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How to Craft White Papers that Generate Quality Business Leads?

Connect the Docs

Here's a sample of what is included: A half-hour consulting session with Jonathan to review your completed white paper (a $250 value alone!). Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Launch: Quickly Propel Your Business Beyond the Competition

Connect the Docs

Click here for Table of Contents and free sample chapter of Launch: How to Quickly Propel Your Business Beyond the Competition. If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner. Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. What you will learn from Launch? Over to you.

The New Brand Investments

Connect the Docs

Sample Social Media Plan for B2B companies. Where are the new marketing investments being made? We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller. Blog Modern B2B Marketing Twitter jonmiller2.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

Table of Contents and FREE Sample Chapter. Crafting White Paper 2.0 's FREE Sample Chapter. We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? Jonathan Kantor.

How Shopping Can Help You Become a Better Marketer

Connect the Docs

How to apply it in content marketing : We all remember service providers that go that extra mile for us and we all love stores that offer free samples. Love it or hate it, the holiday season is a largely commercial event. Those of us who dread shopping can at least look at the annual exercise as a good opportunity to analyze our own experiences as customers - then figure out how to replicate the positive experiences in our own marketing efforts. Your purchasing decisions are often made for reasons of convenience or affordability; but what kind of stores make you actually enjoy shopping?

Are You Experienced? Three Samples of Virtual Event Experiences

PR Meets Marketing

While attending the Virtual Edge Summit 2011 last week, one question asked by attendees is “how do I create an engaging experience.&# I would argue that the experience relies not

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent

Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be. Of course you do.

A Sampling of the Sexiest Business Blogs on the Internet

Hubspot

You have the blog post title, social sharing buttons, sample text, topic tags, and images. Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog. That''s it.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

Click here to download a sample of the format. The sample also contains draft versions of the introductory materials. I’ve been having way too much fun working on my new industry report. decided to make it an interactive document that lets users (viewers? readers? The Chosen?) set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. This gives the document vastly more play value than a simple report. Beware that it's a big file and can take several minutes to load.)

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. Theory vs. Reality of Sample Size and Timing in Email A/B Tests. Ta-da!

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What can Donald Trump teach us about market research?

Biznology

How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate on election night. What happened? Plenty. Like this post?

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Marketing Budget Samples, Examples, and Tips b2bYou might use a variety of metrics to determine your ROI (e.g. Paid Advertising: 20-30%. Events: 5-10%.

Get your free sample of Personal Branding Magazine!

Fearless Competitor

To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. We’re happy to share this free edition with our readers. Paid subscription URL:  [link]. Facebook page: [link].

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing Technology Cmo Digital Marketing undefined

sample job posting

PureB2B

The post sample job posting appeared first on PureB2B. What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Job Responsibilities. 1. 1. 1. 1. 1. APPLY FOR THE JOB. Career

The Right Way to Think About Your Marketing Software RFP [+Sample]

Hubspot

Download our free sample RFP here , no form to fill out, to make your marketing software search simpler It’s a tough world out there for marketers. But in an effort to address a wide variety of concerns, questions, requirements, and challenges, RFPs often end up being long, cumbersome, and incredibly details. or incredibly generic. What's the award for? Not sure where to start?

10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO

Opentopic

Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. Keep in mind. Marketing ROI Cmo undefined marketing roi

Sample Blog

Experience Marketing Insights

Sample 0

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. This demands, however, that the content of your white paper be oriented towards solving a problem and not convincing the reader why your product is the best thing since sliced bread. Summary.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Sample review:  “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review:  “One of the most inexpensive, but powerful tools for SEO. Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content. HubSpot.

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The 24 Best Visual Content Creation Tools

Webbiquity

Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count:  366. Wrike.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Sample review:  “Get a complete local SEO report in just 15 minutes. Sample review:  “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review:  “Use Screaming frog to do an analysis of the SEO optimisation of your blog. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Google Review Count:  330.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts.

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B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

Here's a screenshot: You can also download an interactive sample. The downloadable sample only has descriptions under all the other tabs, but everything else is actually ready. I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. If that's not fun, what is?

The 32 Best Twitter Marketing Tools

Webbiquity

Sample review:  “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review:  “Grow and manage your following using Tweepi. Sample review:  “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. like it.” — 

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Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tomorrow, perhaps.

The 23 Best Content Ideation Tools

Webbiquity

Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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The 29 Best Web Analytics Tools

Webbiquity

Sample review:  “Google offers a ton of free tools on how  to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review:  “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Pricing:  free. 29) KYA.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review:  “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.” That’s where keyword research comes in.

The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

How to Build Facebook Chatbots With IBM Watson – DZone Web Dev

Opentopic

Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta. The sample bot. Get the code from GitHub. Cognitive Technology undefined

The 21 Best Content Curation Tools

Webbiquity

Sample review:  “Add and curate content from any public webpage. Sample review:  “One of the most important tools in a marketer’s tool belt is knowledge. Sample review:  “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review:  “By now I’m sure you’re already quite familiar with Pinterest (and are as addicted to it as I am).

The Five Best Infographic Creation Tools and Services

Webbiquity

Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review:  “Easel.ly is a really easy (no pun intended) to use tool that allows you to create infographics from a huge selection of templates.”

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The 28 Best Influencer Marketing Tools

Webbiquity

Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic. Google Review Count:  217,000. 10) Inkybee.

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The 26 Best WordPress Plugins

Webbiquity

Sample review:  “This convenient feature can save you time when it comes to your social media sharing. Sample review:  “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review:  “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review:  “Monarch is a Social Sharing Plugin.

The Six Best Screen Capture Tools

Webbiquity

Sample review: An “animated GIF is simple to create and will generally be small in size. Sample review:  “If you work within the design space or manage a team, this will simplify your life tenfold. With Sample review:  “Snagit (paid) is my preferred tool for making screencasts and annotated screenshots. Google Review Count:  222. Pricing:  free. BuzzBlogger.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Sample review:  “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review:  “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Sample review: “I have used just about every keyword ranking tool that exists. Pricing:  free.

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