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| | CHRIS KOCH
AUGUST 13, 2010 B2B social media lessons from Steven Slater and Mark Hurd
As a researcher, I know that that is a pretty respectable survey sample. At first glance, Steven Slater seems like a total crackpot—cursing out a passenger on the intercom and snagging a few beers on the way to a fun-house exit on the inflatable emergency slide (admit it, haven’t you always wanted to slide down that thing yourself?). But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Social media fills in the background to the blowup. Even the mighty leave a trail.
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