• WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Sample] The 32 Best Twitter Marketing Tools
    Sample review:  “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review:  “Grow and manage your following using Tweepi. Sample review:  “Find the latest content on any topic. Google Review Count:  436. like it.” — 
  • CONTENT STANDARD  |  SATURDAY, JANUARY 21, 2017
    [Sample] Where Do Business Goals Fit in a Storified Content Strategy?
    You then entice downloads by emphasizing the content’s value and providing a sample of the highlights users will find once they download the content. Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 20, 2017
    [Sample] Your Marketing Content: Is it Fake News?
    If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or an upcoming PowerPoint presentation), then you’ll need to become that hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.;
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Sample] For Email Marketing That Sticks, Story Matters
    That sample email up there? Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. She’d been off the grid for the entire vacation, so she knew she’d have some catching up to do re: her inbox, but it was worth it. Gross , she thought. They were low. But how?
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Sample] The 26 Best All-in-One SEO Tool Suites
    Sample review:  “Get a complete local SEO report in just 15 minutes. Sample review:  “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review:  “Use Screaming frog to do an analysis of the SEO optimisation of your blog. SEO has a lot of moving parts. Siasat.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Sample] 12 Questions You Need to Ask Before Hiring an SEO Company
    Ask to see a sample report created for another client in order to ensure that the SEO company has a valid method for reporting their progress toward your shared goals. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Sample] Survey: Mobile Usage Growing Significantly in China
    For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. Digital Channels Account for 40% of Advertising Spend in China. newspaper, radio, magazine).
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Sample] The Four Best Online Survey Tools
    Sample review:  “Want to find out what your customers themselves think? Sample review:  “For writing relevant content that people actually want to read, I use Qeryz. Sample review:  “Want to get feedback on your blog? What content will be most valuable and compelling to them? Collect data and analyze results.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Sample] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Using cookies.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Sample] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    To minimize risk, we can pull only a small, random sample of our target audience and use this as a test group—let’s say 10%. Author: Cassidy Milder Every growing organization has important thresholds to cross. But growing companies can hold themselves back when they grow beyond the tools that they use. Now that’s truly priceless.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Sample] Marketing Automation for Associations
    Some Sample Workflows. Let's look at some sample workflows for three common scenarios. Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. What Marketing Automation Really Is. It's more complicated than that.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Sample] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Can they provide samples? Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. At its core, digital marketing is a series of trial and error tasks.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Sample] [VIDEO] The Value of Sales Intelligence vs Data
    Empower Your Sales Team Get a Free Sample of our Data. There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. What’s the difference between all of these terms? It is what it is. It just is.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Sample] The 15 Best Special-Purpose SEO Tools
    Sample review:  “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review:  “One of the most inexpensive, but powerful tools for SEO. Sample review: “Broken links are the best way to drive traffic away from your website and blog.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Sample] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Look at the sample below to see what this reads like. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. Choosing Your Participants.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Sample] 3 Traits That Separate the Best Leaders from Average Ones
    They then validated the trends in an additional sample of 700 CEOs from Hogan's global database. The best leaders seem to possess an elusive mix of qualities that resist precise categorization. New data from Russell Reynolds Associates and Hogan Assessment Systems sheds some light on what separates the best leaders from average ones. Passion.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Sample] 3 Sales and Marketing Strategy Ideas for 2017
    In a nutshell, when a firm’s experts freely share valuable knowledge with the market—by publishing and speaking to the firm’s target audience—they allow future buyers to sample their expertise. As we approach the new year, the only thing we can be certain of is uncertainty itself. Strategy 1: Get to Know Your Buyer… Again. How does it work?
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Sample] Blast Off: The Internet of Things Is Headed to Mars
    Streaming services could gift subscribers with early access to exclusive content like 360-degree video , or they could offer song samples through in-home digital assistants. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. Why Send Tech to Mars?
  • ACT-ON  |  TUESDAY, JANUARY 3, 2017
    [Sample] 5 Psychology Principles Every Marketer Should Know
    Well, for B2C samples it certainly does. Samples can increase sales by as much as 2000%. What’s a marketer’s real job? It’s to sell stuff, sure. But there are many elements to selling. It’s crafting a message, raising awareness, getting people to act. All of that involves influencing people. Persuading them. It makes me itch, too.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Sample] The Six Best Screen Capture Tools
    Sample review: An “animated GIF is simple to create and will generally be small in size. Sample review:  “If you work within the design space or manage a team, this will simplify your life tenfold. With Sample review:  “Snagit (paid) is my preferred tool for making screencasts and annotated screenshots. Siasat.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Sample] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    If the average is continuously going down, perhaps it’s time for you to consider a data vendor to help boost your dataset or take a random sample to see who you’re really attracting with your marketing initiatives. Here are four ways that lead scoring can make you a smarter marketer: 1. Some of them include: Title. Job level.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Sample] The Science Behind the Most Popular Infographics of 2016
    The second-most popular type in this sample was the how-to infographic, which guides readers through steps to achieve a certain outcome. For the sake of comparison, here are some additional formats that were included in our sample: Mixed charts: Uses a variety of charts and graphs. What makes people want to share an infographic?
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Sample] Using Content Marketing in the Professional Services Industry
    You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. First Up: Who Are You Attracting?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Sample] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    In our sample, Zopim and LiveChat were the chat leaders. WooCommerce is a leader in the ecommerce category, with 43% market share within our sample. 7) Other Observations Based on Demographics. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. But what does that look like?
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Sample] The 20 Best SEO Rank Tracker Tools
    Sample review:  “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review:  “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. rank checking or rank monitoring) tools. Pricing:  free.
  • DISCOVERORG  |  THURSDAY, DECEMBER 15, 2016
    [Sample] Taking Aim at the Top 2017 Sales & Marketing Technology Trends
    Empower Your Sales Team Get a Free Sample of our Data. Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.” The Value of Good Data.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Sample] How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
    consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. Let's walk through them below. Step #1: Choose a seasonal opportunity. The lesson?
  • WEBBIQUITY  |  MONDAY, DECEMBER 12, 2016
    [Sample] The Six Best Online HR, Payroll, and Employee Scheduling Tools
    Sample review: “If you need employees to work from multiple locations, we recommend When I Work. Sample review: “These top back-office tools will help you grow your startup…(Gusto meets) all your payroll, compliance, and benefits needs.” — Marketing Insider Group. Google Review Count:  170. Google Review Count:  137. PC Magazine.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Sample] What Not To Do at Your Company Holiday Party
    If you don’t want to come into work the next day wondering if you jeopardized your job, drink wisely -- and be sure to sample the snacks, too. Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. 10 Dos & Don'ts for Your Company Holiday Party. Don't: 1) Don't skip the party.
  • ACT-ON  |  FRIDAY, DECEMBER 9, 2016
    [Sample] Why you need a creative brief for every project
    Include samples, from your own organization or others you’ve collected, to give the designer a visual cue what you are looking for. Humans are wired to see images. More than half of humans are visual learners. Our brains process visuals incredibly fast: in just 13 milliseconds. But we’ve embraced that with vigor in recent years. Trust me.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 8, 2016
    [Sample] Men vs. women? Who should narrate your explainer video?
    Sample size: 200). Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However,  It’s called  Which Type of Voice Actor Should You Use for Your Explainer Video? Source: ConversionXL. Opposites attract. One video, two narrations.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Sample] 4 Secrets of Mobile Retention
    The specific numbers vary from sample pool to sample pool, but the trend remains the same: push notifications improve retention, and personalized push takes it one step further. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • JUNTA 42  |  TUESDAY, DECEMBER 6, 2016
    [Sample] Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]
    Committed marketers are more likely than the overall sample to understand what an effective or successful content marketing program looks like within their organization. Each year during my Content Marketing World keynote  talk, I highlight one theme I think is critical for all marketers to understand. This year, that theme is commitment.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Sample] The 24 Best Visual Content Creation Tools
    Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review:  Creative timesavers: with Mondrian, you can “create vector drawings right in your browser window.”
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Sample] 3 Neglected Content Distribution Trends You Should Test in 2017
    Another option is to include a short sample of the original post with a referral link back to that page. When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Instead, marketers are seeking solutions to squeeze more value out of their content.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 30, 2016
    [Sample] 3 Rules to Email Marketing
    When A/B testing, if one email performs better than another, and you don’t know for certain why or have not reached a level of statistical confidence based on the test percentage or sample size, then more testing is needed. Email marketing drives more conversions than any other marketing channel, including search and social. Rule 1: Design.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Sample] 11 Examples of Facebook Ads That Actually Work (And Why)
    Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. 8 of the Best Facebook Ad Examples by Type. 1) The Facebook Video Ad. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well. Nature Box is asking you to try its free sample.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Sample] 10 Examples of Facebook Ads That Actually Work (And Why)
    Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well. Nature Box is asking you to try its free sample. One average, Facebook is home to 1.18 Source: Facebook.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Sample] Key Video Benchmarks from Demand Metric’s 2016 Report
    Here’s a sample of what you’ll find – click on these to tweet! It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Sample] Thought Leadership Marketing for the Subject Matter Expert
    The interaction needs to be substantive enough that people can sample the thought leader’s expertise. Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? It seems like a great thing to be, like a “trusted advisor” or a “team player.”. But what does it actually mean to be a thought leader? Writing.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Sample] How to reach your customers at work or at home
    To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Have you ever wished you knew more about the consumer side of your business customers? The use cases seem endless: Enrich business and consumer profiles for better targeting and segmentation. Access hard-to-reach segments.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Sample] 4 Common A/B Testing Mistakes (And How to Fix Them)
    The Fix: Stick to a predetermined sample size. You should set a sample size in stone prior to running an A/B test and resist the urge to end your test early (no matter how promising your results look). Don’t fret if you’re scratching your head on how large your sample needs to be. png">. Problem #1: Your testing tool is faulty.
  • CEROS  |  MONDAY, NOVEMBER 21, 2016
    [Sample] Digital Craft Weekly 47.16
    With each unique tree sample comes a unique story, and to help tell these stories the school commissioned Hello Monday to create an interactive virtual tour of the experience for visitors to further explore each of the tree species featured in the work. Happy reading! Virtual Tour by Mt. Cuba Center. Manitou Homepage by Manitou.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Sample] How Your Content Marketing Can Get an Extra Lift From Influencers
    Give your influencers a sample of your content in return for a positive endorsement on their social platforms or blogs. Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. The internet is no different. Image: PESO Model.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Sample] What is the role of content marketing in an ad-free world?
    Traditionally, those provocations might be ads, coupons or product samples. By Mark Schaefer. Here’s the current state of my advertising consumption. subscribe to digital versions of The New York Times ,  The Wall Street Journal and my local paper. have not seen a newspaper ad in five years. Maybe longer. No more malware.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Sample] How Long Does it Take to Get Results from Content Marketing?
    If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. Content marketing is like cooking. The amount of content you provide. Be patient. Source ).
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Sample] With Maturity Comes Results for Australian Content Marketers [New Research]
    One key difference between these groups is that 56% of sophisticated/mature marketers consider their organization’s approach to content marketing to be extremely or very successful, compared to 25% of the overall sample and 3% of young/first-steps marketers. How mature are Australian companies with their content marketing? Absolutely.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Sample] Thoughts from Viewtopia 2016: Video Has Evolved
    And Don’t Forget to Sample the Refreshments. Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. They should be telling stories.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 11, 2016
    [Sample] What can Donald Trump teach us about market research?
    How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. State after state reported voting results at odds with what almost every poll showed. What happened? Plenty. Like this post?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Sample] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Unlike marketing copy, which is about convincing and persuading, your editorial copy allows your target audience to sample your knowledge — even get a sense of what it might be like to work with you. I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. And so on.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Sample] 5 Do’s and Don’ts of Employee Advocacy
    Start with a sample of employees from different groups within the company and expand from there. Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Marketers are rapidly working to tap into this new marketing channel.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Sample] AE Marketing: Using Your Brand to Generate Growth in an Age of Uncertainty
    It’s a free sampling of your knowledge and expertise. Even when you have a loyal, long-standing client base, demonstrating value can be a challenge for many architecture and engineering firms. And sustaining growth can be an even more difficult task. The takeaway? Plan for a steep decrease in business in the near future. Period.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Sample] What Qualities Should You Look for in a Marketing Automation Manager?
    Write a sample email with a call-to-action based on the description of a content asset.  Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. Strategic thinker and hands-on executor.
  • SNAPAPP  |  TUESDAY, NOVEMBER 8, 2016
    [Sample] Stronger Inbound Marketing With Interactive Content: How to Get Started
    Repurposing chapters from an ebook, or research in an infographic can make for a quick way to greatly boost engagement. A “Test Your Knowledge” quiz for an ebook chapter can give your audience a quicker, more immediate sample of the subject, building interest while also gaining user data. 2. Marketing PDFs (whitepapers, sale sheets, etc.)
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Sample] Top Personal Branding Tips for Thought Leaders
    Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. 5. Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Good luck with that last one.).
  • VIEWPOINT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Sample] Seven Ideas to Increase Sales (Reading time: Five minutes or Less)
    Are you leaving out a null sample of prospects that do not go through marketing automation to understand what you are not scoring that you should be; OR, what you are scoring that you shouldn’t be. There isn't a senior executive at any company across the globe that doesn't want more sales. Download our relational segmentation article here.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Sample] The Art of the Kickstarter Side Hustle
    went through the special collections of rare book libraries and looked at marbling samples from the 1800s. This post, The Art of the Kickstarter Side Hustle , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! That’s how comp was born. It’s a lot of work. The Formula.
  • JUNTA 42  |  WEDNESDAY, NOVEMBER 2, 2016
    [Sample] Manufacturing Marketers See Content Marketing Breakthrough [Research]
    And among the top performers (those who said their organization is extremely or very successful at content marketing), 76% agree that their leadership team gives them ample time to produce content marketing results (compared with 49% of the total manufacturing sample). What a difference a year makes! Click To Tweet. Click To Tweet.
  • HINGE MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Sample] The Best Types of Market Research for Professional Services Firms
    Widely used in consumer products research, focus groups have the advantage of being both face to face (to observe body language, show prototype products or view sample advertising) and flexible enough to be adjusted on the fly by a skilled moderator. Market research pays off for professional services firms. Who doesn’t want that? Voila!
  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Sample] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    The above is just a sample and your actual persona syntax will be quite long depending on the number of personas you have. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message. But can marketers get more use out of buyer personas?
  • BIZIBLE  |  THURSDAY, OCTOBER 27, 2016
    [Sample] How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance
    The above is just a sample and your actual persona syntax will be quite long depending on the number of personas you have. The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message. But can marketers get more use out of buyer personas?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Sample] Why Digital Marketing Training Matters: 5 Game-Changing Marketing Rules Every Leader Needs to Know
    Taking a thought-leadership, education-first approach allows potential buyers to sample your expertise before taking the plunge. Some professional services firms have a dedicated marketing team. Others don’t, relying instead on a combination of internal and outsourced resources. High-growth firms spend more on digital marketing. What gives?
  • KAPOST  |  MONDAY, OCTOBER 24, 2016
    [Sample] Why Every Content Strategy Needs a Managing Editor
    But Jane anticipates better progress now because, after a lot of vetting, she knows Dan is a good writer; he has great references and great samples from respected trade magazines. Jane, a director of marketing at SaaS company, eagerly opens the email attachment. It’s been a long road to this first article. And Dan’s draft is terrific.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Sample] 15 Eye-Catching Resume Templates That Will Get You Noticed
    This template from Polish designer Patryk Korycki is perfect for photographers, graphic designers, and other creatives looking to showcase a sample of their best work. While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper.
  • CONTENTLY  |  FRIDAY, OCTOBER 21, 2016
    [Sample] Can AI Really Help You Write Better Emails?
    It’s a small sample size and doesn’t control for variables like the quality of different pitches, competition level of the market, or timing of the emails. This story was originally published on our sister site, The Freelancer. Having pitches ignored by busy editors is nothing new to freelancers. B2C Tech AI Email
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Sample] 6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
    Venngage looked at our sample of Pinterest infographics and coded each one with what they thought would be the reaction the infographic produced. The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Send out an email newsletter. The results?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2016
    [Sample] Cryptocurrency should appeal to regulators
    When you cut interest rates—whether it’s to increase spending or borrowing, or boost investment in equities or consumer confidence … whatever—you’ve got to wait a few months to randomly sample retailers and check in with banks, these types of things, to see how credit books have grown. The reason is quite straightforward. Alex continued.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Sample] 6 Questions To Ask Before You Plan Your #GivingTuesday Campaign
    For donor appeals, check out the Sample Outreach Email and the Social Media Toolkit. 2) Do We Run A Holiday or Year-End Campaign Already? The air is beginning to cool. We’re decorating with pumpkins and gourds, spiders and witches. Fall is definitely in the air. million. Are You Ready for #GivingTuesday? What Is The Opportunity Cost?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 12, 2016
    [Sample] How Experts Create Thought Leadership Content to Achieve Growth
    Allows prospects to sample your thinking and approach. We talk to a lot of professional services executives about a lot of things — but the common denominator across most of those conversations is growth. And any time we talk about growth, we also talk about expertise. And strategic growth is sustainable growth. Think about it. Stock content.
  • BIZIBLE  |  TUESDAY, OCTOBER 11, 2016
    [Sample] 5 B2B Marketing Campaign Mistakes That Hurt Performance
    The chart above eventually turned into this: It’s important to wait for a statistical significance before declaring the winner because with a small sample size, the results can be misleading. Everyone wants to be good at their job. The last thing you want is to overlook or change something that ends up hurting your campaign’s performance.
  • HINGE MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Sample] B2B Website Strategy: Best Practices for User Experience
    And because they have sampled your expertise over time and come to trust your advice, they will reach out to you — and in some case already prefer you. Every business needs a website. But not all websites are created equal. In fact, the way your site is built can have a powerful impact on your business — for better or for worse. For free.
  • JUNTA 42  |  MONDAY, OCTOBER 10, 2016
    [Sample] A Simple Approach to Document Your Content Marketing Strategy
    The incentive to sign up for the newsletter will be a free sample template for the design/build process.  I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe. 
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Sample] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    In summary, once conversions are imported, you learn that while two sample keywords are both good at driving prospect form submissions on your website or landing page, one keyword is much better than the other at driving leads that eventually result in opportunities and sales. Example. This is determined on a company-by-company basis.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Sample] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    Free gifts and samples to increase brand awareness. What if I told you that your best performing and the highest engaging channel is one that you don’t even use? As you’ve probably figured out from the title, I’m talking about direct mail marketing. If you’re still skeptical, here’s some data that might convince you otherwise. Printing.
  • VIEWPOINT  |  TUESDAY, OCTOBER 4, 2016
    [Sample] PipeLiner CRM #SalesChats Webinar on Prospecting
    Finally, I provide some sample questions for the transition between the opening and dialog portions of a sales call (phone or face-to-face) and some pain inducing questions for the dialog portion of the call. Pipeliner’s John Golden hosted me on #SalesChats recently and the topic was prospecting. Simplified.” and “Sales Management. Webinars
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 29, 2016
    [Sample] Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!
    You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Traditional Database Marketing Cleanups Miss the Mark – And The Potential. Current product environment (as it relates to the potential solution). 9-7-5-3-1.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Sample] 15 Time-Saving Email Templates for Marketing & Sales [Free Guide]
    In our new ebook -- 15 Email Templates for Marketing & Sales -- you'll find sample copy for commonly sent emails you can customize for your own communications. We waste a lot of time reading and responding to emails at work. And you're in luck because we've got a guide to get you started building out this repository. And more!
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Sample] 4 Questions You Need to Answer Before You Create a Content Plan
    For a set of sample goals, content objectives, and KPIs, see the chart below: Who are we trying to reach, and what are our key channels? Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward. content methodology works in much the same way as a flywheel. Objectives: What are my content objectives and KPIs?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Sample] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    Looking at the sample conversion path graph to the right, you can see that the majority of this site’s conversions came from organic search and/or PPC, with significantly fewer singular or collaborative goal completions stemming from social networks. For a while now, the steady digital marketing mantra has been “Content is king.”
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Sample] Your Holiday Marketing Wrapped Up With a Bow — The 2016 Everything Holiday Resource Center Opens Soon!
    All of this is just a small sampling of what’s on Everything Holiday. Prepping your business for the busy holiday season doesn’t have to be a daunting task. Whether you’re trying to establish a holiday marketing game plan or simply looking for a few creative, holiday-themed marketing ideas, we’ve got you covered.
  • CEROS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Sample] Lessons in Design and Marketing Innovation from the Early Days of Nike
    Shortly after receiving his first shipment of the shoe samples, Phil immediately sent two pairs to his old track coach to get his thoughts on the lightweight shoe design. Happy reading! Everything you need is already inside.”. Bill Bowerman, Nike co-founder. His name was Bill Bowerman. Still, he kept on going. The title of his paper?
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Sample] Content Marketing Takes a Turn for the Better: New 2017 Research
    Our research this year now supports this no-silver-bullet thinking — 91% of top performers indicate that their organizations are realistic about what content marketing can achieve, compared to 68% of the overall sample and 41% of bottom performers. To what factors do marketers attribute this increased success? research Click To Tweet.
  • FATHOM  |  FRIDAY, SEPTEMBER 23, 2016
    [Sample] The Nurture Executive Forum: Uniting Transformational Marketers
    What to Expect from NEF (A Sample Agenda): While the 2016/2017 NEF theme is ‘Creating Your Nurture Marketing Strategy’, there is some variation on the topics for each event.  A potential event agenda could include: What Does the Top of the Maturity Curve Look Like and How to Get There. The marketing landscape is changing rapidly. What is NEF?
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Sample] 4 Steps to Get Started with Marketing Automation
    Here are three samples of goals people often consider: To understand better how prospects interact with your website. Getting new software up and running can be intimidating. All of that upfront work is daunting, and it can be hard to know whether you’re doing it right. And, frankly, it can burn up a lot of your precious time. SET YOUR GOALS.
  • CHIEFMARTECH  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sample] Want to learn the truth about marketing technology stacks?
    ” — here’s a sample of what the questions look like for each of the six major product groups on the marketing technology landscape. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. Which categories are hard? Which are easy?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Sample] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Here’s a sample buyer’s journey: Once you have your buyer’s journey mapped out, the next task is to model it into your marketing automation platform. Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? First, let’s talk about data. However, this data is not limited to who our leads are.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Sample] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Ask your prospective SEO consultant or agency to provide you with a generic sample report so you see what type of information is included and how it is presented. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Sample] Look-Alike Targeting Can Be Deceiving
    The term “lookalike audience” became prominent when Facebook made it the cornerstone of its social advertising platform , but the concept is the same regardless of what platform is used to create the lookalike audience: A marketer produces a list of existing prospects or customers that represent a sample of their target audience.
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Sample] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    The last option is the ‘Sample Meal’ , or pilot. When it comes to competition, no two brands have had a more fierce, long-standing head-to-head battle than Coke and Pepsi. In fact, historically they’ve had many famous clashes, but one in particular stands out. The basic premise of this challenge revolves around a blind taste test.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 8, 2016
    [Sample] How To Measure and Improve Your B2B Content Marketing Using Engagement Reports
    You’ll want to limit the sample to MQL’s whose lead-source equals organic search. Lead reports and web traffic metrics both lack accuracy when it comes to measuring the effectiveness of content marketing. leads report tells us whether our content is compelling enough for readers to submit their contact information. Click image to enlarge ).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Sample] Discover Where Your Competitors Are Beating You Online
    So, your competitive analysis needs to include a sample of companies that consistently rank in the top search results for the most relevant keywords your ideal buyer uses to research information related to: Products and services that you provide. Every company has competitors. Why is this so important? Buyers now control the selling process.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Sample] 18 of the Best Personal Websites We've Ever Seen
    She also shares links to additional writing samples, which bolsters her writing authority and credibility. Ah, the job search. Some refer to it as a full-time job in itself, others compare it to dating , and several cats over at BuzzFeed think it just plain sucks. But it doesn't have to be that way. Maybe your LinkedIn profile. Resumes.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Sample] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    But who would we target in this sample YouTube ad? “Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? You might have watched the video ad just to see why it was so popular. Why are people watching it?” Not true.
  • VIDYARD  |  TUESDAY, SEPTEMBER 6, 2016
    [Sample] Viewtopia: The Perfect Place for Marketers to Be on November 9-10, 2016
    Here’s a sample of what you’ll learn in our sessions and workshops: Using video strategically throughout the buyer’s journey. Do you know any of those people on Facebook who post the memes that countdown how many days are left until Christmas? Well…. Okay, you probably need to know more to get really excited for Viewtopia.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Sample] How Can Schools Find Budget for Inbound?
    Take a look at these sample marketing budget templates to get an idea of what you should to include. Everyone is looking for more marketing budget. The first place to start is determine where your marketing budget and efforts are giving you a return, and where they can be better spent. Determine your current ROI on your efforts. Education
  • HUBSPOT  |  MONDAY, SEPTEMBER 5, 2016
    [Sample] 7 Types of Push Notifications Users Actually Enjoy
    It also allows A/B testing , so that marketers can send two different messages to samples of user groups and see which one performs better. If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Sample] The Science Behind AEC Brand Research
    Hesitation often arises in the form of a few common questions: how is a sample size determined? Quantitative research is the use of empirical investigation—typically of large randomized samples—whose findings can be both expressed and manipulated numerically to the estimate behavior of a larger population. Are the responses reliable?
  • ANNUITAS  |  TUESDAY, AUGUST 30, 2016
    [Sample] Four Tips to Maximize Your Data
    You can always track something and decide to cut it out of your sample dataset later on. As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. They don’t have to be. When in Doubt: Collect More Data-.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Sample] 5 Content Marketing Trends to Plan Your 2017 Budget
    Of course, this is just a sample of companies and lines of business across marketing and technology. As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” There are many others. Finally, I found it. Live Stream Video.
  • VIDYARD  |  THURSDAY, AUGUST 25, 2016
    [Sample] Meet the Vidyard Team, Video Style: Garth Newton
    And here’s how to find Bobby O’Brien’s in case you want to sample the burgers: I’m partial to the Cajun Spice one myself. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! Wondering how to improve your baseball game? Blog Vidyardianism
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