• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Sample] Quantifying the Value of Social Media Engagement in B2B Marketing
    Figure 3: Sample Social Media MPS Dashboard Dissecting the dashboard Column A: In this example, a weight. Figure 4: Sample Social Media MPS Monthly Detail Worksheet “Keep in mind, a. Figure 5: Sample Social Media MPS Dashboard Formulas Note: This document is intended for individual. Entire content © 2012 Gleanster, LLC. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Sample] Improving ROI with Marketing Optimization
    sample or control group. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Closing Thoughts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Sample] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Sample] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter
    This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Sample] Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter
    Proprietary audience development is now a core marketing responsibility
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Sample] 6Sense Finds B2B Prospects Using Web Site Activities
    Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 27, 2014
    [Sample] Cohort Analysis: 2 Simple Steps to Better Understand Your Leads
    If the sample size is big enough, select only the win records where all the dates are present and remove the rest. If the sample size is small, you can compromise on the “SQL date” because it is less critical than the other two. 'Cohort analysis is an often-overlooked area of marketing analytics. Lead to Win Velocity. SQL stage to Win.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Sample] Why You Need an Editorial Calendar for Social
    Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. It helps you maintain a consistent cadence.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Sample] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. What were the results? 1,500% ROI on SEO in 2011.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 21, 2014
    [Sample] The ABC’s of Business Blogging:How to be Heard above the Noise
    Here’s a sample of great headlines from Joan Stewart, The Publicity Hound : A Part-Timer’s Tactics for a Full-Timer’s __. 'How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. You can too.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Sample] 5 Ways to Boost Inside Sales Training Reinforcement
    While waiting to call shadow a fellow team member, inside sales reps can download sample pre-recorded calls and observe smart sales skills. 'With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event.
  • VIEWPOINT  |  THURSDAY, AUGUST 21, 2014
    [Sample] It’s All About the People: A Review of "Never Be Closing"
    Without giving it all away, I’ll share a small sample of what the book covers and what I found to be the most interesting and compelling aspects. 'I enjoy reading and reviewing books. So, while I started the book with a lot of skepticism, to my surprise, I actually ended up really liking it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Sample] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Start with a free sample of the Data Health Scan, which will provide a real-time view of the health of your data and will enrich your database by filling in any gaps or correcting any errors in your records, validating any email addresses before you send out any messages. Streak - A CRM in Your Inbox. Boomerang - Email Scheduling Plugin.
  • BIZNOLOGY  |  MONDAY, AUGUST 18, 2014
    [Sample] Who is clicking on paid search ads?
    OK, maybe my polls have a sampling error, because my marketing audiences are more savvy than the average searcher. 'I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you  never click on paid search ads?” ” Invariably, about half of the audience raises their hands.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Sample] Are QR Codes Dead?
    But I realize I''m a sample size of one, and I''ve heard people argue -- marketers especially -- that QR codes are still alive and well. 'Just a few years ago, QR codes seemed to be "the next big thing." But I''ll be honest here: I''ve never scanned a QR code in my entire life, and I''m pretty tech-savvy. Are QR Codes Dead? of the total U.S.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Sample] Landing Page Best Practices You Should Still Test For Yourself
    Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation. Social Proof.
  • BIZNOLOGY  |  FRIDAY, AUGUST 8, 2014
    [Sample] Social Business Reality Check: the elusive executive support
    Because the samples are so small and often not representative, we may occasionally get the right data, but fail to consider the complexity behind it. 'Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Why is that happening?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Sample] Getting Youth Interested in Manufacturing
    The students in turn would get samples to add to their portfolio. 'A poster on Reddit recently wrote, with regard to getting youth interested in manufacturing: “Management understands that the worker demographic is aging. mean I started when I was 24. was the youngest kid at the plant that wasn’t a coop student. But, what if.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Sample] The Biggest Gap in Marketing Software Selection Isn't Product Information
    And even the general comments they gather are somewhat useful as indicators of what a (highly biased) sample of users think. 'There’s a reason I’m not a professional copy writer, which is that I’m bad at it. That’s not terrible, at least by my pitifully low personal standards. and ask specific enough questions to get meaningful answers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Sample] A Structured Day in the Life of an Outbound Prospecting Rep
    Here is a sample day-in-the-life of one of the outbound prospecting reps at InsightSquared. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. 30 a.m.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 6, 2014
    [Sample] Slapped with a Google Penalty? Here’s How to Bounce Back!
    Usually Google will also be kind enough to give you a few problematic link samples causing the penalty. 'Your traffic has plummeted and your business website has been slapped with a manual penalty from Google. Well, you can quell your doomsday thoughts, as we have actionable tips to help your site bounce back. Unnatural links penalty.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Sample] Website Actionable Intelligence and Goal Acquisitions
    'Creating a custom dashboard enables you to focus with a clutter-free environment, showing you the reports that you''ve decided to set up for yourself, at a glance. Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. Break down the traffic and learn what it takes to convert an action.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [Sample] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    Sample questions to help you determine your level of need for outsourcing. 'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. You decide to insource your inside sales team. You know what you need to do.
  • B2B VOICES  |  TUESDAY, AUGUST 5, 2014
    [Sample] Opening up a conversation about B2B marketing and communications
    So here is a sample of what you will find as we begin our venture into the blogosphere with you. 'Welcome to the launch of The Business of B2B Communication weblog. What makes the business of business-to-business (B2B) communication so special that we have banded together to create an entire blog on the topic? We learn from benchmarking.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Sample] How to Avoid Becoming a Marketing Fossil
    ” Map sample customer journeys through your buying process and identify gaps where your team’s skillset or structure falls short, then tailor your strategy and hiring plans accordingly. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm. 3) Rethink Your Org Chart.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Sample] Google Analytics Launches Bot and Spider Filtering
    It’s not entirely clear exactly what kind of impact bots are having on tracked traffic for most sites, so I’m going to be stress-testing the new feature across a sample of our clients and comparing the numbers so we can get a sense of the average change across the accounts. It won’t change any of your old data.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Sample] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    As long as you have only one independent variable (ex: time), one dependent variable (ex: blog traffic), and a fairly large sample size, regression analyses can tell you a lot about your blog traffic growth. 'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. 2) Best-fit line. 3) R 2.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Sample] How to Consistently Keep Up With the Latest Social Media Trends
    If you like the sample results that you see, you can create a stream with that hashtag. 'There''s so much going on with social media it''s hard to keep up. It''s hard. That being said, being on the forefront of social media changes isn''t impossible either. There are many things you can do to keep on top of the latest trends. social media!
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Sample] The Definitive Guide to Awkward LinkedIn Networking
    So, it''s a sample set of one, but seriously, I think we can all agree these things are no bueno. 'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. YouTube is for videos. But LinkedIn? Social Media
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Sample] Exciting Healthcare Technology Requires Innovative Digital Marketing
    Tears of Joy for Diabetes Patients : Novartis, a leading pharmaceutical company, recently announced that Alcon, its eye care division, will use Google smart contact lenses to help diabetes patients manage their blood sugar—through tear samples. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Via NPR.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Sample] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Let’s build on this sample format to make sure your RFP includes all of the important considerations involved as part of a balanced video marketing strategy. 'Walk into any business and shout “Who wants to help me with this request for proposal?” ” and you’ll quickly find yourself in an empty room.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Sample] New Data Calls BS on Instagram Photos With #NoFilter
    Using first name recognition, I was able to sample the users guilty of #NoFilterFaking and determine their gender -- 66% of #NoFilterFakers are women. But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Well, then I guess you’ve got no choice other than a little white lie. Keep on reading.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Sample] The Modern Marketing Agency Pitch
    There would be a flashy presentation, imaginative props, samples of creative executions, and of course, a heart-tugging story to tie it all together. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Seriously, it was a huge deal. I forget exactly why. Illustrate a roadmap to success.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Sample] E-Commerce Calls-To-Action
    This is just a sample of some viable options. 'We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. They make the purchase, download a manual, or request more information. But sometimes the consumers need a little push. Here is where a call-to-action can help. Shop today. Shop women’s.
  • SALES CHALLENGER  |  TUESDAY, JULY 22, 2014
    [Sample] Want to Hire Challengers? Redesign Your Job Postings First!
    Use our Sample Job Posting tool to learn which keywords will resonate with Challenger potential candidates and create your own custom job posting. 'In previous posts, we have written about how sales organizations are increasingly implementing Insight Selling to equip their sales force to sell in today’s complex selling environment.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [Sample] Survey: How to Get the Most Out of Brand Advocates
    Of those respondents who were willing to give referrals at all (74 percent of the total sample), over half said that they would be at least “somewhat more likely” to refer a friend or colleague in response to any of those three enticements. To find out, Software Advice conducted an online survey. Social recognition (e.g., Conclusion.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Sample] 6 Principles of Persuasion for an Amazing Copy
    For more conversion copywriting tips, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Likability.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Sample] Business Cards: The Good, the Bad, & the Ugly
    All sample business cards are innocent until proven guilty and certain images have been withheld to protect the identity of the individuals and businesses. If you’re using an online printer, or website service, you can request a sample packet (which are usually free) to make sure you’re picking the paper you like. The Good.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 10, 2014
    [Sample] 3 Easy (and Cheap) Storefront Marketing Tactics
    If you’re in the food business, the easy option would be to dish out samples of your best-selling products. 'Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. But the creative spirit hasn’t completely left Haight-Ashbury.
  • VIDYARD  |  WEDNESDAY, JULY 9, 2014
    [Sample] The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report
    We’ve presented a sampling of the research findings here, but you can download the full report to explore where you fit on the spectrum based on your current video marketing practices. We wanted to understand more about where companies fall along the spectrum of activity that is video marketing. Click to Tweet. Click to Tweet.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 4, 2014
    [Sample] The Panini Sticker: Probably the best content marketing in the World
    Even for the non-football sticker converts, it’s worth checking out to sample the online experience on offer. 'A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. And it will all pass in no less than a month. You bet it does.
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Sample] Commissioning Illustrations Like a Pro
    If you are looking for someone to take an outline of an infographic and run with it, choose someone who has samples of similar work. 'There are times when a photograph just doesn''t cut it. You could be working on an infographic or trying to develop custom icons for an app. When you do, here are a few things to keep in mind: .
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Sample] Our 5 Favorite Marketing Automation UIs
    scannable, vertical timeline view highlights a sample of specific interactions a lead has had with your brand. 'Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. HubSpot. Adobe Marketing Cloud. Eloqua. Salesfusion.
  • LEADERSHIP  |  WEDNESDAY, JULY 2, 2014
    [Sample] 3 Ways to Feed Your Audience What They Are Craving
    Sample portions packed with value. One way to find out what your target audience really wants more of is to sample bite-sized chunks of what you can offer them. Depending on the nature of the initial offering you may want to put out your samples one by one or a few at a time. Often enough, I will get cravings for these items.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Sample] How to Design Experiments for Your Website in 5 Easy Steps
    Here''s some sample data for Example Enterprise: Example Enterprise generates 60,000 website visitors and 500 leads per month. 'Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. Only 17% came from their homepage.
  • ANNUITAS  |  TUESDAY, JULY 1, 2014
    [Sample] Marketing Wake Up Call – CASL and Email Deliverability
    It’s simple to get started- send us a sample piece of content from your marketing automation system and answer a few questions and ANNUITAS will return a personalized, unique snapshot of your Email Deliverability health in terms of filtering, content, reputation and authentication.  'Today’s the day marketers…July 1, 2014. Why so significant?
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Sample] So You Just Hired an Agency: Here's How to Start Off on the Right Foot
    Have your key contacts at the agency talk with Sales, give them a product demo, or send them a few samples of your product. 'So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. but you''ve been down this road before.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 1, 2014
    [Sample] Are You Too Accommodating As An Inside Sales Manager?
    Here is a sample report of what a typical evaluation would look like. 'About a month ago, I talked about the challenges I''ve faced when managing conflict and I offered a couple of ways to address these obstacles that I’ve learned over the years. Since then, I''ve really made a point to consider alternatives to proactively manage conflict.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Sample] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    They''re selfless with their products -- they offer free samples and in-store trials on nearly everything. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe. Branding is layered, sculpted, and tested. 1) Lush.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Sample] The 3 Most Important Aspects of Inbound Marketing
    If you’ve ever shopped at a Costco or other warehouse type club, you may have noticed that they offer delicious samples of food. 'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Don''t be - it all comes down to three concepts. Getting Found Online. competitive)?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Sample] How to Take Vacation Without Sabotaging Your Sales Team
    Examples of some streams you could set up include mentions of your company name, mentions of your product plus the words ''demo'', ''free trial'', or ''sample,'' as well as mentions of your competitors. Other times, it''s the exact opposite -- you feel energized and ready to take on the world. think I''ve uncovered the secret.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 23, 2014
    [Sample] Slammed!!! for the first time sales manager: chapter 24
    You can download a free sample or order your book at: [link].     When employees feel that the company’s president and its management team are in alignment, a natural energy will begin to filter throughout the organization. 'Slammed!!! for the first time sales manager, chapter 24. Traits of Highly Successful Companies. Books
  • ENGAGE  |  WEDNESDAY, JUNE 18, 2014
    [Sample] How to Find and Choose a Photographer
    Look in magazines and photographers’ samples to see if there is a style that fits your criteria. 'I remember the first time I had to find a photographer for a photo shoot. was terrified. was living in New York City and had just been hired as an assistant art director for a food magazine. Where do I go?’ I thought. What is your subject?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Sample] Facebook Stats that Every Social Marketer Should Know
    In addition to arming yourself with a rock solid social media tactical plan (click the link for a comprehensive sample plan, including high-level objectives and granular action items), marketers need to approach their Facebook strategy with the most up-to-date insights and stats. 'Author: Maggie Jones With over 1.23 Social Media
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Sample] 11 B2B Website Mistakes and How to Avoid Them
    Find a graphic designer who knows digital design and ask to review some samples before you hire them. 'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You have bad content on your website.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Sample] The Art and Science of Viral Videos
    The sample videos in this study included: “ Charlie Bit My Finger ,” a video in which an English boy gets his finger bitten by his younger brother. You do what the majority of the sample videos did -- you demonstrate the breaking of social norms. 'Virality. It’s a topic of mystery and longing. What’s the secret?
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Sample] Study: How Marketers Optimize Their Social Content
    Altogether, this data shows that the marketers in our sample feel it’s crucial to use testing strategies and social media monitoring to make data-driven decisions when it comes to optimizing the time to post their social content—and to base those decisions on multiple performance indicators, rather than focusing exclusively on any single metric.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [Sample] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. 'I recently did a study of the strategies of B2B marketing automation vendors.
  • HUBSPOT  |  WEDNESDAY, JUNE 11, 2014
    [Sample] When "Good Enough" Is Good Enough
    Crowd sourcing consent (or dissent) has value in that it can triangulate a shared vision of what is “good enough,” and while collecting what in science would be considered a statistically significant sample size is neither possible nor beneficial (design by committee, anyone?), '“Is this good enough?” bite at it.
  • E-QUIP  |  MONDAY, JUNE 9, 2014
    [Sample] Do Relationships Still Matter?
    Sellers who stressed building relationships over all else comprised 26% of the total sample, but only 7% of the top performers. 'The book The Challenger Sale has generated a good deal of debate and discussion since it came out in 2011. One of the more controversial findings was the category that finished dead last—Relationship Builders.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Sample] How to Insert Google Calendar Invites in Your Marketing Emails
    In the sample invite below, I''ve highlighted the components in order of when they appear in your custom URL: 1) Title of Event. 'Conferences, workshops, product launches, webinars, networking hours -- they''re essential. They help you get in front of your target audience and have some much-needed face time. action=TEMPLATE. More content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 25, 2014
    [Sample] 4 Things Your Email Recipients Want to Tell You
    Sephora posed a viable question in its recent email subject line: “Need samples for your suitcase?” 'by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. Amp me up for something fun! ” 2.
  • BLOG MY CALLS  |  FRIDAY, MAY 23, 2014
    [Sample] Q&A On 'The Elements of a Converted Call' Infographic
    Tell us about the data sample. 'Earlier this week we released an infographic that compared the characteristics of a converted call to the characteristics of a non-converted call. This infographic is titled The Elements of a Converted Call. We''ve received many questions about the data, the infographic, and the metrics themselves. Sort of.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Sample] Virtual Recon: 7 Telling Insights You Can Glean From a Prospect's Website
    Let''s uncover seven sample attributes commonly found on the web that could be indicators of buying intent. 'As an inbound marketer, you reap the benefits of having ideal prospects raise their hands and approach you when they are ready (or nearly ready) to become a customer and make a purchase. 1) Technology. 2) Shopping Carts. 5) Languages.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Sample] 14 Ways to Get More Use Out of Your Buyer Personas
    “Turns out, Sample Sally checks her Facebook religiously, but isn’t too keen on using Twitter,” you explain to your team, who are visibly dumbfounded by your amazing insights. 'Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. what’s wrong with this picture?
  • MARKETING ACTION  |  THURSDAY, MAY 22, 2014
    [Sample] Interactive Content and Quizzes: An Overview
    The sample to the right is for the movie “Taken.”. 'Editor’s note: Today’s post comes to us courtesy of Josh Haynam, the co-founder of Interact , a fast-growing platform for creating responsive quizzes that help you generate engagement and capture leads. Follow Josh on Twitter @ JHaynam. Where can you find content for quizzes?
  • ENGAGE  |  FRIDAY, MAY 16, 2014
    [Sample] Your Email Inbox is Evolving
    Embracing Innovation: In this internal McMURRY/TMG sample, we converted a three-step email program into one single email. Embracing Innovation: In this internal McMURRY/TMG sample, we converted a two-column layout into a simple, scrollable mobile email. Wide Open Spaces. Simplicity is in; complication is out. single featured image.
  • DIGITAL VOICES  |  THURSDAY, MAY 15, 2014
    [Sample] How to Create Interactive Forms in InDesign
    Find them by clicking the upper right corner of the Forms and Buttons Palette, and selecting “Sample Forms and Buttons.” 'In a previous blog , I discussed creating interactive prototypes in InDesign, a program originally created for print publication. You will need the Buttons and Forms Palette.
  • MARKETING ACTION  |  THURSDAY, MAY 15, 2014
    [Sample] Bootstrap Buyer Persona Building in 4 Steps
    Sample questions you might ask could include: Tell me when you and/or your team first became aware of your need for (product/service)? '“Buyer, Buyer, Buyer.” Why all the hullabaloo around the buyer? Well, because it’s true: Keeping the buyer front and center is the key to effective demand generation. The research supports it. How do I start?
  • MARKETING ACTION  |  WEDNESDAY, MAY 14, 2014
    [Sample] Warming a New Email Sending IP Address: Why It’s Important and How to Do It
    Here’s what a sample ramp-up schedule could look like. 'The concept of “warming” a new email sending IP address is often brought up by email service providers (ESPs) and marketing automation services when discussing the implementation of a new, dedicated IP. and, more simply, “Huh?”. What “warming” is. Why warm the IP? How to warm the IP?
  • MARKETING ACTION  |  TUESDAY, MAY 13, 2014
    [Sample] David Raab and Atri Chatterjee Talk About Marketing Automation, Part II: How to Acquire and Succeed with It
    But that’s somewhat of an unfair sample of the world. 'An Act-On Conversation. Editor’s Note: This is Part II of an Act-On Conversation between David Raab ,  author of The Marketing Performance Measurement Toolkit and Atri Chatterjee, Act-On’s Chief Marketing Officer. You can also listen to the entire podcast on the player below.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 12, 2014
    [Sample] What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
    Examples of enticements toward the next stage include things like free webinars, case studies, free samples, product spec sheets and catalogs. 'Artillery B2B Marketing Blog > The Forward Observer You''ve got leads, but are you focusing on the most promising ones? One of the most important roles for B2B marketers is lead generation.
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Sample] New Research on CPA Marketing Budgets
    Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. 'We hear it all the time from our clients in the accounting industry. What can we do to give our marketing efforts an edge? Are we spending our money wisely? How We Did It. million, Medium average = $16.9
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 12, 2014
    [Sample] 5 Tips For Creating Global Marketing and Branded Content
    test it with a sample group and gather their feedback. 'by Heike Neumann | Tweet this P&G is the source for recent uproar in Germany’s media landscape initiated by a special edition of one of their well-known laundry detergents. The boxes featured a large number “88” on the back of the white soccer jersey of the German national team.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Sample] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    To help you answer these questions, we analyzed a random sample of 300 job listings for content marketing managers or comparable titles (explained in our Methodology section at the end). Few Job Listings Require Writing Samples or Assignments. Number of Employers Requiring Writing Samples. Key Findings. Top Skills Requested.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Sample] 6 Careless Mistakes That Lead to Inaccurate Buyer Personas
    That leads a lot of marketers to say "Screw it" and rely on a small sample size. 'Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. But creating an accurate buyer persona is hard. Not so fast. and "Out of curiosity, why did you choose us over X competitor?"
  • VERTICAL RESPONSE  |  TUESDAY, MAY 6, 2014
    [Sample] Is.com Going the Way of the Dodo? New Domain Extensions Are Here.
    Here’s a sampling of what some of these new gTLDs are: Why should you care about these new domain extensions? 'Throughout 2014, hundreds of new domain extensions will be introduced into the marketplace. Does this mean.com will soon be extinct? Probably not — at least for a while. If you didn’t know,com,net,org, etc.
  • MARKETING ACTION  |  MONDAY, MAY 5, 2014
    [Sample] Show Them the Money! (Or at Least the Marketing Performance Report)
    Marketing KPIs: Sample Report Template. Lead Source Performance: Sample Report Template. Leads Matrix by Lead Source and Marketing Channel: Sample Report Template. Leverage by Marketing Channel: Sample Report Template. We’ll look at four quarterly reporting templates: Marketing KPI report. Performance by lead source.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Sample] The Best Cold Email Pitch I've Ever Gotten
    Let me fill you in: He created a custom, minute-long sample for us of the type of video he''d create. 'HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us , most of them are duds. Maybe once in a while, we''ll get a gem. maybe. It was so good, I couldn''t not share it with you all.
  • CLIENT BRIDGE  |  TUESDAY, APRIL 29, 2014
    [Sample] How to Set SMART Marketing Goals
    Sample goal: Increase website visits by 50% (from 5000 to 7500) by August 31, 2014. 'Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. SMART is an acronym standing for: Specific - target a specific outcome for achievement.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Sample] 6 Incredibly Insightful Marketing Reports You Should Be Running
    Bear in mind that the data below is sample data only, and does not represent actual HubSpot marketing data). 'There are hundreds of reports that you can run to dig into your marketing. Some important metrics that you should track are traffic, leads, and customers -- all of these are important to get the full picture of your marketing funnel.
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Sample] 10 Tips to Drive Webinar Attendance
    Offer Something Special – Sweeten the deal by offering an e-book, white paper, industry report, sample, demo or other “prize” for attending. 'On average, only about 30% of webinar registrants attend, but strategic event recruitment can increase attendance rates to 65%, doubling conversion rates and ROI. that 65% attendance target. .
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Sample] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    And that’s just a sampling. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. But success often goes hand-in-hand with complexity, particularly for marketing teams responsible for maintaining and expanding brand visibility and generating demand. Find Out More.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Sample] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. 'You can''t ignore your prospective students. This is where your school''s content strategy comes into play. 1) Career Guides.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Sample] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    What''s the sample size like? 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. and ways to maintain your balance. Damn hard.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Sample] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    Content experiments enable Universal Analytics users to run A/B and multivariate testing on their web pages or app screens to a random sample of their website visitors. 'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. Tracking Offline Conversions.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Sample] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    Beyond getting them samples to try, they are looking for material you can provide so they can produce their own content. 'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? Get to know them and they you.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Sample] LinkedIn Product and Services Pages Discontinued
    sample page appears below. 'Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. LinkedIn marketing
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Sample] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    We’ve uploaded a sample document to help you organize your efforts. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And while it’s human nature to wish and hope things are easy, that’s often not the case. The Results.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Sample] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Are you with me? Do Something Each Week that Scares You.  . Image source. Fact Check.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 7, 2014
    [Sample] Is Affiliate Marketing Right for Your Business?
    Sometimes it’s easier to provide a free sample or a video instead of having an affiliate link directly to a product or service for purchase. 'What exactly is affiliate marketing? It involves having others market and sell for you. It’s a web-based system that allows you to reward referrals by sharing your profits. How it works.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Sample] Is Free CRM Software Right for Your Business?
    Sample Activity Set in Insightly. 'Customer relationship management (CRM) software helps businesses improve relationships by managing customer data, tracking interactions and automating workflows. Meanwhile, the reporting capabilities of a CRM system help evaluate the performance and productivity of sales and marketing efforts. Accounts.
  • BLOG MY CALLS  |  TUESDAY, APRIL 1, 2014
    [Sample] LogMyCalls to Launch Line of Beaver Meat Products
    Free samples will be distributed at events and to select LogMyCalls clients. George, Utah - April 1, 2014 - LogMyCalls today announced a radical new element of its branding strategy--the release of a new line of savory, salty beaver meats. Bernard Beaver has long been the mascot of LogMyCalls.
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Sample] Brands Break out the Prank Videos for April Fools Day
    'On April first you can be sure that marketers want to be in on the prankvertising action, and this year is no exception. Typical jokes range from small spoofs to elaborate fake campaigns and, here at Vidyard, we’re especially interested in how brands are using fun videos to add some unexpected value. Frito-Lay Releases a Fragrance.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [Sample] Direct Mail – A Targeted Way to Reach Tradesmen
    This could be a link to a technical piece on how to do something or an offer for a demo or sample of a product. 'Sometimes we’re so focused on the digital and social options out there that we forget about what we used to use before these new ones were available. I’m not saying to do mass mailings, but rather targeted ones.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Sample] Completely Preventable Ways You're Sabotaging Landing Page Conversions
    Basically, these small improvements seem more impactful than they are simply because your sample size isn''t large enough. 'If you''re serious about maximizing your investment in marketing, you''re probably at least trying to optimize your landing page conversion rates. The first step toward meaningful change is admitting you have a problem.
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Sample] How to Build Marketing Accountability From the Lead Up
    Here’s a sample of potential key marketing channels: Google Paid Search. 'In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. Marketing Channel. Marketing Campaign. Lead Source. Conferences. Virtual Events.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 27, 2014
    [Sample] 3 Reasons Why Emails Don’t Get Opened
    Send out the same email at four different times to an even random sample of your audience and see which open rate is the highest, between early-morning, mid-morning or noon, afternoon and evening. 'Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice.
<< 1 2 3 ... 10 11 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...