| | | Digital Body Language | |  Sample | 7 articles |
| Page 1 of 1 | Previous | Next | | | DIGITAL BODY LANGUAGE FEBRUARY 4, 2009  Four Practices to Increase Webinar Effectiveness Follow this sample Best Practice Registration Workflow , as a starting point to building your program. Are you using webinars as a lead-generation tactic in your marketing efforts? According to MarketingSherpa , webinars are "one of the top two lead-generation tactics for B-to-B technology marketing". This is a great way to capture your audiences' attention. Leverage offline channels. | | | | | |
| DIGITAL BODY LANGUAGE APRIL 30, 2009  The SaaS Experience; Application, Knowledge, Best Practices Our customer success team recently released our Customer Central portal , which provides a wealth of material to aid in customer success. The project has been under way for some time, but its release got me thinking about the future of the SaaS application experience. Much of the discussion around the user experience that a software vendor provides is focused on the technology itself. | DIGITAL BODY LANGUAGE FEBRUARY 16, 2009 Terracotta: Lead Scoring A Buyer’s Journey in Open Source First, they categorized the buyer’s journey into a path called RESITD – Recognize, Evaluate, Sample, Integrate, Test, Deploy. The buyers are in control, we all realize that. But it's significantly more difficult to market when we acknowledge that it's a buying process not a selling process, as it is very difficult to know where the buyer is in their buying process at any moment in time. Without that knowledge, it's very difficult to deliver the right message to that buyer. However, that wealth can create problems when you only have a few direct sales professionals. | DIGITAL BODY LANGUAGE FEBRUARY 2, 2010  Evaluating Marketing Automation - Data Management Here is a sample CSV file with typical marketing data. Have each vendor run the following test for you: Upload the sample file Clean up the country fields so that US, USA, U.S.A, To avoid getting into this situation, it's worth having the marketing automation provider you are thinking of choosing run through this quick test with real sample data. | DIGITAL BODY LANGUAGE DECEMBER 3, 2009  Evaluating Marketing Automation - System Performance and Usability Real data (like this CSV file of sample contacts for this exercise), things to look for, and expected results are provided. Here is a link to a sample contact data file of 50,000 randomly generated contacts. Evaluating the various claims in the marketing automation space is an interesting challenge. There are a variety of players, and many of the claims overlap quite a lot. | | | | | | | |
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DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 6, 2009  Data Analysis in Marketing; What Google and the Flu Can Teach Us
If you show your sales team a sample of the leads who scored well in your new algorithm, do they think that these are the right set of leads they should be speaking with? I saw an interesting tool the other day from Google, that analyzed raw data on searches related to the flu in order to predict the severity and timing of flu outbreaks. Available at [link] , this tool is an interesting example of approaching data in a unique way in order to understand a problem. However, similar to the medical diagnoses in the flu example, this can take a significant amount of time. MORE >>
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