• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Sample] Quantifying the Value of Social Media Engagement in B2B Marketing
    Figure 3: Sample Social Media MPS Dashboard Dissecting the dashboard Column A: In this example, a weight. Figure 4: Sample Social Media MPS Monthly Detail Worksheet “Keep in mind, a. Figure 5: Sample Social Media MPS Dashboard Formulas Note: This document is intended for individual. Entire content © 2012 Gleanster, LLC. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Sample] Improving ROI with Marketing Optimization
    sample or control group. CONCLUSIONS PAPER Featuring: Wilson Raj, Global Customer Intelligence Director, SAS Insights from a webinar sponsored by the Direct Marketing Association and SAS Improving ROI with Marketing Optimization SAS Conclusions Paper Table of Contents Introduction. Optimization in Action – A Simple Example. Market. devices.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Sample] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Sample] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter
    This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Sample] Audience: Marketing in the Age of Subscribers, Fans and Followers--Free Sample Chapter
    Proprietary audience development is now a core marketing responsibility
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Sample] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    Below are some sample numbers to get you started. Marketers aren’t known for their affinity for mathematics. They ARE known for their drive to hit lead gen goals and produce metrics that validate their campaigns and expand the marketing pipeline. Make sure their efforts are data-driven and goal-oriented. Monthly Revenue Goal: $1M. Step 2.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Sample] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    We pilot email campaigns on smaller user samples to see what subject lines and copy work. It was the day of the product release. The sales team had talking points on the tip of their tongue and a shiny new sell sheet to share with prospects. I had just sent a customer-wide email heralding the updates to our marketing calendar.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Sample] Hacking Marketing: Rethinking Marketing Management in a Software World
    Interested in sampling a bit of the book first? What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? For most people (but perhaps not regular readers of this blog), that probably sounds a little strange. Software has eaten the world — and marketing too. John L. David C.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Sample] 12 Sneaky Psychological Biases That Affect How You Sell
    larger sample size -- the rep’s history over several months -- is likely to be more accurate. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? They’re due.”. Our minds are naturally prone to these kinds of biases.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [Sample] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    Simply put, this a reflection of our sampling method. One factor that may be influencing these averages is the fact that the marketers we sampled were more likely to be using a single touch model. When do marketers start investing in marketing attribution? When is the right time? It’s complicated. But let’s look at the data.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Sample] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. Author: Koustubha Deshpande These are exciting times in the mobile app industry. Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Sample] How to Drive more Event Registrations by Getting Crafty with Video
    No, don’t send them a sausage sample in the mail of the hot dogs that’ll be on the grill. It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine. Sign Up Now! Sign Up Now! Sending event invites through email?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Sample] Beyond Views and Downloads: Use More Advanced Content Analytics
    Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated. Sample dashboard from Marketo Web Personalization displaying specific content performance. Author: Mike Telem Do you know what your top content assets were for the last quarter? In terms of lead generation that is. Any Direct Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Sample] Putting content marketing on time out for a moment
    Here’s a sample of topics from the blog posts listed: Before You Hit Publish, Here Are 10 Things To Do With Your Blog Content. Are you in the content marketing business, or are you in the content creation business? Is there a difference? ” Really cool, right? Let’s see if you detect it, too. Is this the best we can do?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Sample] 5 Tools to Manage Your Freelance Content Team
    All freelancers list their resumes, samples, and experience, which means you can vet them before making contact. Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. This is where freelance employees come into play. Finding freelancers  .
  • DISCOVERORG  |  FRIDAY, JANUARY 29, 2016
    [Sample] New Ideas for Motivating Your IT Staffing Salespeople
    Improve the Efficiency of your Technology Recruiting Efforts Sample Our Data Today! Have you ever walked into the office on a Monday morning and just felt the palpable lack of energy? The phones are eerily quiet, your team members are glued to their computer screens, and you quickly predict that quotas won’t be met today. Team Dynamic.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 25, 2016
    [Sample] Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter
    Sample goals : Achieve a 35% closed-won opportunity conversion by April 1. Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? This is called a transcription error, and it happens when little mistakes add up over time to make a big difference. Goals. 1. Process. 3.
  • CHIEFMARTECH  |  SUNDAY, JANUARY 24, 2016
    [Sample] Where in the world is the 2016 marketing tech landscape?
    Second — and the amusing irony of this is not lost on me — I underestimated the number of marketing technology companies out there today. I won’t make a prediction as to the number that will be on the final release of my landscape graphic, as space constraints will force me to make this “a very large representative sample” at best.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Sample] After the Webinar: 7 Steps to Ongoing Audience Engagement
    You could go so far as to provide sample follow-up scripts, and/or email templates. 4. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads. Measure the results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 18, 2016
    [Sample] The business case for dwelling on dwell time
    This is a small sample size but at least looking at the top five most-viewed posts for 2015, none of them also made the top five in dwell time. This is a small sample size … too small to make over-arching conclusions … but creating longer posts may not necessarily have an effect on how much people read them! Now what?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Sample] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    There are lots of sample agreements and contracts available online. Here’s a sampling of buttons that go beyond the predictable: CTA Feature Boxes: Unlike more subtle approaches like links and small buttons, large call-to-action sections integrated into your page designs are easy to find and can encourage more clicks. So why do it now?
  • HUBSPOT  |  SUNDAY, JANUARY 17, 2016
    [Sample] The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
    Note: Feel free to do this longer than one day to get a larger sample size.). 2) Make a note of peak hours. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many different answers might come to mind. Hi all….
  • CHIEFMARTECH  |  TUESDAY, JANUARY 12, 2016
    [Sample] Announcing the 2016 Stackies to be awarded at MarTech
    Nonetheless, my co-founder and ion’s CEO, Justin Talerico , offered to illustrate how our company conceives its marketing technology stack (click on it for a larger version of the image): To give you some sense of thinking behind this sample Stackie, I asked Justin a few questions about the rationale of its representation. Ready?
  • CMO ESSENTIALS  |  MONDAY, JANUARY 11, 2016
    [Sample] What Does Personalization Mean in Marketing?
    Unfortunately, in order to get the statistically significant sample sizes for such an undertaking, you need massive amounts of traffic, and, ideally, repeat traffic that, as we said, doesn’t actually happen. But what exactly does “marketing personalization” mean? More on this later.). Are Your Segments “Coarse”?
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Sample] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    With over 1 billion daily active users all over the world, Facebook has a pretty hefty sample size of people surfing their News Feeds, reacting to stuff, clicking on stuff, and so on. The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. The result? That explanation barely skims the surface, though.
  • HINGE MARKETING  |  MONDAY, JANUARY 11, 2016
    [Sample] 5 Professional Services Marketing Trends to Watch in 2016
    When you publish content on the web, it enables prospects to find you and sample a slice of your knowledge. There is a new number on the calendar—2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that. The landscape for professional services marketing continues to shift.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 8, 2016
    [Sample] How Software Usage Intelligence Drives Revenue and Leads
    Instead of making product decisions based on sampling, profiling, and user surveys, for example, those leveraging software intelligence let actual, objective usage data be their guide. “It’s not marketing if it’s not measured.”. Today, marketers are beginning to see the same value in software usage intelligence. Since 2010, V.i.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Sample] Personalize the Online Experience for Prospective Students
    The smart way to glean this information is by offering informative content to download, such as sample syllabi or a guide to campus organizations, on a form-gated landing page. How frustrated do you get when you can't find the information you’re looking for on a website? Your prospective students and their parents are no different. Simple.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] The 10 most fascinating people in B2B Marketing in 2015
    This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” It’s an eclectic list, culled from contacts I happened to make in 2015. These people are making a welcome contribution. We are lucky to have them. You inspire the rest of us, Jim. That’s inspiring. Thanks, Charlie.
  • LATTICE  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] Predictive Marketing 101: How to Operationalize your Predictive Scores
    Here’s a sample plan that you could try: Highest Leads (ex: scores 90-100, or “A”) = Call immediately and keep trying at least 5 times to connect. 7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. Field Events. Or try BatchGeo ! ).
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] Marketing Matters
    Here is a sample question. In an earlier post I shared the need to get to know customers.  Now who will do this?  It is not for less skilled employees. After all, Aberdeen found that 74% of the decision was done before a buyer meets a salesperson.  Face it, customers are in charge.  Who should travel and engage in these conversations?
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Sample] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    You could also provide sample landing pages and ask for suggested edits. As they say, there’s no “I” in “team". but there are a few in “hiring mistake.” And you’ll have nobody to blame but yourself if you make one. Hire well and you’ll have a high performing and happy team. So to help set you up for success, we've detailed our process below.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2016
    [Sample] Rating the Crowd-Sourced Marketing Software Review Sites
    sampled leading marketing automation vendors for different sized companies. What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This left seven sites worth a closer look.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Sample] The Keys to a Five Star Review Program
    For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product. Author: Katie Pope There’s really nothing like the smell of the ocean breeze—except maybe the ocean breeze and the perfect meal. Naturally, I opened up my Yelp! Cash in with a loyalty program.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 5, 2016
    [Sample] A lesson in the remarkable marketing power of reciprocity
    You can spend all day at the store if you like and sample every one of them. You can spend all day at the store if you like and sample every one of them. Rod Swanson, the owner of Colonel Mustard’s shop in Highlands, NC demonstrates the results of the power of reciprocity as he packs up my purchases. Hope you enjoy it ….
  • SALESFUSION  |  MONDAY, JANUARY 4, 2016
    [Sample] Getting Started with A/B Testing: What, Why and How
    In addition to differences due to chance (as in the coin example above), another factor that contributes to statistical significance is sample size. Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? increasing conversions).
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Sample] Google Analytics- Calculated Metrics for Lead Generation Websites
    Let’s review some sample calculations you can use right now to take advantage of the new feature. Sample Calculations. Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. Make note.
  • VIDYARD  |  WEDNESDAY, DECEMBER 23, 2015
    [Sample] 5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos
    Below is a snippet of a sample shot list and script to give you an idea of what this might look like. 4. It’s no secret – B2B buyers are more enabled and empowered than ever before. But they’re also a little shy…. In short, they have been avoiding talking to you for as long as they could. Now… how do we get started?
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Sample] Increasing Engagement for Regional Publications
    Here are some tips to help you facilitate that process: Run a sample survey among your audience base. AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Despite this, print has been declining as a percentage of total revenue for local magazines since 2005.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Sample] 7 not-quite-predictions for marketing technology in 2016
    The next version of my landscape won’t cover all of them, just a large representative sample. Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 16, 2015
    [Sample] When free social listening tools don’t cut it
    If all you do is type in a word or two and look at all the conversation that contains those words, it’s like drawing conclusions from a survey where you haven’t controlled the data sample. Every day, someone asks me why they should pay for social listening technology. Often, the answer is that they shouldn’t. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2015
    [Sample] CrapChat, tight white pants and a few things to watch in 2016
    Alas, The Marketing Companion is a serious podcast for serious people and we also grudgingly cover a REAL topic — our projections for the marketing trends to watch in 2016, including: The rise of advanced new opportunities for sampling and trials. The Star Wars editon of Google pants. Let’s just get that out of the way. Seriously.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Sample] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Many of your readers — now that they’ve sampled your free content and found it valuable — will be more than willing to exchange a small amount of personal information for long-format content that has significant perceived value. “Content is King.” Understand Your Target Audience. This will be time well spent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 8, 2015
    [Sample] Finding profitable marketing niches in unexpected places
    created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. Actually, I made the money for my company … oh how I wish it was for me! Web traffic. Likes.
  • HINGE MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Sample] Study Reveals the Role of Reputation and Relationships in Referral Marketing
    The combined samples provided perspectives from 1,168 study participants. Hinge has just released a new study on referral marketing that takes the research on this important topic to the next level. It contains some revelations about how referrals actually work in the real world. Let’s set the scene. Why This Study? Why Now?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Sample] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    In your reach out message, be sure to show genuine interest in them, make your ask very clear, and provide them with sample copy they’ll be able to copy/paste. 6) Stay current. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? Try the Skyscraper Technique.
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Sample] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1% How many of you watch Shark Tank? Start by focusing on these three areas: 1. Build a Business Case.
  • SALESFUSION  |  TUESDAY, DECEMBER 1, 2015
    [Sample] 3 Steps for Gaining Executive Buy-In for Marketing Automation
    You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1% How many of you watch Shark Tank? Start by focusing on these three areas: 1. Build a Business Case.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Sample] Quality vs Quantity: A Marketer’s Guide to Brand Research Data Collection
    After determining the population you would like to sample, the next key decision is determining how to collect the data. This benefit is particularly useful when dealing with a smaller sample size or a segment whose opinion is critical in determining what direction your brand should go. Limited sample sizes. Candid conversation.
  • ACT-ON  |  TUESDAY, DECEMBER 1, 2015
    [Sample] How to Hire a Designer to Help With Content Marketing
    Your next step is to work through this checklist – it’s short, but your new designer should meet every one of these criteria: Can they show you samples of their work? Looks matter. That might not seem fair, but it’s true. Good looks attract eyeballs for your infographics, and ads, and eBooks, and especially for your website. Prejudiced.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Sample] 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results
    It allows the marketplace to sample your firm’s expertise. 4. How am I going to grow our firm? It’s a question that every managing partner must answer each year. Of course it’s a question that many people are involved in answering. Yet, in the end, they turn to you for guidance. Sadly, that is no longer possible. Not a fit.
  • ACT-ON  |  MONDAY, NOVEMBER 30, 2015
    [Sample] You’ve Signed Your New Marketing Agency. Now What?
    Not a bad sampling. Agency Whispering… Three Key Ingredients for Success. We’ve talked through how to select the right marketing agency for your business. You’ve made it to the finish line. You’ve selected your marketing agency. Negotiations are behind you, and the promise of a great future for your brand is ahead. How often? Daily? Weekly?
  • HUBSPOT  |  SUNDAY, NOVEMBER 22, 2015
    [Sample] How to Improve Your Website Experience: 10 User Testing Tools to Try
    To give you a better idea of what you can expect from your investment, check out this sample results page which includes a usability video as well as written responses to user questions. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. When our jeans no longer fit, we buy new ones.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 20, 2015
    [Sample] Launching a Redesigned Website Could be the Best Marketing Decision You’ll Make in 2016
    Here's a sample from the infographic and post where the whole concept is explained in-depth. Websites make you money when they get traffic and convert visitors into leads. site redesign can help you optimize your assets for marketing conversions and search visibility, bringing you scalable ROI and more quality leads. Conversion optimized.
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Sample] How to Apply Lifecycle Marketing for Your Agency Clients
    Here’s a sampling of how you can help your accounts maximize revenue without having to invest time in new campaign development: Cross selling and upselling. “’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right. Let’s face it, agencies don’t have it easy. Strategically Define the Target Audience.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Sample] SEO Tips from the Cosmos to Your Content
    “Publish a sampling of articles (50-100) with a variety of keywords—shorter tail, long tail, really long tail, low volume, high volume, low competition, high competition. The next time you step outside on a quiet night, look up. You can probably point out a star or even identify a constellation. That’s totally fair. Now What?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Sample] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    To give you a better sense of how to structure your email, refer to this sample email from my colleague's holiday calendar campaign: Blogging. The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 17, 2015
    [Sample] Changing rooms and changing behaviours: improving the retail experience
    Each changing room features a large touchscreen showing all the items available in store, their discounts and sale items, and sample outfits for you to combine. “If men liked shopping, they’d call it research” - Cynthia Nelms. The rewards were high but the struggle was real. We're playing by their rules. Here are some ideas. Yeah, large.".
  • ACT-ON  |  MONDAY, NOVEMBER 9, 2015
    [Sample] Dear CMO, Part 1: Why Your Content Misses the Mark
    We see far too many instances where experts inside companies, extrapolating from small samples arrive at what they think all customers must need and want to know. We recently asked a group of enterprise B2B CMOs a simple question: How do you rate the effectiveness of your content marketing efforts in securing business for your company?
  • HUBSPOT  |  FRIDAY, NOVEMBER 6, 2015
    [Sample] The 10 Coolest Subscription Boxes to Order for Your Office
    Ink Drop is an ink club service that sends you five new ink samples every month. What do dive bar t-shirts, bacon, and black socks have in common? These are all items that you can have delivered to your doorstep every month thanks to the fast-growing subscription box business. black socks. Yes, offices. Home Is Burning" by Dan Marshall.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Sample] The Doom Boom: Inside the Surivival Industry's Explosive Growth
    Here's just a small sample of the survival shows that have launched since Survivor first aired: Survivorman - 2004. Are you prepared for the unknown? Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. million Americans who classify themselves as preppers or survivalists.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Sample] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    The study was a voluntary sample of nearly 4,000 respondents from more than 150 countries. Are you struggling to keep up with the winning ways of modern marketing and sales? Get lucky with HubSpot's State of Inbound Report. Last year, the report added a sales section to provide a more complete view into the entire lead-to-customer life cycle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 4, 2015
    [Sample] 3 Tips for Future-proofing Your Digital Career
    On the one hand, I’m looking forward to 3D printers that recreate my limbs from DNA samples, nanomedicine where tiny robots travel through my bloodstream to repair cell damage and “Hyperloop” capsules that transport me at the speed of sound. By Mars Dorian, {grow} Contributing Columnist. My hipster party. Here they are: 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Sample] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Openprise says new customers usually get about two hours of training, during which they map a couple of data sources and build a sample pipeline. Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ). There also a free trial.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 29, 2015
    [Sample] How to Tailor Content Distribution Throughout the Fashion Life Cycle
    Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. As a retailer, you live the fashion life cycle. Growth. Maturity. Decline. It should! Stage 1: Introducing New Products via Influencers. After the photo garnered more than 1.4
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Sample] 5 Reasons to Choose Video Content to Tell Your Brand Story
    As Andrew Green, Global Marketing Development Leader for Exosomes, RNA Sample Prep, Cell & Molecular Research told Baer, “Our company—more than any other in life sciences—believes that building interaction and emotional bonds with our customers is important in our ability to understand their needs.” But how can they choose?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Sample] How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
    Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. She offers her prioritization of the three key aspects of a good marketing information system. Monetization Optimization: How can CMOs do the above?
  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Sample] The Marketer's Guide to Developing a Strong Corporate and Brand Identity
    Here are some great samples of brands' essences: Volvo is "safe.". Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Crafting a brand is a shared endeavor, though. customers. Say, what?
  • HINGE MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Sample] 10 Best Professional Services Proposal Tips
    By actually working with you, the client gets a true sample of what a full engagement might be like. Tired of competing on price alone? Looking to stand out in a crowded marketplace? Perhaps it’s time that you step up your game to stand out from the other professional services firms. Well, maybe not everything. Fewer words, please.
  • HUBSPOT  |  SATURDAY, OCTOBER 24, 2015
    [Sample] Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
    Think about it: We swoon over free samples at the mall, grab one too many treats when we come face-to-face with a candy bowl on someone's desk, and broadcast practically every meal we eat on Instagram. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. As a society, we love food.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Sample] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 22, 2015
    [Sample] 34 Ways to Optimize B2B Content to Drive Traffic and Conversion
    Looking for some eBook samples to emulate? Content creation and sharing is critical in today’s online world. Informative B2B content can build awareness, help your business connect with your audience, enhance existing customers’ awareness, and bring in new customers. Check out his actionable advice about optimizing B2B content.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Sample] 8 Easy Resources Schools Can Turn to for Content Creation
    Current students can also offer insight for students searching online for program information that digs deeper than a sample course list of program overview could. For most schools, the idea of creating content from scratch is overwhelming. Luckily, schools are never really starting from scratch. Your writers are all around you on campus.
  • CAPTORA  |  TUESDAY, OCTOBER 13, 2015
    [Sample] The Data Driven Marketer: Leveraging Data To Engage Your Prospects
    In the following table, we show a sample of Captora’s content views, to give you an idea of what this metric should indicate. In this article, we focus on a crucial piece of account based marketing, which is to develop a framework for content strategy to pursue and target a prospect. What do I mean? Let’s get started. Table 1. link].
  • HINGE MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Sample] How Your Technology Firm Can Better Connect With Buyers
    This sample was part of a larger study (822 buyers and 533 sellers) that looked at professional services buyers and sellers as a whole and covered four other industry groups. At their core, all technology firms want the same things: to attract more buyers and convert more leads to sales. Discuss our issues and offer solutions.
  • VISUALLY  |  MONDAY, OCTOBER 12, 2015
    [Sample] 10 Marketing Reports Everyone Working Online Should Read
    This guide gives lends sample scenarios and stats so you can determine which KPIs will indicate growth for your business. It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Demand Generation Benchmarks | Hubspot. This is why having benchmarks is so helpful.
  • LATTICE  |  FRIDAY, OCTOBER 9, 2015
    [Sample] The Makings of an Award-Winning Video Marketing Tech Stack
    Here are a few samples: TOFU. We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. Post-Funnel. What does that mean?
  • HALEY MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Sample] How Should Our Staffing Firm Use LinkedIn? Part II
    This may include volunteer work, samples of your work or links to any published works you may have. In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile. But how can you do more? What is a LinkedIn Group?
  • HINGE MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Sample] Improving Your B2B Social Media Strategy With Data
    Take these sample analytics, for example: In the case of this sample firm, LinkedIn and Twitter are clearly the most beneficial, with LinkedIn as the standout. 4. Luckily, there’s a way to improve your B2B social media strategy and get the type of measureable results you want. It’s just a matter of going to the data.
  • BIZIBLE  |  MONDAY, OCTOBER 5, 2015
    [Sample] A Beginner's Guide to Conversion Rate Optimization
    The sample size needs to be large enough that the data you obtain is statistically relevant and you can trust that the differences are meaningful before you make the change. Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it?
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 2, 2015
    [Sample] 6 Tips to Get a Logo Design That Gets Customers Talking
    The number of samples and pricing may be enticing, but these sites may not offer access to expert designers with the years of branding experience necessary to create a logo that’s right for you. You can check out some samples here. Is your business in need of a logo? Wondering how you’ll begin? Define your brand visually.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 2, 2015
    [Sample] 3 Ways To Use Video To Get Tactical On Facebook
    The results, while not from a large sampling, are pretty telling. 2. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will. The direct approach.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Sample] 5 Common Traits Of The Best Content Marketing Companies
    Even if you get a good vibe from a content marketing company, it never hurts to do some additional sleuthing by asking to see samples of their work and actual testimonials from clients that show their satisfaction. Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Sample] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. Do you create video content? 10) Moz.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Sample] The CMO as the new B2B superhero
    And here, they found that CMOs do make a significant contribution, specifically a 15 percent performance increase across the sample of their study. When push comes to shove, it’s hard to find a CEO of a B2B company that sees marketing as the go-to function for business performance. Does that mean the CMO role at B2B companies is redundant?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 21, 2015
    [Sample] The Business Case for Blab: Trust Acceleration
    That is just a small sample of the absolutely fascinating conversation you are about to see. That is just a small sample of the absolutely fascinating conversation you are about to see. The new streaming video platform Blab is all the rage. Is it really this good? In fact, this is the best social technology I have seen since Twitter.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Sample] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    I've grouped the number of external links analysed to make it easy to see trends, and I tried to make sure that there was an even sample size across each group to make a fair comparison. I've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis.
  • CMO ESSENTIALS  |  SATURDAY, SEPTEMBER 12, 2015
    [Sample] Remember: Content Marketing is Just a Tactic
    ” The answer was: free samples. ” Now, if you wanted to stretch the content marketing metaphor to its limits, you could say that handing out free samples and coupons IS content marketing, but that’s a pretty slippery slope. What made that statistic disheartening was the fact that in 2014 that number stood at 38%. And
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Sample] What Content Marketers Can Learn about “Link-Building” from Moz & BuzzSumo’s Newest Content Study
    Examining a sample of 750,000 well shared posts, the duo found that more than half of them still have zero external links – even though they had many shares. Scrolling through my email inbox after a relaxing Labor Day weekend, I was delighted to find an email from Moz sharing their newest content research findings. Truth be told: they work.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Sample] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Sample Content. “Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Purchasing Lists.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 7, 2015
    [Sample] 10 case studies show how web analytics prove ROI
    Through web analytics, BuildDirect finds home buyers who purchase a sample have a 60% likelihood of returning to the site within the next 30 days and placing a full order,  BuildDirect uses GA’s A/B testing capabilities to perfect its marketing approach. What good is data if you don’t know what to do with it? Who does it well? Like this post?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [Sample] Social media marketing isn’t a popularity contest
    As you will see, each of these social media actions does not involve the entire follower base, and successful results can be enacted from using very small audience samples. In actuality, that is not always the case. How to Make the Most of Your Social Media Marketing with Less. Perhaps there is a way to do this, in a sense. Like this post?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Sample] Which Works Better for Reaching Contractors – E-blasts or Direct Mail?
    We recently did a sampling program for a client who wanted to focus more on the electronic side of things and wanted to use more, if not most, in this media.  By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. have this running conversation with clients about which is better, a traditional direct mail program or an e-blast.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Sample] 3 Ways To Calculate Conversions from Content Marketing
    To determine an accurate average total cost per lead of content marketing, we’d want to take a larger sample , but for the purpose of this guide, we’ll simplify and average these two costs. ($63 + $177) / 2 = $120. Perhaps the most valued business case for content marketing is driving conversions. Cost Per Lead. 13,000 / 205 = $63.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Sample] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. If you're reading this, you probably have an email address (or two, or three.). While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. 10) Bonobos.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Sample] Handy-Dandy Guide To Content Marketing
    simple Google search that might lead to this post might be [INSERT A SAMPLE GOOGLE POST YOUR TARGET AUDIENCE MIGHT USE TO FIND THIS CONTENT]. My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. ATTACH FACT SHEET].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 26, 2015
    [Sample] Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar
    And unlike previous snapshot studies of consumer intent or self-reported behavior, the project involved both quantitative and qualitative studies of the same sample of consumers during two distinct time periods: October: When consumers are generally in the planning stages. billion, up 16% from the previous year. Hold That Thought.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Sample] 5 Shipping Ideas to Amp Up Customer Delight
    Whether you include coupons for savings on their next purchase, free samples of upcoming products, or just a special product that shows how grateful you are, the buyer will love that gift almost as much as their original purchase. Beyond that, nothing else is required. Does that mean you should stop there? Thank You Note. Presentation.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Sample] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    Rather, in 1947, a man named Hilary Fisher Page who worked at a London-based company called Kiddicraft sent over drawings and samples of his interlocking blocks idea. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Millions? Billions? Trillions? How about hundreds of trillions?
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Sample] Want More Blog Traffic? Focus on Growing Subscribers
    Here's some sample data from a real post on the HubSpot Blog, which was published back in March. "How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. It worked!
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