Digital B2B Marketing

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Check the Sample. When you look at the sample audiences, they are vastly different. Hat tip to Ardath Albee for information on the Passle sample audience. Check that the sample and recruitment are appropriate before relying on the results. This is a favorite trick among magazine publishers.

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Content Syndication Options for B2B Lead Generation

Digital B2B Marketing

Sample publishers: Computerworld , Information Week Email-based Content Syndication Email-based providers often begin with purchased or third party lists and can grow their database quickly. Sample network sources: IDG TechNetwork , QuinStreet , Madison Logic , Netline Emerging Trends 1.

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Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

They represent the results of a small sample of companies. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Measurement practices vary company to company and platform to platform.

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The One Thing Every Marketer Must Do

Digital B2B Marketing

Were respondents recruited through social media or is it a representative sample? Did it even indicate that they use it in the buying process, or that they just have a Facebook account? Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Question it. Question Networks and Publishers.

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Why Inbound Marketing Will Cost More

Digital B2B Marketing

Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective.

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The Path to Value from Content Curation

Digital B2B Marketing

Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value.

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