “Add and curate content from any public webpage. Sample review:  “One of the most important tools in a marketer’s tool belt is knowledge. Sample review:  “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review:  “By now I’m sure you’re already quite familiar with Pinterest (and are as addicted to it as I am).

The Five Best Infographic Creation Tools and Services

Webbiquity

Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review:  “Easel.ly is a really easy (no pun intended) to use tool that allows you to create infographics from a huge selection of templates.”

Tools 81

The 28 Best Influencer Marketing Tools

Webbiquity

Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Google Review Count:  217,000. 10) Inkybee.

Tools 76

The 26 Best WordPress Plugins

Webbiquity

Sample review:  “This convenient feature can save you time when it comes to your social media sharing. Sample review:  “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review:  “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review:  “Monarch is a Social Sharing Plugin.

Click 34

The Six Best Screen Capture Tools

Webbiquity

Sample review: An “animated GIF is simple to create and will generally be small in size. Sample review:  “If you work within the design space or manage a team, this will simplify your life tenfold. With Sample review:  “Snagit (paid) is my preferred tool for making screencasts and annotated screenshots. Google Review Count:  222. Pricing:  free. BuzzBlogger.

Tools 52

The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review:  “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review:  “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Sample review: “I have used just about every keyword ranking tool that exists. Pricing:  free.

Tools 68

The Six Best Google+ Marketing Tools

Webbiquity

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “Friends+Me allows me to focus on growing my audience and posting in Google+ then assists me by strategically “reposting” them to various other social channels, as appropriate.  Pricing: $47 per year.

Tools 88

Content Marketing Takes a Turn for the Better: New 2017 Research

Junta 42

Our research this year now supports this no-silver-bullet thinking — 91% of top performers indicate that their organizations are realistic about what content marketing can achieve, compared to 68% of the overall sample and 41% of bottom performers. Eight-five percent of top performers deliver content consistently, compared to 58% of the overall sample and 32% of bottom performers.

The Six Best Online HR, Payroll, and Employee Scheduling Tools

Webbiquity

Sample review: “If you need employees to work from multiple locations, we recommend When I Work. Sample review: “These top back-office tools will help you grow your startup…(Gusto meets) all your payroll, compliance, and benefits needs.” — Marketing Insider Group. Sample review: “If you’ve tried to find HR software for your growing business, you’ve likely come across BambooHR.

Work 44

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]

Hubspot

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos.