• VIDYARD  |  TUESDAY, JULY 29, 2014
    [Sample] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Let’s build on this sample format to make sure your RFP includes all of the important considerations involved as part of a balanced video marketing strategy. 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Sample] New Data Calls BS on Instagram Photos With #NoFilter
    Using first name recognition, I was able to sample the users guilty of #NoFilterFaking and determine their gender -- 66% of #NoFilterFakers are women. But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Well, then I guess you’ve got no choice other than a little white lie. Keep on reading.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Sample] The Modern Marketing Agency Pitch
    There would be a flashy presentation, imaginative props, samples of creative executions, and of course, a heart-tugging story to tie it all together. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Illustrate a roadmap to success.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Sample] E-Commerce Calls-To-Action
    This is just a sample of some viable options. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. They make the purchase, download a manual, or request more information. But sometimes the consumers need a little push. Here is where a call-to-action can help. Shop today. Shop women’s.
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Sample] Want to Hire Challengers? Redesign Your Job Postings First!
    Use our Sample Job Posting tool to learn which keywords will resonate with Challenger potential candidates and create your own custom job posting. 'In previous posts, we have written about how sales organizations are increasingly implementing Insight Selling to equip their sales force to sell in today’s complex selling environment.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Sample] Survey: How to Get the Most Out of Brand Advocates
    Of those respondents who were willing to give referrals at all (74 percent of the total sample), over half said that they would be at least “somewhat more likely” to refer a friend or colleague in response to any of those three enticements. To find out, Software Advice conducted an online survey. Social recognition (e.g., Conclusion.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Sample] 6 Principles of Persuasion for an Amazing Copy
    For more conversion copywriting tips, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Likability.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Sample] Business Cards: The Good, the Bad, & the Ugly
    All sample business cards are innocent until proven guilty and certain images have been withheld to protect the identity of the individuals and businesses. If you’re using an online printer, or website service, you can request a sample packet (which are usually free) to make sure you’re picking the paper you like. The Good.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Sample] 3 Easy (and Cheap) Storefront Marketing Tactics
    If you’re in the food business, the easy option would be to dish out samples of your best-selling products. 'Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. But the creative spirit hasn’t completely left Haight-Ashbury.
  • VIDYARD  |  WEDNESDAY, JULY 9, 2014
    [Sample] The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report
    We’ve presented a sampling of the research findings here, but you can download the full report to explore where you fit on the spectrum based on your current video marketing practices. We wanted to understand more about where companies fall along the spectrum of activity that is video marketing. Click to Tweet. Click to Tweet.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 4, 2014
    [Sample] The Panini Sticker: Probably the best content marketing in the World
    Even for the non-football sticker converts, it’s worth checking out to sample the online experience on offer. 'A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. And it will all pass in no less than a month. You bet it does.
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Sample] Commissioning Illustrations Like a Pro
    If you are looking for someone to take an outline of an infographic and run with it, choose someone who has samples of similar work. 'There are times when a photograph just doesn''t cut it. You could be working on an infographic or trying to develop custom icons for an app. When you do, here are a few things to keep in mind: .
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Sample] Our 5 Favorite Marketing Automation UIs
    scannable, vertical timeline view highlights a sample of specific interactions a lead has had with your brand. 'Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. HubSpot. Adobe Marketing Cloud. Eloqua. Salesfusion.
  • LEADERSHIP  |  WEDNESDAY, JULY 2, 2014
    [Sample] 3 Ways to Feed Your Audience What They Are Craving
    Sample portions packed with value. One way to find out what your target audience really wants more of is to sample bite-sized chunks of what you can offer them. Depending on the nature of the initial offering you may want to put out your samples one by one or a few at a time. Often enough, I will get cravings for these items.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Sample] How to Design Experiments for Your Website in 5 Easy Steps
    Here''s some sample data for Example Enterprise: Example Enterprise generates 60,000 website visitors and 500 leads per month. 'Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. Only 17% came from their homepage.
  • ANNUITAS  |  TUESDAY, JULY 1, 2014
    [Sample] Marketing Wake Up Call – CASL and Email Deliverability
    It’s simple to get started- send us a sample piece of content from your marketing automation system and answer a few questions and ANNUITAS will return a personalized, unique snapshot of your Email Deliverability health in terms of filtering, content, reputation and authentication.  'Today’s the day marketers…July 1, 2014. Why so significant?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Sample] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    Have your key contacts at the agency talk with Sales, give them a product demo, or send them a few samples of your product. 'So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. but you''ve been down this road before.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 1, 2014
    [Sample] Are You Too Accommodating As An Inside Sales Manager?
    Here is a sample report of what a typical evaluation would look like. 'About a month ago, I talked about the challenges I''ve faced when managing conflict and I offered a couple of ways to address these obstacles that I’ve learned over the years. Since then, I''ve really made a point to consider alternatives to proactively manage conflict.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Sample] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. Branding is layered, sculpted, and tested. 1) Lush.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Sample] The 3 Most Important Aspects of Inbound Marketing
    If you’ve ever shopped at a Costco or other warehouse type club, you may have noticed that they offer delicious samples of food. 'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Getting Found Online. competitive)?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Sample] How to Take Vacation Without Sabotaging Your Sales Team
    Examples of some streams you could set up include mentions of your company name, mentions of your product plus the words ''demo'', ''free trial'', or ''sample,'' as well as mentions of your competitors. Other times, it''s the exact opposite -- you feel energized and ready to take on the world. think I''ve uncovered the secret.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 23, 2014
    [Sample] Slammed!!! for the first time sales manager: chapter 24
    You can download a free sample or order your book at: [link].     When employees feel that the company’s president and its management team are in alignment, a natural energy will begin to filter throughout the organization. 'Slammed!!! for the first time sales manager, chapter 24. Traits of Highly Successful Companies. Books
  • ENGAGE  |  WEDNESDAY, JUNE 18, 2014
    [Sample] How to Find and Choose a Photographer
    Look in magazines and photographers’ samples to see if there is a style that fits your criteria. 'I remember the first time I had to find a photographer for a photo shoot. was terrified. was living in New York City and had just been hired as an assistant art director for a food magazine. Where do I go?’ I thought. What is your subject?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Sample] Facebook Stats that Every Social Marketer Should Know
    In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. 'Author: Maggie Jones With over 1.23 Social Media
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Sample] 11 B2B Website Mistakes and How to Avoid Them
    Find a graphic designer who knows digital design and ask to review some samples before you hire them. 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You have bad content on your website.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Sample] The Art and Science of Viral Videos
    The sample videos in this study included: “ Charlie Bit My Finger ,” a video in which an English boy gets his finger bitten by his younger brother. You do what the majority of the sample videos did -- you demonstrate the breaking of social norms. 'Virality. It’s a topic of mystery and longing. What’s the secret?
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Sample] Study: How Marketers Optimize Their Social Content
    Altogether, this data shows that the marketers in our sample feel it’s crucial to use testing strategies and social media monitoring to make data-driven decisions when it comes to optimizing the time to post their social content—and to base those decisions on multiple performance indicators, rather than focusing exclusively on any single metric.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Sample] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. 'I recently did a study of the strategies of B2B marketing automation vendors.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Sample] When "Good Enough" Is Good Enough
    Crowd sourcing consent (or dissent) has value in that it can triangulate a shared vision of what is “good enough,” and while collecting what in science would be considered a statistically significant sample size is neither possible nor beneficial (design by committee, anyone?), '“Is this good enough?” bite at it.
  • E-QUIP  |  MONDAY, JUNE 9, 2014
    [Sample] Do Relationships Still Matter?
    Sellers who stressed building relationships over all else comprised 26% of the total sample, but only 7% of the top performers. 'The book The Challenger Sale has generated a good deal of debate and discussion since it came out in 2011. One of the more controversial findings was the category that finished dead last—Relationship Builders.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Sample] How to Insert Google Calendar Invites in Your Marketing Emails
    In the sample invite below, I''ve highlighted the components in order of when they appear in your custom URL: 1) Title of Event. 'Conferences, workshops, product launches, webinars, networking hours -- they''re essential. They help you get in front of your target audience and have some much-needed face time. action=TEMPLATE. More content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Sample] 4 Things Your Email Recipients Want to Tell You
    Sephora posed a viable question in its recent email subject line: “Need samples for your suitcase?” 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. Amp me up for something fun! ” 2.
  • BLOG MY CALLS  |  FRIDAY, MAY 23, 2014
    [Sample] Q&A On 'The Elements of a Converted Call' Infographic
    Tell us about the data sample. 'Earlier this week we released an infographic that compared the characteristics of a converted call to the characteristics of a non-converted call. This infographic is titled The Elements of a Converted Call. We''ve received many questions about the data, the infographic, and the metrics themselves. Sort of.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Sample] Virtual Recon: 7 Telling Insights You Can Glean From a Prospect's Website
    Let''s uncover seven sample attributes commonly found on the web that could be indicators of buying intent. 'As an inbound marketer, you reap the benefits of having ideal prospects raise their hands and approach you when they are ready (or nearly ready) to become a customer and make a purchase. 1) Technology. 2) Shopping Carts. 5) Languages.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Sample] 14 Ways to Get More Use Out of Your Buyer Personas
    “Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. 'Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. what’s wrong with this picture?
  • MARKETING ACTION  |  THURSDAY, MAY 22, 2014
    [Sample] Interactive Content and Quizzes: An Overview
    The sample to the right is for the movie “Taken.”. 'Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @ JHaynam. Where can you find content for quizzes?
  • ENGAGE  |  FRIDAY, MAY 16, 2014
    [Sample] Your Email Inbox is Evolving
    Embracing Innovation: In this internal McMURRY/TMG sample, we converted a three-step email program into one single email. Embracing Innovation: In this internal McMURRY/TMG sample, we converted a two-column layout into a simple, scrollable mobile email. Wide Open Spaces. Simplicity is in; complication is out. single featured image.
  • DIGITAL VOICES  |  THURSDAY, MAY 15, 2014
    [Sample] How to Create Interactive Forms in InDesign
    Find them by clicking the upper right corner of the Forms and Buttons Palette, and selecting “Sample Forms and Buttons.” 'In a previous blog , I discussed creating interactive prototypes in InDesign, a program originally created for print publication. You will need the Buttons and Forms Palette.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Sample] Bootstrap Buyer Persona Building in 4 Steps
    Sample questions you might ask could include: Tell me when you and/or your team first became aware of your need for (product/service)? '“Buyer, Buyer, Buyer.” Why all the hullabaloo around the buyer? Well, because it’s true: Keeping the buyer front and center is the key to effective demand generation. The research supports it. How do I start?
  • MARKETING ACTION  |  WEDNESDAY, MAY 14, 2014
    [Sample] Warming a New Email Sending IP Address: Why It’s Important and How to Do It
    Here’s what a sample ramp-up schedule could look like. 'The concept of “warming” a new email sending IP address is often brought up by email service providers (ESPs) and marketing automation services when discussing the implementation of a new, dedicated IP. and, more simply, “Huh?”. What “warming” is. Why warm the IP? How to warm the IP?
  • MARKETING ACTION  |  TUESDAY, MAY 13, 2014
    [Sample] David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It
    But that’s somewhat of an unfair sample of the world. 'An Act-On Conversation. Editor’s Note: This is Part II of an Act-On Conversation between David Raab ,  author of The Marketing Performance Measurement Toolkit and Atri Chatterjee, Act-On’s Chief Marketing Officer. You can also listen to the entire podcast on the player below.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 12, 2014
    [Sample] What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
    Examples of enticements toward the next stage include things like free webinars, case studies, free samples, product spec sheets and catalogs. 'Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? One of the most important roles for B2B marketers is lead generation.
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Sample] New Research on CPA Marketing Budgets
    Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. 'We hear it all the time from our clients in the accounting industry. What can we do to give our marketing efforts an edge? Are we spending our money wisely? How We Did It. million, Medium average = $16.9
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Sample] 5 Tips For Creating Global Marketing and Branded Content
    test it with a sample group and gather their feedback. 'by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents. The boxes featured a large number “88” on the back of the white soccer jersey of the German national team.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Sample] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    To help you answer these questions, we analyzed a random sample of 300 job listings for content marketing managers or comparable titles (explained in our Methodology section at the end). Few Job Listings Require Writing Samples or Assignments. Number of Employers Requiring Writing Samples. Key Findings. Top Skills Requested.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Sample] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    That leads a lot of marketers to say "Screw it" and rely on a small sample size. 'Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. But creating an accurate buyer persona is hard. Not so fast. and "Out of curiosity, why did you choose us over X competitor?"
  • VERTICAL RESPONSE  |  TUESDAY, MAY 6, 2014
    [Sample] Is.com Going the Way of the Dodo? New Domain Extensions Are Here.
    Here’s a sampling of what some of these new gTLDs are: Why should you care about these new domain extensions? 'Throughout 2014, hundreds of new domain extensions will be introduced into the marketplace. Does this mean.com will soon be extinct? Probably not — at least for a while. If you didn’t know,com,net,org, etc.
  • MARKETING ACTION  |  MONDAY, MAY 5, 2014
    [Sample] Show Them the Money! (Or at Least the Marketing Performance Report)
    Marketing KPIs: Sample Report Template. Lead Source Performance: Sample Report Template. Leads Matrix by Lead Source and Marketing Channel: Sample Report Template. Leverage by Marketing Channel: Sample Report Template. We’ll look at four quarterly reporting templates: Marketing KPI report. Performance by lead source.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Sample] The Best Cold Email Pitch I've Ever Gotten
    Let me fill you in: He created a custom, minute-long sample for us of the type of video he''d create. 'HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us , most of them are duds. Maybe once in a while, we''ll get a gem. maybe. It was so good, I couldn''t not share it with you all.
  • CLIENT BRIDGE  |  TUESDAY, APRIL 29, 2014
    [Sample] How to Set SMART Marketing Goals
    Sample goal: Increase website visits by 50% (from 5000 to 7500) by August 31, 2014. 'Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. SMART is an acronym standing for: Specific - target a specific outcome for achievement.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Sample] 6 Incredibly Insightful Marketing Reports You Should Be Running
    Bear in mind that the data below is sample data only, and does not represent actual HubSpot marketing data). 'There are hundreds of reports that you can run to dig into your marketing. Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, APRIL 24, 2014
    [Sample] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter
    This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Sample] 10 Tips to Drive Webinar Attendance
    Offer Something Special – Sweeten the deal by offering an e-book, white paper, industry report, sample, demo or other “prize” for attending. 'On average, only about 30% of webinar registrants attend, but strategic event recruitment can increase attendance rates to 65%, doubling conversion rates and ROI. that 65% attendance target. .
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Sample] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    And that’s just a sampling. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. But success often goes hand-in-hand with complexity, particularly for marketing teams responsible for maintaining and expanding brand visibility and generating demand. Find Out More.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Sample] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. 'You can''t ignore your prospective students. This is where your school''s content strategy comes into play. 1) Career Guides.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Sample] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    What''s the sample size like? 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. and ways to maintain your balance. Damn hard.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Sample] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    Beyond getting them samples to try, they are looking for material you can provide so they can produce their own content. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? Get to know them and they you.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Sample] LinkedIn Product and Services Pages Discontinued
    sample page appears below. 'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. LinkedIn marketing
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Sample] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    We’ve uploaded a sample document to help you organize your efforts. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And while it’s human nature to wish and hope things are easy, that’s often not the case. The Results.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Sample] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Do Something Each Week that Scares You.  . Image source. Fact Check.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Sample] Is Affiliate Marketing Right for Your Business?
    Sometimes it’s easier to provide a free sample or a video instead of having an affiliate link directly to a product or service for purchase. 'What exactly is affiliate marketing? It involves having others market and sell for you. It’s a web-based system that allows you to reward referrals by sharing your profits. How it works.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Sample] Is Free CRM Software Right for Your Business?
    Sample Activity Set in Insightly. 'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. Accounts.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Sample] LogMyCalls to Launch Line of Beaver Meat Products
    Free samples will be distributed at events and to select LogMyCalls clients. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats. Bernard Beaver has long been the mascot of LogMyCalls.
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Sample] Brands Break out the Prank Videos for April Fools Day
    'On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Typical jokes range from small spoofs to elaborate fake campaigns and, here at Vidyard, we’re especially interested in how brands are using fun videos to add some unexpected value. Frito-Lay Releases a Fragrance.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [Sample] Direct Mail – A Targeted Way to Reach Tradesmen
    This could be a link to a technical piece on how to do something or an offer for a demo or sample of a product. 'Sometimes we’re so focused on the digital and social options out there that we forget about what we used to use before these new ones were available. I’m not saying to do mass mailings, but rather targeted ones.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Sample] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    Basically, these small improvements seem more impactful than they are simply because your sample size isn''t large enough. 'If you''re serious about maximizing your investment in marketing, you''re probably at least trying to optimize your landing page conversion rates. The first step toward meaningful change is admitting you have a problem.
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Sample] How to Build Marketing Accountability From the Lead Up
    Here’s a sample of potential key marketing channels: Google Paid Search. 'In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. Marketing Channel. Marketing Campaign. Lead Source. Conferences. Virtual Events.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 27, 2014
    [Sample] 3 Reasons Why Emails Don’t Get Opened
    Send out the same email at four different times to an even random sample of your audience and see which open rate is the highest, between early-morning, mid-morning or noon, afternoon and evening. 'Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Sample] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    Editorial experts analyze vast sample files to assess the accuracy of different sources. 'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. When the rubber hits the road, it doesn’t matter how many leads you have.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Sample] How to Use Infographics to Get Leads From Your Website
    Free samples? 'Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people''s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. Here''s how. Free trials?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, MARCH 23, 2014
    [Sample] How to Hire & Onboard Salespeople - The Right Way!
    Note: Click here to download a sample chapter. 'Thinking about hiring any new salespeople in the not-too-distant future? Or are you still suffering from a bad hire? If so, check out my interview with Lee Salz, onboarding expert and author of Hire Right, Higher Profits. know you''ll get some good ideas. Or get it now on Amazon. It’s not.
  • MARKETING ACTION  |  FRIDAY, MARCH 21, 2014
    [Sample] Should You Hire a Journalist for Your Content Marketing Team?
    Interview candidates: Give them trial assignments, ask for writing samples and match their background with your content marketing goals. Spot red flags: Watch out for concerns such as inability to meet deadlines, an “old school” attitude toward online publishing and heavily edited samples. Reasons to hire a journalist. bureau.
  • ANNUITAS  |  THURSDAY, MARCH 20, 2014
    [Sample] Notes from the Marketing Operations Executive Summit 2014
    Great buyer journey sample @jonmiller 1) be a better marketer 2) why MAS? 'Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Enjoy! And this?
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Sample] How to Write a Blog Post in 30 Minutes
    To learn more, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'Image credit: Flickr. What can you do in 30 minutes? You can lose yourself in an episode of your favorite half-hour show on Netflix. You can get distracted by Facebook and fall into a black hole of unproductiveness. Here we go! Before you start: 1.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Sample] How to Display Site Content Only Your Mobile Viewers Can See
    Mobile traffic will not be as high as your desktop traffic, so it may take longer to gather results with a smaller sample size. 'How many times have you heard, “this will be the year of mobile”? We need to start adjusting some of our marketing efforts to cater to these new mobile visitors. That’s not a number we can ignore.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Sample] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. 'According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. so I guess I better make it quick. Not quite.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Sample] Hire the Right Freelance Writers for Content Marketing
    We… review different writing samples for variance in tone based on the publication or client the writer is representing to make sure they can adapt to fit the style we need,” Otis says. 'As the content marketing trend continues to grow , an increasing number of companies are finding themselves in need of quality writers. They’re adaptable.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Sample] Do You Forget “Marketing” in Your Content Marketing?
    Here is a sample Twitter message to use for outreach:  Happy Monday! 'You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Optimize it for search engines! The first thing your readers see.
  • SYNECORE  |  THURSDAY, MARCH 6, 2014
    [Sample] The Future of Mobile: Visual Search
    Reverse image search is a CBIR query technique that involves providing the search engine with a sample image to base its query on. Reverse image search allows users to discover content that is related to a specific sample image, popularity of an image, and discover manipulated versions and derivative works. Reverse Image Search.
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Sample] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    If any one of my sample hunting and outdoor companies would like to customize their competitors, Hoosh allows for this as well: image courtesy of ii.hoosh.com. '(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? ll show you how to get started in only 5 minutes. Share-of-Search Reporting.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Sample] A Sampling of the Sexiest Business Blogs on the Internet
    You have the blog post title, social sharing buttons, sample text, topic tags, and images. 'Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. 1) IMPACT Branding & Design. 2) Yoh. 6) Zendesk.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Sample] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    Said Software Advice’s marketing analyst – and author of the report – Derek Singleton, “The prevalence of small companies in the sample is somewhat surprising, given that mid-size and large companies have more aggressively adopted marketing automation systems. 'I have a Magic 8 Ball on my desk. Answer 2:  Outlook good. The chart is below.
  • E-QUIP  |  TUESDAY, MARCH 4, 2014
    [Sample] The Best Proposal Differentiator That Almost Everyone Ignores
    I then projected on the screen several sample pages from A/E proposals. These samples came from some of the most recognizable firms in the A/E industry (all found on the internet). '"How many of you think that clients read your entire proposal?" What do they do then?" I asked. Often with small fonts and precious little white space.
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Sample] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” ” Holy cow! 500 have public blogs, and those numbers aren’t growing very fast. ” That’s all.
  • BIZNOLOGY  |  TUESDAY, MARCH 4, 2014
    [Sample] Blog your way into a book deal
    Consider every piece you pen to be the equivalent of the writing sample you’d need to write or submit for the job of your dreams. 'In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. known creative entity.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Sample] Stay in Compliance: What Marketers Need to Know About ePrivacy Law
    Are there sources of sample permissions available that can help businesses obtain data with a reasonable level of scope for innovation? 'Author: Aine Dundas If you capture and use customer data as part of your marketing process, legal compliance should be one of your top concerns. DUNCAN : Yes.  DUNCAN: The jury’s out! DUNCAN: It depends.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 28, 2014
    [Sample] Beware of dubious data providers: a 9-point checklist
    Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good.  '(Photo credit: Tim Morgan). I am, and I hate it. 
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Sample] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Do you offer a 30-day free trial, product samples, or consultations? The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub. 'Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. Of course you do. Facilitate Comments.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Sample] Think Outside Your Alumni Database: A Primer on Social Donor Management
    From a sample size of over 200 schools, we’ve seen an average 60% match rate of alumni database records compared to LinkedIn member''s information. 'Imagine you''re planning your next New York City regional alumni event and you want to search for a restaurant that your Red Sox loving alumni would enjoy. nonprofit
  • VIDYARD  |  TUESDAY, FEBRUARY 25, 2014
    [Sample] 5 Steps to a Successful Video Content Audit
    Here’s a sample we’ve created to help you out: Download your own copy (Excel File). 'After you have made a commitment to video marketing, it’s all about delivering consistent video releases to build your subscriber base (brand fans you can actively market to and possibly convert). Step 1: Outline your goals & criteria.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Sample] New Research Points the Way to Success in Your Content Marketing Strategy
    While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. 'Content marketing is powerful. It’s also relatively young. Blogs.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 21, 2014
    [Sample] How “experiential marketing” builds on key trends
    There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc.  '(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. sales versus marketing versus IT).  social business”). 
  • VIDYARD  |  WEDNESDAY, FEBRUARY 19, 2014
    [Sample] 3 Secrets Hiding in Your Video Data
    would need a larger sample of videos to test if this is statistically significant beyond our video collection, but it does influence how I tend to think about live action versus motion graphic for certain projects. For example, your video viewing data might showcase high drop off rates (a signal that your video is too long). Observation # 2.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Sample] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The results are broadly consistent once you take into account that Pepper Global’s sample has many fewer small companies than Venture Beat, and thus understates clients for vendors like HubSpot and Infusionsoft. Here’s a list of some of the approaches and a sample of vendors who have taken them. Here’s how I see things.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Sample] Data-Driven Customer Experience as a Competitive Advantage
    Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern. 'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Sample] 6 Copy Starters for Emails & Letters
    Here’s a sample question that became the lede for a lead generation email, in which a franchisor was looking for franchisees. 'Copywriting  – what you say and how you say it – is still one of the most important disciplines in marketing. Sometimes just getting started is the hardest part. There’s a lot of pressure to get it right! Shhhh!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Sample] 13 Little Landing Page Experiments That Can Make a Big Difference
    You''ve got to get sufficient sample size. 'When most people talk about experiments, it sounds like something overwhelming and complicated. You''ve got to set a control and treatment. You''ve got to track it all to determine when it''s statistically significant. With all that, is testing really worth it? And that''s just one example.
<< 1 2 3 ... 10 11 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1