• CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Sample] What Shazam Can Teach Marketers about Predictive Analytics
    'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? Oh, never mind — I’ll just Shazam it.”) Image courtesy of Shazam via [link].
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [Sample] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    Now let’s look at some of the ways your lead nurturing campaign could play out throughout the funnel based on our sample matrix. 'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. This shift in buying behavior is transforming B2B marketing. Strategic Account Manager with Act-On Software.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Sample] Content Marketing ROI Starts With A Strong Business Case
    You need to conduct a content audit, or at least a sample of the content you produce. 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we don’t care where the content comes from. Utilization.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Sample] 10 data experts explain why little data is the new big data
    Sampling theory teaches that if the sample is random, one can measure the behavior or mood of the whole by talking to very few people. A sample of 1,500 is sufficient to predict who will win a presidential election. 90% of the world’s total data has been created just within the past two years (source: IBM ). The exception.
  • MARKETING ACTION  |  FRIDAY, MARCH 20, 2015
    [Sample] Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers
    Trials – limited product trials, product samples. 'A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s often the first impression a prospect has of your company. It’s also the first page a visitor sees once they engage with your marketing efforts. Let’s dive in: Creating Great Copy.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Sample] Improving ROI with Marketing Optimization
    sample or control group. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Closing Thoughts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Sample] Lead Generation for Dummies - Free Sample Chapter
    'Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Sample] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter
    'This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MARCH 19, 2015
    [Sample] Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter
    'Proprietary audience development is now a core marketing responsibility
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Sample] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Each of these sample tweets has a clear text CTA followed by a link. 'Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science. Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. They can. Click your link.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Sample] How Inbound Marketing Can Boost Enrollment for Daycares
    Checklists and sample timelines of when they should be considering their options. 'If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. The Parent’s Journey. Awareness Stage.
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Sample] The Science Behind AEC Brand Research
    Hesitation often arises in the form of a few common questions: how is a sample size determined? Quantitative research is the use of empirical investigation—typically of large randomized samples—whose findings can be both expressed and manipulated numerically to the estimate behavior of a larger population. It matters.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Sample] Are you in a social media experiment?
    Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information). 'The answer to this question is, of course, YES.
  • VIDYARD  |  FRIDAY, MARCH 13, 2015
    [Sample] How to Choose the Right Music for Your Video
    Consider the effective use of sampled instruments versus real instruments. When it comes to analysing music quality, it makes sense to look at the difference between sampled instruments and real instruments. 'The importance of music in video is indisputable. Think about how you want your audience to feel. Pick the right mood.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Sample] 29 Ways to Collect Email Addresses for Your Business
    Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc. 'Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Sample] Brands and Bloggers: Keep Your Sponsored Content Legal
    If you receive swag or samples, you might use “[Ad]”. 'By Kerry Gorgone, {grow} Contributing Columnist. Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. When in.
  • HUBSPOT  |  WEDNESDAY, MARCH 11, 2015
    [Sample] Why You Should Question Conversion Rate Optimization Best Practices
    The list above is just a sample of all the things that could screw up a test. 'I wrote this article out of a serious concern for conversion optimizers all around the world. There’s no doubt in my mind that the conversion optimization industry is growing. As it does, I want to combat the myriad of myths that are swirling around. The end.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Sample] In Case You Missed It | eMagine’s Recent Site Launches
    Below is a sampling of some new website launches, and the services eMagine provided: Neurocrine Biosciences, Inc. . 'Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Now in 2015, we’re ecstatic to see it continue to grow larger and larger.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Sample] 7 Tips for Finding and Managing Amazing Freelancers
    ve found it’s also helpful to include text samples from actual existing content of “good” brand voice, and not great brand voice. 'As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. ve ridden a rollercoaster of freelancer rates and experiences. Finding Freelancers.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Sample] 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
    Send them a sample of the product and ask them what they think. 'We all have a favorite store or restaurant; the one that every time we walk in the staff knows our name, our order, and that we like our martinis shaken, not stirred. This personal connection is what keeps us coming back. 1) Offer Improved Support for High Revenue Customers.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Sample] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    The trends we found in our sample data match trends in search engine algorithm updates that punish keyword stuffing while reward quality content, which is often measured by comprehensiveness (proxy: word count) and relevance (proxy: recency). How much better? Nearly 800% better. Here’s what we found. bounce rates) impact search rankings.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 4, 2015
    [Sample] Social Media: Deciphering Network Personas For Your B2B [Webinar]
    Webinar topics include: •          Explanation of Each Network’s Role In Your B2B Strategy. •          B2B Statistics on the Social Media Leading Players. •          A Sample Marketing Plan Utilizing Each Network. 'When it comes to social media most marketers admittedly lack a cohesive strategy. Register for our webinar today! Social Media
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Sample] 7 Great Features in Writtent to Spot Amazing Writers
    automatically calculates ease-of-reading for writer samples, so you’ll know whether to expect a complex or simple user experience. Search in Writer’s Sample Stories. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Writtent 3.0 What’s that?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Sample] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    Also make sure you share samples of your work in the “Add Media” area of your “Summary” section. 'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. What’s wrong? Why aren’t you getting results? Here are seven best practices for getting the most out of LinkedIn.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Sample] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    great place to start for your negative personas is by interviewing a sample of customers who closed, but they had a very low average sale price. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy. When it comes to putting together buyer personas, there is no one correct way to do it.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Sample] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Survey services like Survey Monkey allow you to sample a larger group given one-on-one interviews aren’t very scalable. 'Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Location.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Sample] Key Tactics to Generate Revenue with Your Blog
    Sample of Success. The goal is to create content that gives prospects a free sample or a taste of actual success. 'Are you creating leads and sales with your blog? He has also spoken extensively about how to make use of blogs, content and social media to attract leads and drive sales. In some cases products work the same way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Sample] Four lessons in marketing data analysis for beginners
    Did we calculate the correct sample size? When you see research, ask if the sample size was calculated, and large enough to support the assumptions. Did we calculate the correct sample size? When you see research, ask if the sample size was calculated, and large enough to support the assumptions.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Sample] Email Deliverability Mystery: Where Does Missing Mail Go?
    Make it very easy, Here’s sample language you could adapt: Want to keep receiving our emails? Your email is ready to go. You get your lists in order, your cadence set, and your team ready for responses. Then the email goes out – and suddenly you are getting word that your recipients didn’t get your message. But what causes it? No guarantees.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Sample] Managing Pros and Cons of Outsourcing Content
    Commission the agency to provide a three-month schedule of content and samples; it will give you a real-world feel for its capabilities and approach. 'In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. The net result? Your role?
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Sample] 4 TED Talks Every Marketer Should Watch
    In order to develop an idea of what those desires were, traditional focus groups were used obsessively, rounding up endless groups of sample-consumers, and simply asking them what they prefer in a product. 'TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Sample] 7 Ways to Spot Amazing Freelance Writers
    Another thing you’ll want to look for is a meaty portfolio with quality samples and contactable references. 'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. There are ways around this, though, that can save you time and money. Learn how to spot fantastic writers online.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [Sample] B2B SEO Strategies for Multilingual Web Content
    'It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. According to Google guidelines, the search engine uses only the visible content of the web page to determine its language.
  • ENGAGE  |  THURSDAY, FEBRUARY 5, 2015
    [Sample] A Show-Don’t-Tell Approach to Content Marketing
    Don’t suggest more content for their followers — write a sample article for clients and show them an accompanying infographic. '“What, exactly, is content marketing?”. ve been asked this question many times by all kinds of people. My 90-year-old grandmother, who spent most of her life in a communist country, thought I sold goods in a market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Sample] Two questions to help you find the value of marketing
    If you are primarily running or testing online advertising, carve out a random sample of people and exclude them from your campaign. 'By Eric Wittlake, {grow} Contributing Columnist. was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Sample] 5 Little Lead Generation Experiments You Can Run Right Now
    B test both titles on a smaller sample of people and then go with the winning title for your larger promotion. '"We need more leads.". Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. 1) Use subscribe forms at the end of your blog posts. Results: Conversions increased by 20%.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Sample] 10 Excel Tricks Every Marketer Should Know
    frequency distribution displays the number of data points that fall within specified ranges in a sample. Regression analysis is a statistical process that compares the relationship between different variables in a sample. 'Excel is a useful tool for a number of marketing tasks. 1) How to Summarize Data with a Pivot Table. Minute 1:05.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Sample] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    It''s another tool for finding a good representative number for your sample. '284 million. That''s how many monthly active users Twitter has. Believe it or not, Instagram has actually surpassed Twitter with 300 million monthly active users. And then there’s Facebook, with 1.35 billion monthly active users. That''s billion. with a "b."
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Sample] Under-used social media platforms (and more)
    Here’s a sampling of our latest audio adventure: Tom amazes Mark with his knowledge of the Seven Dwarves. Here''s a sampling of our latest audio adventure: - Tom amazes Mark with his knowledge of the Seven Dwarves. Under-used social media platforms — Mark tried an experiment that increased his page views by more than 10X.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JANUARY 27, 2015
    [Sample] Research Integrity: The Achilles Heel of Content Marketing
    If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or upcoming PowerPoint presentation), then you’ll need to become the hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.; Believe nothing at face value.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Sample] 5 Tips for Developing Strong Buyer Personas
    To understand why personas are so important and to see a sample, refer to my earlier blog post,  Personas are Critical, Mr/Mrs CEO. 'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. In fact, in his. Amen, Mike.). ” Those are NOT personas.
  • ENGAGE  |  TUESDAY, JANUARY 20, 2015
    [Sample] Stifle the Effects of Stress with These 4 Tips
    Sort of like going to Costco intending to peruse the aisles while snacking on samples, only to walk out with $250 worth of toiletries and a year’s supply of mayo. 'Stress is inevitable. Or like showing up at the office for an important presentation wearing a crisp, white shirt and dumping your lunch all over it right before the meeting.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Sample] SEO for Home Builders: How to Optimize Your New Home Communities
    We''ve created a Sample SEO Plan exclusively for Home Builders. 'Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house. Here are the elements.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Sample] 15 Important Ways to Use Case Studies in Your Marketing
    It includes a visual guide including sample interview questions as well as a template so you can get started straight away. 'When you''re thinking about investing in a product or service, what''s the first thing you do? You''ll also probably do some online research to see what others are saying about said product or service. On Your Website.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Sample] International SEO 101: Which Domain Structure Should You Use?
    Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. and one to a representative sample in Australia. Domain Architecture Options.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Sample] 17 Smart Ways B2B Marketers Can Use Pinterest
    You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting. 'Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. Create a board of company infographics. Be helpful.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Sample] 4 Basic A/B Testing Tips for Beginners
    You can do this by using A/B testing on a small percentage of your subscribers and using your sample findings to predict how those results will translate to your entire subscriber list. 'Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year. Feeling sick yet? 1) Commonly Tested Elements.
  • WRITTENT  |  MONDAY, JANUARY 5, 2015
    [Sample] 11 Things to Keep in Mind When Hiring Freelance Writers
    Professional writers do usually have samples, however. 'Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. But are you doing it right? Image source.
  • BIZNOLOGY  |  FRIDAY, JANUARY 2, 2015
    [Sample] 2015: The year social media listening grows up
    It’s just as important to filter the right conversations for market research in social media as it is to sample the right respondents in a survey. 'Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Sample] How to Build and Manage a Team of Remote Writers
    Most seasoned freelancers have their own websites, which allows us to easily search for contractors and review samples of their work. contractor may have great references and samples, but still lack the specialized expertise needed for a given project. So how do we build and manage our global workforce? Building Our Team.
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Sample] Career Advice for Writers: How to Become a Copywriter
    Make it a priority to create a portfolio of relevant writing samples. Sample blog articles or whitepapers will take you a lot further than your college term papers! 'Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Image source.
  • HUBSPOT  |  THURSDAY, JANUARY 1, 2015
    [Sample] How to Find Accurate and Compelling Data
    Without reviewing the primary data yourself, you’ll never know if the methods were flawed, the sample size too small, or the questionnaire biased. 'No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Original.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Sample] 9 Professional New Year's Resolutions You Should Actually Keep
    How to Determine Your Sample Size & Testing Time Frame. 'I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. If I really wanted to change, why would I wait around for January First? figured I''d be better off just making sporadic changes throughout the year. 1) Master Excel.
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Sample] The Secret to Success for Manufacturing Websites: Foundation Pages
    Many manufacturing sites use a single, generic form for all calls to action such as “Contact Us,” “Request a Quote” and “Get Free Samples.” 'Note: The awesome robot paintings featured on this post are from artist Eric Joyner. Go check him out! Foundation pages make up the “brochure content” of your website. ABOUT US. PRODUCTS.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Sample] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Sample] How to Build an Effective B2B Video Series
    But this is a sampling of the sorts of things you’ll want to decide on before deciding on the overarching plan for your series, never mind the specific content of each video. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. Smart choice! …It all starts with a plan. What’s the purpose?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Sample] 55 Fresh Ideas for Your Christmas Newsletter
    Offer Samples. Give the gift of a low-commitment sample of your product and services.  Sugaree’s Bakery communicates their annual sample sale via Christmas newsletter. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Sample] 4 Strategies to Optimize Your Differences From Amazon
    It’s been well documented that shoppers actually purchase more when they have fewer options to choose from , as seen in this famous jam study completed by Sheena Lyengar : over the course of multiple Sunday afternoons in a high end grocery store, shoppers were offered two alternating sampling stations. 1) Curation. 2) Site Design. Ecommerce
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Sample] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    For instance, I knew that you needed a big enough sample size to run the test on. wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. 5) Your sample size will spit out.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Sample] How Much Should Sponsored Articles Really Cost? [New Data]
    Based on the data from the sample set gathered, a blog with a Domain Authority of 55, 25,000 Facebook Fans, an AlexaRank score of 1,500,000, and a PageRank of 4 should charge somewhere in the ballpark of $342. 'Sponsored articles are one of the new shiny new objects in the content marketing world. Sponsored Article Pricing Analysis.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 8, 2014
    [Sample] How to Prepare For Client Calls in B2B Organizations
    Here are some of my best tips for preparing for client calls, as well as a sample client call itinerary. 'Preparing for a client call in B2B sales takes a minimal amount of time and can greatly impact the quality of your client relationship. What time is the call scheduled? Who will be included? What are the topics that will be discussed?
  • HINGE MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Sample] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
    The ability to capture a more representative sample of a larger population. With an online survey, you have the ability to capture the responses of a more representative sample, if not the entire population. Limited sample sizes. Online Surveys What are the benefits? Cost effectiveness. Online surveys can save time. Research
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 5, 2014
    [Sample] How do I market my new book with cartoons, Jeff?
    Here is a sample conversation: “Hi This is Jeff Ogden. 'Jeff Ogden of Find New Customers got a call yesterday  from author Stu Heinecke. who wants to promote his great new book. What advice can a man who knows so many authors offer Stu? They are all nice men. What is more likeable than a cartoon? May I please speak to Mr. CEO?”
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Sample] 11 Things to Look for in Freelance Writers
    Ask him or her to write an unpaid sample. Check samples. 'Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Who can afford that? Here are eleven things to look for when scouring the Internet for writers. 1.Talent.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Sample] Use Video Viewing Data to Improve Lead Qualification and Conversions
    Here’s a sample lead scoring model for video interactions: Lead scoring for video viewing. 'Marketing automation may be changing the way you interact with customers and qualify their interests, but what happens when a prospect watches one of your videos? Here’s how: Segment Your Leads Based On Viewing Behavior.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 3, 2014
    [Sample] 4 Ways Marketers Can Appeal Messaging to Holiday Shoppers
    'It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle Marketing Cloud recently released a report titled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans. Marketing Efficiency
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Sample] How to Track Content ROI: A Step-by-Step Guide
    of book revenue or $2,500 of swimming pool installation money) to our sample blog post. 'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [Sample] Marketing Automation: Lessons from 4 case studies
    The title of each of these summaries links to the full MarketingSherpa B2B Newsletter article with detailed steps and creative samples, so if any of the case studies shared in this post grabbed you, do click through so you can get the full value of the information and campaigns your marketing peers shared with us. Scalability. Results?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 24, 2014
    [Sample] Retail Holiday Shopping Trends Highlighted in Two New Research Reports
    'Don’t tell anyone but in a few days it will be Thanksgiving and the day after that, Friday, has become to be known as Black Friday for apparently there’s a whole lot of sales that go on this day. In fact, one of the two papers is Part 1 of a two-part paper. Part 1 analyzes purchase intent. Marketing Efficiency
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Sample] Is Your Customer Self-Service a Porcupine-Making Machine?
    Indeed, if they have gone to Google, user communities and the like, they are probably well into second-tier support territory and, as their humour diminishes, they sure as hell aren’t interested in supplying another DNA sample. This is where the trouble will start. They will read the frequently asked questions.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Sample] Why People Are Ignoring Your Emails [New Ebook]
    Here are some sample subject lines we’ve seen work well: [First Name] , quick question for you. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. Avoid using business jargon. Avoid emoticons.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Sample] The Art of Advanced Email Marketing: A/B Testing
    Test representative samples of your list. Instead of performing tests by splitting your entire list into segments, use representative sample segments to determine which email performs best. The sample segments should be small, yet large enough for the results to apply to your full list. The A/Bs of Testing. Elements to Test.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Sample] How to Write a Cover Letter That Doesn’t Suck [Template]
    Sample Cover Letter. If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company''s green initiatives. Mr., Ms.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Sample] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: Even though the sample size is small, findings make sense given the changes Google in particular has done in the presentation of search engine results and the increased usage of mobile devices for Internet access. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel. Final Thoughts.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Sample] 7 Ways to Spot Epic Copywriters for Your Site
    If they have live samples up of their works, even better. 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Epic copywriters get you results – ROI.
  • THE B2B RESEARCH BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [Sample] B2B market research – 10 unique features
    Sample sizes are smaller in quantitative B2B studies. 'Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. And with good reason. The example is tongue-in-cheek, but the point is quite serious.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Sample] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. You can access the complete report on the Software Advice blog – no registration required.). Far from it.
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Sample] Which channels work for B2B lead generation?
    Even with a relatively small sample – two hundred people in the US – the report provides a good opportunity to reflect on the role of some of the more traditional channels in terms of lead generation. 'Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Sample] 4 Simple Steps to Finding Perfect Freelance Writers
    Naturally, you will have studied their portfolio and samples first. 'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Sample] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? 'What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Really.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [Sample] Trust and Made in America Two Key Drivers for Manufacturers
    ” Edelman sampled 27,000 people within the general population as well as 6,000 members of the “informed public” in 27 countries. 'Trust. It’s a word I’m seeing more and more of with regard to business — especially since it’s becoming more difficult to know which brands we can trust. million products.
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Sample] 5 Myths About Copywriters You Believe
    Here is just a small sampling of technical tasks a copywriter may accomplish on any given day: Creation of charts and graphs for research-driven content. 'Copywriters are seriously misunderstood. Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Image source.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 6, 2014
    [Sample] An Open Letter to B2B CMOs
    He began his career at Ogilvy & Mather, and moved on to Dancer Fitzgerald Sample and Saatchi & Saatchi. 'This is your time. Many B2B companies’ CEOs are hiring CMOs for the very first time. Problem is, they don’t fully understand what building a world-class brand means, or how to get there. So now you arrive. No small challenge.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 3, 2014
    [Sample] Sales Recruiting: Scoring Your Interviews
    In every book on sales management, especially those that are focused on recruiting and interviewing salespeople there are always tools, sample questions, salesperson assessments and descriptions on various techniques used during the process. See the sample below.  have included a sample below. How can you build one?  Creative.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Sample] How to Earn an Ivy league Degree by Wasting Time on the Internet
    Instead, they are rewarded for plagiarism, identity theft, repurposing papers, patchwriting, sampling, plundering, and stealing," Goldsmith wrote in The Chronicle of Higher Education about this course. 'This professor sure knows how to write a provocative title. Ivy League degrees seem totally worth it.". The Course. Well, yes. exactly.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Sample] 7 Current Design Trends Every Marketer Should Know
    On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . 'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Sample] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Here is a sample grading scale: A. 'In a world where content is king it is imperative that colleges think strategically about the content on their websites. Now, if there is one thing most EDUs have plenty of, it’s content. The following simple, yet effective content mapping process starts and ends with the student. Step 1: Identify Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Sample] Survey Says: Variety Paves the Marketer’s Path
    That’s a small sampling from a recent survey of 780 Act-On customers and partners who were asked to shed light on the following question: How did you become a marketer? 'The path to becoming a marketer is often circuitous, wending its way through career stints, starts and stops. For example: “I was a graphic designer for a newspaper.”.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Sample] 9 Examples of Extraordinary Infographics From 2014
    While this is a sample of the extraordinary pieces of work created this year, it’s a robust look into the forms of showing content in a beautiful and visual way. 'This post originally appeared on the  Insiders  section of Inbound Hub. To read more content like this,  subscribe to Insiders. How do you make sure yours doesn''t? Simple as that.
  • E-QUIP  |  MONDAY, OCTOBER 27, 2014
    [Sample] Collaboration as Competitive Advantage?
    More samples, more costs. 'The concept of a collaborative planning and design process is hardly novel. In fact, it sounds so commonsensical that it hardly seems worth promoting. Except for the fact that it is so needed in our industry. Fragmented is a popular adjective to describe the AEC industry. We''ve all witnessed that last one.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Sample] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    Here''s a sampling I recommend due to their unique blend of easy-to-recognize and easy-to-execute. 'Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). 3) Mobile App. 4) Ello.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Sample] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Include work samples – You can also include white papers, news clippings, or other relevant material. 'Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. Your Profile. Use InMail.
  • VIDYARD  |  SUNDAY, OCTOBER 26, 2014
    [Sample] The Secrets to Delivering Tissue-Worthy, Emotional Marketing Videos
    You’re a sample size of only a few and more than likely not your target audience. 'Emotions. You know you need them. You know they help drive action. You know video is a great way to bring them out. But how the heck do you actually do it? And which emotions are you looking to arouse, anyway? Hold up a minute. Knowing which Emotion to Evoke.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Sample] Case Study Copywriters: Juggle More for Your Clients
    Choose a designer with work samples that match the type of clients you have. Equip the designer – Get your client’s logo, typefaces, color schemes and preferences to the designer, along with other sample marketing materials or the client’s website URL so that the designer can match the look of the client’s other materials. Probably.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Sample] Customers are still King.
    Here’s a sampling of the types of reviews that boosted Act-On past our competitors: We’re undeniably pleased with this honor. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Sample] Customers are still King.
    Here’s a sampling of the types of reviews that boosted Act-On past our competitors: We’re undeniably pleased with this honor. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Sample] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    By testing each version with a small sampling of your target audience, you can quickly determine which design and copy combination will likely get the most conversions before launching your larger campaign. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 15, 2014
    [Sample] ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
    By testing each version with a small sampling of your target audience, you can quickly determine which design and copy combination will likely get the most conversions before launching your larger campaign. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Sample] Why This Cold Sales Email Template Works So Well
    They''re mobile-friendly and customizable, and even include sample subect lines. 'What if I told you the secret to getting cold prospects to always open and even act on your sales emails? Here it is: There is no secret. The truth is, every prospect is different, so there''s no guaranteeing that one best practice will work above all others.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Sample] The Ultimate Guide to Hiring Effective Marketers
    Sample Job Ad. As you can see, the sample job ad conveys everything you want to convey about your company, while infusing the ad with a bit of personality and verve. If you’ve noticed, I’ve even sprinkled in sample questions you can already use. 'Let’s play a game, you and I. You can see he wears a lot of hats.
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