• HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Sample] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. 'You can''t ignore your prospective students. This is where your school''s content strategy comes into play. 1) Career Guides.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Sample] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    What''s the sample size like? 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. and ways to maintain your balance. Damn hard.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Sample] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    Beyond getting them samples to try, they are looking for material you can provide so they can produce their own content. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? Get to know them and they you.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Sample] LinkedIn Product and Services Pages Discontinued
    sample page appears below. 'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. LinkedIn marketing
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Sample] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    We’ve uploaded a sample document to help you organize your efforts. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And while it’s human nature to wish and hope things are easy, that’s often not the case. The Results.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Sample] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Do Something Each Week that Scares You.  . Image source. Fact Check.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Sample] Is Affiliate Marketing Right for Your Business?
    Sometimes it’s easier to provide a free sample or a video instead of having an affiliate link directly to a product or service for purchase. 'What exactly is affiliate marketing? It involves having others market and sell for you. It’s a web-based system that allows you to reward referrals by sharing your profits. How it works.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Sample] Is Free CRM Software Right for Your Business?
    Sample Activity Set in Insightly. 'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. Accounts.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Sample] LogMyCalls to Launch Line of Beaver Meat Products
    Free samples will be distributed at events and to select LogMyCalls clients. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats. Bernard Beaver has long been the mascot of LogMyCalls.
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Sample] Brands Break out the Prank Videos for April Fools Day
    'On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Typical jokes range from small spoofs to elaborate fake campaigns and, here at Vidyard, we’re especially interested in how brands are using fun videos to add some unexpected value. Frito-Lay Releases a Fragrance.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [Sample] Direct Mail – A Targeted Way to Reach Tradesmen
    This could be a link to a technical piece on how to do something or an offer for a demo or sample of a product. 'Sometimes we’re so focused on the digital and social options out there that we forget about what we used to use before these new ones were available. I’m not saying to do mass mailings, but rather targeted ones.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Sample] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    Basically, these small improvements seem more impactful than they are simply because your sample size isn''t large enough. 'If you''re serious about maximizing your investment in marketing, you''re probably at least trying to optimize your landing page conversion rates. The first step toward meaningful change is admitting you have a problem.
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Sample] How to Build Marketing Accountability From the Lead Up
    Here’s a sample of potential key marketing channels: Google Paid Search. 'In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. Marketing Channel. Marketing Campaign. Lead Source. Conferences. Virtual Events.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 27, 2014
    [Sample] 3 Reasons Why Emails Don’t Get Opened
    Send out the same email at four different times to an even random sample of your audience and see which open rate is the highest, between early-morning, mid-morning or noon, afternoon and evening. 'Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Sample] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    Editorial experts analyze vast sample files to assess the accuracy of different sources. 'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. When the rubber hits the road, it doesn’t matter how many leads you have.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Sample] How to Use Infographics to Get Leads From Your Website
    Free samples? 'Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people''s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. Here''s how. Free trials?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, MARCH 23, 2014
    [Sample] How to Hire & Onboard Salespeople - The Right Way!
    Note: Click here to download a sample chapter. 'Thinking about hiring any new salespeople in the not-too-distant future? Or are you still suffering from a bad hire? If so, check out my interview with Lee Salz, onboarding expert and author of Hire Right, Higher Profits. know you''ll get some good ideas. Or get it now on Amazon. It’s not.
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Sample] Should You Hire a Journalist for Your Content Marketing Team?
    Interview candidates: Give them trial assignments, ask for writing samples and match their background with your content marketing goals. Spot red flags: Watch out for concerns such as inability to meet deadlines, an “old school” attitude toward online publishing and heavily edited samples. Reasons to hire a journalist. bureau.
  • ANNUITAS GROUP  |  THURSDAY, MARCH 20, 2014
    [Sample] Notes from the Marketing Operations Executive Summit 2014
    Great buyer journey sample @jonmiller 1) be a better marketer 2) why MAS? 'Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Enjoy! And this?
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Sample] How to Write a Blog Post in 30 Minutes
    To learn more, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'Image credit: Flickr. What can you do in 30 minutes? You can lose yourself in an episode of your favorite half-hour show on Netflix. You can get distracted by Facebook and fall into a black hole of unproductiveness. Here we go! Before you start: 1.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Sample] How to Display Site Content Only Your Mobile Viewers Can See
    Mobile traffic will not be as high as your desktop traffic, so it may take longer to gather results with a smaller sample size. 'How many times have you heard, “this will be the year of mobile”? We need to start adjusting some of our marketing efforts to cater to these new mobile visitors. That’s not a number we can ignore.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Sample] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. 'According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. so I guess I better make it quick. Not quite.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Sample] Hire the Right Freelance Writers for Content Marketing
    We… review different writing samples for variance in tone based on the publication or client the writer is representing to make sure they can adapt to fit the style we need,” Otis says. 'As the content marketing trend continues to grow , an increasing number of companies are finding themselves in need of quality writers. They’re adaptable.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Sample] Do You Forget “Marketing” in Your Content Marketing?
    Here is a sample Twitter message to use for outreach:  Happy Monday! 'You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Optimize it for search engines! The first thing your readers see.
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Sample] The Future of Mobile: Visual Search
    Reverse image search is a CBIR query technique that involves providing the search engine with a sample image to base its query on. Reverse image search allows users to discover content that is related to a specific sample image, popularity of an image, and discover manipulated versions and derivative works. Reverse Image Search.
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Sample] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    If any one of my sample hunting and outdoor companies would like to customize their competitors, Hoosh allows for this as well: image courtesy of ii.hoosh.com. '(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? ll show you how to get started in only 5 minutes. Share-of-Search Reporting.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Sample] A Sampling of the Sexiest Business Blogs on the Internet
    You have the blog post title, social sharing buttons, sample text, topic tags, and images. 'Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. 1) IMPACT Branding & Design. 2) Yoh. 6) Zendesk.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Sample] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    Said Software Advice’s marketing analyst – and author of the report – Derek Singleton, “The prevalence of small companies in the sample is somewhat surprising, given that mid-size and large companies have more aggressively adopted marketing automation systems. 'I have a Magic 8 Ball on my desk. Answer 2:  Outlook good. The chart is below.
  • E-QUIP  |  TUESDAY, MARCH 4, 2014
    [Sample] The Best Proposal Differentiator That Almost Everyone Ignores
    I then projected on the screen several sample pages from A/E proposals. These samples came from some of the most recognizable firms in the A/E industry (all found on the internet). '"How many of you think that clients read your entire proposal?" What do they do then?" I asked. Often with small fonts and precious little white space.
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Sample] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” ” Holy cow! 500 have public blogs, and those numbers aren’t growing very fast. ” That’s all.
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Sample] Blog your way into a book deal
    Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. 'In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. known creative entity.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Sample] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Are there sources of sample permissions available that can help businesses obtain data with a reasonable level of scope for innovation? 'Author: Aine Dundas If you capture and use customer data as part of your marketing process, legal compliance should be one of your top concerns. DUNCAN : Yes.  DUNCAN: The jury’s out! DUNCAN: It depends.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 28, 2014
    [Sample] Beware of dubious data providers: a 9-point checklist
    Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good.  '(Photo credit: Tim Morgan). I am, and I hate it. 
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Sample] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. 'Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. Of course you do. Facilitate Comments.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Sample] Think Outside Your Alumni Database: A Primer on Social Donor Management
    From a sample size of over 200 schools, we’ve seen an average 60% match rate of alumni database records compared to LinkedIn member''s information. 'Imagine you''re planning your next New York City regional alumni event and you want to search for a restaurant that your Red Sox loving alumni would enjoy. nonprofit
  • VIDYARD  |  TUESDAY, FEBRUARY 25, 2014
    [Sample] 5 Steps to a Successful Video Content Audit
    Here’s a sample we’ve created to help you out: Download your own copy (Excel File). 'After you have made a commitment to video marketing, it’s all about delivering consistent video releases to build your subscriber base (brand fans you can actively market to and possibly convert). Step 1: Outline your goals & criteria.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Sample] New Research Points the Way to Success in Your Content Marketing Strategy
    While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. 'Content marketing is powerful. It’s also relatively young. Blogs.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Sample] How “experiential marketing” builds on key trends
    There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc.  '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT).  social business”). 
  • VIDYARD  |  WEDNESDAY, FEBRUARY 19, 2014
    [Sample] 3 Secrets Hiding in Your Video Data
    would need a larger sample of videos to test if this is statistically significant beyond our video collection, but it does influence how I tend to think about live action versus motion graphic for certain projects. For example, your video viewing data might showcase high drop off rates (a signal that your video is too long). Observation # 2.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Sample] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The results are broadly consistent once you take into account that Pepper Global’s sample has many fewer small companies than Venture Beat, and thus understates clients for vendors like HubSpot and Infusionsoft. Here’s a list of some of the approaches and a sample of vendors who have taken them. Here’s how I see things.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Sample] Data-Driven Customer Experience as a Competitive Advantage
    Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern. 'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Sample] 6 Copy Starters for Emails & Letters
    Here’s a sample question that became the lede for a lead generation email, in which a franchisor was looking for franchisees. 'Copywriting  – what you say and how you say it – is still one of the most important disciplines in marketing. Sometimes just getting started is the hardest part. There’s a lot of pressure to get it right! Shhhh!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Sample] 13 Little Landing Page Experiments That Can Make a Big Difference
    You''ve got to get sufficient sample size. 'When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. You''ve got to track it all to determine when it''s statistically significant. With all that, is testing really worth it? And that''s just one example.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Sample] So what exactly is Virally?
    When i say content i mean brochures, whitepapers, event guides, sample chapters, ebooks, spec sheets and anything in a PDF format. 'Virally is a cloud based tool that allows small business marketers and digital agencies the ability to generate potential leads using your valuable content. 2) Understanding who downloads the content. per month.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 7, 2014
    [Sample] 8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)
    This has only been a brief sampling of the amazing cover photos I’ve seen. 'Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. You’ve picked the perfect profile pic, filled in all the missing information, and even written a pretty stellar bio about what your company does.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Sample] Why “experiential marketing” offers new opportunities
    Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship, or event marketing.  '(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches.  The latest is “experiential marketing”, which is basically about interacting with your customer. 
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Sample] 20 Browser Bookmarks Every Marketer Should Install [SlideShare]
    This is just a sampling of the 151 bookmarks I''ve compiled in a simple HTML file that you can download here. 'Over the years, I''ve tried my best to collect and organize a list of the best marketing articles, social media and content creation tools, blogs, and other resources I could use for inspiration. Not anymore, though. Select Organize.
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Sample] How to Use Psychographics in Your Marketing: A Beginner's Guide
    Want a larger sampling? 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Sample] The essential guide to building your business through Twitter search
    Here is a sample of local, pizza-related tweets in my city over a four-hour period. ' . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. Are only in the language “english”.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Sample] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. 'Thinking about the future is something nonprofit marketers constantly do. and it should be something they consider. Implementing this philosophy means going all in.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 27, 2014
    [Sample] This is the week that was
    Just 3% had tried a ‘limited time offer’ Moreover, fast food diners were most likely to sample items that were not limited. Behavioural economics article of the week. Take for example, an NPD survey we read about this week. It all came down to familiarity. In Fast food chains you don’t get the full service experience.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Sample] How much content is enough for effective content marketing?
    You can poll your audience, you can interview a representative sampling and, best of all, you can track their response to and engagement with the different kinds of content you create via various analytics packages. '(Photo credit: Wikipedia). How often should I blog? Do I really need to post to Twitter every hour? Size Does Matter.
  • E-QUIP  |  TUESDAY, JANUARY 21, 2014
    [Sample] Does Free Advice Devalue Your Services?
    When you enable the prospect to sample your services by sharing your expertise, you remove some of the uncertainty from the buying decision. 'In my last post I introduced the Service Continuum, the idea that identifying and satisfying needs should characterize your interactions with clients both before and after the sale. It''s 50-50.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Sample] A Creative Way to Write a Month's Worth of Blog Content in a Day
    But for the sake of demonstration and continuing on with our sample scenario, let''s say one important topic for you to cover is Google algorithm changes. In this sample scenario we''ve been working with -- 20 posts for 5 people -- each participant would have to write 4 posts. The secret to blogging success is. Here''s what I mean.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Sample] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    He even provides sample outreach email text that’s been proven to drive significant response. 'Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. How can you make your blog content stand out amid the increasing online noise? by Pitch Magazine.
  • 3D2B  |  TUESDAY, JANUARY 21, 2014
    [Sample] 5 Causes of Sales-Funnel Failure
    Here’s how they do it: You send them a bucket load of leads and they sample a few of them. 'Your sales people ask you for well-qualified leads to help in customer acquisition. They want buyers with bucks, who’re authorized to buy, need what you offer, have a sense of urgency, and can benefit from one of your solutions or products. People do.
  • BLOG MY CALLS  |  MONDAY, JANUARY 20, 2014
    [Sample] Email Marketing: Do Personalized Subject Lines Actually Work?
    And in that sample size, subject lines without the first name perform better. 'Email marketers know the rule: use a first name in the subject line. This is the accepted benchmark of email marketing success. Using the first name makes the prospect feel good. So.using first names in email subject lines produces higher open rates.right? Wrong.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Sample] A Scientific Approach to Hitting Your Lead Gen Goals With Content
    If you''re an Excel guru, you could normalize the data; if not, you can look for trends or grab samples that are representative of typical circumstances to assess the approximate lead gen you could expect. 'Do you have a lead gen goal? Probably. The only time goals like this give me a major panic is when it feels like a guessing game. agile.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Sample] Marketing Campaigns That Broke the Internet [SlideShare]
    While some of the content is translated, I think learning about innovative approaches to challenging campaigns -- especially ones you might not have seen otherwise, given his global sample set -- is the more important focus of this content. '"Do you want to break the internet?". The answer is of course (or at least presumably), "yes."
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [Sample] Facebook Rolls Out Twitter-Like 'Trending' Topics Feature
    Take a look below for a sample of what it''ll look like: You''ll notice that, in addition to the topic, there''s a nice little description of the topic below, too. 'Facebook released one more feature today -- one that''s remarkably Twitter-like, actually. The feed will show a list of popular topics, personalized to the user. Sound familiar?
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [Sample] Why “experiential marketing” offers new opportunities
    Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship or event marketing.  '(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches.  The latest is “experiential marketing”, which is basically about interacting with your customer. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 15, 2014
    [Sample] Guarantee Your B2B Social Media Marketing ROI in Just 7 Steps
    Some sample questions to ask yourself to help: who in your current customer base is the right fit for your product or service? 'When social media first started gaining traction, CMOs and other B2B marketing heads saw the value of the new marketing channels. What can marketers do to ensure their efforts are generating a true and effective ROI?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Sample] Your checklist for “safe” Influence Marketing
    If you send someone a free sample of your product in the hope that they will write about it, but they are under no legal obligation to write or post about you or the product, your brand is still responsible and should recommend that influencers disclose when posting that they received a free sample or review copy. 3) Get it in Writing.
  • MARKETING ACTION  |  FRIDAY, JANUARY 10, 2014
    [Sample] Drip Marketing 101: Benefits and Best Practices
    Sample Top-of-Mind Drip Campaign. 'Are your sales and marketing departments slogging through a day-to-day email grind? Do you dream of automating the tedious lead nurturing process for them? Drip marketing makes it possible to send relevant emails, seal the leaks in your sales pipeline, and free up time for other important tasks.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 7, 2014
    [Sample] Sales Planning for 2014
    Like a sample? 'Sales Planning: Sales Leadership and Sales Execution. At this time of year all the planning, budgets and compensation plans are done or should be. This forecast maybe created by product type/vertical/geographic market along with a high, most likely and minimum sales values. Send me an email Ken@AcumenMgmt.com. 3f4qb8v9ge.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Sample] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    The Super Researcher is very detail oriented and it’s important to them to provide some real meat in their blog posts, not just fluffy samples. 'As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords. 1) Become the Super Researcher.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Sample] Start an Expert Ebook with an Outline: 11 Steps
    Sample outline process: Pick a topic, say ‘how to be a better boss.’ '11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already).
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Sample] How to Identify the Name of a Font [Quick Tip]
    We know our font sample has serifs, which Identifont describes as "spikes or slabs" on the ends of the letter strokes, so we click "Yes": Identifying a font is all about looking at the fine details. in our sample, we know that the ''W'' has three upper terminals and no serifs (the next question): The ''h'' has two serifs on each foot: The ''?''
  • WEBBIQUITY  |  MONDAY, DECEMBER 30, 2013
    [Sample] 10 of the Best Web Analytics Guides and Tips of 2013
    zero or more), ranges and groups, and more—along with sample patterns showing how these expressions can be used. 'As the old b-school maxim goes, “you can’t manage what you can’t measure.” Which sources sent the most traffic to your site last month? Which converted at the highest rate? What are the trends over time?
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 24, 2013
    [Sample] How to Find Great Guest Bloggers
    ” While these resource sites are helpful, Bennett says you should still vet the writer by reading some sample posts and checking out their online presence. Finding someone to guest blog is relatively easy; finding someone who can do a great job and make your blog sparkle with their voice is more challenging. ” Use the right bait.
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Sample] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    Create a list and develop downloadable toolkits, sample tweets, shareable logos, and other information for them to grab and use. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 201 2. In a previous post, we shared 12 notable highlights from this year''s Giving Tuesday. And why not?
  • HINGE MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Sample] Webinar Recap: How to Use Research to Grow Your Firm
    Sampling issues. Sampling can make or break any research study. We will get into more detail what kind of sampling is appropriate for each type of research in the webinar. In general, it is important to be mindful of your goals when coming up with the right sample. TOP METHODOLOGY OPTIONS. Quantitative vs. qualitative.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 20, 2013
    [Sample] The 5 Easiest Ways to Bring Your Email Design into 2014
    Here’s a sample of a nice, clean design by Codecademy: A few additional tips: Include your logo in a banner or anywhere at the top of your email. 'So you’ve made your list of New Year’s resolutions and, perhaps, it doesn’t include, “Improve my email marketing campaigns” (sigh). That’s okay. 2012 to Nov.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 19, 2013
    [Sample] A Preview of Spring 2014 Marketing Webinars
    Here''s a sampling of the guests: January. 'We just wrapped up the 2013 LogMyCalls Marketing Webinar Series with one of our most popular guests, Tim Ash. The webinar he did today with Jason Wells, CEO of LogMyCalls, was truly incredible. You can watch it here. It was an incredible year for the webinar series. The lineup is incredible. March.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Sample] B2B Prospecting Data Just Keeps Getting Better
    In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Sample] 16 Free Tools That Make Content Creation Way Easier
    But, if you''ve read this post closely, we enjoy taking something hard and making it easy :) So, naturally, we created a free sampling of customizable templates for your PDFs. 'About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, "Meet Content Bot 3000!" exploded into flames.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Sample] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
    You can repurpose these materials into: A blog post on key takeaways from the event: A slide deck, which you can post to SlideShare to expand your reach: Of course, those are just a quick sample of possibilities when it comes to repurposing your webinar materials – we’ve got even more ideas on the ReadyTalk blog. Now it’s time to repurpose.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Sample] A Year in Review: The Biggest Social Media Updates of 2013
    Here’s what some sample HubSpot data from Pinterest looks like: This is an important step for Pinterest as it moves toward being a more established social media marketing platform. 'Can you believe 2013 is almost over? But it''s tough to look forward without understanding what''s happened this year. Comments and apps and pages, oh my!
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Sample] How One Company Increased Email Clicks by 718% Using Targeted Lists
    With a sample size of more than 3,000 contacts, this experiment by Baudville is definitely statistically significant and should serve as an inspiration to other ecommerce marketers who think they have more to offer than discounts. 'A version of this post originally appeared on Inbound Ecommerce , a new section of Inbound Hub.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Sample] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    This is how a sample of independent cloud vendors compare: As you can see, the market capitalization of this sample of enterprise cloud companies is small, relative to the troika, at this point. 'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. Suddenly, selecting different vendors isn’t an issue.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Sample] Clever, or Just Confusing? Why We Take (Healthy) Risks in Our Email Marketing
    Granted, in the future I’ll probably send any questionably quirky content to a smaller sample size first (probably 10%). 'Author: Rick Siegfried Say “Ian Bocks” 10 times fast. If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. What would your initial reaction be? Tsk tsk!”.
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Sample] Criteria of an Effective B2B Offer – Part 2
    Free Samples – Free samples are an effective way to highlight your product. 'In my last blog post , I talked about the criteria of effective B2B offers and also shared the concept of a soft vs. hard B2B offer.  Keeping this information in mind, let’s talk about the differences between good and poor marketing offers? 
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 2, 2013
    [Sample] 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
    Earlier this year, LinkedIn replaced “Applications” like SlideShare with the ability to more easily display samples of your online work right in the various sections of your profile (i.e., 'Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. LinkedIn Share Buttons.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [Sample] B2B Marketing: 6 essentials for testing your teleprospecting
    Sample distortion effects – This happens when your sample of calls is too small to determine a 95% level of confidence in your testing. sufficient sample size depends on your existing success rate. At MECLABS, we’ve made this a science and have even patented a Conversion Heuristic to analyze the process. Engage your call center.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 27, 2013
    [Sample] Top 5 Ways to Waste Your Professional Services Firm’s Money on Research
    There are really two predominant ways to mess up your sample – trying to ask each and every person or only talking to clients you have the best relationships with. Instead: Use smaller, highly targeted sample groups. 'More and more firms are discovering the extraordinary power of strategic marketing research. Think about it.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Sample] B2B prospecting data just keeps getting better
    In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm.  '(Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. 
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Sample] What Are You Thankful For?
    We asked that question of a very random sampling of Actonians, and this is what they said: We’re Thankful For… I am thankful to have seen so many wonderful places in this world.  'You asking me? m grateful not to be a turkey (although this one is quite stylish…). Raghu Raghavan, CEO. Jennifer Machgan, Sales. GO PACK GO!!!
  • HINGE MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Sample] How To Build a Better Marketing Budget
    But in the absence of other information, research data from a sample of 500 professional services firms beats relying on personal opinion. 'Every year professional services firms everywhere struggle to come up with a better marketing budget. Too often the result is simply more of the same. There are probably a lot of reasons for that pattern.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 20, 2013
    [Sample] This Brand Ambassador Program Goes Against the Grain
    The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. 'The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. have some strong feelings about this topic, so I’ll oblige. Not really.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Sample] 10 Insider Tips for Your Dreamforce 2013 Experience
    It would be a shame to attend Dreamforce without sampling San Francisco’s culinary charms – luckily, you can do it within a 5-block radius of the conference. Here are our 10 insider tips on key sessions, can’t-miss parties, and local gems: 1. HAPPY HOUR IN THE NEIGHBORHOOD. First things first: Get the scoop on local happy hours. ALEC BALDWIN.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 15, 2013
    [Sample] ReachLocal Provides Turn-Key Lead Management for Small Business
    looked at a samples for three different plumbers ( here , here , and here ) and found they were indeed different and detailed enough to be effective. 'There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is barely scratching the surface. But this perspective is misleading.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Sample] 10 Questions about B2B Blogging Answered
    Share the plan with executives, which should include targets, topics, tone and even a sample article. 'B2B marketers understand that one of the keys to their social media success is to create and host a blog on their corporate site. But even with this knowledge, they still have many questions about how to go about it. Let’s face it.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 14, 2013
    [Sample] Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter
    Proprietary audience development is now a core marketing responsibility
  • ENGAGE  |  WEDNESDAY, NOVEMBER 13, 2013
    [Sample] Like a Kid in a Candy Aisle: A Case Study in Customer Loyalty
    Visit the artisan cheese display to sample some Roqueforts. 'Any time I meet someone from Western New York, it’s pretty much a guarantee that a heartfelt exchange of stories about Wegmans Food Markets will materialize within five minutes. Here’s mine: One of my earliest memories is of being lost in the grocery store. How do they do it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Sample] How To Build Sustainable Relationships With Your Advocates
    This is especially important in the business-to-business world where advocates aren’t just in it for the discounts, samples and swag. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams , VP of Marketing at Influitive , the advocate marketing experts. Check out part one and part two. .
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Sample] Get Recommended: The Power of Word of Mouth
    Rand’s book, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business  on our Marketing Nation Book Club     for the month of November — follow the link to read a sample chapter. 'Author: Paul Rand Today’s post is from Paul M. The answer? Identify: Discover  Your Influencers.
  • THE ROI GUY  |  MONDAY, NOVEMBER 4, 2013
    [Sample] AVNET Interactive White Paper
    Click here to see a sample of a customized white paper. 'Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry.
  • ENGAGE  |  MONDAY, NOVEMBER 4, 2013
    [Sample] 3 Things Your Agency Should Be Doing for You–Right Now
    Listen to some sample toadying here.) 'Once contracts are signed, work is kicked off and everyone settles in to a cozy process, the honeymoon phase of an agency/client relationship can too often fizzle , leaving the client wondering where that eager wooing from the beginning of the relationship went. Asking (lots) of (good) questions. Check.
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