• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Sample] Quantifying the Value of Social Media Engagement in B2B Marketing
    Figure 3: Sample Social Media MPS Dashboard Dissecting the dashboard Column A: In this example, a weight. Figure 4: Sample Social Media MPS Monthly Detail Worksheet “Keep in mind, a. Figure 5: Sample Social Media MPS Dashboard Formulas Note: This document is intended for individual. Entire content © 2012 Gleanster, LLC. topic.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sample] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sample] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter
    This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Sample] Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter
    Proprietary audience development is now a core marketing responsibility
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 22, 2016
    [Sample] Improving ROI with Marketing Optimization
    sample or control group. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Sample] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Now that you know who your personas are, you'll need to find a representative sample of your target customers to understand their buyer's journey. We recommend focusing on one persona, but if you feel it's necessary to research multiple personas, be sure to recruit a separate sample group for each one. Step 1: Define Your Personas.
  • THE POINT  |  FRIDAY, APRIL 22, 2016
    [Sample] Moving Past Responsive Design to a Mobile-First Email Strategy
    However, our production team did some analysis recently and noticed an interesting statistic: Across a representative sample of client campaigns, representing millions of emails sent, 42 percent of all opens were on mobile devices, but only 19 percent of all clicks were mobile. Well, not so fast. The industry ratio is even lower.).
  • DISCOVERORG  |  FRIDAY, APRIL 22, 2016
    [Sample] 11 Tips to Get the Meeting and Not get Stood Up
    Sample email: It looks like you and Russell missed each other last Friday. We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo? The demos will naturally follow.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Sample] Want to Generate More Leads? Try These 6 Tips
    There are so many techniques to generate leads; this is only a sampling of some of the best and most efficient. As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. No—that’s the job of the business development team. go crazy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Sample] An expanded view of influence marketing measurement
    Through a hand-picked sample of eight paid and eight organic influencers, he found that the paid influencers generated about nine times the amount of content of an organic influencer, but just a fraction of the engagement. When I wrote Return On Influence   in 2012, the term “influence marketing” wasn’t even on the radar.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Sample] How to Use Twitter Retargeting Ads to Generate More Customers
    If the sample size (number of leads) of your groups differ, make sure to calculate statistical significance between the two groups. When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Of course you do. And you would be right. but it didn't exactly go as planned.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Sample] How Your Startup Can Overcome Content Marketing Challenges
    What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Remember the comfort of blanket forts when you were a kid?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2016
    [Sample] The Dark Side of Email Deliverability
    In general, you should be weary of small sample sizes such as seed lists. I have worked in the email marketing space, with at least an emphasis on deliverability, for just about 17 years. One of the most interesting parts of this space has been the evolution of the practice of deliverability over that time. Where do we even start?
  • KAPOST  |  WEDNESDAY, APRIL 13, 2016
    [Sample] ABM 101: The Do’s and Don’ts of Account-Based Marketing
    An opportunity to get a sample of your work or wares may be a stronger selling point to the account. Account-based marketing has the potential to net amazing clients for your business. Harnessing that power? The Basics of an Account-Based Marketing Plan for B2B Marketers. Do  Homework on Your Potential Clients. So do your homework. Industry.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Sample] 5 Email Metrics to Help Diagnose Your Mistakes
    This is what sampling is all about, everyone. If you’re unable to do that, then sample out a small fraction of the list and then review the above basic email metrics prior to sending out the balance of your new/untested assets. Can an email stats report be boring? Certainly. That is where the rubber meets the road, folks.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Sample] The Marketing Technology Landscape: An Interview with Scott Brinker
    Usually on my graphs, I probably limit them to a ceiling of about 2,000, and that’s trying to show as representative of a sample as possible. Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. Is it trending up or down over the past few years? Absolutely.
  • VIDYARD  |  THURSDAY, APRIL 7, 2016
    [Sample] Screencasting, a Love Story with Clients Involved.
    So you’ve done a couple sample videos and you think screencasting might be worth a second date? For any SaaS company, the whole customer relationship is closer to a love story than a traditional business deal. Clients go through dozens of options to find the most attractive one to them. It’s called screencasting. Here’s an example of one.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Sample] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Whether your prospect chooses to go for the main attraction (a “Request a Demo” Roller Coaster) or sample a few games in the Blog Post Arcade, you want to keep your prospect going on ride after ride—not disappearing into the crowds. Think about the last time you went to an amusement park. Be honest. Win-win. 2.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 6, 2016
    [Sample] Prospecting data accuracy
    We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies.    . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 6, 2016
    [Sample] How to Create a White Paper: Get Found Online and Grow Readership
    Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media. rack. I’m referring to digital assets , or content that is offered as a service to your readers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Sample] The FTC and Influence Marketing: The crackdown begins
    Require that influencers disclose if you gave them a free sample, bought their airline tickets so they could visit your new resort or tour your factory, and obviously if you’ve paid them to create content about your brand. By Kerry Gorgone, {grow} Contributing Columnist. The threat’s been building for years. Just ask Cole Haan.
  • DISCOVERORG  |  TUESDAY, APRIL 5, 2016
    [Sample] Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
    Empower Your Sales Team Get A Free Sample of Our Data. It’s an amazing time to be a consumer of sales data. Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. Great, now what?
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [Sample] Get More from Your Fundraising Events
    Rather than chasing down your website visitors to complete sample surveys or connect with your team over the phone, you can have a good old fashioned conversation. Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong. Rule #1 is to tone down the selling. Here are a few tips to guide you: Organize Your Ducks.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Sample] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    They sell human tissue samples to researchers who use them for studies that advance modern medicine. That's where Conversant Bio's product -- those tissue samples -- could come in. Ever feel like your business is too "niche" to benefit from blogging? Take Conversant Bio , for example. Pretty niche, wouldn't you say? The Strategy Shift.
  • DISCOVERORG  |  THURSDAY, MARCH 31, 2016
    [Sample] 3 Notable Women CIOs Transforming their IT Departments
    They represent a small sample of women executives – making up the minority in the technology sector – transforming IT departments across the country. With the last day of Women’s History Month upon us, we wanted to take a second to highlight a few of the most innovative Women CIOs in the United States today. Aura Moore.
  • HINGE MARKETING  |  THURSDAY, MARCH 31, 2016
    [Sample] Consider Lead Scoring to Better Engage Prospective Clients
    Using the sample actions above, you can begin to score each prospect. Lead scoring—the ranking of prospective clients (i.e., leads) according to the value each might bring to the firm—is one of the most valuable tools in business development (BD) and marketing. What is lead scoring? Why is lead scoring important? Where to start?
  • NUSPARK  |  WEDNESDAY, MARCH 30, 2016
    [Sample] Geofencing? And other ways to target ads to trade show attendees without being there.
    Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Heading out to trade shows and conferences are one of the best ways to generate leads. In  fact, research has proven this to be true.   Most industries have at least one key event that your prospects attend. Geofencing. Example of a geofence.
  • CAPTORA  |  TUESDAY, MARCH 29, 2016
    [Sample] The Sales Leadership Guide to a Successful Startup Sales Kickoff
    Nail the Agenda: Here’s a sample agenda for a three-day event: Day 1 (Half Day): Vision (CEO and Sales Leadership), The Plan (Opportunity + Goals and how you the team will get there). 5 Must-Have Ingredients to Avoid a Boondoggle. How Do You Pull Off a Successful SKO? Your first and foremost priority is to avoid a ‘boondoggle’. Good Selling!
  • DISCOVERORG  |  FRIDAY, MARCH 25, 2016
    [Sample] Why is Storytelling Important in Sales?
    See How an Org Chart Can Help You Avoid the Time Trap & Focus Your Efforts Sample our Org Charts! In a parent/teacher conference for my second-grade daughter, I learned that an important skill for a developing reader is the power to visualize, or the ability to have a running picture in your mind as you read along. Quid pro quo.
  • DISCOVERORG  |  THURSDAY, MARCH 24, 2016
    [Sample] Always Be Connecting: 5 Personalities to Prospect
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! Sales, at its core, is simply making connections and relating to other human beings who have a problem – one that they hope you can solve. By picking up on subtle cues and discovering who you’re prospecting to from the start, you can do exactly that.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MARCH 23, 2016
    [Sample] 3 Important Google Analytics Data Quirks
    Let’s take a look at a few of the most important Google Analytics nuances: Sampling. For Google Analytics, the cap is a restriction on the number of Sessions that can be analyzed in the reports before a sampled data set is used to extrapolate results. How do you tell if your data is Sampled? How can I avoid Sampling?
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Sample] How Publishers Can Use Digital to Push Print Sales
    Administer a website-wide sample survey to ask readers what types of products or premium content that they would like to purchase. Publishing revenues may be moving online , but that doesn't mean print is dead. The bottom line is that print is an untapped revenue opportunity for today’s media companies. The good news? Final Thoughts. Media
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Sample] 50 Free Call-to-Action Templates to Design Clickable CTAs in PowerPoint [Free Download]
    Here's a sampling of six: 2) Social Media Share and Sentiment Calls-to-Action. Let's take a look at a sample of both. As you can see in the sample of share buttons below, these buttons are helping drive social actions from your content. Here are three sample CTA designs from the bunch. 5) Qualifying Calls-to-Actions.
  • HINGE MARKETING  |  MONDAY, MARCH 21, 2016
    [Sample] 2016 High Growth Research Report Released
    High-Growth firms (defined as 20% compound annual growth rate or greater) made up less than 30% of the total sample but accounted for 88% of the total growth. If you are at all familiar with Hinge, you know that we do an awful lot of research on high growth professional services firms. Well, we finally took the plunge. At a Glance. Strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Sample] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    The whiz-bang part of its pitch is using artificial intelligence (“deep learning” as in the Mariana Trench – get it?) to build personas by analyzing a sample of your existing customers. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? How many more?
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Sample] 16 Enigmatic Business Blogging and Other Marketing Stats
    Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Meghan M.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Sample] 3 Steps to Improve Your Firm’s Brand Strength
    Here are some sample positioning statements for an executive search firm: Strong: “Specializing in executive search for non-profit and academic healthcare organizations.” If the opposite is true, and your firm thinks your brand is merely your logo and tagline, then your brand may actually be thwarting your growth efforts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 8, 2016
    [Sample] The B2B Marketing Value of a Personalized Customer Experience [Interview]
    The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group. The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Sample] Quick Wins to Help Your School's Website Convert Better
    This type of content includes your program descriptions, sample syllabi, employment outlook for certain professions. Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway. But it's a two-way street. Do you need to get more prospects into your enrollment funnel? Of course not.
  • FATHOM  |  MONDAY, MARCH 7, 2016
    [Sample] I Hate Advertising – One Marketer’s Take on the Role of Advertising
    PageFair also says ad blocking is growing at 43% every year, based on data collected from a sample of their clients. Schmidt, a character from the series New Girl. hate advertising. Really, I do. As it turns out, a lot of marketers have a degree of disdain for the advertising portion of marketing. Overdramatic, sure. But you get the point.
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Sample] How to Write a Press Release in 4 Easy Steps [+Examples]
    To save time and effort, we’ve selected several great press release examples: The Big Press Release Samples Book by eReleases. Sample Press Releases by Industries. Wondering how to write a press release? Great Great press releases are not that hard to write. They have a format that’s easy to follow. Press releases are: Short. Where?
  • BIZIBLE  |  WEDNESDAY, MARCH 2, 2016
    [Sample] Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers
    Is my sample size large enough? It’s the age of analytics, but B2B marketers are drowning in data. Our abundance of martech tools churns out data like a vending machine, but rows and columns of information aren’t helpful if a marketer doesn’t know how to use them. Do B2B marketers have too much data? Sometimes it’s just more. Is it accurate?
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Sample] Evolution of Marketing for Professional Services: New Learning Frontiers
    The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Looking back just a few years, I am amazed by how much the marketing landscape has change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 29, 2016
    [Sample] The business case for unbranded content
    The site is also sustained through advertising, coupons, and sampling. In this age of overwhelming content, our consumers can steer around what bore them. You could have a massive marketing budget and team of writers and designers, but if no one engages enough to share your content and ideas, then it’s just not working. The answer?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Sample] Market Research: A Key Component of Professional Services Marketing Plans
    better approach is to establish an ongoing program of structured research in which you contact a representative sample of your market and learn about their problems, successes and how they perceive your firm. You may be able to get away with a smaller sample, but you run the risk of getting skewed results. What are the Drawbacks?
  • HUBSPOT  |  SUNDAY, FEBRUARY 28, 2016
    [Sample] The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work
    Sample questions here.). This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Remember a job you loved? Hopefully, it's the one you have now!). Remember a job you hoped to leave? Now imagine having a way to get there, no matter where on that spectrum your team sits now. Simple.
  • ACT-ON  |  TUESDAY, FEBRUARY 23, 2016
    [Sample] How and Why To Set Your Site Up for Google’s Rich Answers
    For my (extremely small) sample group of content pages that generated rich answers, the average word count was 1,658. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too. I’m talking about rich answers. Rich answers are not like other search results.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 17, 2016
    [Sample] Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking
    Just place samples of your content in front of your executive team and have them engage with the content you produce. After listening to This Old Marketing Episode 116 , Professor Marc Resnick from Bentley University responded with the following commentary: “Which would energize me (or anyone) more as a creative business professional?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Sample] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    Testing is hard: It’s hard to come up with a good control group, find a large sample, and determine if your experiment is statistically significant. Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In other cases, there's a lot more that can be improved. Ready? Price: Free!
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 16, 2016
    [Sample] The Possibilities of a Moment: Reflections on #IBMConnect 2016 #tech
    At the new Universal Studios attraction, we took in the sights and sounds of the beloved fantasy franchise—and even sampled a mug of butterbeer. In every aspect of our lives, digital has redefined how we experience the world. When we cook, we use apps like Allrecipes to guide us along. Unable to make a panel? Make Every Moment Count.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 16, 2016
    [Sample] Avoid the Commodity Trap: How Brand Research Helps You Get Ahead
    The following sample of top internal responses allude to the problem of self-commoditization. Research is important. But did you realize it could help your organization avoid one of the most significant pitfalls: self-commoditization? The benefits of brand research. Untapped opportunities. Who your real competitors are. Additional Resources.
  • HUBSPOT  |  MONDAY, FEBRUARY 15, 2016
    [Sample] How to Create a Monthly Social Media Report [Free Ebook]
    Two sample frameworks to try out for monthly reports: one to impress your boss and one to impress your team. As a marketer, you're probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. Because let's face it, there's a lot). How to Create a Monthly Social Media Report.
  • HUBSPOT  |  MONDAY, FEBRUARY 15, 2016
    [Sample] How to Create a Monthly Social Media Report [Free Ebook]
    Two sample frameworks to try out for monthly reports: one to impress your boss and one to impress your team. As a marketer, you're probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. Because let's face it, there's a lot). How to Create a Monthly Social Media Report.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Sample] Leveraging Alumni to Help Drive Inquiries and Applications
    They're valuable for those prospects such activities do reach, but that's a small sample compared to the broader audience of potential students out there. Nearly 80% of alumni feel positively about their alma maters. Are you using this fully to your advantage? Why Alumni Content Works to Convince Prospective Parents and Students. Education
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Sample] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    Perhaps, but our sampling method resulted in higher response rates from marketers in the technology and software industry , thus average lead volumes from other industries may be strongly influenced by outliers or small sample sizes that don’t representative a true average. Both are technologies that improve forecast accuracy.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Sample] 4 Elements that drive B2B direct marketing results
    Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. So with that in mind, this blog is focused on the basics. If 1-10, 11-25, etc.) Sounds simple, right?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Sample] How to Optimize Your Content for Google's Featured Snippet Box
    From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). In the past few years Google have been refining the way that it displays results to users. What's a Featured Snippet?
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Sample] What to expect when you’re expecting #MarTech next month
    We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. Siri anyone?
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Sample] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    Below are some sample numbers to get you started. Marketers aren’t known for their affinity for mathematics. They ARE known for their drive to hit lead gen goals and produce metrics that validate their campaigns and expand the marketing pipeline. Make sure their efforts are data-driven and goal-oriented. Monthly Revenue Goal: $1M. Step 2.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Sample] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    We pilot email campaigns on smaller user samples to see what subject lines and copy work. It was the day of the product release. The sales team had talking points on the tip of their tongue and a shiny new sell sheet to share with prospects. I had just sent a customer-wide email heralding the updates to our marketing calendar.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Sample] Hacking Marketing: Rethinking Marketing Management in a Software World
    Interested in sampling a bit of the book first? What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? For most people (but perhaps not regular readers of this blog), that probably sounds a little strange. Software has eaten the world — and marketing too. John L. David C.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Sample] 12 Sneaky Psychological Biases That Affect How You Sell
    larger sample size -- the rep’s history over several months -- is likely to be more accurate. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? They’re due.”. Our minds are naturally prone to these kinds of biases.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Sample] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    Simply put, this a reflection of our sampling method. One factor that may be influencing these averages is the fact that the marketers we sampled were more likely to be using a single touch model. When do marketers start investing in marketing attribution? When is the right time? It’s complicated. But let’s look at the data.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Sample] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. Author: Koustubha Deshpande These are exciting times in the mobile app industry. Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Sample] How to Drive more Event Registrations by Getting Crafty with Video
    No, don’t send them a sausage sample in the mail of the hot dogs that’ll be on the grill. It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. Sign Up Now! Sign Up Now! Sending event invites through email?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Sample] Beyond Views and Downloads: Use More Advanced Content Analytics
    Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated. Sample dashboard from Marketo Web Personalization displaying specific content performance. Author: Mike Telem Do you know what your top content assets were for the last quarter? In terms of lead generation that is. Any Direct Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Sample] Putting content marketing on time out for a moment
    Here’s a sample of topics from the blog posts listed: Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content. Are you in the content marketing business, or are you in the content creation business? Is there a difference? ” Really cool, right? Let’s see if you detect it, too. Is this the best we can do?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Sample] 5 Tools to Manage Your Freelance Content Team
    All freelancers list their resumes, samples, and experience, which means you can vet them before making contact. Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. This is where freelance employees come into play. Finding freelancers  .
  • DISCOVERORG  |  FRIDAY, JANUARY 29, 2016
    [Sample] New Ideas for Motivating Your IT Staffing Salespeople
    Improve the Efficiency of your Technology Recruiting Efforts Sample Our Data Today! Have you ever walked into the office on a Monday morning and just felt the palpable lack of energy? The phones are eerily quiet, your team members are glued to their computer screens, and you quickly predict that quotas won’t be met today. Team Dynamic.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2016
    [Sample] Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter
    Sample goals : Achieve a 35% closed-won opportunity conversion by April 1. Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? This is called a transcription error, and it happens when little mistakes add up over time to make a big difference. Goals. 1. Process. 3.
  • CHIEFMARTECH  |  SUNDAY, JANUARY 24, 2016
    [Sample] Where in the world is the 2016 marketing tech landscape?
    Second — and the amusing irony of this is not lost on me — I underestimated the number of marketing technology companies out there today. I won’t make a prediction as to the number that will be on the final release of my landscape graphic, as space constraints will force me to make this “a very large representative sample” at best.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Sample] After the Webinar: 7 Steps to Ongoing Audience Engagement
    You could go so far as to provide sample follow-up scripts, and/or email templates. 4. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads. Measure the results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 18, 2016
    [Sample] The business case for dwelling on dwell time
    This is a small sample size but at least looking at the top five most-viewed posts for 2015, none of them also made the top five in dwell time. This is a small sample size … too small to make over-arching conclusions … but creating longer posts may not necessarily have an effect on how much people read them! Now what?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Sample] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    There are lots of sample agreements and contracts available online. Here’s a sampling of buttons that go beyond the predictable: CTA Feature Boxes: Unlike more subtle approaches like links and small buttons, large call-to-action sections integrated into your page designs are easy to find and can encourage more clicks. So why do it now?
  • HUBSPOT  |  SUNDAY, JANUARY 17, 2016
    [Sample] The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
    Note: Feel free to do this longer than one day to get a larger sample size.). 2) Make a note of peak hours. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many different answers might come to mind. Hi all….
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Sample] Announcing the 2016 Stackies to be awarded at MarTech
    Nonetheless, my co-founder and ion’s CEO, Justin Talerico , offered to illustrate how our company conceives its marketing technology stack (click on it for a larger version of the image): To give you some sense of thinking behind this sample Stackie, I asked Justin a few questions about the rationale of its representation. Ready?
  • CMO ESSENTIALS  |  MONDAY, JANUARY 11, 2016
    [Sample] What Does Personalization Mean in Marketing?
    Unfortunately, in order to get the statistically significant sample sizes for such an undertaking, you need massive amounts of traffic, and, ideally, repeat traffic that, as we said, doesn’t actually happen. But what exactly does “marketing personalization” mean? More on this later.). Are Your Segments “Coarse”?
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Sample] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    With over 1 billion daily active users all over the world, Facebook has a pretty hefty sample size of people surfing their News Feeds, reacting to stuff, clicking on stuff, and so on. The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. The result? That explanation barely skims the surface, though.
  • HINGE MARKETING  |  MONDAY, JANUARY 11, 2016
    [Sample] 5 Professional Services Marketing Trends to Watch in 2016
    When you publish content on the web, it enables prospects to find you and sample a slice of your knowledge. There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that. The landscape for professional services marketing continues to shift.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 8, 2016
    [Sample] How Software Usage Intelligence Drives Revenue and Leads
    Instead of making product decisions based on sampling, profiling, and user surveys, for example, those leveraging software intelligence let actual, objective usage data be their guide. “It’s not marketing if it’s not measured.”. Today, marketers are beginning to see the same value in software usage intelligence. Since 2010, V.i.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Sample] Personalize the Online Experience for Prospective Students
    The smart way to glean this information is by offering informative content to download, such as sample syllabi or a guide to campus organizations, on a form-gated landing page. How frustrated do you get when you can't find the information you’re looking for on a website? Your prospective students and their parents are no different. Simple.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] The 10 most fascinating people in B2B Marketing in 2015
    This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” It’s an eclectic list, culled from contacts I happened to make in 2015. These people are making a welcome contribution. We are lucky to have them. You inspire the rest of us, Jim. That’s inspiring. Thanks, Charlie.
  • LATTICE  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] Predictive Marketing 101: How to Operationalize your Predictive Scores
    Here’s a sample plan that you could try: Highest Leads (ex: scores 90-100, or “A”) = Call immediately and keep trying at least 5 times to connect. 7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. Field Events. Or try BatchGeo ! ).
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] Marketing Matters
    Here is a sample question. In an earlier post I shared the need to get to know customers.  Now who will do this?  It is not for less skilled employees. After all, Aberdeen found that 74% of the decision was done before a buyer meets a salesperson.  Face it, customers are in charge.  Who should travel and engage in these conversations?
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    You could also provide sample landing pages and ask for suggested edits. As they say, there’s no “I” in “team". but there are a few in “hiring mistake.” And you’ll have nobody to blame but yourself if you make one. Hire well and you’ll have a high performing and happy team. So to help set you up for success, we've detailed our process below.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2016
    [Sample] Rating the Crowd-Sourced Marketing Software Review Sites
    sampled leading marketing automation vendors for different sized companies. What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This left seven sites worth a closer look.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Sample] The Keys to a Five Star Review Program
    For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product. Author: Katie Pope There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Naturally, I opened up my Yelp! Cash in with a loyalty program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 5, 2016
    [Sample] A lesson in the remarkable marketing power of reciprocity
    You can spend all day at the store if you like and sample every one of them. You can spend all day at the store if you like and sample every one of them. Rod Swanson, the owner of Colonel Mustard’s shop in Highlands, NC demonstrates the results of the power of reciprocity as he packs up my purchases. Hope you enjoy it ….
  • SALESFUSION  |  MONDAY, JANUARY 4, 2016
    [Sample] Getting Started with A/B Testing: What, Why and How
    In addition to differences due to chance (as in the coin example above), another factor that contributes to statistical significance is sample size. Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? increasing conversions).
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Sample] Google Analytics- Calculated Metrics for Lead Generation Websites
    Let’s review some sample calculations you can use right now to take advantage of the new feature. Sample Calculations. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. Make note.
  • VIDYARD  |  WEDNESDAY, DECEMBER 23, 2015
    [Sample] 5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos
    Below is a snippet of a sample shot list and script to give you an idea of what this might look like. 4. It’s no secret – B2B buyers are more enabled and empowered than ever before. But they’re also a little shy…. In short, they have been avoiding talking to you for as long as they could. Now… how do we get started?
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Sample] Increasing Engagement for Regional Publications
    Here are some tips to help you facilitate that process: Run a sample survey among your audience base. AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Despite this, print has been declining as a percentage of total revenue for local magazines since 2005.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Sample] 7 not-quite-predictions for marketing technology in 2016
    The next version of my landscape won’t cover all of them, just a large representative sample. Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 16, 2015
    [Sample] When free social listening tools don’t cut it
    If all you do is type in a word or two and look at all the conversation that contains those words, it’s like drawing conclusions from a survey where you haven’t controlled the data sample. Every day, someone asks me why they should pay for social listening technology. Often, the answer is that they shouldn’t. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2015
    [Sample] CrapChat, tight white pants and a few things to watch in 2016
    Alas, The Marketing Companion is a serious podcast for serious people and we also grudgingly cover a REAL topic — our projections for the marketing trends to watch in 2016, including: The rise of advanced new opportunities for sampling and trials. The Star Wars editon of Google pants. Let’s just get that out of the way. Seriously.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Sample] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Many of your readers — now that they’ve sampled your free content and found it valuable — will be more than willing to exchange a small amount of personal information for long-format content that has significant perceived value. “Content is King.” Understand Your Target Audience. This will be time well spent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2015
    [Sample] Finding profitable marketing niches in unexpected places
    created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. Actually, I made the money for my company … oh how I wish it was for me! Web traffic. Likes.
  • HINGE MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Sample] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    The combined samples provided perspectives from 1,168 study participants. Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. It contains some revelations about how referrals actually work in the real world. Let’s set the scene. Why This Study? Why Now?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Sample] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    In your reach out message, be sure to show genuine interest in them, make your ask very clear, and provide them with sample copy they’ll be able to copy/paste. 6) Stay current. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? Try the Skyscraper Technique.
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Sample] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1% How many of you watch Shark Tank? Start by focusing on these three areas: 1. Build a Business Case.
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