• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Sample] Content Methodology: A Best Practices Report
    improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. See a sample template below: Category % of. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. 12 21 28 Table of.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Sample] Meet the Vidyard Team, Video Style: Garth Newton
    And here’s how to find Bobby O’Brien’s in case you want to sample the burgers: I’m partial to the Cajun Spice one myself. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Wondering how to improve your baseball game? Blog Vidyardianism
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Sample] How to select the perfect B2B data vendor
    Another method: offer a sample of your database to test the match rate. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. The data product.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Sample] The Five Best Pinterest and Instagram Marketing Tools
    Sample review: “Are you posting multiple times a day on Instagram? Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. Sample review: “Publish your visual content to multiple platforms at once with ViralTag. Google Review Count:  269. ” —  StoreYa Blog. Visually.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Sample] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    sample poster for an upcoming project at Ceros. This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Some people go to work every day to take home a paycheck. found a root in this belief.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Sample] ABM Vendor Guide: What to Look for in External Data Sources
    depth of data (to measure this, get a list of data elements) quality of data (harder to measure: review some sample records and have the vendor explain their quality methods) coverage by region, company size, industry, etc. The world isn’t really quite this simple, if only because many systems provide more than one function.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Sample] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    No one was interrupted, asked to sample something, or stopped to answer questions. Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? It wasn’t just another tired work event. it was an experience. Keep it local!
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Sample] Back to School – Let’s Keep Our Kids Safe Online
    Here’s a sampling of all the companies that operate in that ecosystem. I love this time of year. We’re into the fourth quarter of summer, and if you’re a sports fan we’ve got a bit more of the 2016 Summer Olympics to go. Time to upgrade your TV size? You probably have school supplies purchased and the annual new backpack is ready to go.
  • HALEY MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Sample] When one petite pixel caused a huge email headache
    Any email developer will tell you that developing emails can be a real pain. As you may know, Haley Marketing Group is currently conducting a survey of the staffing industry to find out what works and what doesn’t in staffing sales and recruiting. However, we need the staffing industry to respond first. So, what happened? What next?
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Sample] Marketing Strategies for Reaching the Wearable Devices Market
    If, for example, your potential clients are in a meeting and have a need, you can take advantage of the interconnected world in order to deliver literature, product samples, instructional videos, or even set up “right now” visits by your sales reps to meet the information needs of your prospects with a couple of taps on their smart watch.
  • LEAD LIAISON  |  TUESDAY, AUGUST 16, 2016
    [Sample] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    The publication teaches people how to automate the invitation & registration processes, providing sample automations to prevent missing a beat. To view this Press Release in it’s original context, please visit PRWeb’s recent news. Emails, forms, landing pages, and automations were all used to pull it off. Preparation is key.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Sample] A High-Level B2B Marketing Budget Breakdown
    Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Marketing Budget Samples, Examples, and Tips b2bPaid Advertising: 20-30%. Workforce Marketing: 10%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Sample] 5 Ways to distinguish your content and brand by using research
    We don’t use 3D graphs, pie charts with dozens of slices, or tiny-fonted footnotes about the sample. By  Tom Webster, {grow} Community member. These days, however, it can be a bit tricky to get your studies and research findings out there, since the Internets are lousy with quick stats, infographics, and other ephemera. Period.
  • DISCOVERORG  |  MONDAY, AUGUST 15, 2016
    [Sample] Peaches, Netflix, and Sales Intelligence – Try Before You Buy
    She wanted to ensure each peach was as ripe as the one offered as a sample. “Try before you buy” is the new world order. Whether it’s a free month of Netflix, a $0.99 offer from Spotify, or the money back guarantee on P90X, we want/need to prove value before committing our wallets. She examined every, single one meticulously. Ask questions.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Sample] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    These are a few common testing errors that can hurt your results: Sample size too small:  Your data set needs to be large enough in order to really prove that you can roll out a change to all of your email campaigns without hurting their performance. Author: Mike Madden Unfortunately, we’ve all been there. Bad A/B Testing Decisions.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 10, 2016
    [Sample] Attribution: the science of marketing
    If you replicate this test in a representative sample, you have scientific proof that your hypothesis is right or not. As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We
  • CONTENT STANDARD  |  TUESDAY, AUGUST 9, 2016
    [Sample] The Marketer’s Guide to Producing Product Videos
    That’s a practice I’d recommend, as having samples ready will help you pinpoint the things you want in your own videos and share them with videographers in ways that words simply cannot (especially if, like me, you aren’t fluent in video terminology). That’s where video marketing comes in. So, How Can I Stand Out?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Sample] The 28 Best Influencer Marketing Tools
    Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review:  “Little Bird is a great tool for building influencer lists by topic.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 3, 2016
    [Sample] Why content marketing complements (but doesn’t replace) link building
    Across our total sample of 1m posts there was NO overall correlation of shares and links, implying people share and link for different reasons. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. Developing and establish brand voice, tone and style.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Sample] 7 User Experience Tests to Do When Redesigning Your Website
    Here is a sample card sort for a marketing agency: 5) Rapid Prototyping or Wireframe Design. Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. This should be no different when redesigning your website! Really?".
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Sample] The Top 10 Free Content Analytics Tools
    Take this sample search for eBay.com: Users can see a website or keyword’s traffic breakdown by organic search, paid search, backlinks, and display ads. Below that data, you can see live updates of top organic keywords and organic competitors, paid keywords and paid competitors, and sample ads. Let’s take a look. 1. Bit.ly.
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Sample] The Five Best Infographic Creation Tools and Services
    Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Sample review:  “Why tell when you can show? Infographic Creation Tools. 1) Piktochart.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Sample] How to Find a Marketing Automation Platform That Grows With You
    great way to look at the long-term depth and breadth of different marketing automation platforms is to define a multi-channel marketing strategy and ask your potential vendors to build out a sample campaign that acts on a wide variety of interactions and delivers a wide variety of responses. Long-Term Considerations. 1.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Sample] Why All Your Marketing Should Be Experiential Marketing
    For us students, there was the promise of free samples and goody bags at the end (Heinz famously allows visitors to taste test new chips). Growing up, there were two field trips we Pennsylvania elementary schoolers all looked forward to: the third grade trip to the Crayola factory, and the fifth grade trip to the Heinz factory. All of it.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Sample] How to Become a More Productive Writer: 7 Helpful Tips
    Here’s a sample of the data I collected on my journey to improve my writing: When I was feeling like I couldn't write another word, I pulled up this data to remind myself of how far I'd come. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. Yes, we’ve all been there.
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Sample] 10 Examples of Awesome Landing Pages that Convert
    Here are a few samples of landing pages that just plain work. 1.  To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Unbounce. Wistia. H.BLOOM. American Bullion. Oprah Sweepstakes. Neil Patel.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Sample] 6 Overlooked Ways to Win More New Clients
    Consider offering hot prospects an initial project that gives them a sampling of your team's expertise. It's an enticing sample of what your agency is capable of. 4) Avoid fights you can't win. You don't understand where it all went wrong. Your agency has a lot to offer, so why aren't any of your prospects taking the bait?
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Sample] The Seven Best File Sharing Tools
    Sample review:   “Dropbox is first of all a file sharing tool. Sample review:   “Google Drive is a great place to keep your editorial calendars for easy sharing and collaboration during the content planning process.” Sample review:   “An easy way to send big files.” Google Review Count:  699,000.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [Sample] Not Just Another Marketing Event
    Here's a sampling of the cities across the US and Canada Modern Marketing Mashups have been held: San Francisco. There is no shortage of marketing events these days. Many are very worthwhile while others are, well are a little less than to be desired shall I say? It's also not an excuse for an after-work happy hour. Mashed Up. Austin.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [Sample] Email Reactivation
    Those still evaluating may react well to a webinar, case study, product sample, data sheet, FAQ sheet, or demo video. Here are some samples of compelling reactivation emails: 3. Are you looking at your sales figures this time of year and wondering where everyone went? ” Prognosticators point to a burgeoning 143.8 spent 2.8
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Sample] The 17 Best Keyword Research Tools for SEO and SEM
    Sample review:  “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” Sample review:  “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”
  • SCRIBBLELIVE  |  SUNDAY, JULY 17, 2016
    [Sample] How to Become a Better Content Team Leader
    Source: Sample Templates. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth. What Is Great Leadership?
  • SNAPAPP  |  THURSDAY, JULY 14, 2016
    [Sample] Do-It-Yourself Design: Picking Fonts and Colors
    This is perfect for coming up with a quick sample of how things will look before you officially decide on a font and / or ultimately purchase one.  . Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? What creates this design obstacle? Two things: A lack of font options to choose from.
  • ACT-ON  |  WEDNESDAY, JULY 13, 2016
    [Sample] Mining Un-engaged Prospects using a Multivariate A/B Approach
    Most of the time, marketers will just look at the open rates a couple of hours after sampling, as bad as they may be, and decide “Yep, that one beat out the other. Send out one test sample with a subject line that makes a statement, and one with a subject line that asks a question. Don’t ignore your unengaged email prospects.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Sample] Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
    When expanding the sample pool, 30 percent of the new stories landed in the top 10 percent of all HouseLogic stories across all four metrics. 2. Contently Case Stories is a series highlighting some of Contently’s most successful clients. By the summer of 2015, HouseLogic had over 1.5 ” Conducting a content audit. ” The experiment.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Sample] The 14 Best Marketing Automation Tools
    Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Sample review: “These top sales tools will help you grow your startup. Pricing:  free.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Sample] Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time
    This could be due to some bias in Parse.ly’s sample size. Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. Digital analytics company Parse.ly Who knows? I’m writing this at 6 p.m. on a Thursday, so let’s arbitrarily switch to a Q&A format.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Sample] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    Sign up for Any New Books and send every sample ebook to your Kindle or phone that looks even remotely interesting. Writing a great blog involves doing many different things well. We’ve listed all the responses below: Top 3 Must-Follow Rules for Blog Writing. According to 29 Experts). A. Ashley Faulkes. B. Chris Brogan. D. Stout. G.
  • PUREB2B  |  THURSDAY, JULY 7, 2016
    [Sample] sample job posting
    The post sample job posting appeared first on PureB2B. What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. MEET THE TEAM.
  • DISCOVERORG  |  WEDNESDAY, JULY 6, 2016
    [Sample] [PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns
    Empower Your Sales Team Get A Free Sample of Our Data. Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding. Below are some topical highlights of that podcast.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Sample] Is Your SEO Actually Working? 3 Ways to Find Out
    The Premium version mostly offers greater support and service, and more specific numbers—whereas the free version “samples” data to provide more rounded numbers. Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. like metrics.
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Sample] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print. Deep breath. How did you find these companies?
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Sample] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    They showcased it during their roadshow around the Olympics, using samples and sounds from the games themselves. What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. The way they do this is in their “One for One” policy. Image Credit: AskMen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Sample] Do you need copyright permission every time you quote someone’s work?
    My answer would have been different had she asked to sample my post. By Kerry Gorgone, {grow} Contributing Columnist. Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. So no.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Sample] Where unicorns come from — feeder roles for marketing technologists
    jotted down the previous job titles for my sample of 100 marketing technologists (see below). Almost half (47%) of my sample had a previous role in marketing, while only 18% had previous roles in tech. #4. Before becoming marketing technologists: 25% of this sample held manager-level titles. Here’s what I found out: #1.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Sample] How to Talk to Your Boss About Your Career Path
    A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. It's pretty hard to find any good data on it (if you know of any, please send my way). years. sometimes.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 23, 2016
    [Sample] 5 Actionable Content Marketing Insights from Latest Report
    This is only a sample of the content goodness in this report about the Future of Content Marketing. In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. It needs proper analysis.” Download it today for a better tomorrow.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Sample] The Four Best Online Education Tools For Business Pros
    Sample review: “These top learning tools will help you grow your startup in 2016. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Google Review Count: 287,000. ” — Marketing Insider Group.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 22, 2016
    [Sample] A Guide to Finding Your Brand Voice
    guide with sample content can help people get a feel for the voice, learn how to use it, and start creating on-brand content with confidence. 5. How important is a brand’s voice? Especially if you’re a content marketer. In fact, a  study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Sample] Data Journalism: A Simple Guide for Marketers
    As you scroll down and click on each, a sample music plays. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. In fact, you're the right place. UNdata.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Sample] How to Find The Best Influencers for Your Company
    Here’s a sample table for a content promotion that might help visualize how you need to think of this. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. At last!
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Sample] The Six Best Google+ Marketing Tools
    Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger. Google Review Count: 70,400. Pricing: $47 per year.
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Sample] The Marketing Genius of Curious George: How Demos Impact Your Business
    Sulking, George heads back to the candy counter the next day, only to find Cayley ecstatic because the people who received the free samples were returning in droves to buy more of her product. Long-Term Impact: Product sampling appears to affect sales longer than many other promotional types. I know way too much about Curious George.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Sample] A Guide to Finding Your Brand Voice
    guide with sample content can help people get a feel for the voice, learn how to use it, and start creating on-brand content with confidence. 5. How important is a brand’s voice? Especially if you’re a content marketer. In fact, a  study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [Sample] How Your Digital Marketing Strategy Can Transform Your Storefront
    This is the space where brands might mail customers samples of their product, build 360-degree videos or virtual reality stores , or build a specialized app that offers a unique and specific buying experience to the customer. Growing up, my parents were easy-going consumers. But over time, these rhythms became disrupted by the internet.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Sample] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    For a marketer, you could replace the traditional cover letter with a sample campaign, complete with an ebook, social images, and promotional blog post. The average job search is a peculiar paradox. Perhaps you're a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs. Trying to Find a Job?
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Sample] Organize Your Campaigns to Maximize Paid ROI
    sample view: Vertical Campaign Build. sample view: Ready to Get Started Optimizing Your Paid Campaigns? Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. ” Click To Tweet.
  • DISCOVERORG  |  WEDNESDAY, JUNE 15, 2016
    [Sample] Marketing Survey Results Reveal 3 Main Impact Areas for Success
    The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Sample] My Brief, Absurd Stint Blogging for a Giant Tech Brand
    ” All I had to do was upload a résumé and include a sample of “authoritatively styled” writing on the winning subject of “how to create a sales team.” Last year, I came across an unassuming job posting for a brand journalist. ” Why not? thought. I can do just about anything remotely. Are you available to chat?”
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Sample] The 24 Best Online Writing Tools and Apps
    Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “The Hemingway tool is a great way to ensure your writing is easy to read. Google Review Count: 2,210,000.
  • HINGE MARKETING  |  MONDAY, JUNE 13, 2016
    [Sample] Effective Calls to Action Require More Science Than Art
    He decided to run an experiment, asking a sample of 100 students to select a plan. When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. What makes a call-to-action effective?
  • HINGE MARKETING  |  SUNDAY, JUNE 12, 2016
    [Sample] Effective Calls to Action Require More Science Than Art
    He decided to run an experiment, asking a sample of 100 students to select a plan. When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. What makes a call-to-action effective?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 9, 2016
    [Sample] How Has Content Marketing Valuation Matured?
    So you have to iterate all the time the stuff that does work, using a larger sample.”. I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. It seemed every client asked that question, regardless of size or industry. Fluffy, high-level answers don’t work any more.
  • BIZNOLOGY  |  THURSDAY, JUNE 9, 2016
    [Sample] How culture breeds commitment
    Here’s a sampling of tweetable comments: “We’re in a period of corporate activism. Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21 st Annual Senior Corporate Communicators Conference was so exceptional. It’s no longer governments; they’re dysfunctional.”. — Boyd.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Sample] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    That means that the average post in this sample saw 4.3 With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? That's where the data comes in. See #32.). Or that brands posted an average of 4.9 times per week on Instagram in 2015? 48 Instagram Stats.
  • HINGE MARKETING  |  TUESDAY, JUNE 7, 2016
    [Sample] Why Your Referral Program Should Incorporate Content Marketing Strategies
    The following are just a sampling of the benefits of such content: Demonstrates expertise. Allows prospects to “sample” your thinking and approach. The expectations of professional services buyers have changed. Who do they know? And, any of these connections experts in the services they need? Conversations —No heavy sale.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Sample] Are Tech Marketers Over Paid Advertising and SEM?
    Take a look at the numbers marketers have to deal with: Inserting a few sample amounts into the equation, here’s what the paid spend challenge looks like: 200 (AGs) X 5 4 X 5 (LP options) x 5 4 (Content Options) = Poor conversion rates. Most companies often spend $40 to $50 million a year on Google AdWords. Bidding and picking keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2016
    [Sample] Looking for a job? Here are 8 reasons you need to blog
    Sample resume for. Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In a blog, you can SHOW them. Let’s face it. What do you think?
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Sample] The Most Untapped Leverage Point For B2B Growth
    Get A Free Sample of Our Data. In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. Bonus: your competitors are probably oblivious to its power. It’s also expensive.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Sample] 4 Techniques to Optimize Your Nonprofit Newsletter
    You can then continue to conduct tests on samples from your subscriber list to determine an emailing frequency that generates the highest open and click-through rates. 2) Focus on Subject Lines. The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Brevity is also key. Use enlarged font sizes. Use whitespace.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Sample] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    Here is a sample of common social influencer tasks: Create content and buzz for a new product launch or for a seasonal campaign. In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another. Who are your influencers? Invite influencers to events.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Sample] Smart Agency Tips: How to Design Better Websites for Your Clients
    Below is just a small sampling of ways to invite prospects to interact through a client’s website in each stage of the buyer’s lifecycle: Links: Send visitors to pages with content = Attract anonymous visitors. “We need a good website, can you just make it for us?” Agency marketers hear this all the time. Great! That’s why they hired you!
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Sample] 11 Useful Photoshop Tutorials That'll Help You Work Faster
    It covers toggling through layer blending modes, creating inverted masks, using clipping layers, transforming layers, resizing brushes, zooming in and out, previewing soft selections, duplicating layers, fading brush strokes, and sampling colors directly on the canvas. Time: 46 min. Time: 7 min. and using clipping masks. Time: 3 min.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Sample] The 23 Best Content Ideation Tools
    Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Aggregates the best of the web. Pricing: free.
  • OPENTOPIC  |  SATURDAY, MAY 28, 2016
    [Sample] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Sample] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing Technology Cmo Digital Marketing undefined
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Sample] Ask a Content Guy: What Content Metrics Really Matter?
    Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Think of me as the three-eyed raven from Game of Thrones , except I won’t set you up on a blind date with a White Walker. What are the analytics that “really matter” in 2016? could go on.
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Sample] What is a Marketer CEO?
    While some did have significant resources (typically, the larger companies in the sample group), others indicated a desire to allocate more towards marketing resources. My  recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. So what is important to these Marketer CEOs? Customer focus.
  • INTEGRATED B2B  |  THURSDAY, MAY 26, 2016
    [Sample] What is a Marketer CEO?
    While some did have significant resources (typically, the larger companies in the sample group), others indicated a desire to allocate more towards marketing resources. My  recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. So what is important to these Marketer CEOs? Customer focus.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Sample] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    At minimum, don’t go longer than a year without revisiting live creative. 5) Review samples thoroughly for dynamic emails. You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment. only to realize later that an error made it all the way through to your customers' inboxes. Want an example?
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Sample] 7 Helpful Resources Every Email Marketer Should Bookmark
    Just enter the sample size and conversions/metrics from your original data set, then do the same for your experimental data set, and voilà: IsValid will automatically analyze the results and show you the degree of statistical significance. Email has seemingly been on the brink of extinction for about a decade now.
  • OPENTOPIC  |  TUESDAY, MAY 17, 2016
    [Sample] How to Build Facebook Chatbots With IBM Watson – DZone Web Dev
    Opentopic blog >> opentopic.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Sample] Your team is the best content source for search
    That’s not perfect but you’ll really want to over-sample the time you put into this project as much as you can in order to create a digital master, just like they do in recording studios. If there’s anyone in your world who can pass the duck test , it’s your employees. Admit it. That’s smart. Jimmy Fallon?)
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Sample] The A/B Testing Checklist You'll Want to Bookmark
    Then, create your variation with a testimonial. 4) Split your sample groups equally and randomly. How you determine your sample size will also vary depending on your A/B testing tool, as well as the type of A/B test you're running. Read this blog post for a more detailed guide on calculating an email A/B test's sample size.).
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Sample] The 14 Best Content Planning and Research Tools
    Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute.
  • OPENTOPIC  |  MONDAY, MAY 16, 2016
    [Sample] How to Build Facebook Chatbots With IBM Watson – DZone Web Dev
    Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Sample] Crafting Your School's Message
    Use the final two columns to provide samples of words and phrases and that are good to use to express that value, and those which should be avoided. Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Building your personas is part of this process (you can find free templates for that here ). Education
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Sample] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    In total, the following three campaigns earned 2,300 press mentions and more than 140,000 social shares : " Hotel Hygiene Exposed ": We collected samples from nine different hotels and tested them through a third-party laboratory to answer one simple question: Which hotel rooms are the dirtiest? Principles of Successful Ideas. 1) Simple.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Sample] Doing More with Less: Conversion Rate Optimization Technology
    Nielson illustrated their findings through a sample calculation of A/B testing a form on a website. Their sample calculation for this A/B test was: The conversion rate for the original form is 10%, and removing one question changes the conversion rate to 11%. It’s human nature, in fact—who doesn’t want to do more with less? Crazy Egg.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Sample] The Nine Best Facebook Marketing Tools
    Sample review:  “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Sample review: “Great tool that allows you to analyse your competitors Facebook Fan Page’s.” — 
  • DISCOVERORG  |  FRIDAY, MAY 6, 2016
    [Sample] Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? This is equally as important as the post-show follow-up. Timing is everything!
  • DISCOVERORG  |  FRIDAY, MAY 6, 2016
    [Sample] Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? This is equally as important as the post-show follow-up. Timing is everything!
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Sample] The Science of Speed Reading: How Well Does It Actually Work?
    Check out the GIF below for a sample of what it's like. Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. For many of us, such feats sound like they belong squarely in the realm of science fiction. So, what's going on here? Speed Reading 101. Image Credit: thejournal.ie.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Sample] The Basics of Building Visibility in Your Area of Expertise
    Videos overviewing your expertise or sampling speaking skills. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. But, while they may be well known within the firm—or even among their peers—they remain largely unknown to potential clients and other influencers.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 4, 2016
    [Sample] How to Create Great Content and Become a Thought Leader
    It’s important to have writing samples ready to share (this is where your vault of self-published work comes in handy). If you’re looking to become a thought leader where do you start? It’s an issue a lot of marketers struggle with. Sounds great, right? “I am a big believer in evergreen long-form content pieces.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Sample] 10 Ways to Boost Your B2B Content Shares
    The average shares for the entire sample of 100 sites were as follows: Facebook. The median can therefore be a better figure to look at, the median is the 50% mark ie in our sample 50% of posts got 214 shares or more. From our sample we can see that  50% of posts got 803 shares or more. How shareable is your B2B content? 174. 6.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Sample] Digital Does Not Mean "Just Build a Website"
    Here is a summary of one experiment Schwartz described to illustrate his point: “When researchers set up [in a gourmet food store] a display featuring a line of exotic, high-quality jams, customers who came by could taste samples, and they were given a coupon for a dollar off if they bought a jar. Data support this. It is all about curation.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Sample] The 12 Best Competitive Intelligence and Benchmarking Tools
    Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “Rival IQ is a social media competitive analysis tool. Comms Axis.
  • READYPULSE  |  FRIDAY, APRIL 29, 2016
    [Sample] Top 7 Ways to Market Using the Psychology of Influence
    You want to give a buyer just enough information or samples to feel more inclined to come back and purchase another item. Free samples and the gift of content, or information, are all ways to drive customers back to your shop and create feelings of reciprocation. The power of influence is everywhere. Authority (Credible Expert).
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Sample] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Now that you know who your personas are, you'll need to find a representative sample of your target customers to understand their buyer's journey. We recommend focusing on one persona, but if you feel it's necessary to research multiple personas, be sure to recruit a separate sample group for each one. Step 1: Define Your Personas.
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