B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Look at samples from the designer. Do use a professional designer.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

FEBRUARY 14, 2013

A sample household received 41 pounds of junk mail each year. Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I I captured key points of the video below.).

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

APRIL 14, 2014

A sample page appears below. You can display related LinkedIn groups on Showcase pages and assign any of your 1st degree contacts as an Admin of the page. Showcase pages include an image, with the minimum size 974 x 330 pixels. Do you need help optimizing your LinkedIn presence?

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

JANUARY 31, 2013

I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Twitter blog post ). Check them out. From what little I’ve seen, I think there are some opportunities for B2B marketers: 1.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

AUGUST 17, 2011

Sample Marketing Persona. A good example is Southwest Airlines recognizing regional, low-cost air travel as its blue ocean – an untapped market with growth potential. For more information read my previous blog entry about Blue Ocean Strategy, Why B2B Marketers Need Blue Ocean Strategy. How well do you know your customer?

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 26, 2012

In a nut-shell, when shoppers were presented with many samples, they bought little. The example that was referenced at the time was Southwest Airlines home page, which had three buttons: 1.) Book a Flight, 2.) Check-in, and 3.) Arrival Times. There is a well-known jam study that illustrates this point.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

OCTOBER 28, 2009

See samples at the end of this post.) Sample One Sheets We’ve Created. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. Place your one-sheets in the back of the room during your presentations.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100