• DISCOVERORG  |  WEDNESDAY, MARCH 22, 2017
    [Sample] [VIDEO] How to Evaluate a Data Provider
    The problem with the first method is it’s too small a sample size. Instead of asking for 1 or 2 examples – ask for a sample list of 100 or as many as they’ll give you – records that meet your ICP. Does this situation sound familiar? Watch the Video. What You May Be Doing Wrong. The Good Way to Evaluate a Data Provider.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Sample] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Given the vastness and diversity of today’s marketing and sales tech market, the index only includes a sampling of the key players in the mid-market/enterprise space and is sorted based on the pillars of the B2B Customer Data framework. This article is a guest post by Raviv Turner of CaliberMind. Like it? And then it happens. Hackies
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Sample] 4 Ways to Use Audio in B2B Marketing
    That means you can use this same technique with audio samples that are “longer than 30 seconds,” says Hunersen. When you’re trying to get somewhere -- by foot, train, bus, or car -- how do you pass the time? I’m one of those people who always has to be listening to something. I’m hardly the only one who’s partial to audio in this way.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Sample] The Six Best Accounting and Finance Tools for Small Business
    Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. Sample review: “FreshBooks makes it remarkably easy to do everything yourself without expensive accounting software. Sample review: “Quickbooks is an oldie, but a goodie. 1 ) Xero.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Sample] Six SEO Tips for UX Designers
    If you’re using PDFs as lead generation bait, common on B2B sites selling costly software and services, try integrating a strong sampling of the content into your page body. Guest post by Alex Berg. Image credit: Bambi Corro III. 1. Use descriptive links. As UX designers, you know the value of a good call-to-action (CTA). SEOBook.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Sample] Create. Captivate. Engage. The Art of Interactive Experiences
    There were no product samplings to be done or questionnaire to answer. No one was interrupted, asked to sample something, or stopped to respond to questions. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Thus, the buzzword is interactive. What makes interactive marketing successful?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Sample] Mark Cuban, the first trillionaire and chatbots on the edge
    An example is Absolut Vodka — a bot helped you find a participating bar, provided a free product sample, and then a complimentary Lyft ride home. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. Still early days.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Sample] The 17 Best Photo Editing Tools
    Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” 1 ) FotoFlexer.
  • HINGE MARKETING  |  MONDAY, MARCH 13, 2017
    [Sample] Accounting & Financial Services Research Released [VIDEO]
    So this is a very robust sample of the industry. Its 27% of the sample and that’s a 20% increase in the number of high-growth firms over last year and we dig in deep and see what is it about these firms that is different? Video Transcription. Hello, this is Lee Frederiksen. What’s different about their strategy, for example.
  • DISCOVERORG  |  MONDAY, MARCH 13, 2017
    [Sample] [VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO
    See How An Org Chart Can Help You Know Your Prospect (KYP) Sample Our Data! When DiscoverOrg first launched its sales intelligence platform 9 years ago, the company sold the best data in the world to sales teams that understood the value of org charts and direct dials to better find and connect with their IT prospects. Watch the Video.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 13, 2017
    [Sample] The Perfect Close
    Chapter 10 includes pre call planning and includes a long list of suggestions and a variety of sample forms. He even created a sample sales scenario between a salesperson and a prospect to show how it works. The Perfect Close. -a a book review-. 21 page corners turned over! They are warmth and competence. This chapter is golden. Book
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Sample] Why Your Business Needs Outbound Lead Generation
    Think about it this way: if you own a bakery, it’s probably a good idea to stand outside and offer free samples to passersby. Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. one-way broadcasting). Let’s face it.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 10, 2017
    [Sample] 3 Simple Presentation Techniques to Engage Your Audience
    The presenter gets data from a random sample. Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. Needless to say, she’s incredible. Afterward, I was lucky to be able to pull her aside and get the scoop. Engagement Technique #1: Around the Room. Why is it helpful?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Sample] How to Create an Organizational B2B Content Marketing Strategy
    For instance, it would make sense for this sample company to have more content marketing content if that is what they were well-known for. There are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. By Topic. By Medium.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Sample] How to Create and Share an Infographic Resume [Infographic]
    A highly engaging and visually appealing infographic that explains your skills and qualifications might help you stand out in the crowd and serve as a work sample when applying for a job. Luckily, technology is also here to help. One resume format you may not have considered? Infographics. Hiring IGSS
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Sample] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Sample review: “Learn directly from your customers with interactive user chat and instant customizable polls to form comprehensive analytics to understand your audience.
  • DISCOVERORG  |  WEDNESDAY, MARCH 8, 2017
    [Sample] Why That Bargain Contact List You Bought is a Sales Dead End
    If you’re being sold 1,000 contacts, you might be given a 50 contact sample list of potential contacts to get a taste of product. Get A Free Sample of Our Data. If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Turns out all they had bought was an expensive piece of parchment.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Sample] 9 interview hacks for being the most memorable martech candidate
    Show some recent work samples. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. But the competition is stiff.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Sample] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Sample review: “Want to connect your social media activity to other areas of your business? grow}.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Sample] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    Below you will see a few sample channel paths where organic search gets the credit, though it has been influenced through paid search efforts. This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? are certain channels being undervalued)?
  • ENGAGIO  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] Orchestrating Customer Success at Engagio: How I Use PlayMaker to Delight Our Customers
    The plays I’ve mentioned here are just a small sample – we’re constantly making improvements and tweaking our processes. Over the past two years, my challenge here at Engagio has been building out customer success while the proverbial plane was in the air. It’s allowed us to scale from zero to over a hundred customers in just over a year.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs
    Downloadable case study templates that show you a sample case study structure from top to bottom, along with business case study examples, tips on finding the right candidates, advice on how to reach out to them, and sample interview questions to inform your case study content. How much money do you really need to start a business?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] The 14 Best Personal Productivity Tools
    Sample review: “These top productivity tools will help you grow…(use) RescueTime for tracking your time, eliminating distractions, and optimizing your daily productivity.” — Marketing Insider Group (Startup). Sample review: “As a B2B business owner, you’ve probably noticed that a lot of your time is unaccounted for.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Sample] The Silent Marketing Roadblock – Choice
    By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. You finally make a choice after sampling ice cream, but even though you’ve chosen chocolate mint, you’re still thinking about the mango sherbet you passed up. Let’s take a look at what’s behind this phenomenon.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Sample] Back to Basics: How to Write an Effective Business Blog
    To start, you can give them a few samples of your work to show your writing style. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. I want to address some of the most common questions here – specifically as they pertain to business blogs. What should I write about? they ask. Maybe.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Sample] The 26 Best WordPress Plugins
    Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. 1) Publicize.
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [Sample] Has B2B ecommerce come of age? Maybe.
    Are there really 168 case studies of a full implementation of the big data vision in this small sample? The 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. You’ll get some rich insights on how B2B ecommerce buyers are grasping digital commerce channels. Here’s what he had to say about the study. Maybe.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 22, 2017
    [Sample] A guide for mid-career informational interviews for marketing technologists
    Here’s a sample outreach you can use to ask for an informational meeting. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Dear Erica, I have 10 years of digital marketing experience and want to switch to a pure martech role. But few have gotten back to me. Thanks, Ella, New Jersey.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Sample] The 21 Best Content Curation Tools
    Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review: “Bagtheweb helps users curate Web content. 1) Storify. GetApp.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Sample] The 17 Best Project Management Tools
    Sample review: “JIRA is a project planning and management application that brings structure and logic to your workflow. Sample review: “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. Effective digital marketing is a team sport. 1) JIRA Software. 2) Basecamp. 3) Voxer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Sample] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    In my sample of people who successfully became known, it took an average of 2.5 By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free! In the beginning.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Sample] Be Mine: A Brief History of Valentine's Day Marketing
    In Massachusetts, Howland produces a dozen sample Valentine’s Day cards and sends them off with her brother to distribute during a sales trip for their father’s company -- S.A. When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Sample] The most memorable martech resume I’ve seen
    This is just one sample. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Thanks, Sue, San Francisco. Careers
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Sample] The 29 Best Social Media Monitoring Tools
    Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. Sample review: “Cision has some smart solutions for brands.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Sample] 13 Web Design Trends to Watch in 2017
    Design director Will Geddes displays samples of his work in this unexpected collage of overlapping images. Danish agency B14 uses their homepage real estate to simply describe their mission statement and provide links to samples of their work. The landscape of web design is constantly evolving. 13 Web Design Trends to Watch in 2017.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Sample] Return on Marketing Investment: A Professional Services Primer
    You can develop a hypothesis and use the software to deliver the changes to a random sample of readers. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. Sometimes things went well, sometimes not. Fortunately, all that has changed. Marketing is more quantifiable than ever.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Sample] The 28 Best Web Design Tools
    Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? Sample review: “Paletton is another great design tool for marketers who lack in overall design. Sample review: “IconFinder is the god of all Icon websites and tools. 1) COLOURlovers.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 2, 2017
    [Sample] BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence
    Empower Your Sales Team Get a Free Sample of our Data. Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. Why did our co-founders Henry and Kirk pick Information Technology? Why so high? More Than Just Information Technology Contact Data.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Sample] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    Consider asking people to "Download your ebook now," or "Click now for free samples," instead of writing copy that's devoid of actionable next steps. LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Sample] The 24 Best Email Marketing Tools
    Sample review: “You need a tool to manage your email list and subscribers. Sample review: “Ever forget to follow up with a contact? Sample review: “There may be some other email management tools out there but this one is working well for me. Sample review: “Send video emails to anyone using your web cam.”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Sample] How to Write a Case Study: The Ultimate Guide & Template
    To give you an idea of what that might look like, check out this sample email: You might be wondering, "What's a Case Study Release Form?" As noted in the sample email, this document serves as an outline for the entire case study process. Sample questions might include: How long have you been in business? Product Knowledge.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Sample] The Essential Artificial Intelligence Glossary for Marketers
    In supervised learning, the sample data is labeled and the machine learning program is given a clear outcome to work toward. Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. Or is this kind, speedy agent really just a robot in disguise?
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Sample] The 29 Best Web Analytics Tools
    Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “In the past, updating your website’s tags probably involved a call, email, and follow-up call to your IT department.
  • HINGE MARKETING  |  MONDAY, JANUARY 30, 2017
    [Sample] 2017 High Growth Research Report Released
    High-Growth firms (defined as 20% compound annual growth rate or greater) made up less than 30% of the total sample and accounted for over $500 million in new growth. We’re pleased to announce the release of our 2017 High-Growth Study. This year’s study does not disappoint. Download the research summary here. At a Glance. Strategy. Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Sample] 3 Ways to Make Controversial Content Work for Your Brand
    A few members of our team went visited 9 different hotels in order to gather 36 samples from various surfaces. Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. It encourages audiences to click, read, and share the content. Stir up a debate. .
  • VIEWPOINT  |  FRIDAY, JANUARY 27, 2017
    [Sample] Expert Panel’s Feedback on Our Lead to Revenue Calculator
    The above graphic is a sample from our Lead to Revenue Calculator. During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator. I was surprised at the level of detailed feedback I received. Not all of it was positive, but it was all valuable. Download it here. Do they drop the ball? Thank you.
  • EXPERIENCE MARKETING INSIGHTS  |  THURSDAY, JANUARY 26, 2017
    [Sample] Sample Blog
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Sample] The 32 Best Twitter Marketing Tools
    Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic. 1) TwitterCounter. I like it.”
  • CONTENT STANDARD  |  SATURDAY, JANUARY 21, 2017
    [Sample] Where Do Business Goals Fit in a Storified Content Strategy?
    You then entice downloads by emphasizing the content’s value and providing a sample of the highlights users will find once they download the content. Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 20, 2017
    [Sample] Your Marketing Content: Is it Fake News?
    If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or an upcoming PowerPoint presentation), then you’ll need to become that hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.;
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Sample] For Email Marketing That Sticks, Story Matters
    That sample email up there? Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. She’d been off the grid for the entire vacation, so she knew she’d have some catching up to do re: her inbox, but it was worth it. Gross , she thought. They were low. But how?
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Sample] The 26 Best All-in-One SEO Tool Suites
    Sample review: “Get a complete local SEO report in just 15 minutes. Sample review: “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing. Sample review: “Use Screaming frog to do an analysis of the SEO optimisation of your blog. SEO has a lot of moving parts. Siasat.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Sample] 12 Questions You Need to Ask Before Hiring an SEO Company
    Ask to see a sample report created for another client in order to ensure that the SEO company has a valid method for reporting their progress toward your shared goals. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Sample] Survey: Mobile Usage Growing Significantly in China
    For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics. A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. Digital Channels Account for 40% of Advertising Spend in China. newspaper, radio, magazine).
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Sample] The Four Best Online Survey Tools
    Sample review: “Want to find out what your customers themselves think? Sample review: “For writing relevant content that people actually want to read, I use Qeryz. Sample review: “Want to get feedback on your blog? What content will be most valuable and compelling to them? Collect data and analyze results.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Sample] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Using cookies.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Sample] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    To minimize risk, we can pull only a small, random sample of our target audience and use this as a test group—let’s say 10%. Author: Cassidy Milder Every growing organization has important thresholds to cross. But growing companies can hold themselves back when they grow beyond the tools that they use. Now that’s truly priceless.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Sample] Marketing Automation for Associations
    Some Sample Workflows. Let's look at some sample workflows for three common scenarios. Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. What Marketing Automation Really Is. It's more complicated than that.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Sample] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Can they provide samples? Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. I’m looking at you, Google.). Your brand doesn’t need to be the guinea pig.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [Sample] [VIDEO] The Value of Sales Intelligence vs Data
    Empower Your Sales Team Get a Free Sample of our Data. There are a lot of sales and marketing data providers out there. Everyone talks about their solution slightly differently – they offer contact data, verified data, sales intelligence , etc. What’s the difference between all of these terms? It is what it is. It just is.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Sample] The 15 Best Special-Purpose SEO Tools
    Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. Sample review: “Broken links are the best way to drive traffic away from your website and blog.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Sample] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Look at the sample below to see what this reads like. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. Choosing Your Participants.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Sample] 3 Traits That Separate the Best Leaders from Average Ones
    They then validated the trends in an additional sample of 700 CEOs from Hogan's global database. The best leaders seem to possess an elusive mix of qualities that resist precise categorization. New data from Russell Reynolds Associates and Hogan Assessment Systems sheds some light on what separates the best leaders from average ones. Passion.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Sample] 3 Sales and Marketing Strategy Ideas for 2017
    In a nutshell, when a firm’s experts freely share valuable knowledge with the market—by publishing and speaking to the firm’s target audience—they allow future buyers to sample their expertise. As we approach the new year, the only thing we can be certain of is uncertainty itself. Strategy 1: Get to Know Your Buyer… Again. How does it work?
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 4, 2017
    [Sample] Blast Off: The Internet of Things Is Headed to Mars
    Streaming services could gift subscribers with early access to exclusive content like 360-degree video , or they could offer song samples through in-home digital assistants. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s. Why Send Tech to Mars?
  • ACT-ON  |  TUESDAY, JANUARY 3, 2017
    [Sample] 5 Psychology Principles Every Marketer Should Know
    Well, for B2C samples it certainly does. Samples can increase sales by as much as 2000%. What’s a marketer’s real job? It’s to sell stuff, sure. But there are many elements to selling. It’s crafting a message, raising awareness, getting people to act. All of that involves influencing people. Persuading them. It makes me itch, too.
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Sample] The Six Best Screen Capture Tools
    Sample review: An “animated GIF is simple to create and will generally be small in size. Sample review: “If you work within the design space or manage a team, this will simplify your life tenfold. Sample review: “Snagit (paid) is my preferred tool for making screencasts and annotated screenshots. 2 ) LICEcap.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Sample] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    If the average is continuously going down, perhaps it’s time for you to consider a data vendor to help boost your dataset or take a random sample to see who you’re really attracting with your marketing initiatives. Here are four ways that lead scoring can make you a smarter marketer: 1. Some of them include: Title. Job level.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Sample] The Science Behind the Most Popular Infographics of 2016
    The second-most popular type in this sample was the how-to infographic, which guides readers through steps to achieve a certain outcome. For the sake of comparison, here are some additional formats that were included in our sample: Mixed charts: Uses a variety of charts and graphs. What makes people want to share an infographic?
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Sample] Using Content Marketing in the Professional Services Industry
    You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. First Up: Who Are You Attracting?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Sample] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    In our sample, Zopim and LiveChat were the chat leaders. WooCommerce is a leader in the ecommerce category, with 43% market share within our sample. Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. But what does that look like?
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Sample] The 20 Best SEO Rank Tracker Tools
    Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. rank checking or rank monitoring) tools. 1) SerpBook. 4) Serpfox.
  • DISCOVERORG  |  THURSDAY, DECEMBER 15, 2016
    [Sample] Taking Aim at the Top 2017 Sales & Marketing Technology Trends
    Empower Your Sales Team Get a Free Sample of our Data. Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show. These guys are total geniuses at predicting future trends, and quite frankly, it inspired me to try my hand at “future-hunting.” The Value of Good Data.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Sample] How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
    consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. Let's walk through them below. Step #1: Choose a seasonal opportunity. The lesson?
  • WEBBIQUITY  |  MONDAY, DECEMBER 12, 2016
    [Sample] The Six Best Online HR, Payroll, and Employee Scheduling Tools
    Sample review: “If you need employees to work from multiple locations, we recommend When I Work. Sample review: “These top back-office tools will help you grow your startup…(Gusto meets) all your payroll, compliance, and benefits needs.” — Marketing Insider Group. 1) When I Work. Google Review Count: 170. 2) Zenefits. 3) Gusto.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2016
    [Sample] What Not To Do at Your Company Holiday Party
    If you don’t want to come into work the next day wondering if you jeopardized your job, drink wisely -- and be sure to sample the snacks, too. Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. 10 Dos & Don'ts for Your Company Holiday Party. Don't: 1) Don't skip the party.
  • ACT-ON  |  FRIDAY, DECEMBER 9, 2016
    [Sample] Why you need a creative brief for every project
    Include samples, from your own organization or others you’ve collected, to give the designer a visual cue what you are looking for. Humans are wired to see images. More than half of humans are visual learners. Our brains process visuals incredibly fast: in just 13 milliseconds. But we’ve embraced that with vigor in recent years. Trust me.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 8, 2016
    [Sample] Men vs. women? Who should narrate your explainer video?
    Sample size: 200). Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” It’s called Which Type of Voice Actor Should You Use for Your Explainer Video? Source: ConversionXL. Opposites attract. One video, two narrations. Like this post?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Sample] 4 Secrets of Mobile Retention
    The specific numbers vary from sample pool to sample pool, but the trend remains the same: push notifications improve retention, and personalized push takes it one step further. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • JUNTA 42  |  TUESDAY, DECEMBER 6, 2016
    [Sample] Want to Commit to Content Marketing? Prioritize the Right Things [New UK Research]
    Committed marketers are more likely than the overall sample to understand what an effective or successful content marketing program looks like within their organization. Each year during my Content Marketing World keynote talk, I highlight one theme I think is critical for all marketers to understand. This year, that theme is commitment.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Sample] The 24 Best Visual Content Creation Tools
    Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: Creative timesavers: with Mondrian, you can “create vector drawings right in your browser window.”
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Sample] 3 Neglected Content Distribution Trends You Should Test in 2017
    Another option is to include a short sample of the original post with a referral link back to that page. When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Instead, marketers are seeking solutions to squeeze more value out of their content.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 30, 2016
    [Sample] 3 Rules to Email Marketing
    When A/B testing, if one email performs better than another, and you don’t know for certain why or have not reached a level of statistical confidence based on the test percentage or sample size, then more testing is needed. Email marketing drives more conversions than any other marketing channel, including search and social. Rule 1: Design.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Sample] 11 Examples of Facebook Ads That Actually Work (And Why)
    Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well. Nature Box is asking you to try its free sample. One average, Facebook is home to 1.18 1) It's visual. The cons?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Sample] 10 Examples of Facebook Ads That Actually Work (And Why)
    Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use. The image shows you exactly what you're getting, and it calls out the “free sample” CTA well. Nature Box is asking you to try its free sample. One average, Facebook is home to 1.18 1) It's visual. The cons?
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Sample] Key Video Benchmarks from Demand Metric’s 2016 Report
    Here’s a sample of what you’ll find – click on these to tweet! It’s really difficult to plan a journey if you don’t know your destination. Getting in the car and driving until you find something cool is a great way to spend an afternoon in your late teens, but the same concept is difficult to apply to your video marketing.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Sample] Thought Leadership Marketing for the Subject Matter Expert
    The interaction needs to be substantive enough that people can sample the thought leader’s expertise. Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? It seems like a great thing to be, like a “trusted advisor” or a “team player.”. But what does it actually mean to be a thought leader? Writing.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Sample] How to reach your customers at work or at home
    To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Have you ever wished you knew more about the consumer side of your business customers? I’ve been thinking about some of the things a marketer could do with this new capability. Access hard-to-reach segments. Like this post?
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Sample] 4 Common A/B Testing Mistakes (And How to Fix Them)
    The Fix: Stick to a predetermined sample size. You should set a sample size in stone prior to running an A/B test and resist the urge to end your test early (no matter how promising your results look). Don’t fret if you’re scratching your head on how large your sample needs to be. png">. Problem #1: Your testing tool is faulty.
  • CEROS  |  MONDAY, NOVEMBER 21, 2016
    [Sample] Digital Craft Weekly 47.16
    With each unique tree sample comes a unique story, and to help tell these stories the school commissioned Hello Monday to create an interactive virtual tour of the experience for visitors to further explore each of the tree species featured in the work. Happy reading! Virtual Tour by Mt. Cuba Center. Manitou Homepage by Manitou.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Sample] How Your Content Marketing Can Get an Extra Lift From Influencers
    Give your influencers a sample of your content in return for a positive endorsement on their social platforms or blogs. Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. The internet is no different. Image: PESO Model.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Sample] What is the role of content marketing in an ad-free world?
    Traditionally, those provocations might be ads, coupons or product samples. By Mark Schaefer. Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times , The Wall Street Journal and my local paper. I have not seen a newspaper ad in five years. Maybe longer. No more malware.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Sample] How Long Does it Take to Get Results from Content Marketing?
    If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. Content marketing is like cooking. The amount of content you provide. Be patient. Source ).
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Sample] With Maturity Comes Results for Australian Content Marketers [New Research]
    One key difference between these groups is that 56% of sophisticated/mature marketers consider their organization’s approach to content marketing to be extremely or very successful, compared to 25% of the overall sample and 3% of young/first-steps marketers. How mature are Australian companies with their content marketing? Absolutely.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Sample] Thoughts from Viewtopia 2016: Video Has Evolved
    And Don’t Forget to Sample the Refreshments. Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. They should be telling stories.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 11, 2016
    [Sample] What can Donald Trump teach us about market research?
    How do you know you have the right sample of people? How do you know that you are sampling the right social conversation? Donald Trump’s presidential victory stunned experts from both sides of the aisle. State after state reported voting results at odds with what almost every poll showed. What happened? Plenty. Like this post?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Sample] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    Unlike marketing copy, which is about convincing and persuading, your editorial copy allows your target audience to sample your knowledge — even get a sense of what it might be like to work with you. I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. And so on.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Sample] 5 Do’s and Don’ts of Employee Advocacy
    Start with a sample of employees from different groups within the company and expand from there. Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Marketers are rapidly working to tap into this new marketing channel.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Sample] AE Marketing: Using Your Brand to Generate Growth in an Age of Uncertainty
    It’s a free sampling of your knowledge and expertise. Even when you have a loyal, long-standing client base, demonstrating value can be a challenge for many architecture and engineering firms. And sustaining growth can be an even more difficult task. The takeaway? Plan for a steep decrease in business in the near future. Period. 80.8% 23.5%
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Sample] What Qualities Should You Look for in a Marketing Automation Manager?
    Write a sample email with a call-to-action based on the description of a content asset. Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. It’s a tall order, and you want the very best.
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