Digital Body Language

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Evaluating Marketing Automation - Data Management

Digital Body Language

Here is a sample CSV file with typical marketing data. To avoid getting into this situation, it's worth having the marketing automation provider you are thinking of choosing run through this quick test with real sample data. In this post, it's worth taking it one step further. Proper management of data makes a huge difference in your marketing results.

Evaluating Marketing Automation - System Performance and Usability

Digital Body Language

Real data (like this CSV file of sample contacts for this exercise), things to look for, and expected results are provided. Here is a link to a sample contact data file of 50,000 randomly generated contacts. Evaluating the various claims in the marketing automation space is an interesting challenge. There are a variety of players, and many of the claims overlap quite a lot.

Data Analysis in Marketing; What Google and the Flu Can Teach Us

Digital Body Language

If you show your sales team a sample of the leads who scored well in your new algorithm, do they think that these are the right set of leads they should be speaking with? I saw an interesting tool the other day from Google, that analyzed raw data on searches related to the flu in order to predict the severity and timing of flu outbreaks. Were the final numbers what you expected?

The SaaS Experience; Application, Knowledge, Best Practices

Digital Body Language

Our customer success team recently released our Customer Central portal , which provides a wealth of material to aid in customer success. The project has been under way for some time, but its release got me thinking about the future of the SaaS application experience. Much of the discussion around the user experience that a software vendor provides is focused on the technology itself.

Content Methodology: A Best Practices Report

improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. See a sample template below: Category % of. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. Why a Content Methodology Is Needed III. for Content Methodology IV.

Terracotta: Lead Scoring A Buyer’s Journey in Open Source

Digital Body Language

First, they categorized the buyer’s journey into a path called RESITD – Recognize, Evaluate, Sample, Integrate, Test, Deploy. The buyers are in control, we all realize that. But it's significantly more difficult to market when we acknowledge that it's a buying process not a selling process, as it is very difficult to know where the buyer is in their buying process at any moment in time. Without that knowledge, it's very difficult to deliver the right message to that buyer. However, that wealth can create problems when you only have a few direct sales professionals.

A Sampling of the Sexiest Business Blogs on the Internet

Hubspot

You have the blog post title, social sharing buttons, sample text, topic tags, and images. Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. That''s it.

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!

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Are You Experienced? Three Samples of Virtual Event Experiences

PR Meets Marketing

While attending the Virtual Edge Summit 2011 last week, one question asked by attendees is “how do I create an engaging experience.&# I would argue that the experience relies not

sample job posting

PureB2B

The post sample job posting appeared first on PureB2B. What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Job Responsibilities. 1. 1. 1. 1. 1. APPLY FOR THE JOB. Career

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. Of course you do.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report. Beware that it's a big file and can take several minutes to load.)

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing Technology Cmo Digital Marketing undefined

Get your free sample of Personal Branding Magazine!

Fearless Competitor

To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. We’re happy to share this free edition with our readers. Paid subscription URL:  [link]. Facebook page: [link].

The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers. But in an effort to address a wide variety of concerns, questions, requirements, and challenges, RFPs often end up being long, cumbersome, and incredibly details. or incredibly generic. What's the award for? Not sure where to start?

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing ROI Cmo undefined marketing roi

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Summary.

The 23 Best Content Ideation Tools

Webbiquity

Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. If that's not fun, what is?

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

Mining Un-engaged Prospects using a Multivariate A/B Approach

Act-On

Most of the time, marketers will just look at the open rates a couple of hours after sampling, as bad as they may be, and decide “Yep, that one beat out the other. Send out one test sample with a subject line that makes a statement, and one with a subject line that asks a question. Try letting the text weigh more heavily and relying on fewer images in one of the test samples.

Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tomorrow, perhaps.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review:  “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.” That’s where keyword research comes in.

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev

Opentopic

Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

The Six Best Google+ Marketing Tools

Webbiquity

Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “Friends+Me allows me to focus on growing my audience and posting in Google+ then assists me by strategically “reposting” them to various other social channels, as appropriate.  Pricing: $47 per year.

Tools 84

Prospecting data accuracy

Biznology

We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies.    . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. vendors today.  . Methodology and process.

The 14 Best Content Planning and Research Tools

Webbiquity

Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

The Nine Best Facebook Marketing Tools

Webbiquity

Sample review:  “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Sample review: “Great tool that allows you to analyse your competitors Facebook Fan Page’s.” —  Google Review Count: 790,000.

Tools 48

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev

Opentopic

Opentopic blog >> opentopic.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

This is what sampling is all about, everyone. If you’re unable to do that, then sample out a small fraction of the list and then review the above basic email metrics prior to sending out the balance of your new/untested assets. Can an email stats report be boring? Certainly. These are usually items like opens, calls to action or conversions, and website traffic.

Email 78

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “SimilarWeb is very useful for spying my competitor’s sources of traffic. Google Review Count: 400,000.

200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]

Hubspot

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos.

The Seven Best File Sharing Tools

Webbiquity

Sample review:   “Dropbox is first of all a file sharing tool. Sample review:   “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Sample review:   “An easy way to send big files.” Sharing large files like videos or graphic-intensive documents used to be painful.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Let’s review some sample calculations you can use right now to take advantage of the new feature. Sample Calculations. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. There’s more on Calculated Metrics from Google here. Make note.

B2B Email Lists Buy Guide

Lead411

Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Not opt-in lists, but actually had lists for sale. Which is scary! Other data providers?

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200+ Stock Photos That’ll Put the Cheer in Your Holiday Marketing [Free Download]

Hubspot

See some of these photos in action in our SlideShare below, or scroll below to see some samples from the collection! Sample Halloween Photos. Sample Thanksgiving Photos. Sample Hanukkah Photos. Sample Christmas Photos. Sample New Years Photos. Sample Misc. The Gift of Visual Content: 200 Photos That’ll Put the Cheer in Your Holiday Marketing. Photos.