• MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Sample] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Sample] How to Build an Effective B2B Video Series
    But this is a sampling of the sorts of things you’ll want to decide on before deciding on the overarching plan for your series, never mind the specific content of each video. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. Smart choice! …It all starts with a plan. What’s the purpose?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Sample] 55 Fresh Ideas for Your Christmas Newsletter
    Offer Samples. Give the gift of a low-commitment sample of your product and services.  Sugaree’s Bakery communicates their annual sample sale via Christmas newsletter. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Sample] 4 Strategies to Optimize Your Differences From Amazon
    It’s been well documented that shoppers actually purchase more when they have fewer options to choose from , as seen in this famous jam study completed by Sheena Lyengar : over the course of multiple Sunday afternoons in a high end grocery store, shoppers were offered two alternating sampling stations. 1) Curation. 2) Site Design. Ecommerce
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Sample] Improving ROI with Marketing Optimization
    sample or control group. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Closing Thoughts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Sample] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Sample] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter
    This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Sample] Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter
    Proprietary audience development is now a core marketing responsibility
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Sample] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. 5) Your sample size will spit out.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Sample] How Much Should Sponsored Articles Really Cost? [New Data]
    Based on the data from the sample set gathered, a blog with a Domain Authority of 55, 25,000 Facebook Fans, an AlexaRank score of 1,500,000, and a PageRank of 4 should charge somewhere in the ballpark of $342. 'Sponsored articles are one of the new shiny new objects in the content marketing world. Sponsored Article Pricing Analysis.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 8, 2014
    [Sample] How to Prepare For Client Calls in B2B Organizations
    Here are some of my best tips for preparing for client calls, as well as a sample client call itinerary. 'Preparing for a client call in B2B sales takes a minimal amount of time and can greatly impact the quality of your client relationship. What time is the call scheduled? Who will be included? What are the topics that will be discussed?
  • HINGE MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Sample] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
    The ability to capture a more representative sample of a larger population. With an online survey, you have the ability to capture the responses of a more representative sample, if not the entire population. Limited sample sizes. Online Surveys What are the benefits? Cost effectiveness. Online surveys can save time. Research
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 5, 2014
    [Sample] How do I market my new book with cartoons, Jeff?
    Here is a sample conversation: “Hi This is Jeff Ogden. 'Jeff Ogden of Find New Customers got a call yesterday  from author Stu Heinecke. who wants to promote his great new book. What advice can a man who knows so many authors offer Stu? They are all nice men. What is more likeable than a cartoon? May I please speak to Mr. CEO?”
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Sample] 11 Things to Look for in Freelance Writers
    Ask him or her to write an unpaid sample. Check samples. 'Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Who can afford that? Here are eleven things to look for when scouring the Internet for writers. 1.Talent.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Sample] Use Video Viewing Data to Improve Lead Qualification and Conversions
    Here’s a sample lead scoring model for video interactions: Lead scoring for video viewing. 'Marketing automation may be changing the way you interact with customers and qualify their interests, but what happens when a prospect watches one of your videos? Here’s how: Segment Your Leads Based On Viewing Behavior.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 3, 2014
    [Sample] 4 Ways Marketers Can Appeal Messaging to Holiday Shoppers
    'It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle Marketing Cloud recently released a report titled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans. Marketing Efficiency
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Sample] How to Track Content ROI: A Step-by-Step Guide
    of book revenue or $2,500 of swimming pool installation money) to our sample blog post. 'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Sample] Marketing Automation: Lessons from 4 case studies
    The title of each of these summaries links to the full MarketingSherpa B2B Newsletter article with detailed steps and creative samples, so if any of the case studies shared in this post grabbed you, do click through so you can get the full value of the information and campaigns your marketing peers shared with us. Scalability. Results?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 24, 2014
    [Sample] Retail Holiday Shopping Trends Highlighted in Two New Research Reports
    'Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day. In fact, one of the two papers is Part 1 of a two-part paper. Part 1 analyzes purchase intent. Marketing Efficiency
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Sample] Is Your Customer Self-Service a Porcupine-Making Machine?
    Indeed, if they have gone to Google, user communities and the like, they are probably well into second-tier support territory and, as their humour diminishes, they sure as hell aren’t interested in supplying another DNA sample. This is where the trouble will start. They will read the frequently asked questions.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Sample] Why People Are Ignoring Your Emails [New Ebook]
    Here are some sample subject lines we’ve seen work well: [First Name] , quick question for you. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. Avoid using business jargon. Avoid emoticons.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Sample] The Art of Advanced Email Marketing: A/B Testing
    Test representative samples of your list. Instead of performing tests by splitting your entire list into segments, use representative sample segments to determine which email performs best. The sample segments should be small, yet large enough for the results to apply to your full list. The A/Bs of Testing. Elements to Test.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sample] How to Write a Cover Letter That Doesn’t Suck [Template]
    Sample Cover Letter. If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company''s green initiatives. Mr., Ms.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Sample] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: Even though the sample size is small, findings make sense given the changes Google in particular has done in the presentation of search engine results and the increased usage of mobile devices for Internet access. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel. Final Thoughts.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Sample] 7 Ways to Spot Epic Copywriters for Your Site
    If they have live samples up of their works, even better. 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Epic copywriters get you results – ROI.
  • THE B2B RESEARCH BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [Sample] B2B market research – 10 unique features
    Sample sizes are smaller in quantitative B2B studies. 'Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. And with good reason. The example is tongue-in-cheek, but the point is quite serious.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Sample] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. You can access the complete report on the Software Advice blog – no registration required.). Far from it.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Sample] Which channels work for B2B lead generation?
    Even with a relatively small sample – two hundred people in the US – the report provides a good opportunity to reflect on the role of some of the more traditional channels in terms of lead generation. 'Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Sample] 4 Simple Steps to Finding Perfect Freelance Writers
    Naturally, you will have studied their portfolio and samples first. 'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Sample] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? 'What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Really.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, NOVEMBER 11, 2014
    [Sample] Trust and Made in America Two Key Drivers for Manufacturers
    ” Edelman sampled 27,000 people within the general population as well as 6,000 members of the “informed public” in 27 countries. 'Trust. It’s a word I’m seeing more and more of with regard to business — especially since it’s becoming more difficult to know which brands we can trust. million products.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Sample] 5 Myths About Copywriters You Believe
    Here is just a small sampling of technical tasks a copywriter may accomplish on any given day: Creation of charts and graphs for research-driven content. 'Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Image source.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 6, 2014
    [Sample] An Open Letter to B2B CMOs
    He began his career at Ogilvy & Mather, and moved on to Dancer Fitzgerald Sample and Saatchi & Saatchi. 'This is your time. Many B2B companies’ CEOs are hiring CMOs for the very first time. Problem is, they don’t fully understand what building a world-class brand means, or how to get there. So now you arrive. No small challenge.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 3, 2014
    [Sample] Sales Recruiting: Scoring Your Interviews
    In every book on sales management, especially those that are focused on recruiting and interviewing salespeople there are always tools, sample questions, salesperson assessments and descriptions on various techniques used during the process. See the sample below.  have included a sample below. How can you build one?  Creative.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Sample] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Instead, they are rewarded for plagiarism, identity theft, repurposing papers, patchwriting, sampling, plundering, and stealing," Goldsmith wrote in The Chronicle of Higher Education about this course. 'This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.". The Course. Well, yes. exactly.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Sample] 7 Current Design Trends Every Marketer Should Know
    On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . 'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Sample] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Here is a sample grading scale: A. 'In a world where content is king it is imperative that colleges think strategically about the content on their websites. Now, if there is one thing most EDUs have plenty of, it’s content. The following simple, yet effective content mapping process starts and ends with the student. Step 1: Identify Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Sample] Survey Says: Variety Paves the Marketer’s Path
    That’s a small sampling from a recent survey of 780 Act-On customers and partners who were asked to shed light on the following question: How did you become a marketer? 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Sample] 9 Examples of Extraordinary Infographics From 2014
    While this is a sample of the extraordinary pieces of work created this year, it’s a robust look into the forms of showing content in a beautiful and visual way. 'This post originally appeared on the  Insiders  section of Inbound Hub. To read more content like this,  subscribe to Insiders. How do you make sure yours doesn''t? Simple as that.
  • E-QUIP  |  MONDAY, OCTOBER 27, 2014
    [Sample] Collaboration as Competitive Advantage?
    More samples, more costs. 'The concept of a collaborative planning and design process is hardly novel. In fact, it sounds so commonsensical that it hardly seems worth promoting. Except for the fact that it is so needed in our industry. Fragmented is a popular adjective to describe the AEC industry. We''ve all witnessed that last one.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Sample] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    Here''s a sampling I recommend due to their unique blend of easy-to-recognize and easy-to-execute. 'Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). 3) Mobile App. 4) Ello.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Sample] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Include work samples – You can also include white papers, news clippings, or other relevant material. 'Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. Your Profile. Use InMail.
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Sample] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    You’re a sample size of only a few and more than likely not your target audience. 'Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. But how the heck do you actually do it? And which emotions are you looking to arouse, anyway? Hold up a minute. Knowing which Emotion to Evoke.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Sample] Case Study Copywriters: Juggle More for Your Clients
    Choose a designer with work samples that match the type of clients you have. Equip the designer – Get your client’s logo, typefaces, color schemes and preferences to the designer, along with other sample marketing materials or the client’s website URL so that the designer can match the look of the client’s other materials. Probably.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Sample] Customers are still King.
    Here’s a sampling of the types of reviews that boosted Act-On past our competitors: We’re undeniably pleased with this honor. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Sample] Customers are still King.
    Here’s a sampling of the types of reviews that boosted Act-On past our competitors: We’re undeniably pleased with this honor. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Sample] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    By testing each version with a small sampling of your target audience, you can quickly determine which design and copy combination will likely get the most conversions before launching your larger campaign. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Sample] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    By testing each version with a small sampling of your target audience, you can quickly determine which design and copy combination will likely get the most conversions before launching your larger campaign. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Sample] Why This Cold Sales Email Template Works So Well
    They''re mobile-friendly and customizable, and even include sample subect lines. 'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Sample] The Ultimate Guide to Hiring Effective Marketers
    Sample Job Ad. As you can see, the sample job ad conveys everything you want to convey about your company, while infusing the ad with a bit of personality and verve. If you’ve noticed, I’ve even sprinkled in sample questions you can already use. 'Let’s play a game, you and I. You can see he wears a lot of hats.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 8, 2014
    [Sample] Which Version Won? Understanding Confidence Level in Email A/B testing
    This is always a possibility, considering there is a much a larger number of email contacts in this database, and the A/B test was done only on a small sample of it. This is calculated using the following formula: The standard error equals the square root of the conversion rate, multiplied by (1-conversion rate),divided by the sample size.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Sample] Buyer Persona Basics
    Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Create Buyer Personas. Map Out the Buyer’s Journey.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Sample] Buyer Persona Basics
    Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Create Buyer Personas. Map Out the Buyer’s Journey.
  • FATHOM  |  FRIDAY, OCTOBER 3, 2014
    [Sample] 3 Tips for Using Reddit for Market Research
    AskReddit is sort of a free for all since any Reddit user can reply to your question, but this allows you to quickly and with minimal effort amass a large sampling of responses. Come from a Place of Learning. Reddit users (or “Redditors”) abhor anything that feels disingenuous. Reddit is the place they go to be among people like themselves.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Sample] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    If the audience is larger than desired, the user can specify a quantity and the system will automatically extract a random sample of that size. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. The core of Launchpad is its list selection interface. Geographic selections begin with a U.S.
  • WRITTENT  |  WEDNESDAY, OCTOBER 1, 2014
    [Sample] 9 Secrets of Professional Copywriters
    Free samples. 'Have you ever read a well crafted sales letter and raced for your wallet to buy whatever it was selling? Ever wonder how copywriters can compel you to part with your cash so quickly? Here is a list of the 9 best kept secrets that professional copywriters use to make sales. Professional copywriters use psychology. Interest.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Sample] How to Create a Content Strategy That Actually Drives Organic Traffic
    Here''s what a sample buyer persona might look like: This is only a few questions you''ll want to answer about your buyer personas. 'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Sample] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    It was all great information, but for me, the most interesting part of the interview came when I asked Drew for a sample of the email they send out to prospects. 'As a marketer, I appreciate every interaction I get to have with clients and customers. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Sample] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    Suggested Testing Methodology: Test a generic subject line for a period of time until you have a large enough sample size of emails that your test is statistically significant. Suggested Testing Methodology: Compare the performance of subscriber emails that include CTAs with emails that do not, using the same sample size of emails.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sample] How to Screen for Top-Notch Writers
    This is a step above and beyond just checking for typos, grammatical errors, or misspellings, but also offers relatively quick insight into an applicant''s writing ability before you dive into their writing samples. Prioritize and review applications & writing samples. Finally, ask for an original writing sample. Editor.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sample] The Essential Guide to Creating an SEO-Friendly Customer Journey
    'Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If not, then the customer’s journey will veer off to a competitor. That''s what I''ll dive into in this post.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 23, 2014
    [Sample] You Only Live Once (But You Have to Be Born Twice)
    Allow them to sample, touch and taste. Don’t push your customers into complicated contracts and large transactions until they have had the chance to sample your product or service. 'Yes, I know, that sounds like a very deep, intense statement. Or just plain crazy…whichever way you look at it. No more Show-and-Tell. It’s only Show.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 22, 2014
    [Sample] Sales Leadership: 5 Steps to Exceed 2015 Quota
    If you want a free sample, simply ask: Ken@AcumenMgmt.com. 'Sales Leadership: How to Ensure You Exceed Your 2015 Quota. The end of the year is rapidly closing in and while everyone in your organization is focused on achieving their targets; as a sales leader it is crucial you are also focused on the new year. Begin to recruit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Sample] B2C, B2B and What They Can Learn From Each Other
    The above is a sampling from a brand new eBook entitled The Marketer’s Backpack a guide for all marketers this “school year” if you will. There will obviously still be discernible differences between the two marketing mediums so my thinking is the old standbys of B2C and B2B will never completely go away. Back To School.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Sample] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    We wondered if sample bias was skewing the results. After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound? In other words, if it’s good, be that. Don’t know.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Sample] 15 Must-Have Tools for Professional Copywriters
    Live Keyword Analysis is a quick ‘n easy SEO tool that will help you calculate the density of keywords in a sample of text. It analyzes a sample of text and gives you info as to the top 25 most repeated words in the text, excluding small words like it, the, etc. 'They say that a craftsman is only as good as his tools. Copyscape (free).
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Sample] The 3 & 5 of Winning Drip Marketing Campaigns
    Here’s a sampling: Robust list segmentation. 'How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An Atlas study says 9 times. MarketingSherpa says 5. Take your time.). Jug Fills Drop By Drop.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Sample] How Should I Segment My Database?
    Keep in mind – these are just sample segments, to give you an idea of the possibilities you can explore with marketing automation: Buyers from a specific industry who have visited your company website in the last 60 days. 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Sample] 5 Myths about Copywriting You Believe
    Once you’ve got a decent amount of feedback and excellent samples for client prospects to review, new customers will be steadily streaming into your freelance business. 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Sample] What Marketers Lost Sight of Over the Summer
    Here’s a sampling of what they had to say when asked what they thought was the #1 thing marketers may have lost sight of over the summer: “We have seemingly created a digital divide between ourselves and our c ustomers. 'Schools bell ring across the land as kids all over the world head back to school. It’s human nature.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Sample] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    The study was a voluntary sample of 3,570 respondents comprised primarily of marketers and sales peope from a variety of vertical industries, company sizes and countries around the world. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? About one half were HubSpot users. And it''s not just marketing. Start With The Numbers.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Sample] 9 Tips to Spot Amazing Blog Writers
    Writing Samples. We’re not saying your potential writer needs to have samples of their work published in places like  Forbes or the  New York Times , but you should be very hesitant if a writer can’t provide samples of their work. 'Image source. Fear of terrible content. Write in an engaging and interesting voice.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Sample] Guest Post: Are You Maximizing Call Tracking Potential?
    An established ticket sales website with search spend exceeding $250,000 a month decided to run a test with a sample of campaigns and a $20,000 monthly budget with Acquisio’s BBM. 'The following post is authored by  Jillian Zacchia, Content Generation Specialist at Acquisio. In fact, Google reports that 61% of local searches result in a call.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Sample] 10 Super Tips for Managing Freelance Writers
    Writing samples (if your writer can’t provide these, they’re likely less experienced than they claim). 'Image source. know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Everyone’s using freelance writers. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Sample] 20 Amazing Examples Of Brand Content Marketing Hubs
    The Birchbox Magazine and Men’s Guide provides original content that helps their customers get the most out of samples. 'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. Now I know there are more great examples out there. So
  • ENGAGE  |  TUESDAY, SEPTEMBER 2, 2014
    [Sample] Video Storytelling Made Fun—And Easy
    sampled a few at 04:39 and finally decided to go with the Snap theme. 'I have great appreciation for the art of animated video storytelling. The combination of graphics, audio and movement is exciting and a nice departure from static design. Videos are an effective way for a company to get their message across and captivate their audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Sample] 10 things you need to know NOW about OmniChannel Marketing
    This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Sample] 7 Tips to Hire the Best Freelance Writer
    Can I see writing samples? 'Image source. professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Know What You Want. Budget – How much can you spend over how much time? Look at Published Work. Ghostwriting vs. Bylines.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Sample] 6Sense Finds B2B Prospects Using Web Site Activities
    Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Sample] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    If the sample size is big enough, select only the win records where all the dates are present and remove the rest. If the sample size is small, you can compromise on the “SQL date” because it is less critical than the other two. 'Cohort analysis is an often-overlooked area of marketing analytics. Lead to Win Velocity. SQL stage to Win.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Sample] B2B Email Lists Buy Guide
    Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Which is scary! Data is never perfect.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Sample] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Sample] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. What were the results? 1,500% ROI on SEO in 2011.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Sample] The ABC’s of Business Blogging:How to be Heard above the Noise
    Here’s a sample of great headlines from Joan Stewart, The Publicity Hound : A Part-Timer’s Tactics for a Full-Timer’s __. 'How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. You can too.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Sample] 5 Ways to Boost Inside Sales Training Reinforcement
    While waiting to call shadow a fellow team member, inside sales reps can download sample pre-recorded calls and observe smart sales skills. 'With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event.
  • VIEWPOINT  |  THURSDAY, AUGUST 21, 2014
    [Sample] It’s All About the People: A Review of "Never Be Closing"
    Without giving it all away, I’ll share a small sample of what the book covers and what I found to be the most interesting and compelling aspects. 'I enjoy reading and reviewing books. So, while I started the book with a lot of skepticism, to my surprise, I actually ended up really liking it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Sample] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Start with a free sample of the Data Health Scan, which will provide a real-time view of the health of your data and will enrich your database by filling in any gaps or correcting any errors in your records, validating any email addresses before you send out any messages. Streak - A CRM in Your Inbox. Boomerang - Email Scheduling Plugin.
  • BIZNOLOGY  |  MONDAY, AUGUST 18, 2014
    [Sample] Who is clicking on paid search ads?
    OK, maybe my polls have a sampling error, because my marketing audiences are more savvy than the average searcher. 'I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you  never click on paid search ads?” ” Invariably, about half of the audience raises their hands.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Sample] Are QR Codes Dead?
    But I realize I''m a sample size of one, and I''ve heard people argue -- marketers especially -- that QR codes are still alive and well. 'Just a few years ago, QR codes seemed to be "the next big thing." But I''ll be honest here: I''ve never scanned a QR code in my entire life, and I''m pretty tech-savvy. Are QR Codes Dead? of the total U.S.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Sample] Landing Page Best Practices You Should Still Test For Yourself
    Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation. Social Proof.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Sample] Social Business Reality Check: the elusive executive support
    Because the samples are so small and often not representative, we may occasionally get the right data, but fail to consider the complexity behind it. 'Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Why is that happening?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Sample] Getting Youth Interested in Manufacturing
    The students in turn would get samples to add to their portfolio. 'A poster on Reddit recently wrote, with regard to getting youth interested in manufacturing: “Management understands that the worker demographic is aging. mean I started when I was 24. was the youngest kid at the plant that wasn’t a coop student. But, what if.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Sample] The Biggest Gap in Marketing Software Selection Isn't Product Information
    And even the general comments they gather are somewhat useful as indicators of what a (highly biased) sample of users think. 'There’s a reason I’m not a professional copy writer, which is that I’m bad at it. That’s not terrible, at least by my pitifully low personal standards. and ask specific enough questions to get meaningful answers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Sample] A Structured Day in the Life of an Outbound Prospecting Rep
    Here is a sample day-in-the-life of one of the outbound prospecting reps at InsightSquared. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. 30 a.m.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 6, 2014
    [Sample] Slapped with a Google Penalty? Here’s How to Bounce Back!
    Usually Google will also be kind enough to give you a few problematic link samples causing the penalty. 'Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. Well, you can quell your doomsday thoughts, as we have actionable tips to help your site bounce back. Unnatural links penalty.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Sample] Website Actionable Intelligence and Goal Acquisitions
    'Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the reports that you''ve decided to set up for yourself, at a glance. Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. Break down the traffic and learn what it takes to convert an action.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Sample] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    Sample questions to help you determine your level of need for outsourcing. 'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Sample] How to Avoid Becoming a Marketing Fossil
    ” Map sample customer journeys through your buying process and identify gaps where your team’s skillset or structure falls short, then tailor your strategy and hiring plans accordingly. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm. 3) Rethink Your Org Chart.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Sample] Google Analytics Launches Bot and Spider Filtering
    It’s not entirely clear exactly what kind of impact bots are having on tracked traffic for most sites, so I’m going to be stress-testing the new feature across a sample of our clients and comparing the numbers so we can get a sense of the average change across the accounts. It won’t change any of your old data.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Sample] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    As long as you have only one independent variable (ex: time), one dependent variable (ex: blog traffic), and a fairly large sample size, regression analyses can tell you a lot about your blog traffic growth. 'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. 2) Best-fit line. 3) R 2.
<< 1 2 3 ... 11 12 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...