• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sample] Improving ROI with Marketing Optimization
    sample or control group. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Closing Thoughts.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sample] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sample] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter
    This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Sample] Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter
    Proprietary audience development is now a core marketing responsibility
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Sample] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    By testing each version with a small sampling of your target audience, you can quickly determine which design and copy combination will likely get the most conversions before launching your larger campaign. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Sample] Why This Cold Sales Email Template Works So Well
    They''re mobile-friendly and customizable, and even include sample subect lines. 'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Sample] The Ultimate Guide to Hiring Effective Marketers
    Sample Job Ad. As you can see, the sample job ad conveys everything you want to convey about your company, while infusing the ad with a bit of personality and verve. If you’ve noticed, I’ve even sprinkled in sample questions you can already use. 'Let’s play a game, you and I. You can see he wears a lot of hats.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 8, 2014
    [Sample] Which Version Won? Understanding Confidence Level in Email A/B testing
    This is always a possibility, considering there is a much a larger number of email contacts in this database, and the A/B test was done only on a small sample of it. This is calculated using the following formula: The standard error equals the square root of the conversion rate, multiplied by (1-conversion rate),divided by the sample size.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Sample] Buyer Persona Basics
    Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Create Buyer Personas. Map Out the Buyer’s Journey.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Sample] Buyer Persona Basics
    Here’s a sample matrix that uses six characteristics to describe a marketing agency’s marketing coordinator, account manager, and president. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Create Buyer Personas. Map Out the Buyer’s Journey.
  • FATHOM  |  FRIDAY, OCTOBER 3, 2014
    [Sample] 3 Tips for Using Reddit for Market Research
    AskReddit is sort of a free for all since any Reddit user can reply to your question, but this allows you to quickly and with minimal effort amass a large sampling of responses. Come from a Place of Learning. Reddit users (or “Redditors”) abhor anything that feels disingenuous. Reddit is the place they go to be among people like themselves.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Sample] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    If the audience is larger than desired, the user can specify a quantity and the system will automatically extract a random sample of that size. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists. The core of Launchpad is its list selection interface. Geographic selections begin with a U.S.
  • WRITTENT  |  WEDNESDAY, OCTOBER 1, 2014
    [Sample] 9 Secrets of Professional Copywriters
    Free samples. 'Have you ever read a well crafted sales letter and raced for your wallet to buy whatever it was selling? Ever wonder how copywriters can compel you to part with your cash so quickly? Here is a list of the 9 best kept secrets that professional copywriters use to make sales. Professional copywriters use psychology. Interest.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Sample] How to Create a Content Strategy That Actually Drives Organic Traffic
    Here''s what a sample buyer persona might look like: This is only a few questions you''ll want to answer about your buyer personas. 'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Sample] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    It was all great information, but for me, the most interesting part of the interview came when I asked Drew for a sample of the email they send out to prospects. 'As a marketer, I appreciate every interaction I get to have with clients and customers. Drew isn’t just the CEO – he’s also in charge of sales and marketing teams for the agency.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Sample] Want to Improve Your Blog's Conversion Rates? 11 Tests to Try
    Suggested Testing Methodology: Test a generic subject line for a period of time until you have a large enough sample size of emails that your test is statistically significant. Suggested Testing Methodology: Compare the performance of subscriber emails that include CTAs with emails that do not, using the same sample size of emails.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sample] How to Screen for Top-Notch Writers
    This is a step above and beyond just checking for typos, grammatical errors, or misspellings, but also offers relatively quick insight into an applicant''s writing ability before you dive into their writing samples. Prioritize and review applications & writing samples. Finally, ask for an original writing sample. Editor.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Sample] The Essential Guide to Creating an SEO-Friendly Customer Journey
    'Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If not, then the customer’s journey will veer off to a competitor. That''s what I''ll dive into in this post.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 23, 2014
    [Sample] You Only Live Once (But You Have to Be Born Twice)
    Allow them to sample, touch and taste. Don’t push your customers into complicated contracts and large transactions until they have had the chance to sample your product or service. 'Yes, I know, that sounds like a very deep, intense statement. Or just plain crazy…whichever way you look at it. No more Show-and-Tell. It’s only Show.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 22, 2014
    [Sample] Sales Leadership: 5 Steps to Exceed 2015 Quota
    If you want a free sample, simply ask: Ken@AcumenMgmt.com. 'Sales Leadership: How to Ensure You Exceed Your 2015 Quota. The end of the year is rapidly closing in and while everyone in your organization is focused on achieving their targets; as a sales leader it is crucial you are also focused on the new year. Begin to recruit.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [Sample] B2C, B2B and What They Can Learn From Each Other
    The above is a sampling from a brand new eBook entitled The Marketer’s Backpack a guide for all marketers this “school year” if you will. There will obviously still be discernible differences between the two marketing mediums so my thinking is the old standbys of B2C and B2B will never completely go away. Back To School.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Sample] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    We wondered if sample bias was skewing the results. After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound? In other words, if it’s good, be that. Don’t know.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Sample] 15 Must-Have Tools for Professional Copywriters
    Live Keyword Analysis is a quick ‘n easy SEO tool that will help you calculate the density of keywords in a sample of text. It analyzes a sample of text and gives you info as to the top 25 most repeated words in the text, excluding small words like it, the, etc. 'They say that a craftsman is only as good as his tools. Copyscape (free).
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Sample] The 3 & 5 of Winning Drip Marketing Campaigns
    Here’s a sampling: Robust list segmentation. 'How many times does a prospect need to see your message before taking action? As you might guess, the claims are all over the map: Rule of Seven says … you guessed it. Similarly, there’s the Law of 29. An Atlas study says 9 times. MarketingSherpa says 5. Take your time.). Jug Fills Drop By Drop.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Sample] How Should I Segment My Database?
    Keep in mind – these are just sample segments, to give you an idea of the possibilities you can explore with marketing automation: Buyers from a specific industry who have visited your company website in the last 60 days. 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Sample] 5 Myths about Copywriting You Believe
    Once you’ve got a decent amount of feedback and excellent samples for client prospects to review, new customers will be steadily streaming into your freelance business. 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Sample] What Marketers Lost Sight of Over the Summer
    Here’s a sampling of what they had to say when asked what they thought was the #1 thing marketers may have lost sight of over the summer: “We have seemingly created a digital divide between ourselves and our c ustomers. 'Schools bell ring across the land as kids all over the world head back to school. It’s human nature.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Sample] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    The study was a voluntary sample of 3,570 respondents comprised primarily of marketers and sales peope from a variety of vertical industries, company sizes and countries around the world. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? About one half were HubSpot users. And it''s not just marketing. Start With The Numbers.
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Sample] 9 Tips to Spot Amazing Blog Writers
    Writing Samples. We’re not saying your potential writer needs to have samples of their work published in places like  Forbes or the  New York Times , but you should be very hesitant if a writer can’t provide samples of their work. 'Image source. Fear of terrible content. Write in an engaging and interesting voice.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Sample] Guest Post: Are You Maximizing Call Tracking Potential?
    An established ticket sales website with search spend exceeding $250,000 a month decided to run a test with a sample of campaigns and a $20,000 monthly budget with Acquisio’s BBM. 'The following post is authored by  Jillian Zacchia, Content Generation Specialist at Acquisio. In fact, Google reports that 61% of local searches result in a call.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Sample] 10 Super Tips for Managing Freelance Writers
    Writing samples (if your writer can’t provide these, they’re likely less experienced than they claim). 'Image source. know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Everyone’s using freelance writers. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Sample] 20 Amazing Examples Of Brand Content Marketing Hubs
    The Birchbox Magazine and Men’s Guide provides original content that helps their customers get the most out of samples. 'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. Now I know there are more great examples out there. So
  • ENGAGE  |  TUESDAY, SEPTEMBER 2, 2014
    [Sample] Video Storytelling Made Fun—And Easy
    sampled a few at 04:39 and finally decided to go with the Snap theme. 'I have great appreciation for the art of animated video storytelling. The combination of graphics, audio and movement is exciting and a nice departure from static design. Videos are an effective way for a company to get their message across and captivate their audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Sample] 10 things you need to know NOW about OmniChannel Marketing
    This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”.
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Sample] 7 Tips to Hire the Best Freelance Writer
    Can I see writing samples? 'Image source. professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Know What You Want. Budget – How much can you spend over how much time? Look at Published Work. Ghostwriting vs. Bylines.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Sample] 6Sense Finds B2B Prospects Using Web Site Activities
    Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Sample] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    If the sample size is big enough, select only the win records where all the dates are present and remove the rest. If the sample size is small, you can compromise on the “SQL date” because it is less critical than the other two. 'Cohort analysis is an often-overlooked area of marketing analytics. Lead to Win Velocity. SQL stage to Win.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Sample] B2B Email Lists Buy Guide
    Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. You want a complete random sample so that you can really check the accuracy. Verify Your Sample List Quality. After you get the sample, test it all. Which is scary! Data is never perfect.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Sample] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Sample] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. What were the results? 1,500% ROI on SEO in 2011.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Sample] The ABC’s of Business Blogging:How to be Heard above the Noise
    Here’s a sample of great headlines from Joan Stewart, The Publicity Hound : A Part-Timer’s Tactics for a Full-Timer’s __. 'How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. You can too.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Sample] 5 Ways to Boost Inside Sales Training Reinforcement
    While waiting to call shadow a fellow team member, inside sales reps can download sample pre-recorded calls and observe smart sales skills. 'With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event.
  • VIEWPOINT  |  THURSDAY, AUGUST 21, 2014
    [Sample] It’s All About the People: A Review of "Never Be Closing"
    Without giving it all away, I’ll share a small sample of what the book covers and what I found to be the most interesting and compelling aspects. 'I enjoy reading and reviewing books. So, while I started the book with a lot of skepticism, to my surprise, I actually ended up really liking it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Sample] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Start with a free sample of the Data Health Scan, which will provide a real-time view of the health of your data and will enrich your database by filling in any gaps or correcting any errors in your records, validating any email addresses before you send out any messages. Streak - A CRM in Your Inbox. Boomerang - Email Scheduling Plugin.
  • BIZNOLOGY  |  MONDAY, AUGUST 18, 2014
    [Sample] Who is clicking on paid search ads?
    OK, maybe my polls have a sampling error, because my marketing audiences are more savvy than the average searcher. 'I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you  never click on paid search ads?” ” Invariably, about half of the audience raises their hands.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Sample] Are QR Codes Dead?
    But I realize I''m a sample size of one, and I''ve heard people argue -- marketers especially -- that QR codes are still alive and well. 'Just a few years ago, QR codes seemed to be "the next big thing." But I''ll be honest here: I''ve never scanned a QR code in my entire life, and I''m pretty tech-savvy. Are QR Codes Dead? of the total U.S.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Sample] Landing Page Best Practices You Should Still Test For Yourself
    Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation. Social Proof.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Sample] Social Business Reality Check: the elusive executive support
    Because the samples are so small and often not representative, we may occasionally get the right data, but fail to consider the complexity behind it. 'Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Why is that happening?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Sample] Getting Youth Interested in Manufacturing
    The students in turn would get samples to add to their portfolio. 'A poster on Reddit recently wrote, with regard to getting youth interested in manufacturing: “Management understands that the worker demographic is aging. mean I started when I was 24. was the youngest kid at the plant that wasn’t a coop student. But, what if.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Sample] The Biggest Gap in Marketing Software Selection Isn't Product Information
    And even the general comments they gather are somewhat useful as indicators of what a (highly biased) sample of users think. 'There’s a reason I’m not a professional copy writer, which is that I’m bad at it. That’s not terrible, at least by my pitifully low personal standards. and ask specific enough questions to get meaningful answers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Sample] A Structured Day in the Life of an Outbound Prospecting Rep
    Here is a sample day-in-the-life of one of the outbound prospecting reps at InsightSquared. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. 30 a.m.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 6, 2014
    [Sample] Slapped with a Google Penalty? Here’s How to Bounce Back!
    Usually Google will also be kind enough to give you a few problematic link samples causing the penalty. 'Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. Well, you can quell your doomsday thoughts, as we have actionable tips to help your site bounce back. Unnatural links penalty.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Sample] Website Actionable Intelligence and Goal Acquisitions
    'Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the reports that you''ve decided to set up for yourself, at a glance. Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. Break down the traffic and learn what it takes to convert an action.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Sample] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    Sample questions to help you determine your level of need for outsourcing. 'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • B2B VOICES  |  TUESDAY, AUGUST 5, 2014
    [Sample] Opening up a conversation about B2B marketing and communications
    So here is a sample of what you will find as we begin our venture into the blogosphere with you. 'Welcome to the launch of The Business of B2B Communication weblog. What makes the business of business-to-business (B2B) communication so special that we have banded together to create an entire blog on the topic? We learn from benchmarking.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Sample] How to Avoid Becoming a Marketing Fossil
    ” Map sample customer journeys through your buying process and identify gaps where your team’s skillset or structure falls short, then tailor your strategy and hiring plans accordingly. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm. 3) Rethink Your Org Chart.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Sample] Google Analytics Launches Bot and Spider Filtering
    It’s not entirely clear exactly what kind of impact bots are having on tracked traffic for most sites, so I’m going to be stress-testing the new feature across a sample of our clients and comparing the numbers so we can get a sense of the average change across the accounts. It won’t change any of your old data.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Sample] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    As long as you have only one independent variable (ex: time), one dependent variable (ex: blog traffic), and a fairly large sample size, regression analyses can tell you a lot about your blog traffic growth. 'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. 2) Best-fit line. 3) R 2.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Sample] How to Consistently Keep Up With the Latest Social Media Trends
    If you like the sample results that you see, you can create a stream with that hashtag. 'There''s so much going on with social media it''s hard to keep up. It''s hard. That being said, being on the forefront of social media changes isn''t impossible either. There are many things you can do to keep on top of the latest trends. social media!
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Sample] The Definitive Guide to Awkward LinkedIn Networking
    So, it''s a sample set of one, but seriously, I think we can all agree these things are no bueno. 'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. YouTube is for videos. But LinkedIn? Social Media
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Sample] Exciting Healthcare Technology Requires Innovative Digital Marketing
    Tears of Joy for Diabetes Patients : Novartis, a leading pharmaceutical company, recently announced that Alcon, its eye care division, will use Google smart contact lenses to help diabetes patients manage their blood sugar—through tear samples. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Via NPR.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Sample] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Let’s build on this sample format to make sure your RFP includes all of the important considerations involved as part of a balanced video marketing strategy. 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Sample] New Data Calls BS on Instagram Photos With #NoFilter
    Using first name recognition, I was able to sample the users guilty of #NoFilterFaking and determine their gender -- 66% of #NoFilterFakers are women. But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Well, then I guess you’ve got no choice other than a little white lie. Keep on reading.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Sample] The Modern Marketing Agency Pitch
    There would be a flashy presentation, imaginative props, samples of creative executions, and of course, a heart-tugging story to tie it all together. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Illustrate a roadmap to success.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Sample] E-Commerce Calls-To-Action
    This is just a sample of some viable options. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. They make the purchase, download a manual, or request more information. But sometimes the consumers need a little push. Here is where a call-to-action can help. Shop today. Shop women’s.
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Sample] Want to Hire Challengers? Redesign Your Job Postings First!
    Use our Sample Job Posting tool to learn which keywords will resonate with Challenger potential candidates and create your own custom job posting. 'In previous posts, we have written about how sales organizations are increasingly implementing Insight Selling to equip their sales force to sell in today’s complex selling environment.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Sample] Survey: How to Get the Most Out of Brand Advocates
    Of those respondents who were willing to give referrals at all (74 percent of the total sample), over half said that they would be at least “somewhat more likely” to refer a friend or colleague in response to any of those three enticements. To find out, Software Advice conducted an online survey. Social recognition (e.g., Conclusion.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Sample] 6 Principles of Persuasion for an Amazing Copy
    For more conversion copywriting tips, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Likability.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Sample] Business Cards: The Good, the Bad, & the Ugly
    All sample business cards are innocent until proven guilty and certain images have been withheld to protect the identity of the individuals and businesses. If you’re using an online printer, or website service, you can request a sample packet (which are usually free) to make sure you’re picking the paper you like. The Good.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Sample] 3 Easy (and Cheap) Storefront Marketing Tactics
    If you’re in the food business, the easy option would be to dish out samples of your best-selling products. 'Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. But the creative spirit hasn’t completely left Haight-Ashbury.
  • VIDYARD  |  WEDNESDAY, JULY 9, 2014
    [Sample] The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report
    We’ve presented a sampling of the research findings here, but you can download the full report to explore where you fit on the spectrum based on your current video marketing practices. We wanted to understand more about where companies fall along the spectrum of activity that is video marketing. Click to Tweet. Click to Tweet.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 4, 2014
    [Sample] The Panini Sticker: Probably the best content marketing in the World
    Even for the non-football sticker converts, it’s worth checking out to sample the online experience on offer. 'A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. And it will all pass in no less than a month. You bet it does.
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Sample] Commissioning Illustrations Like a Pro
    If you are looking for someone to take an outline of an infographic and run with it, choose someone who has samples of similar work. 'There are times when a photograph just doesn''t cut it. You could be working on an infographic or trying to develop custom icons for an app. When you do, here are a few things to keep in mind: .
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Sample] Our 5 Favorite Marketing Automation UIs
    scannable, vertical timeline view highlights a sample of specific interactions a lead has had with your brand. 'Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. HubSpot. Adobe Marketing Cloud. Eloqua. Salesfusion.
  • LEADERSHIP  |  WEDNESDAY, JULY 2, 2014
    [Sample] 3 Ways to Feed Your Audience What They Are Craving
    Sample portions packed with value. One way to find out what your target audience really wants more of is to sample bite-sized chunks of what you can offer them. Depending on the nature of the initial offering you may want to put out your samples one by one or a few at a time. Often enough, I will get cravings for these items.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Sample] How to Design Experiments for Your Website in 5 Easy Steps
    Here''s some sample data for Example Enterprise: Example Enterprise generates 60,000 website visitors and 500 leads per month. 'Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. Only 17% came from their homepage.
  • ANNUITAS  |  TUESDAY, JULY 1, 2014
    [Sample] Marketing Wake Up Call – CASL and Email Deliverability
    It’s simple to get started- send us a sample piece of content from your marketing automation system and answer a few questions and ANNUITAS will return a personalized, unique snapshot of your Email Deliverability health in terms of filtering, content, reputation and authentication.  'Today’s the day marketers…July 1, 2014. Why so significant?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Sample] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    Have your key contacts at the agency talk with Sales, give them a product demo, or send them a few samples of your product. 'So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. but you''ve been down this road before.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 1, 2014
    [Sample] Are You Too Accommodating As An Inside Sales Manager?
    Here is a sample report of what a typical evaluation would look like. 'About a month ago, I talked about the challenges I''ve faced when managing conflict and I offered a couple of ways to address these obstacles that I’ve learned over the years. Since then, I''ve really made a point to consider alternatives to proactively manage conflict.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Sample] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. Branding is layered, sculpted, and tested. 1) Lush.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Sample] The 3 Most Important Aspects of Inbound Marketing
    If you’ve ever shopped at a Costco or other warehouse type club, you may have noticed that they offer delicious samples of food. 'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Getting Found Online. competitive)?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Sample] How to Take Vacation Without Sabotaging Your Sales Team
    Examples of some streams you could set up include mentions of your company name, mentions of your product plus the words ''demo'', ''free trial'', or ''sample,'' as well as mentions of your competitors. Other times, it''s the exact opposite -- you feel energized and ready to take on the world. think I''ve uncovered the secret.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 23, 2014
    [Sample] Slammed!!! for the first time sales manager: chapter 24
    You can download a free sample or order your book at: [link].     When employees feel that the company’s president and its management team are in alignment, a natural energy will begin to filter throughout the organization. 'Slammed!!! for the first time sales manager, chapter 24. Traits of Highly Successful Companies. Books
  • ENGAGE  |  WEDNESDAY, JUNE 18, 2014
    [Sample] How to Find and Choose a Photographer
    Look in magazines and photographers’ samples to see if there is a style that fits your criteria. 'I remember the first time I had to find a photographer for a photo shoot. was terrified. was living in New York City and had just been hired as an assistant art director for a food magazine. Where do I go?’ I thought. What is your subject?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Sample] Facebook Stats that Every Social Marketer Should Know
    In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. 'Author: Maggie Jones With over 1.23 Social Media
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Sample] 11 B2B Website Mistakes and How to Avoid Them
    Find a graphic designer who knows digital design and ask to review some samples before you hire them. 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You have bad content on your website.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Sample] The Art and Science of Viral Videos
    The sample videos in this study included: “ Charlie Bit My Finger ,” a video in which an English boy gets his finger bitten by his younger brother. You do what the majority of the sample videos did -- you demonstrate the breaking of social norms. 'Virality. It’s a topic of mystery and longing. What’s the secret?
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Sample] Study: How Marketers Optimize Their Social Content
    Altogether, this data shows that the marketers in our sample feel it’s crucial to use testing strategies and social media monitoring to make data-driven decisions when it comes to optimizing the time to post their social content—and to base those decisions on multiple performance indicators, rather than focusing exclusively on any single metric.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Sample] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. 'I recently did a study of the strategies of B2B marketing automation vendors.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Sample] When "Good Enough" Is Good Enough
    Crowd sourcing consent (or dissent) has value in that it can triangulate a shared vision of what is “good enough,” and while collecting what in science would be considered a statistically significant sample size is neither possible nor beneficial (design by committee, anyone?), '“Is this good enough?” bite at it.
  • E-QUIP  |  MONDAY, JUNE 9, 2014
    [Sample] Do Relationships Still Matter?
    Sellers who stressed building relationships over all else comprised 26% of the total sample, but only 7% of the top performers. 'The book The Challenger Sale has generated a good deal of debate and discussion since it came out in 2011. One of the more controversial findings was the category that finished dead last—Relationship Builders.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Sample] How to Insert Google Calendar Invites in Your Marketing Emails
    In the sample invite below, I''ve highlighted the components in order of when they appear in your custom URL: 1) Title of Event. 'Conferences, workshops, product launches, webinars, networking hours -- they''re essential. They help you get in front of your target audience and have some much-needed face time. action=TEMPLATE. More content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Sample] 4 Things Your Email Recipients Want to Tell You
    Sephora posed a viable question in its recent email subject line: “Need samples for your suitcase?” 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. Amp me up for something fun! ” 2.
  • BLOG MY CALLS  |  FRIDAY, MAY 23, 2014
    [Sample] Q&A On 'The Elements of a Converted Call' Infographic
    Tell us about the data sample. 'Earlier this week we released an infographic that compared the characteristics of a converted call to the characteristics of a non-converted call. This infographic is titled The Elements of a Converted Call. We''ve received many questions about the data, the infographic, and the metrics themselves. Sort of.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Sample] Virtual Recon: 7 Telling Insights You Can Glean From a Prospect's Website
    Let''s uncover seven sample attributes commonly found on the web that could be indicators of buying intent. 'As an inbound marketer, you reap the benefits of having ideal prospects raise their hands and approach you when they are ready (or nearly ready) to become a customer and make a purchase. 1) Technology. 2) Shopping Carts. 5) Languages.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Sample] 14 Ways to Get More Use Out of Your Buyer Personas
    “Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. 'Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. what’s wrong with this picture?
  • MARKETING ACTION  |  THURSDAY, MAY 22, 2014
    [Sample] Interactive Content and Quizzes: An Overview
    The sample to the right is for the movie “Taken.”. 'Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @ JHaynam. Where can you find content for quizzes?
  • ENGAGE  |  FRIDAY, MAY 16, 2014
    [Sample] Your Email Inbox is Evolving
    Embracing Innovation: In this internal McMURRY/TMG sample, we converted a three-step email program into one single email. Embracing Innovation: In this internal McMURRY/TMG sample, we converted a two-column layout into a simple, scrollable mobile email. Wide Open Spaces. Simplicity is in; complication is out. single featured image.
  • DIGITAL VOICES  |  THURSDAY, MAY 15, 2014
    [Sample] How to Create Interactive Forms in InDesign
    Find them by clicking the upper right corner of the Forms and Buttons Palette, and selecting “Sample Forms and Buttons.” 'In a previous blog , I discussed creating interactive prototypes in InDesign, a program originally created for print publication. You will need the Buttons and Forms Palette.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Sample] Bootstrap Buyer Persona Building in 4 Steps
    Sample questions you might ask could include: Tell me when you and/or your team first became aware of your need for (product/service)? '“Buyer, Buyer, Buyer.” Why all the hullabaloo around the buyer? Well, because it’s true: Keeping the buyer front and center is the key to effective demand generation. The research supports it. How do I start?
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