[Sample] Where unicorns come from — feeder roles for marketing technologists
    jotted down the previous job titles for my sample of 100 marketing technologists (see below). Almost half (47%) of my sample had a previous role in marketing, while only 18% had previous roles in tech. #4. Before becoming marketing technologists: 25% of this sample held manager-level titles. Here’s what I found out: #1.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Sample] How to Talk to Your Boss About Your Career Path
    A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. It's pretty hard to find any good data on it (if you know of any, please send my way). years. sometimes.
    [Sample] Content Methodology: A Best Practices Report
    improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. See a sample template below: Category % of. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. 12 21 28 Table of.
    [Sample] 5 Actionable Content Marketing Insights from Latest Report
    This is only a sample of the content goodness in this report about the Future of Content Marketing. In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. It needs proper analysis.” Download it today for a better tomorrow.
    [Sample] The Four Best Online Education Tools For Business Pros
    Sample review: “These top learning tools will help you grow your startup in 2016. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Google Review Count: 287,000. ” — Marketing Insider Group.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Sample] Data Journalism: A Simple Guide for Marketers
    As you scroll down and click on each, a sample music plays. For as long as we can remember, newsrooms have used data to support their stories. Whether it's elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that'll add credibility to their claims. In fact, you're the right place. UNdata.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Sample] How to Find The Best Influencers for Your Company
    Here’s a sample table for a content promotion that might help visualize how you need to think of this. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to a recent study from Augure , finding the right influencers is the #1 challenge. At last!
    [Sample] The Six Best Google+ Marketing Tools
    Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. Sample review: “GPlusData is a comprehensive resource for Google Plus trends and statistics.” — BuzzBlogger. Google Review Count: 70,400. Pricing: $47 per year.
    [Sample] The Marketing Genius of Curious George: How Demos Impact Your Business
    Sulking, George heads back to the candy counter the next day, only to find Cayley ecstatic because the people who received the free samples were returning in droves to buy more of her product. Long-Term Impact: Product sampling appears to affect sales longer than many other promotional types. I know way too much about Curious George.
  • VISUALLY  |  MONDAY, JUNE 20, 2016
    [Sample] A Guide to Finding Your Brand Voice
    guide with sample content can help people get a feel for the voice, learn how to use it, and start creating on-brand content with confidence. 5. How important is a brand’s voice? Especially if you’re a content marketer. In fact, a  study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news.
    [Sample] How Your Digital Marketing Strategy Can Transform Your Storefront
    This is the space where brands might mail customers samples of their product, build 360-degree videos or virtual reality stores , or build a specialized app that offers a unique and specific buying experience to the customer. Growing up, my parents were easy-going consumers. But over time, these rhythms became disrupted by the internet.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Sample] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    For a marketer, you could replace the traditional cover letter with a sample campaign, complete with an ebook, social images, and promotional blog post. The average job search is a peculiar paradox. Perhaps you're a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs. Trying to Find a Job?
  • CAPTORA  |  THURSDAY, JUNE 16, 2016
    [Sample] Organize Your Campaigns to Maximize Paid ROI
    sample view: Vertical Campaign Build. sample view: Ready to Get Started Optimizing Your Paid Campaigns? Like, many digital marketers, part of your marketing budget is probably devoted to leveraging AdWords campaigns that create a consistent user experience, with the ultimate goal of maximizing paid ROI. ” Click To Tweet.
    [Sample] Marketing Survey Results Reveal 3 Main Impact Areas for Success
    The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.
    [Sample] My Brief, Absurd Stint Blogging for a Giant Tech Brand
    ” All I had to do was upload a résumé and include a sample of “authoritatively styled” writing on the winning subject of “how to create a sales team.” Last year, I came across an unassuming job posting for a brand journalist. ” Why not? thought. I can do just about anything remotely. Are you available to chat?”
    [Sample] The 24 Best Online Writing Tools and Apps
    Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “The Hemingway tool is a great way to ensure your writing is easy to read. Google Review Count: 2,210,000.
    [Sample] Effective Calls to Action Require More Science Than Art
    He decided to run an experiment, asking a sample of 100 students to select a plan. When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. What makes a call-to-action effective?
    [Sample] Effective Calls to Action Require More Science Than Art
    He decided to run an experiment, asking a sample of 100 students to select a plan. When professional services marketers set out to create an effective call to action, or CTA, they often design according to a vague sense of what looks good, feels right, or lines up with some perceived best practice. What makes a call-to-action effective?
    [Sample] How Has Content Marketing Valuation Matured?
    So you have to iterate all the time the stuff that does work, using a larger sample.”. I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. It seemed every client asked that question, regardless of size or industry. Fluffy, high-level answers don’t work any more.
    [Sample] How culture breeds commitment
    Here’s a sampling of tweetable comments: “We’re in a period of corporate activism. Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21 st Annual Senior Corporate Communicators Conference was so exceptional. It’s no longer governments; they’re dysfunctional.”. — Boyd.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Sample] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    That means that the average post in this sample saw 4.3 With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? That's where the data comes in. See #32.). Or that brands posted an average of 4.9 times per week on Instagram in 2015? 48 Instagram Stats.
    [Sample] Why Your Referral Program Should Incorporate Content Marketing Strategies
    The following are just a sampling of the benefits of such content: Demonstrates expertise. Allows prospects to “sample” your thinking and approach. The expectations of professional services buyers have changed. Who do they know? And, any of these connections experts in the services they need? Conversations —No heavy sale.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Sample] Are Tech Marketers Over Paid Advertising and SEM?
    Take a look at the numbers marketers have to deal with: Inserting a few sample amounts into the equation, here’s what the paid spend challenge looks like: 200 (AGs) X 5 4 X 5 (LP options) x 5 4 (Content Options) = Poor conversion rates. Most companies often spend $40 to $50 million a year on Google AdWords. Bidding and picking keywords.
    [Sample] Looking for a job? Here are 8 reasons you need to blog
    Sample resume for. Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of. In a blog, you can SHOW them. Let’s face it. What do you think?
    [Sample] The Most Untapped Leverage Point For B2B Growth
    Get A Free Sample of Our Data. In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. Bonus: your competitors are probably oblivious to its power. It’s also expensive.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Sample] 4 Techniques to Optimize Your Nonprofit Newsletter
    You can then continue to conduct tests on samples from your subscriber list to determine an emailing frequency that generates the highest open and click-through rates. 2) Focus on Subject Lines. The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Brevity is also key. Use enlarged font sizes. Use whitespace.
    [Sample] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    Here is a sample of common social influencer tasks: Create content and buzz for a new product launch or for a seasonal campaign. In the last year, influencer marketing has become a necessity for any consumer-facing brand. Most brands have used social influencers in one way or another. Who are your influencers? Invite influencers to events.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Sample] Smart Agency Tips: How to Design Better Websites for Your Clients
    Below is just a small sampling of ways to invite prospects to interact through a client’s website in each stage of the buyer’s lifecycle: Links: Send visitors to pages with content = Attract anonymous visitors. “We need a good website, can you just make it for us?” Agency marketers hear this all the time. Great! That’s why they hired you!
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Sample] 11 Useful Photoshop Tutorials That'll Help You Work Faster
    It covers toggling through layer blending modes, creating inverted masks, using clipping layers, transforming layers, resizing brushes, zooming in and out, previewing soft selections, duplicating layers, fading brush strokes, and sampling colors directly on the canvas. Time: 46 min. Time: 7 min. and using clipping masks. Time: 3 min.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Sample] The 23 Best Content Ideation Tools
    Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Aggregates the best of the web. Pricing: free.
  • OPENTOPIC  |  SATURDAY, MAY 28, 2016
    [Sample] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Sample] 10 Sample Marketing Job Interview Questions & Answers From HubSpot’s CMO
    Opentopic blog >> blog.hubspot.com Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover the questions I use when interviewing candidates for inbound marketing positions. Keep in mind. Marketing Technology Cmo Digital Marketing undefined
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Sample] Ask a Content Guy: What Content Metrics Really Matter?
    Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Think of me as the three-eyed raven from Game of Thrones , except I won’t set you up on a blind date with a White Walker. What are the analytics that “really matter” in 2016? could go on.
    [Sample] What is a Marketer CEO?
    While some did have significant resources (typically, the larger companies in the sample group), others indicated a desire to allocate more towards marketing resources. My  recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. So what is important to these Marketer CEOs? Customer focus.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Sample] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    At minimum, don’t go longer than a year without revisiting live creative. 5) Review samples thoroughly for dynamic emails. You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment. only to realize later that an error made it all the way through to your customers' inboxes. Want an example?
  • HUBSPOT  |  THURSDAY, MAY 19, 2016
    [Sample] 7 Helpful Resources Every Email Marketer Should Bookmark
    Just enter the sample size and conversions/metrics from your original data set, then do the same for your experimental data set, and voilà: IsValid will automatically analyze the results and show you the degree of statistical significance. Email has seemingly been on the brink of extinction for about a decade now.
  • OPENTOPIC  |  TUESDAY, MAY 17, 2016
    [Sample] How to Build Facebook Chatbots With IBM Watson – DZone Web Dev
    Opentopic blog >> opentopic.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Sample] Your team is the best content source for search
    That’s not perfect but you’ll really want to over-sample the time you put into this project as much as you can in order to create a digital master, just like they do in recording studios. If there’s anyone in your world who can pass the duck test , it’s your employees. Admit it. That’s smart. Jimmy Fallon?)
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Sample] The A/B Testing Checklist You'll Want to Bookmark
    Then, create your variation with a testimonial. 4) Split your sample groups equally and randomly. How you determine your sample size will also vary depending on your A/B testing tool, as well as the type of A/B test you're running. Read this blog post for a more detailed guide on calculating an email A/B test's sample size.).
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Sample] The 14 Best Content Planning and Research Tools
    Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute.
  • OPENTOPIC  |  MONDAY, MAY 16, 2016
    [Sample] How to Build Facebook Chatbots With IBM Watson – DZone Web Dev
    Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Sample] Crafting Your School's Message
    Use the final two columns to provide samples of words and phrases and that are good to use to express that value, and those which should be avoided. Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Building your personas is part of this process (you can find free templates for that here ). Education
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Sample] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    In total, the following three campaigns earned 2,300 press mentions and more than 140,000 social shares : " Hotel Hygiene Exposed ": We collected samples from nine different hotels and tested them through a third-party laboratory to answer one simple question: Which hotel rooms are the dirtiest? Principles of Successful Ideas. 1) Simple.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Sample] Doing More with Less: Conversion Rate Optimization Technology
    Nielson illustrated their findings through a sample calculation of A/B testing a form on a website. Their sample calculation for this A/B test was: The conversion rate for the original form is 10%, and removing one question changes the conversion rate to 11%. It’s human nature, in fact—who doesn’t want to do more with less? Crazy Egg.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Sample] The Nine Best Facebook Marketing Tools
    Sample review:  “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Sample review: “Great tool that allows you to analyse your competitors Facebook Fan Page’s.” — 
    [Sample] Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? This is equally as important as the post-show follow-up. Timing is everything!
    [Sample] Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? This is equally as important as the post-show follow-up. Timing is everything!
  • HUBSPOT  |  FRIDAY, MAY 6, 2016
    [Sample] The Science of Speed Reading: How Well Does It Actually Work?
    Check out the GIF below for a sample of what it's like. Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. For many of us, such feats sound like they belong squarely in the realm of science fiction. So, what's going on here? Speed Reading 101. Image Credit: thejournal.ie.
    [Sample] The Basics of Building Visibility in Your Area of Expertise
    Videos overviewing your expertise or sampling speaking skills. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. But, while they may be well known within the firm—or even among their peers—they remain largely unknown to potential clients and other influencers.
    [Sample] How to Create Great Content and Become a Thought Leader
    It’s important to have writing samples ready to share (this is where your vault of self-published work comes in handy). If you’re looking to become a thought leader where do you start? It’s an issue a lot of marketers struggle with. Sounds great, right? “I am a big believer in evergreen long-form content pieces.
    [Sample] 10 Ways to Boost Your B2B Content Shares
    The average shares for the entire sample of 100 sites were as follows: Facebook. The median can therefore be a better figure to look at, the median is the 50% mark ie in our sample 50% of posts got 214 shares or more. From our sample we can see that  50% of posts got 803 shares or more. How shareable is your B2B content? 174. 6.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Sample] Digital Does Not Mean "Just Build a Website"
    Here is a summary of one experiment Schwartz described to illustrate his point: “When researchers set up [in a gourmet food store] a display featuring a line of exotic, high-quality jams, customers who came by could taste samples, and they were given a coupon for a dollar off if they bought a jar. Data support this. It is all about curation.
    [Sample] The 12 Best Competitive Intelligence and Benchmarking Tools
    Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Sample review: “Rival IQ is a social media competitive analysis tool. Comms Axis.
    [Sample] Top 7 Ways to Market Using the Psychology of Influence
    You want to give a buyer just enough information or samples to feel more inclined to come back and purchase another item. Free samples and the gift of content, or information, are all ways to drive customers back to your shop and create feelings of reciprocation. The power of influence is everywhere. Authority (Credible Expert).
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Sample] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Now that you know who your personas are, you'll need to find a representative sample of your target customers to understand their buyer's journey. We recommend focusing on one persona, but if you feel it's necessary to research multiple personas, be sure to recruit a separate sample group for each one. Step 1: Define Your Personas.
  • THE POINT  |  FRIDAY, APRIL 22, 2016
    [Sample] Moving Past Responsive Design to a Mobile-First Email Strategy
    However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. Well, not so fast. The industry ratio is even lower.).
    [Sample] 11 Tips to Get the Meeting and Not get Stood Up
    Sample email: It looks like you and Russell missed each other last Friday. We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo? The demos will naturally follow.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Sample] Want to Generate More Leads? Try These 6 Tips
    There are so many techniques to generate leads; this is only a sampling of some of the best and most efficient. As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. No—that’s the job of the business development team. go crazy!
    [Sample] An expanded view of influence marketing measurement
    Through a hand-picked sample of eight paid and eight organic influencers, he found that the paid influencers generated about nine times the amount of content of an organic influencer, but just a fraction of the engagement. When I wrote Return On Influence   in 2012, the term “influence marketing” wasn’t even on the radar.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Sample] How to Use Twitter Retargeting Ads to Generate More Customers
    If the sample size (number of leads) of your groups differ, make sure to calculate statistical significance between the two groups. When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Of course you do. And you would be right. but it didn't exactly go as planned.
    [Sample] How Your Startup Can Overcome Content Marketing Challenges
    What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Remember the comfort of blanket forts when you were a kid?
    [Sample] ABM Is the Greatest Thing Since Sliced Bread!
    And while a small sample size might be a good early indicator, it doesn’t constitute success. A sales rep wandered to a booth manned by Brian Birkett at a recent conference and struck up a conversation. What do you think, he asked, about all of this ABM stuff? “He was like, ‘To me it’s seems like just a fad. More on that in a bit.) Bandwagon.
    [Sample] The Dark Side of Email Deliverability
    In general, you should be weary of small sample sizes such as seed lists. I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice of deliverability over that time. Where do we even start?
  • KAPOST  |  WEDNESDAY, APRIL 13, 2016
    [Sample] ABM 101: The Do’s and Don’ts of Account-Based Marketing
    An opportunity to get a sample of your work or wares may be a stronger selling point to the account. Account-based marketing has the potential to net amazing clients for your business. Harnessing that power? The Basics of an Account-Based Marketing Plan for B2B Marketers. Do  Homework on Your Potential Clients. So do your homework. Industry.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Sample] 5 Email Metrics to Help Diagnose Your Mistakes
    This is what sampling is all about, everyone. If you’re unable to do that, then sample out a small fraction of the list and then review the above basic email metrics prior to sending out the balance of your new/untested assets. Can an email stats report be boring? Certainly. That is where the rubber meets the road, folks.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Sample] 5 Email Metrics to Help Diagnose Your Mistakes
    This is what sampling is all about, everyone. If you’re unable to do that, then sample out a small fraction of the list and then review the above basic email metrics prior to sending out the balance of your new/untested assets. Can an email stats report be boring? Certainly. That is where the rubber meets the road, folks.
    [Sample] The Marketing Technology Landscape: An Interview with Scott Brinker
    Usually on my graphs, I probably limit them to a ceiling of about 2,000, and that’s trying to show as representative of a sample as possible. Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. Is it trending up or down over the past few years? Absolutely.
    [Sample] Screencasting, a Love Story with Clients Involved.
    So you’ve done a couple sample videos and you think screencasting might be worth a second date? For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Clients go through dozens of options to find the most attractive one to them. It’s called screencasting. Here’s an example of one.
    [Sample] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Whether your prospect chooses to go for the main attraction (a “Request a Demo” Roller Coaster) or sample a few games in the Blog Post Arcade, you want to keep your prospect going on ride after ride—not disappearing into the crowds. Think about the last time you went to an amusement park. Be honest. Win-win. 2.
    [Sample] Prospecting data accuracy
    We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies.    . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples.
    [Sample] How to Create a White Paper: Get Found Online and Grow Readership
    Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media. rack. I’m referring to digital assets , or content that is offered as a service to your readers.
    [Sample] The FTC and Influence Marketing: The crackdown begins
    Require that influencers disclose if you gave them a free sample, bought their airline tickets so they could visit your new resort or tour your factory, and obviously if you’ve paid them to create content about your brand. By Kerry Gorgone, {grow} Contributing Columnist. The threat’s been building for years. Just ask Cole Haan.
    [Sample] Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
    Empower Your Sales Team Get A Free Sample of Our Data. It’s an amazing time to be a consumer of sales data. Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. Great, now what?
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [Sample] Get More from Your Fundraising Events
    Rather than chasing down your website visitors to complete sample surveys or connect with your team over the phone, you can have a good old fashioned conversation. Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong. Rule #1 is to tone down the selling. Here are a few tips to guide you: Organize Your Ducks.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Sample] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    They sell human tissue samples to researchers who use them for studies that advance modern medicine. That's where Conversant Bio's product -- those tissue samples -- could come in. Ever feel like your business is too "niche" to benefit from blogging? Take Conversant Bio , for example. Pretty niche, wouldn't you say? The Strategy Shift.
    [Sample] 3 Notable Women CIOs Transforming their IT Departments
    They represent a small sample of women executives – making up the minority in the technology sector – transforming IT departments across the country. With the last day of Women’s History Month upon us, we wanted to take a second to highlight a few of the most innovative Women CIOs in the United States today. Aura Moore.
    [Sample] Consider Lead Scoring to Better Engage Prospective Clients
    Using the sample actions above, you can begin to score each prospect. Lead scoring—the ranking of prospective clients (i.e., leads) according to the value each might bring to the firm—is one of the most valuable tools in business development (BD) and marketing. What is lead scoring? Why is lead scoring important? Where to start?
    [Sample] Geofencing? And other ways to target ads to trade show attendees without being there.
    Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Heading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.   Most industries have at least one key event that your prospects attend. Geofencing. Example of a geofence.
  • CAPTORA  |  TUESDAY, MARCH 29, 2016
    [Sample] The Sales Leadership Guide to a Successful Startup Sales Kickoff
    Nail the Agenda: Here’s a sample agenda for a three-day event: Day 1 (Half Day): Vision (CEO and Sales Leadership), The Plan (Opportunity + Goals and how you the team will get there). 5 Must-Have Ingredients to Avoid a Boondoggle. How Do You Pull Off a Successful SKO? Your first and foremost priority is to avoid a ‘boondoggle’. Good Selling!
    [Sample] Why is Storytelling Important in Sales?
    See How an Org Chart Can Help You Avoid the Time Trap & Focus Your Efforts Sample our Org Charts! In a parent/teacher conference for my second-grade daughter, I learned that an important skill for a developing reader is the power to visualize, or the ability to have a running picture in your mind as you read along. Quid pro quo.
    [Sample] 4 Ways to Align UGC Marketing with Sales
    Consider the manufacturing and engineering design software company Autodesk, which uses designated web space called “Community Portals” to give current and potential customers a space to interact with one another and work on sample projects. UGC, when used in conjunction with targeted sales initiatives, will offer impressive returns.
    [Sample] Always Be Connecting: 5 Personalities to Prospect
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. By picking up on subtle cues and discovering who you’re prospecting to from the start, you can do exactly that.
    [Sample] 3 Important Google Analytics Data Quirks
    Let’s take a look at a few of the most important Google Analytics nuances: Sampling. For Google Analytics, the cap is a restriction on the number of Sessions that can be analyzed in the reports before a sampled data set is used to extrapolate results. How do you tell if your data is Sampled? How can I avoid Sampling?
    [Sample] How Publishers Can Use Digital to Push Print Sales
    Administer a website-wide sample survey to ask readers what types of products or premium content that they would like to purchase. Publishing revenues may be moving online , but that doesn't mean print is dead. The bottom line is that print is an untapped revenue opportunity for today’s media companies. The good news? Final Thoughts. Media
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Sample] 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
    Here's a sampling of six: 2) Social Media Share and Sentiment Calls-to-Action. Let's take a look at a sample of both. As you can see in the sample of share buttons below, these buttons are helping drive social actions from your content. Here are three sample CTA designs from the bunch. 5) Qualifying Calls-to-Actions.
    [Sample] 2016 High Growth Research Report Released
    High-Growth firms (defined as 20% compound annual growth rate or greater) made up less than 30% of the total sample but accounted for 88% of the total growth. If you are at all familiar with Hinge, you know that we do an awful lot of research on high growth professional services firms. Well, we finally took the plunge. At a Glance. Strategy.
    [Sample] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    The whiz-bang part of its pitch is using artificial intelligence (“deep learning” as in the Mariana Trench – get it?) to build personas by analyzing a sample of your existing customers. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? How many more?
    [Sample] 16 Enigmatic Business Blogging and Other Marketing Stats
    Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Meghan M.
    [Sample] 3 Steps to Improve Your Firm’s Brand Strength
    Here are some sample positioning statements for an executive search firm: Strong: “Specializing in executive search for non-profit and academic healthcare organizations.” If the opposite is true, and your firm thinks your brand is merely your logo and tagline, then your brand may actually be thwarting your growth efforts.
    [Sample] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group. The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Sample] Quick Wins to Help Your School's Website Convert Better
    This type of content includes your program descriptions, sample syllabi, employment outlook for certain professions. Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway. But it's a two-way street. Do you need to get more prospects into your enrollment funnel? Of course not.
  • FATHOM  |  MONDAY, MARCH 7, 2016
    [Sample] I Hate Advertising – One Marketer’s Take on the Role of Advertising
    PageFair also says ad blocking is growing at 43% every year, based on data collected from a sample of their clients. Schmidt, a character from the series New Girl. hate advertising. Really, I do. As it turns out, a lot of marketers have a degree of disdain for the advertising portion of marketing. Overdramatic, sure. But you get the point.
    [Sample] How to Write a Press Release in 4 Easy Steps [+Examples]
    To save time and effort, we’ve selected several great press release examples: The Big Press Release Samples Book by eReleases. Sample Press Releases by Industries. Wondering how to write a press release? Great Great press releases are not that hard to write. They have a format that’s easy to follow. Press releases are: Short. Where?
    [Sample] Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers
    Is my sample size large enough? It’s the age of analytics, but B2B marketers are drowning in data. Our abundance of martech tools churns out data like a vending machine, but rows and columns of information aren’t helpful if a marketer doesn’t know how to use them. Do B2B marketers have too much data? Sometimes it’s just more. Is it accurate?
    [Sample] Evolution of Marketing for Professional Services: New Learning Frontiers
    The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Looking back just a few years, I am amazed by how much the marketing landscape has change.
    [Sample] The business case for unbranded content
    The site is also sustained through advertising, coupons, and sampling. In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. The answer?
    [Sample] Market Research: A Key Component of Professional Services Marketing Plans
    better approach is to establish an ongoing program of structured research in which you contact a representative sample of your market and learn about their problems, successes and how they perceive your firm. You may be able to get away with a smaller sample, but you run the risk of getting skewed results. What are the Drawbacks?
    [Sample] The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work
    Sample questions here.). This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Remember a job you loved? Hopefully, it's the one you have now!). Remember a job you hoped to leave? Now imagine having a way to get there, no matter where on that spectrum your team sits now. Simple.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Sample] How and Why To Set Your Site Up for Google’s Rich Answers
    For my (extremely small) sample group of content pages that generated rich answers, the average word count was 1,658. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too. I’m talking about rich answers. Rich answers are not like other search results.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 17, 2016
    [Sample] Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking
    Just place samples of your content in front of your executive team and have them engage with the content you produce. After listening to This Old Marketing Episode 116 , Professor Marc Resnick from Bentley University responded with the following commentary: “Which would energize me (or anyone) more as a creative business professional?
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